
“They Are At The Whim of The President”
The story of MapQuest refusing to rename a lake isn’t about MapQuest. It’s about Big Tech, and whether we can rely on its principles. On Anderson Cooper 360 last night, anchor Jim Sciutto asked me whether Google and Apple’s decision to rename Lake Ontario per the president’s wishes was a matter of business. “I don’t think it’s because they’re outraged by Canadian names on lakes,” I told him. And that’s not just a feeling: Trump last year said into the microphones that Apple was excluded from his 100% tariff on semiconductors because it had agreed to invest $100B domestically. When the lifeblood of your company — which for Apple is a steady flow of chips and hardware from China — is at the discretionary whim of the president, the name of a lake on your map isn’t a hill you’ll die on. The question, of course, is what hills a Big Tech player will die on, even if it threatens the business. As we see software engineers laid off (and with them, their political demands), and AI hyperscalers emboldening the tech industry to imagine a life without having to employ anyone (that’s how you should read the phrase “one-person unicorn” whenever you encounter it), the hills a company like Google or Apple consider non-negotiable feel like they’re getting taller and taller. Consider becoming a paid subscriber to read the reporting and analysis I can’t share on CNN. So while we want to tell this story in terms of the courage of MapQuest, I encourage you to think instead in terms of what big firms are willing to compromise, because I don’t think we know yet. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theripcurrent.com/subscribe


















