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The Smart Marketer Podcast

Smart Marketer

Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'

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  • 24 episodes
  • weekly
  • Avg 39 min
  • English

Episodes 24

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  • April 22 · 1 hr 4 min

    Episode 272: The Business Growth Levers That Actually Matter (Ezra Firestone and John Grimshaw)

    Ep. 272: The Business Growth Levers That Actually Matter (Mentor Table with Ezra Firestone and John Grimshaw) Episode Description Most entrepreneurs are stuck optimizing the wrong things. In this Mentor Table conversation, Ezra Firestone and John Grimshaw break down the real levers that drive business growth from customer acquisition and profitability to product strategy and operational focus. If you have been buried in the weeds, this episode will help you zoom out, simplify, and focus on what actually moves the needle. "Don't quit before the miracle, man, just keep going. I am telling you that it is shocking how effective that strategy is." – Ezra Firestone You Will Learn • The 3 core levers that drive sustainable business growth • Why most businesses waste time on micro optimizations • How to balance profitability versus growth • What makes a true hero offer and how to find yours • The truth about customer acquisition versus retention • How to simplify your business and cut what does not matter • Why creative is the number one lever in paid traffic right now • How top brands are using AI and creators to scale content Links & Resources • Smart Marketer – https://smartmarketer.com/ • The Smart Marketer Show – https://smartmarketer.com/smart-marketer-show/ • OmniSend (50% Off) – https://smartmarketer.com/omnisend • Mentor Table – https://landing.smartmarketer.com/pages/mentor-table Timestamps 00:00:16 Introduction: Business Strategy and Growth Levers 00:03:48 Why AI adoption is failing and how to fix it 00:05:53 The 3 core levers of business growth 00:06:42 Micro versus macro and where real growth comes from 00:08:54 Key metrics: new versus returning customers 00:10:46 Profitability, margins and marketing spend 00:13:23 Why your offer not your ads is the real problem 00:14:09 The lifecycle of a winning product 00:17:05 The 3 elements of a winning offer 00:20:23 Simplifying operations and cutting what does not matter 00:21:36 Building a scalable creative system 00:27:57 Paid creators versus influencers versus ambassadors 00:31:46 Leveraging customer data for influencer outreach 00:38:20 The KPI dashboard every business needs 00:45:39 Product development: hero versus supporting SKUs 00:53:10 The future of digital marketing and policy 00:57:20 Final advice: staying in the game long enough to win Call to Action Thank you for tuning in. Your support helps this podcast grow. If you enjoyed this episode, please take a moment to follow, review, and share it with someone who would benefit. Leave a 5 star review on Apple Podcasts Share this episode and tag Smart Marketer Send feedback to support@smartmarketer.com Serve the World Unselfishly and Profit

  • April 15 · 17 min

    Episode 271: Meta Ads Q&A: Targeting Evolution, Retargeting & What Actually Matters Now

