The PPC Cave

Gene Villanoz and Ryan Fenton

Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.

We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you.

The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients.

Tune in and subscribe to The PPC Cave today! 🔔👍❤️

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23 episodes
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Avg 22 min
English

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S1 · E133
Monday · 22 min
Manual CPC vs. Smart Bidding: When Should You Make the Switch? | EP 133
In Episode 133 we recap what to do before using Manual CPC, and how it compares against automated bidding in Google Ads.Timestamps00:29 Before You Use Manual CPC 00:35 Start with Intentional Bids 02:05 Watch Search Terms, Impression Volume & Actual CPC 05:06 Let Conversion Data Determine Where You Raise and Lower Bids 08:37 The Bigger Point 09:46 Manual CPC vs Smart Bidding 10:02 When Should We Use Manual CPC 11:03 Automated Bidding Needs Good Data 12:15 When Automated Bidding Usually Makes Sense 12:59 When I'd Consider Manual CPC 16:50 Manual CPC Doesn't Fix a Bad Campaign 19:49 PPC Cave ChecklistGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E132
October 5 · 13 min
When Scaling Google Ads Back Is the Right Move | EP 132
In Episode 132, we talk about what happens when a Google Ads account needs to scale down instead of scale up — and why clients sometimes expect performance to stay exactly the same after a significant budget reduction.Timestamps03:09 Why Google Ads accounts don't always grow in a straight line 04:57 When reducing budget is actually the responsible move 06:35 Why cutting spend can reduce total lead volume even when efficiency improves 07:38 The difference between efficiency and total revenue 08:50 Why you can't always cut 25% of the budget and expect 100% of the previous resultsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E131
September 28 · 13 min
Google Ads Isn’t Meta Ads | EP 131
In Episode 131 Gene jumps into differences business owners and google ads managers should all be aware of when it comes to Google Ads vs Meta Ads.Timestamps02:56 WHY ARE WE TALKING ABOUT THIS? 04:16 META AND GOOGLE ARE DOING DIFFERENT JOBS 05:45 WHY "JUST DOUBLE THE BUDGET" CAN BACKFIRE 07:31 GOOGLE ADS IS A SYSTEM 08:35 ROAS EXPECTATIONS SHOULDN'T ALWAYS BE THE SAME 10:34 META AND GOOGLE ACTUALLY WORK TOGETHERGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E130
September 21 · 14 min
Before You Use Manual CPC, Do These 3 Things | EP 130
In Episode 130 Gene dives into 3 important steps to take before using Manual CPC.Timestamps02:50 Start With Intentional Bids — Don’t Just Guess 05:36 Watch Search Terms, Impression Volume & Actual CPC0 8:37 Let Conversion Data Determine Where You Raise and Lower Bids 12:09 The Bigger PointGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E129
September 14 · 18 min
How Do I Get My First Google Ads Clients? | EP 129
In Episode 129 Gene answers a listener question on how to go about getting your first Google Ads client.Timestamps02:25 Being Good at Google Ads vs. Getting Someone to Pay You04:26 How Do You Prove You're Good Without Using Your Agency's Clients?06:58 Where I'd Actually Look for the First Client 10:42 Content vs. Paid Ads — I'd Keep Posting and Skip Meta for Now12:07 The 90-Day Game Plan 16:09 ClosingGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E129
September 7 · 27 min
Is Google Ads Giving Us More Control? | EP 128 Highlights
In our Episode 128 recap we highlight some of Gene & Ryan's most memorable points from Episode 128, covering Google's decision for Pmax to add channel prioritization controls.Timestamps00:14 What’s New02:04 Why This Matters03:41 PPC Cave DiscussionGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E128
August 31 · 43 min
PMax Adds Channel Prioritization Controls | EP 128
In Episode 128 Gene and Ryan debate whether more control will help advertisers or disrupt the automation that makes PMax effective.Timestamps03:54 What’s New 06:21 Why This Matters 08:24 PPC Cave Discussion 39:22 Takeaway Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E127
August 24 · 20 min
The Real Role of Search Campaigns in eCom | EP 127
In Episode 127 Gene breaks down the real job of search campaigns inside an eCommerce strategy and explains why the smartest PPC managers use search and Performance Max together.Timestamps02:06 Main Idea 02:32 Don't Expect the Same ROAS 03:14 Search + PMax, Not Search vs. PMax 06:04 Brand Can Distort the Numbers 07:16 Find an Anchor Keyword 09:48 Manual CPC Still Has a Place 10:53 Search Is Market Research 11:44 Build Around Proven Intent 12:54 Incrementality over Campaign ROAS 13:53 Control the Investment, Don't Automatically Kill Search 17:49 Closing TakeawayGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E126
August 17 · 17 min
Automated Bidding vs. Manual CPC: When to Make the Switch | EP 126
In Episode 126 Google's new smart bidding update is now live as Gene discusses the right time to make the switch. Timestamps 00:21 Intro — The August 17 Google Ads Update 03:10 So When Should We Actually Use Manual CPC? 04:10 Automated Bidding Needs Good Data 05:25 When Automated Bidding Usually Makes Sense 06:07 When I'd Consider Manual CPC 10:00 Manual CPC Can Be a Reset — Not the Destination 11:08 Don't Switch Because You Had Three Bad Days 11:56 Manual CPC Doesn't Fix a Bad Campaign 15:09 PPC Cave Checklist 15:55 Closing Takeaway Gene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E125
