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The Podcast Superfriends

Matt Cundill, Jon Gay, Catherine O'Brien, David Yas, Johnny Peterson

Five podcast veterans hosting a monthly live-streamed roundtable about podcasting. If you want to evolve your podcast, or if you've got an idea for a show, there's no better place to start! The Superfriends dig deep on all the details you might not think about: Best practices for your show's website, streamlining your weekly workflow, marketing your podcast to the masses, and getting the most from your RSS feed. Join Jon Gay, David Yas, Johnny Peterson, Catherine O'Brien, and Matt Cundill as they get into the nitty-gritty about podcasting.

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#54
August 26 · 56 min
Beehiiv's Ainsley Rossitto: From Inbox to Audience
Podcasters spend countless hours creating their shows—but producing great content is only part of the job. Building an audience, maintaining a website, publishing a newsletter, tracking analytics and generating revenue can quickly become a full-time workload of its own. Ainsley Rossitto, Head of Podcasts at beehiiv, joins the Podcast Super Friends to explain how the newsletter platform is expanding into podcasting and bringing those tools together in one place. We have been on this for a while but she reinforces why email remains one of the most valuable ways for podcasters to own their audience, deepen engagement and create new revenue opportunities beyond downloads. Ainsley also shares what beehiiv has built for podcasters, including hosting, automated episode emails, interactive transcripts, community features and AI-powered tools. She also previews what’s ahead, including video distribution, programmatic advertising, direct campaign management and expanded podcast analytics. Catherine O’Brien leads the conversation with Jon Gay, Johnny Podcasts and Matt Cundill. Connect with them below. Work With the Superfriends below: Johnny Peterson – Johnny Podcasts Catherine O'Brien – Branch Out Programs Jon Gay – JAG Podcast Productions David Yas – Pod 617 – The Boston Podcast Network Matt Cundill – The Sound Off Media Company See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#53
July 28 · 1 hr 2 min
More Video, More AI, More Questions
Matt Cundill, Jon Gay, Johnny Podcasts and eventually David Yas explore the shifting landscape of podcast production and distribution. We talked about Apple's Podcasts video rollout and asked if it has reached meaningful adoption among creators and listeners. We examine new measurement standards proposed by the Alliance for Measurement in Podcasting, including redefined metrics for plays and ad impressions that could reshape how the industry values downloads. The story was breaking as we were recording so if you want a better understanding, click here on the story from Ashley Carmen (paywalled), Sounds Profitable or check out the interview with Dan Granger on the Podnews Weekly Review. Later in the show, Johnny demonstrates his creation, Podcast Engine AI, a custom tool he built to streamline show notes, social posts, and metadata generation from transcripts. Catherine O'Brien was attending an event and was missed. Especially when we were talking about marketing and Apple. Other Things We Talked About: - The challenge of solo podcasting compared to interview shows and how to approach it authentically - Why YouTube Premium's bundling strategy signals a larger consolidation trend in media - How AI tools like Riverside's editor and Descript's clip generator are compressing production timelines Work With the Superfriends below: Johnny Peterson – Johnny Podcasts Catherine O'Brien – Branch Out Programs Jon Gay – JAG Podcast Productions David Yas – Pod 617 – The Boston Podcast Network Matt Cundill – The Sound Off Media Company See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#52
June 3 · 55 min
Is It Worth It?
