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The Podcast Space

The Podcast Space, Ana Xavier

Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence.
Hosted by Ana Xavier—an award-winning podcast marketer and strategist with clients across the globe, and 15+ years of experience in the industry—this show offers bite-sized, tactical advice you can implement right away.
From content workflows to repurposing, SEO, podcast marketing, and visibility strategies, every episode focuses on simplifying your podcast process while helping you build long-term authority. If you're ready to stop spinning your wheels and start using your podcast like the marketing tool it is, you’re in the right place.
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S5 · E120
July 30 · 24 min
S5 120. Your Podcast Can Change the World — Recorded Live at the Obama Presidential Center
What if the most powerful tool for community change was already sitting in your pocket? Podcasting has slowly yet steadily become one of the most democratic mediums in human history, without gatekeepers, fancy studios, or corporate approval required. All you need is your voice, a story, and a simple microphone. And nobody understands that better than President Obama. Known as the first digital president for the way he used technology and social media to mobilize millions, he has since become a podcaster himself — proof that even the most powerful platforms in the world have given way to the intimacy of a single human voice. In this episode, I had the extraordinary privilege of joining him at an exclusive roundtable at the Obama Presidential Center in Chicago, where he shared his thoughts on exactly that: why podcasting is one of the most revolutionary tools we have for connection, community, and real-world change. The roundtable with President Obama is a segment of this episode — a moment I'm still processing, honestly — but it sets the stage for sharing the practical, strategic ways you can use your show to genuinely show up for your community and create lasting impact. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-120-your-podcast-can-change-the-world-recorded-live-at-the-obama-presidential-center Chapters: 00:00 — Podcasting as a tool for meaningful local action 02:49 — Reflections on meeting President Obama 05:19 — The power of the human voice and local stories 11:49 — From inspiration to practical community impact 19:56 — Ten values that turn podcasting into action
S5 · E119
July 22 · 20 min
S5 119. Your Content From Three Years Ago Is Someone's Perfect Starting Point — Don't Touch It
"Fake it till you make it" has always bothered me — not because the sentiment behind it is wrong, but because the framing removes power from the person saying it. It positions your current knowledge as a performance you're hoping no one notices, rather than a genuine stage of expertise that has real value for the people who are one step behind where you are now. This episode started as a memory — something my guest Denise Duffield-Thomas said in our season four conversation that I kept coming back to while thinking about content creation, expert positioning, and the particular exhaustion that comes from feeling like you always need to know more before you publish. I'm playing a short clip from that interview, and then unpacking what it means for how you think about your podcast catalog, your current level of knowledge, and the question of what actually makes a podcast episode worth publishing. Something I come back to often in my work with podcasters is the gap between what they know and what they believe they're allowed to say. The knowledge is there — compounding with every episode published, every client conversation, every industry shift they've tracked and responded to. What holds them back isn't expertise, but the story they're telling themselves about whether that expertise is enough yet. Resources mentioned in this episode: For the full list of links, resources, and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-119-your-content-from-three-years-ago-is-someones-perfect-starting-point-dont-touch-it 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: • 01:45 The Hamster Wheel of Content Creation — and What It Costs You • 03:30 Your Podcast Catalog as a Record of Compounding Knowledge • 05:00 Guest Clip: Denise Duffield-Thomas on Leaving Your Past Work Alone • 07:00 Do It Until You Make It — Reframing "Fake It Till You Make It" • 09:30 Two Types of Podcast Listeners — and Why Both Matter for Your Back Catalog • 11:00 The Real Question: Is Your Content Strategic, or Just Easy? • 13:30 Roman Mars on Editing — Can We Get There Faster? (CGTF) • 15:30 What You Know Right Now Is Enough to Publish • 17:00 The Podcaster Meetup in London + A Note on Being Present
S5 · E118
July 8 · 11 min
S5 118. Three Quotes That Will Reframe How You Think About Your Podcast and Where It's Taking You
There's a particular kind of drift that sets in around the middle of the year. The energy of a January reset has worn off, the goals that felt motivating in Q1 are either achieved, abandoned, or quietly deprioritised, and what's left is the question of whether you're still doing this with intention or just doing it because it's what you do. For podcasters, that question is worth sitting with. In this episode, I'm sharing three quotes that came up again and again in client conversations this week, because they're about dreaming and daring, about the purpose a podcast should serve in your life, and about what it means to actually pay attention to who you're becoming as you build. If you've never let yourself imagine how far the show could take you, you'll always be working inside limits you set without realising it. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-118-three-quotes-that-will-reframe-how-you-think-about-your-podcast-and-where-its-taking-you 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:00 - Introduction to Podcast Goals 01:57 - Dreaming Big: The Limitations of Growth 04:13 - The Podcast's Purpose: Enhancing Your Life 06:05 - The Journey of Growth: Who Are You Becoming? 09:04 - Recap and Reflection on Key Quotes
S5 · E117
July 1 · 27 min
S5 117. To Be or Not to Be a Podcast Episode: 10 Formats That Will Expand What You Think Is Possible
