

Ep 5 95% of Internet Video Will Be AI-Generated by 2027 | Victor Riparbelli
By 2027, Victor Riparbelli believes 95% of all video on the internet will be AI-generated. That doesn't mean 95% of what people actually watch will be AI. His point is about the sheer volume of video we're about to be able to create as the cost and complexity of production collapse. Victor is the CEO and co-founder of Synthesia, the AI video company valued at $4 billion and used by over 90% of the Fortune 100. Today, companies use Synthesia to create training, product marketing, sales enablement, and internal communication videos without cameras, actors, studios, or traditional production teams. But when Victor started building the company, almost nobody believed AI video was a real opportunity. Synthesia was rejected by around 100 investors before Mark Cuban invested $1 million in 2017. In this episode of Shortcast, Victor explains why he believes video and audio will increasingly replace text as the way we communicate, how running a World of Warcraft guild as a teenager taught him skills he still uses as a CEO, and why Synthesia abandoned Hollywood to focus on a much less glamorous but much bigger problem inside companies. We also get into AI avatars replacing parts of recruiting, the real risks of deepfakes, why young people should focus on taste and judgment, what founders misunderstand about passion, and Victor's slightly tongue-in-cheek take on one of the most effective AI growth strategies today. In This Episode 00:00 - Why 95% of Internet Video Could Be AI-Generated 00:20 - When AI Video Sounded Completely Ridiculous 00:52 - Meet Victor Riparbelli, CEO and Co-founder of Synthesia 01:07 - What Synthesia Actually Does 01:31 - Who Is Using AI Avatars at Work? 02:04 - How Zoom Uses AI Video to Train Sales Teams 02:27 - How Synthesia Reached a $4 Billion Valuation 03:06 - Getting Rejected by Nearly 100 Investors 03:34 - Why Mark Cuban Invested in Synthesia 03:41 - Finding Product-Market Fit 04:01 - Will Video and Audio Replace Reading? 04:47 - What World of Warcraft Taught Victor About Leadership 05:32 - Why Gaming Can Train Founders to Make Better Decisions 06:32 - Leaving Denmark and Finding His Co-founders 07:40 - Why Synthesia Pivoted Away From Hollywood 08:46 - Turning PowerPoint Presentations Into Video 09:32 - Will AI Avatars Replace Recruiters? 09:59 - Building AI Avatars While Fighting Deepfakes 10:38 - Should We Actually Be Scared of Deepfakes? 11:16 - Victor's 95% AI-Generated Video Prediction 11:47 - The Most Important AI Lesson for Young People 12:05 - Why Taste and Judgment Become More Valuable With AI 12:42 - The Biggest Lie Founders Tell Investors 13:22 - Can Money Be Your Only Motivation? 13:46 - Victor's Take on the Best Growth Strategy in AI 14:28 - Why AI Companies Eventually Have to Deliver 14:40 - Outro Victor Riparbelli: https://uk.linkedin.com/in/victorriparbelli 💡 SUBSCRIBE TO SHORTCAST for unfiltered conversations with the world's leading tech founders, intelligence experts, and builders. Shortcast: https://www.instagram.com/shortcastco/ Subscribe: https://www.youtube.com/@AIwithAbhijay Instagram: https://www.instagram.com/abhijayarora_ LinkedIn: https://www.linkedin.com/in/abhijayvuyyuru Substack: https://abhijayvuyyuru.substack.com #AI #ArtificialIntelligence #AIVideo #Synthesia #VictorRiparbelli #AIAvatars #GenerativeAI #AIStartups #FutureOfWork #Deepfakes #Entrepreneurship #Shortcast