Matt Cundill, Jon Gay, and Catherine O’Brien dig into the growing pile of tools, platforms, and metrics shaping podcast production today. The conversation starts with a key question for creators and clients: are downloads still the best measure of success, or is time spent listening becoming the more meaningful number? The group looks at the challenge of tracking audience behaviour across audio, video, Spotify, YouTube, and social platforms, where the old podcast measurement rules do not always apply. They also compare production tools including Riverside, Descript, Adobe, OneStream, and AI platforms, weighing features against cost, convenience, and workflow friction. Catherine highlights the importance of strong headlines and audience-first positioning, while Jon and Matt examine how subscription creep is forcing producers to rethink their software stack. It is a practical, candid episode about choosing tools that reduce hassle, improve output, and help podcasters focus on the work that actually matters. Both Johnny and David will be back next week. The Products we spoke about: Here’s a list of the products/services mentioned, with official links and approximate US prices (these change frequently) Riverside – from approx. $19/month (paid plans, annual discounts available) StreamYard – https://streamyard.com – from approx. $25/month (Basic) and $49/month (Professional, annual billing) OneStream Live – from approx. $10–$39/month depending on plan Descript (incl. Rooms) – from approx. $15/month (Creator) and $30/month (Pro, annual billing) Spotify for Podcasters – free hosting Simplecast – from approx. $15/month (Basic) ART19 – enterprise/network pricing (contact Roddy or Andy) - Matt can connect you. Libsyn – from approx. $7/month Headliner – free tier; paid from approx. $8–$15/month Adobe Audition – included in Adobe Creative Cloud (All Apps approx. $60–$70/month) Adobe Premiere Pro – approx. $23–$35/month as a single app; also in All Apps Adobe Podcast Enhance – limited free use; paid around $9.99/month or $99/year iZotope RX – RX Elements often around $99; Standard/Advanced in the several‑hundred‑dollar range (frequent sales) Levelator – free ChatGPT Plus (OpenAI) – $20/month Claude – free tier; Claude Pro around $20/month Grok (via X) – included with some X Premium tiers; Premium/Premium+ roughly $8–$16/month CoSchedule Headline Analyzer / Headline Studio – free tier; Pro/Headline Studio around $9–$20/month or about $100/year Shure SM7B – street price around $399 Shure SM7dB – street price around $499 RØDE PodMic – https://rode.com – around $99 Focusrite Scarlett (e.g., 2i2) – common models around $130–$230 RØDECaster Duo – around $499 RØDECaster Pro II – around $699 Dropbox – personal plans from approx. $9.99–$11.99/month (annual billing) Google Drive (Google One) – https://one.google.com – from $1.99/month (100 GB) Starlink – hardware around $500+; service often $120–$150+/month depending on plan/region X Premium (Twitter) – https://x.com/premium – roughly $8–$16/month depending on tier Microsoft 365 – personal/family from approx. $6.99–$9.99/month (Copilot add‑ons extra) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#51
May 6 · 1 hr 2 min
Questions We Don't Know The Answers To
There is stuff in Podcasting that keeps us up at night. So we tried to answer our own questions the best we could. We discussed various aspects of podcasting, including audience engagement, analytics, and budgeting. Johnny Podcasts emphasized the importance of email lists and surveys for long-term data collection. David Yas highlighted the need for high-quality microphones, recommending the Samson Q2U and Rode PodMic. The group debated the value of podcast awards, with Catherine O'Brien suggesting they can be a marketing opportunity. They also discussed using AI for thumbnails and the importance of vetting podcast studios. The episode concluded with a discussion on the cost-effectiveness of starting a podcast, estimating a budget of around $100 for essential equipment. Here are the links to a number of the products we talked about: Johnny talked about a product he is using called Remini which is an AI photo enhancement tool. It solves the problem of getting hi-resolution photos from your guests. Here is our Microphone Recommendation list: Samson Q2U (USB/XLR dynamic microphone) RØDE PodMic (XLR dynamic broadcast mic) Shure MV7 (USB/XLR dynamic podcast mic) MOTU M2 (USB-C audio interface) FIFINE USB/XLR microphone MAONO PD300x USB/XLR Dynamic Mic Under no circumstances should you be using a Blue Yeti. Interfaces: Focusrite Scarlett audio interfaces (e.g., 2i2, Solo, etc.) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#50
April 8 · 1 hr 1 min
Make Your Podcast Listenable
