How he manages 40+ Google Ads clients with AI agents w/ Louis Bogdan
Join The PPC Hub and get PPC OS: https://www.ppcmastery.com/hub Louis Bogdan is 21. He was going to study computer science and become a developer, but fell in love with Google Ads instead. Six months ago he had barely any clients. Today he and his co-founder Niku run Affirmed with more than 40 e-commerce clients, and their third team member is an AI agent called Alfie — which has its own Gmail, its own identity, and a spot on the team page of their website. I sat down with Louis to go through how he built it, what his day actually looks like, what he still does by hand, and where AI let him down before he fixed it. He also has the sharpest take on "AI first" I've heard: on its own, it means nothing. It's always AI-first something. You have to be the expert first, because AI can only be as good as you are. What we get into: ✅ Why "AI first" is meaningless without an expertise attached to it ✅ The autopilot analogy: why the plane still needs a pilot with hours in the seat ✅ The diagnostic algorithm he built that checks every client account, every day, and tells him what's wrong ✅ 60% of his day automated today, 80% once the last skills land — and why all of that time goes into client acquisition ✅ Giving an agent read and write access, its own service account, and its own email ✅ Why he lowered his prices instead of raising them, and how the retainer works now ✅ The honest answer to "will AI improve my client results?" (it's not what most people want to hear) ✅ Where AI actually broke for him, and the one thing that fixed it ✅ Why he deleted LinkedIn off his phone ✅ His full client acquisition method, start to finish Timestamps: 00:00 Intro: who Louis is and what he's built 01:55 From wanting to be a developer to falling into Google Ads 03:25 50+ courses, and what finally made it click 04:35 The post in The PPC Hub that found him a co-founder 05:40 What he was looking for in a partner 07:55 "AI first" on its own means nothing — AI first what? 09:00 Why you don't need to become an AI expert 10:45 The autopilot analogy: the plane still needs a pilot 11:35 How agents reshaped the work 12:35 The diagnostic algorithm that runs across every account daily 13:35 A full day a month on reports nobody read 14:40 60% of his day saved, and where that time goes 16:10 What he still does vs what the agents do 17:10 An average day, start to finish 21:00 Does he still open the Google Ads interface? 22:05 Read and write access, and giving the agent a service account 23:05 Meet Alfie, the agent that's on the team page 23:45 Which client communication is automated, and which isn't 25:10 Q from the chat: does the system improve client performance? 28:15 Pricing: £1,000 a month, no contracts, and why they went lower 31:00 CRO and landing pages: what they consult on instead of sell 33:00 Do you need to be technical? He is, and says you don't 35:50 Where AI went wrong for him, and what fixed it 38:45 Why a chat window isn't enough for this work 40:45 His advice if you're where he was 6–12 months ago 43:50 Where to find Louis 45:55 His client acquisition method, leaked 49:00 Wrap Find Louis on LinkedIn, or in The PPC Hub — he's in there daily, and he still helps people with conversion tracking for free. Affirmed: https://affirmed.co Louis on LinkedIn: https://www.linkedin.com/in/imlouisbogdan/ The PPC Hub: https://www.ppcmastery.com/hub