The Four Parts of Every Brand Story

Nov 12, 2020 · 15 min · Season 5 · Episode 70 · 14.9 MB

0:00-15:27

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On this episode of The Storytelling Lab, Rain gives us the scoop on his latest projects, including "A Storytelling Workbook for Beginners," coming out just in time to add it to your Christmas shopping cart! The workbook is centered around the four P's: People, Problem, Purpose, and Platform, and Rain gives us a breakdown of how and why each of those P's are crucial to telling your perfect brand story.

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