David Yas hosts with Johnny Podcasts, Matt Cundill, and Jon Gay (Jag) to dig into what makes podcast content truly compelling. Catherine is on vacation and we missed her dearly. They start with opening strategies, debating cold opens versus concise scripted intros. Johnny and Jag explain how they mine transcripts and use tools like Descript and Riverside to find strong teaser clips, while Matt argues for a tightly written 30–45 second intro that clearly explains why listeners should stay. The group then explores recurring segments—Jag in favor for structure and professionalism, Matt mostly against them unless they’re genuinely great, and Johnny suggesting they can help hosts “land the plane” at the end of an interview. They cover introducing guests without reading boring bios, prepping and calming guests technically and emotionally, and how to handle episodes that aren’t good enough to air. The episode closes with practical interview advice: listen deeply, avoid constant verbal tic responses, embrace silence, prep thoroughly so you can be spontaneous, and always protect your audience’s time and attention. Work With the Superfriends below: Johnny Peterson - ⁠⁠⁠⁠⁠⁠⁠Johnny Podcasts⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠⁠⁠⁠⁠ Catherine O’Brien -⁠⁠⁠⁠⁠⁠⁠ Branch Out Programs ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠⁠⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠⁠⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠⁠⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠⁠⁠⁠⁠ The Boston Podcast Network⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.pod617.com/⁠⁠⁠⁠⁠⁠⁠ Matt Cundill - ⁠⁠⁠⁠⁠⁠⁠The Sound Off Media Company⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://soundoff.network⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#49
March 11 · 1 hr 7 min
Unpacking Apple’s New Video Venture
Apple’s new HLS-based video podcast initiative is the focus of this episode of Podcast Superfriends with guest Justin Jackson of Transistor.fm. Justin explains what HLS (HTTP Live Streaming) is, why it was originally created by Apple, and how chunked, adaptive streaming makes video more practical than traditional large downloads. He outlines Apple’s decision to deliver video via API partners rather than RSS, the ad-tech angle (Apple taking a fee per ad delivery), and why only certain ad-network-backed hosts are in the first wave. The group digs into technical hurdles (re-encoding, multiple resolutions, manifests, separate audio tracks), costs versus free hosting on YouTube/Spotify, and the new paradigm where one video file powers both video and audio experiences. They debate editing compromises, listener expectations, and how younger audiences increasingly define “podcasts” as YouTube-style video. Justin frames it all as “playing the game on the field” while still being bullish on RSS and the open ecosystem. Also, in case you missed Podcast Movement Evolutions at SXSW, there's a pretty big update on Apple Podcasts' upcoming HLS video feature: It will soon be supported by Transistor, Audiomeans, PodBean, Captivate, RSS.com and Podigee, alongside previously-announced supporters Acast, Omny, ART19 and Simplecast. Work With the Superfriends below: Johnny Peterson - ⁠⁠⁠⁠⁠⁠⁠Johnny Podcasts⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠⁠⁠⁠⁠ Catherine O’Brien -⁠⁠⁠⁠⁠⁠⁠ Branch Out Programs ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠⁠⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠⁠⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠⁠⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠⁠⁠⁠⁠ The Boston Podcast Network⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.pod617.com/⁠⁠⁠⁠⁠⁠⁠ Matt Cundill - ⁠⁠⁠⁠⁠⁠⁠The Sound Off Media Company⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://soundoff.network⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#48
February 4 · 1 hr 1 min
Editing Secrets from a Pro, Sound & Flow, with Steve Stewart
The Podcast Superfriends welcome podcast editor and community leader Steve Stewart to discuss the craft and business of podcast editing. Steve shares how he went from financial blogger and podcaster in the FinCon community to a full‑time editor after well-known bloggers asked him to “just handle everything after we hit record.” He explains how early tools like Audacity and basic mics evolved into today’s ecosystem of AI-assisted workflows, transcription tools, and plugins, and why efficiency and smart processes are key to profitability. The group explores what “podcast editor” really means today—often extending into producer, manager, and strategist roles including show notes, media host management, dynamic ad insertion, and client coaching. Steve stresses niching down (his is personal finance), delivering excellent customer service, and getting clients through referrals, in‑person events, and industry conferences. He also describes his work building the Podcast Editors Club and Podcast Editor Academy to train and support editors worldwide. Sign Up For Steve's Newsletter here Join the Facebook Group here And finally - Steve mentioned a nice price for registering for his Podcast Editor's Academy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#47
January 12 · 59 min
Podcast Predictions: Fair or Foul?