    Episode 271: Meta Ads Q&A: Targeting Evolution, Retargeting & What Actually Matters Now Episode Description Are you overthinking your campaign structure while missing what actually drives results? In this episode of the Smart Marketer Podcast, Molly Pittman and Smart Marketer's Director of Advertising, Denis Paskalev, continue the Meta Ads Q&A series, diving into retargeting, targeting strategy, and how the algorithm is really working in 2026. From whether you still need separate retargeting campaigns to how creative is now doing the heavy lifting, this conversation breaks down where marketers should actually be focusing their time and energy. "You don't really need to have a separate retargeting campaign because the algorithm is going to do a lot of this." – Denis Paskalev If you are still relying on outdated targeting tactics or overcomplicating your setup, this episode will help you simplify and win. You Will Learn • Whether Meta automatically handles retargeting inside consolidated campaigns • When it actually makes sense to run separate retargeting campaigns • Why broad targeting is becoming the default and what that means for your strategy • How creative and ad copy now act as your primary targeting tools • The role of messaging in attracting different customer avatars • How Meta uses signals like visuals, text, and audio to find the right audience • When to use interest targeting and why it may disappear soon • How to approach testing campaigns with broad versus guided targeting • Practical ways to research and validate customer avatars • How to uncover new audiences using customer data, reviews, and competitors Links & Resources • Free Meta Ads Mini Class – https://smartmarketer.com/meta-ads-mini-class-v3/ • Smart Marketer – https://smartmarketer.com• Molly Pittman – https://mollypittman.com• Omnisend – https://smartmarketer.com/omnisend (Use code SMART for 50% off your first three months) Time Stamps 00:00:17 – Introduction: Continuing the Meta Ads Q&A Series 00:01:12 – Ezra Firestone on Omnisend and Email and SMS Growth 00:02:16 – Does Meta Handle Retargeting Automatically 00:03:20 – When You Should Use a Separate Retargeting Campaign 00:03:26 – Is Interest Targeting Still Relevant 00:04:27 – How Creative Becomes the New Targeting 00:05:07 – How Meta Indexes Creative, Copy, and Audio Signals 00:07:17 – Broad vs Interest Targeting for Testing Campaigns 00:09:03 – How to Research and Validate Customer Avatars 00:10:21 – Using AI and Customer Reviews for Avatar Insights 00:11:32 – Leveraging Reddit, Forums, and Ad Comments 00:12:43 – Identifying New Avatars from Real Customer Behavior 00:14:51 – Why Business Owners Miss New Opportunities 00:15:06 – Using Competitor Research and Meta Data to Refine Targeting 00:16:20 – Final Thoughts and Wrap Up Your Engagement Matters Thank you for tuning in to the Smart Marketer Podcast. Your support helps us continue sharing actionable insights for marketers and entrepreneurs around the world. If you enjoyed this episode: Leave a 5 star review on Apple Podcasts Share this episode with a fellow marketer or entrepreneur Tag us on social media and use #WeOutHere Have feedback or questions Email us at support@smartmarketer.com Serve the world unselfishly and profit.

  • April 8 · 29 min

    Episode 270: Organic Social vs Paid Ads What's Actually Working Right Now (And Why Most Brands Get It Wrong)

    Episode 270: Organic Social vs Paid Ads What's Actually Working Right Now (And Why Most Brands Get It Wrong) Most brands are doing organic social completely wrong and it's costing them growth. In this episode, Zach Dampier breaks down what's actually working with organic social right now… and how to use it alongside paid ads without burning out or chasing the wrong metrics. If your organic content feels like an afterthought or just a weaker version of your ads, this episode will completely reframe your strategy. "Organic and paid are not competing for your resources. They're doing completely different jobs in your customer's journey."- Zach Dampier You Will Learn: Why organic social is not just "free ads" (and what it should be instead) The real role of organic content in your customer journey How to create content that builds connection, trust, and loyalty The biggest mistake brands make when measuring organic performance Why follower count can actually hurt your growth if you're not careful When to prioritize paid ads vs. organic (and how to scale both together) The 3-phase framework to build a sustainable organic strategy How to turn organic content into a paid traffic flywheel Simple ways to make organic more measurable (without overcomplicating it) Links & Resources Smart Marketer – https://www.smartmarketer.com/ The Smart Marketer Show – https://smartmarketer.com/smart-marketer-show/ OmniSend – https://smartmarketer.com/omnisend Use code SMART for 50% off your first 3 months Timestamps (Chapters) 00:00:15 – Introduction: Why Organic Social Feels Like an Afterthought 00:00:53 – Sponsor: Why Ezra Uses OmniSend for Email & SMS 00:01:56 – Organic vs Paid: The Core Misunderstanding 00:03:42 – The #1 Mistake Brands Make with Organic Content 00:04:27 – The Real Job of Organic vs Paid Ads 00:06:05 – What's Actually Working: Real Organic Content Examples 00:07:42 – Why Authenticity & Storytelling Drive Engagement 00:10:14 – Vulnerability, Trust & Building Real Brand Connection 00:11:04 – The Problem with Chasing the Wrong Metrics 00:11:52 – Why Your Social Metrics Might Be Misleading 00:13:32 – The Truth About Follower Count (And Why It Can Hurt You) 00:15:41 – Reels vs Carousels: What's Working Right Now 00:17:25 – The Metrics You Should Actually Track 00:18:15 – How Organic & Paid Work Together (The Right Way) 00:19:08 – When to Focus on Paid vs Organic (Early-Stage Strategy) 00:21:24 – Organic as "Meta Insurance" Explained 00:23:13 – Turning Organic Content into a Paid Flywheel 00:24:50 – Making Organic Measurable with Tools Like ManyChat 00:25:43 – The 3 Phases of a Winning Organic Strategy 00:27:32 – Final Takeaways: Long-Term vs Short-Term Growth Call to Action (CTA) If you enjoyed this episode, don't keep it to yourself Leave a 5-star review on Apple Podcasts Share this episode and tag us using #WeOutHere Have questions or feedback? Email us at support@smartmarketer.com Your support helps us bring you more actionable strategies every week Serve the World Unselfishly and Profit

