The Smart Communications Podcast

Big Duck

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

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215 episodes
Updated July 22

Episodes215

Newest first

Mar 6, 2024 · 21 min
Episode 156: How can we have courageous conversations?
Learn the importance of calling people in for the hard conversations to advance racial justice in the nonprofit sector.
Feb 21, 2024 · 20 min
Episode 155: What are the latest nonprofit communications trends?
Discover new insights and trends to guide how your nonprofit approaches its communications for 2024–including using AI, leaving Twitter/X, applying brand personality, and more.
Feb 7, 2024 · 18 min
Episode 154: How can you deliver the right message to the right audience?
Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.
Jan 24, 2024 · 22 min
Episode 153: How should you approach audience research?
Learn how to bring authenticity to conducting audience research and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).
Jan 10, 2024 · 21 min
Episode 152: How do you get messaging to take hold within your organization?
Learn new frameworks for creating and applying your nonprofit’s messaging. Whether or not you've just gone through a messaging process or you're just getting started, get tips on how to make it stick!
Dec 20, 2023 · 25 min
Episode 151: Why and how are nonprofits diversifying their donors?
Listen in and learn more meaningful ways nonprofits can attract donors of color. Get insights on leveraging communications to build relationships with supporters.
Dec 6, 2023 · 22 min
Episode 150: How can you navigate the highs and lows of the naming journey?
Navigate the journey of renaming a nonprofit and get to know the six highs and lows along the way.
Nov 22, 2023 · 22 min
Episode 149: How can you bring accessibility and inclusion into your communications?
Creating accessible practices benefits more than just those with disabilities. Learn how to make the world a better place by including everyone in your nonprofit communications.
Nov 8, 2023 · 20 min
Episode 148: What do nonprofits need to know about AI and data science?
Learn how to apply artificial intelligence (AI) in your nonprofit’s donor communications and fundraising.! Get use cases and practical tips for navigating these newer technologies.
Oct 25, 2023 · 23 min
Episode 147: How do you hire for a strong communications team?
Discover why nonprofit organizations are redefining communication teams and explore four essential questions to shape your next hire.
Oct 11, 2023 · 22 min
Episode 146: What's your next move on social media?
When it comes to social media, new channels and applications are popping up all the time. Find out how nonprofit staff decide when and where to invest their time, when the options seem endless.
Sep 27, 2023 · 27 min
Episode 145: How should you approach GivingTuesday?
Generosity takes a lot of forms, and all of them are valuable in their own right. Learn how to bring a sprit of abundance to GivingTuesday.
Sep 13, 2023 · 30 min
Episode 144: How can communications help you recruit and engage board members?
Discover how board members can not only contribute as "askers," but also as ambassadors and advocates in marketing and communications for your nonprofit.
Aug 16, 2023 · 22 min
Episode 143: How can you manage change?
Organizations don't change, people do! Learn about change management and the importance of ongoing internal communications.
Aug 2, 2023 · 23 min
Episode 142: What and who is a major donor?
Challenge your ideas around defining, segmenting, and engaging your donors and learn new approaches to cultivating supporters.
Jul 19, 2023 · 22 min
Episode 141: How can your nonprofit staff maximize LinkedIn?
Learn how spending more time on LinkedIn can help you build trust and engage your community.
Jul 5, 2023 · 23 min
Episode 140: How can you create true partnerships with sponsors?
Learn about nonprofit sponsorships and get practical advice on building successful partnerships with sponsors.
Jun 22, 2023 · 16 min
Episode 139: How can you create messaging and communications that reflect the principles of justice, equity, diversity and inclusion?
Discover how organizations can standardize and update their approach to language and authentically connect communications with equity work.
Jun 7, 2023 · 23 min
Episode 138: How should new communications directors approach their role?
Explore the unique challenges and opportunities nonprofit communications directors face, including what works and what doesn't, with a focus on how to succeed in the first three months.
May 24, 2023 · 19 min
Episode 137: What can branding really do for your org?
Learn what led the Center for Constitutional Rights to pursue a rebrand and the impact their brand strategy and new brand identity had more than five years after rolling it out.

The Smart Communications Podcast

Episode 156: How can we have courageous conversations?

Episode 155: What are the latest nonprofit communications trends?

Episode 154: How can you deliver the right message to the right audience?

Episode 153: How should you approach audience research?

Episode 152: How do you get messaging to take hold within your organization?

Episode 151: Why and how are nonprofits diversifying their donors?

Episode 150: How can you navigate the highs and lows of the naming journey?

Episode 149: How can you bring accessibility and inclusion into your communications?

Episode 148: What do nonprofits need to know about AI and data science?

Episode 147: How do you hire for a strong communications team?

Episode 146: What's your next move on social media?

Episode 145: How should you approach GivingTuesday?

Episode 144: How can communications help you recruit and engage board members?

Episode 143: How can you manage change?

Episode 142: What and who is a major donor?

Episode 141: How can your nonprofit staff maximize LinkedIn?

Episode 140: How can you create true partnerships with sponsors?

Episode 139: How can you create messaging and communications that reflect the principles of justice, equity, diversity and inclusion?

Episode 138: How should new communications directors approach their role?

Episode 137: What can branding really do for your org?