In this first 2026 episode of Podcast Super Friends, the friends discuss the rapidly changing podcast landscape and predict what lies ahead, including the ongoing tension between walled gardens and open platforms, with debate over whether platforms like Spotify and YouTube will be more creator-friendly. The friends explores emerging monetization models, such as subscriptions and Patreon, highlighting the need for niche content and subscriber engagement. Panelists stress the rising importance of optimizing podcasts for YouTube, professionalizing video and audio production, and leveraging AI for creative assets—while remaining cautious about AI-generated voices. The discussion underscores host-read ads’ increasing value and the shift from simple download metrics to deeper audience analytics. The team also predicts more focused, regional industry events, anticipates a blend of audio and video content (“liquid content”), and foresees podcasting’s pop culture crossover. ⁠Check out Steve Goldstein's blog post on Liquid Content here.⁠ And follow his work if you want to stay in the game. Ultimately, authentic voices and creative, audience-driven strategies are seen as vital for success in the evolving industry. Work With the Superfriends below: Johnny Peterson - ⁠⁠⁠⁠⁠⁠⁠Johnny Podcasts⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠⁠⁠⁠⁠ Catherine O’Brien -⁠⁠⁠⁠⁠⁠⁠ Branch Out Programs ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠⁠⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠⁠⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠⁠⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠⁠⁠⁠⁠ The Boston Podcast Network⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.pod617.com/⁠⁠⁠⁠⁠⁠⁠ Matt Cundill - ⁠⁠⁠⁠⁠⁠⁠The Sound Off Media Company⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://soundoff.network⁠⁠⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#46
Dec 4, 2025 · 56 min
Let's Get Social
The Podcast Super Friends unpsck the intricacies of social media strategies for podcast promotion. They explore effective uses of platforms like LinkedIn, X (formerly Twitter), Blue Sky, and Threads, sharing various tips and anecdotes. The conversation highlights the importance of video clips and consistency in social media posting, despite some challenges posed by AI tools and changing algorithms. Johnny Podcasts shares a detailed weekly social media schedule for LinkedIn, emphasizing on the importance of medium-sized and short video clips. The discussion also touches on the potential of paid advertising versus organic social media efforts. The episode concludes with thoughts on leveraging AI tools for creating social media assets and the reliability issues encountered with these technologies. Check out more from the Superfriends below: Johnny Peterson - ⁠⁠⁠⁠Johnny Podcasts⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠⁠ Catherine O’Brien -⁠⁠⁠⁠ Branch Out Programs ⁠ ⁠⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠⁠ The Boston Podcast Network⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.pod617.com/⁠⁠⁠⁠ Matt Cundill - ⁠⁠⁠⁠The Sound Off Media Company⁠⁠⁠⁠ ⁠⁠⁠⁠https://soundoff.network⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#45
Oct 22, 2025 · 53 min
Planning For The Unplanned
The Podcast Superfriends discuss the recent AWS outage and its widespread impact on digital services and podcasting tools. The group shares personal experiences of how the outage disrupted their workflow, affecting platforms like Riverside, Descript, and Streamyard. They emphasize the importance of having backup strategies for podcast production, including maintaining multiple copies of recordings, using alternative recording methods like Google Meet, returning to the days of "double-enders" and having pre-recorded episodes ready. The conversation explores practical solutions for potential technical disasters, such as using external hard drives, cloud storage, and backup internet options like Starlink. They stress the value of being prepared with contingency plans, having episodes recorded in advance, and maintaining flexibility during unexpected technical challenges. Work With the Superfriends below: Johnny Peterson - ⁠⁠⁠⁠⁠Johnny Podcasts⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠⁠⁠ Catherine O’Brien -⁠⁠⁠⁠⁠ Branch Out Programs ⁠⁠ ⁠⁠⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠⁠⁠ The Boston Podcast Network⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.pod617.com/⁠⁠⁠⁠⁠ Matt Cundill - ⁠⁠⁠⁠⁠The Sound Off Media Company⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://soundoff.network⁠⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#44
Oct 1, 2025 · 59 min
International Podcast Day with Kendall Breitman from Riverside