August 10 · 21 min
How to Decide if a Search Term Should Be Negative | EP 125
In Episode 125, Gene discusses understanding search intent in Google Ads...Timestamps05:08 Segment 1: Google's Job vs. Your Job 05:57 Segment 2: The Four Types of Search Intent 12:39 Segment 3: Walk Through the Real Search Terms 16:02 Segment 4: The Framework I Use 17:35 Segment 5: This Isn't Just Pest Control 18:55 Biggest Mistakes 19:49 Final TakeawayGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E124
August 3 · 18 min
How To Get More Google Ads Clients | EP 124
In Episode 124, Gene dives into tips on how to increase your Google Ads clients...Timestamps02:19 Show Expertise06:19 Retention 12:11 Give FreelyGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E123
July 27 · 32 min
Display Ads Are Changing Forever & Local Services Gets a New Home | EP 123
In Episode 123, Gene & Ryan reunite to discuss 2 quiet updates from Google Ads that'll impact every Google Ads advertiser in the next year...Timestamps08:24 Local Services Ads Are Moving Into Google Ads 17:47 Google Display Ads Become Demand Gen 27:42 Our ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E122
July 19 · 19 min
Reddit Question: $800 in 3 Weeks, 0 Sales. What Would You Do? | EP 122
In Episode 122, Gene elaborates on a question asked in the Google Ads subreddit.Timestamps03:44 Max Conversions vs. Manual CPC 07:44 Using Add to Cart data to diagnose performance 09:28 Auditing Search Terms, not just keywords 11:02 When Smart Bidding has enough data to learn 12:21 Is the problem Google Ads or your website? 14:39 Google Ads Campaign Structure 16:49 Optimizing your abandoned cart email sequenceGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E121
July 13 · 20 min
What If Your Client Won't Stop Changing Budgets? | EP 121
In Episode 121, Gene gives you advice on how to handle Client's that can't make up their mind on their Google Ads campaign budget.Timestamps05:06 Control the Variables You Can Control 06:28 Make Smaller Budget Adjustments 08:24 Know Which Campaign Actually Deserves More Budget 10:19 Build Strong Campaign Structure 12:28 Focus on Search Terms 13:22 Lean Into Ad Strength 15:49 Be Honest With Clients 17:07 Final ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E120
July 6 · 23 min
3 Red Flags of a Poor Agency / Google Ads Manager | EP 120
In Episode 120, Ryan dives into the 3 red flags to keep top of mind when it comes to working with an agency or Google Ads manager. Timestamps06:03 No Clear Structure / Strategy 10:49 Auto Apply Recommendations 14:53 Conversion Tracking A MessGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E119
June 29 · 15 min
Google's New Smart Bidding Rules Effective August 17 | EP 119
In Episode 119 dives into Google's announcement of one of the most important Smart Bidding changes we've seen in years.Timestamps06:53 Why This Matters For Target CPA Campaigns07:40 Why Target ROAS Advertisers Should Be Concerned Too08:48 The Campaigns Most At Risk10:31 Google's New Bid Target Adjustment Tool11:08 The Audit Every PPC Manager Should Run12:34 Key TakeawaysGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E118
June 22 · 20 min
Why I Rarely Start New Campaigns With Broad Match | EP 118
In Episode 118, Gene dives into the right and wrong times to be using broad match for your Google Ads campaign, and his experience with it recently.Timestamps02:44 Why Broad Match Has Become So Popular 03:34 The Mistake I See Most Often 05:14 Why I Prefer Starting With Phrase Match 09:14 Broad Match Is an Amplifier 12:04 When I WOULD Use Broad Match 13:33 My ApproachGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E117
June 15 · 28 min
10 Reasons Why Your Lead Gen Search Campaign Is Failing | EP 117
In Episode 117, Gene dives into 10 reasons on why your lead gen search campaign could be failing.Timestamps04:02 You're Targeting the Wrong Keywords 05:44 Your Search Terms Don't Match Your Service 07:36 Your Budget Is Too Small 13:02 Your Landing Page Is Weak 16:23 Your Offer Isn't Competitive 17:43 Your Conversion Tracking Is Broken 18:54 You're Making Changes Too Frequently 21:00 Your Ads Aren't Differentiated 22:13 Your Sales Process Is the Real Problem 24:02 You're Looking at the Wrong Metrics 26:11 Closing ThoughtsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E116
June 8 · 21 min
The Secret To Google Ads Lead Gen Success | EP 116
In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you! 04:37 The Secret To Lead Gen Success 07:16 Google Ads Is The Hammer / Landing Pages Are The Wall / HouseGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave
S1 · E115
June 1 · 19 min
5 Questions Before Hiring A PPC Manager | EP 115
In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success 04:57 Account structure 07:44 Conversion tracking 10:30 Campaign that failed 11:54 First 30 days 15:27 Bonus red flagsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave

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