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The Product Shipping Forecast

Rosie Watson & Robert Whitfield

On The Product Shipping Forecast, Rosie and Rob help you navigate the treacherous waters of product development. In each episode, they share their thoughts and experiences on working in product teams, collaborating with others, and discussing hot topics, so you’ll feel less adrift.

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10 episodes
Avg 47 min
English

Episodes 10

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S2 · E2
Jul 14, 2025 · 41 min
How we built zeroheight’s design system adoption feature
Rosie and Rob get together to do a mini retro on zeroheight’s design system adoption feature - which they both worked on. They cover how it felt getting to dive into a new problem space, how the team used learnings from previous features and the challenges of building a command line integration (CLI) tool.
S2 · E1
May 1, 2025 · 40 min
Building a tool for designers and developers
After a short hiatus, Rosie and Rob are back on mic to chat all things design and development. In this month’s episode they turn their focus onto a weird quirk of working at zeroheight - building tools that are used by other designers and developers. From the benefits of being able to properly dogfood the features they build, to the anxiety of having your work more closely critiqued by your customers, they weigh up the pros and cons of this experience.
S1 · E8
Feb 6, 2025 · 56 min
Walk the (management) line
The Product Shipping Forecast is back for its first episode of 2025. This episode is all about stepping up to manage other team members as Rosie and Rob reflect on the challenges they’ve faced, the things they’d do differently and how to tell if managing is the right next step for you.
S1 · E7
Dec 14, 2024 · 55 min
Building a design system (a real story)
Whilst building product features is the day to day focus for Rosie and Rob, they’ve also spent the last year shepherding a rebuild of zeroheight’s design system. For this episode they look back on some of the challenges and false starts they’ve faced on this journey as well as the benefits of getting to test your own product in a more realistic scenario.
S1 · E6
Nov 14, 2024 · 54 min
Everybody’s Gotta Learn Sometimes
Rosie and Rob have both been to conferences recently, so decided to make that the jumping off point for this episode of The Product Shipping Forecast. As well as litigating whether conferences are really worth it... They also talk about the other ways they try to make sure they’re continuing to learn and develop.
S1 · E5
Oct 14, 2024 · 46 min
Flops not bops
Despite our best intentions, it’s sometimes a fact of product development that not every feature is a hit. So what happens when you release a flop? On this episode of The Product Shipping Forecast, Rosie and Rob reflect on the features that weren’t successes and what they’ve learned from the experience.
S1 · E4
Sep 5, 2024 · 36 min
All Features Small But Mighty
Working on a product for any length of time will reveal all the little feature requests and improvements that could delight users, but they very rarely get prioritized over other work. In this episode, Rosie and Rob talk about how their team embraced Small but Mighty features alongside their larger product work and what they’ve learned along the way. What makes a good Small but Mighty feature? Can a feature get too big? And how might other teams adopt this practice?
S1 · E3
Aug 8, 2024 · 51 min
We’re Asking The Questions Here
A solid user research practice is the basis for many of the great products we use everyday, but it sometimes feels like an uphill battle just to get time for usability testing. How can you better advocate for research in your company? What can you do to make research a regular part of the process? Rosie and Rob have the key insights on episode three of The Product Shipping Forecast.
S1 · E2
Jul 4, 2024 · 49 min
Fifty Shades of Subtly Different Greys
In an ideal world, QA should be a simple step to check the quality and functionality of what a team is about to ship. Yet, all too often, it’s a grab bag of compromises, disappointments, and UX polish tickets that will be left to linger in developer backlogs like unwanted house guests. How did it get this way, and how can you make QA a little less painful?
S1 · E1
May 22, 2024 · 43 min
Are we ready yet?
For the first episode of The Product Shipping Forecast, Rosie and Rob dive into the deep end of the product development process to discuss handoff. They discuss the tools and practices that have helped—and hindered—their transition from designing to building. Is there such a thing as too much documentation? Can a single tool solve your handoff woes? And what does “ready for dev” mean in a world of agile and Kanban workflows?

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