The Friends welcome Kendall Breitman on International Podcast Day. Kendall is Riverside's community lead, who announces the launch of chat-based editing, a new AI feature that allows users to make edits via text, enhancing video engagement. The feature, named "AI Co-Creator," and baptized as "Coco" unofficially, complements existing transcript and timeline editing. Breitman also discusses the importance of community feedback and the evolving nature of Riverside's tools, including live streaming capabilities and audio enhancements. The team also addresses the challenges of balancing creative work with AI tools and the importance of staying updated with platform features. Kendall is encouraging Riverside users to join the Facebook Community Group or the Riverside Community Hub. Chapters: (00:00:07) Intro & Host Roll Call (00:01:19) Guest: Kendall Breitman (Riverside) (00:01:31) Riverside’s Big Announcement (00:03:09) Podcast Movement & Competition (00:04:39) Origins of Chat-Based Editing (00:08:07) Naming the AI: “Coco” (00:08:56) Coco’s Early Journey (00:11:09) AI for Show Notes & Summaries (00:12:54) Advanced Editing with Coco (00:15:10) Magic Audio Features (00:20:27) Visual Enhancements & Feedback (00:23:09) Video Editing Tools (00:27:20) Browser Tips & Compatibility (00:31:12) Feature Rollouts & Adoption (00:34:21) Community Resources & Workshops (00:37:16) Repurposing Podcast Content (00:40:40) YouTube & Discoverability (00:43:14) Producer Link Feedback (00:47:37) Live Streaming on Riverside (00:55:00) Hosting on Riverside (00:56:53) Final Thoughts & Sign-Offs Check out more from the Superfriends below: Johnny Peterson - ⁠⁠⁠⁠Johnny Podcasts⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠⁠ Catherine O’Brien -⁠⁠⁠⁠ Branch Out Programs ⁠ ⁠⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠⁠ The Boston Podcast Network⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.pod617.com/⁠⁠⁠⁠ Matt Cundill - ⁠⁠⁠⁠The Sound Off Media Company⁠⁠⁠⁠ ⁠⁠⁠⁠https://soundoff.network⁠⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#43
Sep 3, 2025 · 1 hr 2 min
JAG's Trip to Podcast Movement
The Podcast Super Friends discussed Jag's experiences at Podcast Movement 2025. For most of this episode you will hear a takeaway from Jag followed by the group discussing and debating the issue at hand. We talked about Podcast Movement’s shift toward serving larger, corporate entities and its upcoming move to New York, raising concerns about the event’s accessibility and relevance for independent creators. The hosts debate the impact of this change, the corporatization of podcasting conferences, and suggested alternative events like Podfest for indie podcasters. Jag reminded us about the importance of optimizing podcasts for SEO and platform search, and the growing role of AI in podcast production. We also went in on social media and word-of-mouth for discoverability, the need for high-quality content, and the value of networking at conferences. The episode closes with practical tips for podcasters and plans to attend future industry events, emphasizing adaptability in the evolving podcast landscape. Chapters: (likely affected by Dynamic Audio Insertion) (00:00) – Intro & Host Intros (03:00) – Podcast Movement Recap (08:00) – Indie Creators vs. Corporates (14:30) – Podcast Movement in New York (19:30) – AI in Podcasting (23:30) – Exhibitors & Vendors (28:00) – First Impressions & Retention (38:00) – Reach: Video vs. Audio (48:00) – SEO & Search Optimization (54:00) – Discoverability & Social Media (59:00) – Final Thoughts & Events Check out more from the Superfriends below: Johnny Peterson - ⁠⁠⁠Johnny Podcasts⁠⁠⁠ ⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠ Catherine O’Brien -⁠⁠⁠ Branch Out Programs ⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠ The Boston Podcast Network⁠⁠⁠ ⁠⁠⁠https://www.pod617.com/⁠⁠⁠ Matt Cundill - ⁠⁠⁠The Sound Off Media Company⁠⁠⁠ ⁠⁠⁠https://soundoff.network⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#42
Aug 6, 2025 · 59 min
It's Show and Tell Time!
A lively “Show and Tell” episode of Podcast Super Friends, five podcast producers from across North America—Catherine O’Brien, Johnny Podcasts, Matt Cundill, Jon Gay (Jag), and David Yas—gather to share their latest insights, tools, and strategies for podcasting success. The group kicks off with a roundtable on podcasting hardware, comparing microphones like the Shure SM7B and the RØDECaster Duo, and offering practical advice for both new and seasoned podcasters. The conversation shifts to the power of AI in podcast production, with detailed discussions on using ChatGPT and Descript for editing, show notes, and creative brainstorming. The hosts share their favorite AI-driven workflows, tips for interview prep, and the importance of human review in the editing process. Monetization is also on the agenda, as Matt explains how RedCircle’s programmatic ads can generate passive income, even for shows not hosted on their platform. Johnny and Jag had a few helpful plugins for those who want to go beyond Adobe Enhance. Check out: DXRevive Waves AQ Izotope RX11 Chapters (0:00) – Introduction & Host Roundtable (0:17) – Summer Podcasting & Rebranding Updates (3:07) – Podcast Microphone Show & Tell (5:19) – New Hardware Experiences (6:34) – Rodecaster Duo & Audio Equipment Deep Dive (14:40) – AI Tools for Podcasting: ChatGPT, Descript, and More (28:46) – Editing Workflows & AI-Driven Audio Cleanup (40:45) – Newsletters, Substack, and Beehive (53:46) – Monetization: RedCircle & Programmatic Ads (56:42) – Looking Ahead: Hopes for the Rest of the Year (59:14) – Final Thoughts & Sign-Offs Check out more from the Superfriends below: Johnny Peterson - ⁠⁠⁠Johnny Podcasts⁠⁠⁠ ⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠ Catherine O’Brien -⁠⁠⁠ Branch Out Programs ⁠⁠⁠ ⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠ The Boston Podcast Network⁠⁠⁠ ⁠⁠⁠https://www.pod617.com/⁠⁠⁠ Matt Cundill - ⁠⁠⁠The Sound Off Media Company⁠⁠⁠ ⁠⁠⁠https://soundoff.network⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#41
Jun 25, 2025 · 54 min
Ask Arielle
Arielle Nissenblatt, founder of Earbuds Podcast Collective, discussed her journey from Squad Cast and Descript to her current role at Autoly, where she manages the Pinwheel project. She emphasized the importance of newsletters, recommending tools like Substack, Beehive, and MailChimp for email capture and engagement. Arielle highlighted the value of community feedback and collaboration, suggesting podcasters integrate marketing into their content. She also explored the use of AI for organizing tasks and analyzing data, and stressed the need for podcasters to balance creativity with effective marketing strategies. Resources mentioned: You heard the name Lauren Passell and her newsletter Podcast Marketing Magic is stellar. Also if you are looking for Promo and Guest swaps - this free service is very helpful. Sign up for Arielle's Earbuds Collective Newsletter. Check out more from the Superfriends below: Johnny Peterson - ⁠⁠⁠Johnny Podcasts⁠⁠⁠ ⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠ Catherine O’Brien -⁠⁠⁠ Branch Out Programs ⁠⁠⁠ ⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠ Jon Gay: Jag in Detroit ⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠ The Boston Podcast Network⁠⁠⁠ ⁠⁠⁠https://www.pod617.com/⁠⁠⁠ Matt Cundill - ⁠⁠⁠The Sound Off Media Company⁠⁠⁠ ⁠⁠⁠https://soundoff.network⁠⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#40
Jun 3, 2025 · 58 min
Rob Greenlee: What is a Podcast in 2025?
What is a podcast in 2025? We called in Rob Greenlee to provide insights into the evolving landscape of podcasting, focusing on the rise of video podcasting. He discusses how platforms like YouTube and Spotify are reshaping the industry, challenging traditional RSS-based distribution. We tried to land on the definition of a podcast, emphasizing content over distribution method. We talked metrics, monetization, and content creation for new podcasters. Rob highlighted the importance of personal branding and adapting to technological changes, including the potential impact of AI on media. The group debates the future of local podcasting and the difficulties creators face in generating revenue. Things are changing. Fast. ⁠A full transcription of the episode is available on our website.⁠ Check out more from the Superfriends below: Johnny Peterson - ⁠⁠Johnny Podcasts⁠⁠ ⁠⁠https://www.johnnypodcasts.com⁠⁠ Catherine O’Brien -⁠⁠ Branch Out Programs ⁠⁠ ⁠⁠https://www.branchoutprograms.com/⁠⁠ Jon Gay: Jag in Detroit ⁠⁠https://www.jagindetroit.com⁠⁠ David Yas: Pod 617 -⁠⁠ The Boston Podcast Network⁠⁠ ⁠⁠https://www.pod617.com/⁠⁠ Matt Cundill - ⁠⁠The Sound Off Media Company⁠⁠ ⁠⁠https://soundoff.network⁠⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#39
May 14, 2025 · 1 hr 7 min
How We Evaluate Podcasts
The Podcast Super Friends discussed the importance of and evaluating podcasts. We focused on technical quality, content, and promotion. Johnny got us started with microphones, managing echo, and maintaining consistent loudness levels (LUFS -15). For video, using high-quality cameras and proper lighting was emphasized. Jag shifted us over to content, stressing the importance of engaging introductions, avoiding overly long episodes, and asking hard questions respectfully. The friends were complimentary of Valerie Geller's recent appearacne on the Sound Off Podcast with Matt Cundill, where she spoke about her book and offered up OODLES of excellent podcast related tactcis on creative content. YOU CAN LISTEN TO IT HERE. Matt is all about the packaging of a show; including the artwork, metadata and how you show looks and appears in places like Apple, Spotify and Amazon. Catherine got us going on promotion strategies like sharing episode links, using visual cues on YouTube, and leveraging guest networks. The conversation also touched on the importance of making podcasts about the audience and being involved in relevant communities. Catherine also suggests using those subtle