
transcript
show notes
In this week’s episode, Jen McAlpine explains how to create clear, compelling brand and marketing messages and how to assess what’s working, and what’s not.
Full Description / Show Notes
- Jen’s career history and background
- What brand clarity is
- How to find and communicate your strengths
- What agents are feeling overwhelmed with right now
- How to use AI to help create your brand
- Best advice for agents in creating their personal brand