  • April 1 · 22 min

    Episode 269: Meta Ads Q&A: Creative, Budgets, and What's Actually Working Right Now

    Episode 269: Meta Ads Q&A: Creative, Budgets, and What's Actually Working Right Now Episode Description In this episode of the Smart Marketer Podcast, Molly Pittman, CEO of Smart Marketer, and Denis Paskalev, Director of Advertising, answer real questions from marketers navigating the shift in Meta ads, starting with one of the biggest concerns right now: can small businesses still win? They break down the reality behind creative demands, including whether you really need dozens of new ads every week, and what actually drives performance when budgets are limited. "The information that we give you are our best practices of what we see in terms of companies that are growing really quickly." – Molly Pittman If you're trying to simplify your Meta strategy and get better results without overcomplicating things, this episode will give you a practical path forward. You Will Learn • Why Meta ads still work for small businesses with limited budgets • The truth about needing large volumes of creative • How to approach campaign structure without overcomplicating it • When to consolidate campaigns versus splitting them for more control • Why your offer matters more than your campaign setup • Creative lead generation strategies beyond "get a quote" • How to structure campaigns for local service businesses • Ways to target local audiences and avoid wasted spend • How to think about lifetime value when running local ads Links & Resources • Smart Marketer – https://smartmarketer.com• Smart Marketer Agency – https://smartmarketeragency.com/ • Molly Pittman – https://mollypittman.com• Omnisend – https://smartmarketer.com/omnisend (Use code SMART for 50% off your first three months) Time Stamps 00:00:15 – Introduction to the Meta Ads Q&A 00:01:00 – Ezra Firestone on Omnisend and email/SMS growth 00:02:05 – Can small businesses still win on Meta? 00:03:11 – Do you really need dozens of new creatives? 00:04:27 – Should you stop running Meta ads or keep going? 00:05:04 – Can you scale with just one strong ad? 00:06:41 – Campaign structure for local service businesses 00:07:37 – Why "get a quote" is a weak lead magnet 00:08:29 – Creative offer ideas that actually convert 00:10:35 – One offer versus multiple funnels 00:10:47 – When to combine or split campaigns 00:11:41 – Budget allocation and controlling performance 00:12:42 – High-converting example: the LASIK calculator 00:13:53 – How to target locals instead of tourists 00:14:54 – Tripwires and entry offers for local businesses 00:16:55 – Thinking in lifetime value for local ads 00:18:15 – Advanced location targeting tips 00:20:01 – Creative strategies for local ad performance 00:21:13 – Final thoughts and wrap-up Your Engagement Matters! Thank you for tuning in to the Smart Marketer Podcast. Your support helps us continue sharing actionable insights for marketers and entrepreneurs around the world. If you enjoyed this episode: Leave a 5 star review on Apple Podcasts Share this episode with a fellow marketer or entrepreneur Tag us on social media and use #WeOutHere Have feedback or questions? Email us at support@smartmarketer.com Serve the world unselfishly and profit.

Showing 21–24 of 24 episodes