warm calls to engage existing customers or fans when promoting a podcast, especially for branded podcasts with built-in audiences. We missed David Yas on the show today but Johnny managed to promote his show called Past 10's Top 10 Time Machine. We are 5 Podcast Producers who make podcasts for People and Companies. Reach out to any one of us if you would like a show. Johnny Peterson - Johnny Podcasts https://www.johnnypodcasts.com Catherine O’Brien - Branch Out Programs https://www.branchoutprograms.com/ Jon Gay: Jag in Detroit https://www.jagindetroit.com David Yas: Pod 617 - The Boston Podcast Network https://www.pod617.com/ Matt Cundill - The Sound Off Media Company https://soundoff.network See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#38
Apr 22, 2025 · 1 hr 3 min
The Best Webinar Slides
The SuperFriends dissect Edison Research's 2025 Infinite Dial, The Amplii Media and Coleman Insights' State of Video Podcasting study, and Jacobs Media's Tech Survey, revealing key insights into podcast consumption trends. The group explores the rising popularity of video podcasts, the dominance of platforms like YouTube and Spotify, and the evolving media landscape. Discover how Gen Z consumes content, why metadata matters, and the challenges podcasters face when transitioning to video. With candid discussions about social media, podcast discovery, and the intersection of radio and podcasting, this episode offers a comprehensive look at the current state of podcasting. Whether you're a content creator or podcast enthusiast, this conversation provides valuable insights into the medium's future. Get The Survey's at each of the company's website, linked above. A full transcription of the episode is available on our website. Check out more from the Superfriends below: Johnny Peterson - ⁠Johnny Podcasts⁠ ⁠https://www.johnnypodcasts.com⁠ Catherine O’Brien -⁠ Branch Out Programs ⁠ ⁠https://www.branchoutprograms.com/⁠ Jon Gay: Jag in Detroit ⁠https://www.jagindetroit.com⁠ David Yas: Pod 617 -⁠ The Boston Podcast Network⁠ ⁠https://www.pod617.com/⁠ Matt Cundill - ⁠The Sound Off Media Company⁠ ⁠https://soundoff.network⁠ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#37
Mar 15, 2025 · 1 hr 3 min
Yesterday I Learned...
The podcast Super Friends discussed various insights and challenges in the podcasting industry. David Yas shared some stats from a recent stdy from Podmatch. Johnny Podcasts highlighted the smoke and mirrors of creating AI agents for efficient podcast production. Catherine O'Brien emphasized the value of email for direct audience engagement with what she learned from the latest Sounds Profitable piece along with Jar Audio. The group also discussed the challenges of copyright issues on platforms like Spotify and the potential of Pocket Casts' web player for better listener access. A Transcript and video of this episode can be found on our network page. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt - The Soundoff Podcast Network See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#36
Feb 12, 2025 · 59 min
In and Around Podcasting with Guest Superfriend Danny Brown
With David and Johnny away this week... something a little different this time around. Danny Brown is the Head of Podcaster Support & Experience at Captivate Audio. He joins as a guest Super Friend to share what he knows. The friends discuss the state of podcasting, including the use of live streaming platforms like Boomcaster, Descript and Riverside, and the challenges of adapting to new technologies like Spotify's video push. They also explore the importance of community management and the value of offering multiple monetization options, such as one-off tips and memberships. The Friends highlight the need for podcast hosting compaies to cater to specific audience segments effectively and the potential impact of platform-specific features on content creators. Finally, they touched on the importance of consistent content and the role of events in fostering community and education. Connect with Danny Brown's podcasts and everything else Danny. In and Around Podcasting 5 Random Questions One Minute Podcast Tips A Transcript and video of this episode can be found on our network page. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#35
Jan 8, 2025 · 58 min
Sound Better in 2025!
The Podcast Superfriends bring in 2025 with an episode all about sounding better in 2025! Matt's idea for sounding better was thought to be about the hardware and the tools, but sounding great on a podcast is so much more. It's about how you organize your content, prepare for the show and all those little extras that David Yas always brings... sound effects. Catherine O'Brien springs a round of "What's Worse" on the Superfriends... as they try to figure out which bad sounding podcast habits are worse. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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