What counts as a podcast episode is a more open question than most people realise. The medium has evolved — from RSS-only audio on Apple devices (iTunes) to video-first vertical content filmed in a bedroom — and with that evolution, so has the range of what a podcast episode can actually look like. A three-minute focused answer, a segment clipped from a longer interview, a repurposed coaching hot seat: all of these qualify. Most podcasters just haven't given themselves permission to try them. In this episode, I'm walking through 10 formats that are consistently underused by podcasters I work with — and it’s not because they're complicated, but because they challenge the default assumption that a podcast has to be long, polished, and produced from scratch every single time. Plus, the episodes that tend to stick with listeners — the ones they remember, the ones they go back to — are rarely the ones that covered everything. They're the ones that nailed one thing, clearly, in exactly the time it took to say it. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-117-to-be-or-not-to-be-a-podcast-episode-10-formats-that-will-expand-what-you-think-is-possible-contentcontent-strategycontent-repurposing 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Timestamps: 00:55 — What a Podcast Actually Is (and How It's Evolved) 02:38 — What Counts as a Podcast: The Identity Crisis Debate 04:58 — Length: From 3 Minutes to 3 Hours 07:21 — Expected Formats: Conversational, Solo, Scripted, Live 09:43 — High Effort vs. Low Effort — and Thinking Like a Listener 12:06 — Format 1: Break Episodes Into Multiple Parts 14:26 — Format 2: Repurpose and Lightly Edit Live Streams 16:45 — Format 3: Repurpose Hot Seats or Coaching Calls — Format 4: On the Go Episodes 19:08 — Format 5: Get Ready With Me — Format 6: Repurpose Successful Newsletter or Social Content 21:29 — Format 7: Segments From Interviews as Standalones — Format 8: Ask the Host One Question 23:54 — Format 9: Short Episodes on Recent News or Industry Updates — Format 10: Edit Episodes You Were a Guest On 26:19 — When to Play a Full Guest Episode (and the Upcoming Mini-Series) 27:00 — Quick Recap: All 10 Formats + CTA
S5 · E116
June 24 · 10 min
S5 116. Why Your Podcast Feels Harder Despite Using the Same Systems (7 Reasons)
You haven't changed your podcasting system. So why does it suddenly feel so much harder to create? The honest answer usually isn't the tools — it's that your life, your goals, or your business changed around a system that never did. In this episode, I'm breaking down the seven most common reasons podcasters hit this wall — from outgrowing a hobbyist mindset to mistaking constant reinvention for innovation — and how to diagnose which one is actually slowing you down. One of the most useful insights? The system that worked when your podcast was a hobby is often the exact thing holding it back now that you're treating it like a business. As a podcast coach and strategist, one of the first things I look at with clients is whether their current systems still make sense for the goals they're working toward today — not the goals they had when they built the system. Here are the seven reasons I see most often. Your life looked different when you built this system. A lot of shows started as a hobby, often during or before the pandemic, when time and routines looked completely different. Even if you're using the same process today, the life around that process has changed — and that shift shows up in how hard the work feels. You blindly followed a successful podcaster's system. It's common to model your process after someone who was clearly doing well — without asking whether their approach fits how your brain actually works. Whether you create as a neurodivergent or neurotypical creator changes what feels sustainable versus what feels exciting in theory and exhausting in practice. Your personal or work time has shrunk. New responsibilities — a new role, new caregiving demands, a promotion — change your bandwidth more than most people expect. It's not that your system stopped working; it's that the time and mental space available to run it disappeared. You keep reinventing the wheel. Constantly switching tools, templates, and workflows feels like innovation, but it's often a way of avoiding boredom that ends up creating stress instead of consistency. Mastery takes repetition — and you can't feel competent at something you never stop changing. Your hobbyist system doesn't hold up as a business. Treating a podcast as a monetizable product introduces requirements a hobby never had — strategic guest outreach, follow-up emails, pitching for press. The same effort that worked before now has to stretch across more moving parts. You're bored, and the system no longer challenges you. If you've been running the same formula for years, it's worth asking whether you've simply outgrown it. The hard part is making space to notice that — which is exactly why batching shorter episodes during certain seasons can free up the mental bandwidth to actually evaluate your strategy. Strategic content creates more friction than spontaneous content did. When you first started, talking about whatever felt fun was easy. Becoming more intentional — staying within your area of expertise, asking questions that lead back to your products — naturally adds friction. That's not a sign something's wrong. It's a sign you're up-leveling. Resources mentioned in this episode: For the full list of links, resources, and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-116-why-your-podcast-feels-harder-despite-using-the-same-systems-7-reasons 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:00 The Habit-Goal Gap: Why Sustainable Systems Matter 01:30 Reason 1: Your Life Changed Since You Built This System 02:09 Reason 2: You Blindly Followed Someone Else's System 03:30 Neurodivergent vs. Neurotypical Content Creation 04:28 Reason 3: Your Personal or Work Time Has Shrunk 05:30 Reason 4: You Keep Reinventing the Wheel 06:47 Reason 5: Your Hobby System Doesn't Work for a Business 07:45 Reason 6: You're Bored and No Longer Challenged 08:58 Reason 7: Strategic Content Creates More Friction 09:45 How to Stop Creating on Autopilot
S5 · E115
June 17 · 10 min
S5 115. I Tried to Record a Podcast in an Airport. Here's What Season 5 Experiments Will Look Like
Deciding to take your podcast on the road is one of those ideas that feels obvious in theory and complicated in practice. The vision is clear — new exciting environments, vertical content, a lean setup, a fresh format. What nobody tells you is that the airport corner that looked quiet on camera sounds like a construction site in post-production. This is season five of The Podcast Space, and I'm doing something different. I'm recording while traveling through four countries — with just a phone, a tripod, and a pair of mics — and turning the entire experiment into a case study for you. Every format decision, every mistake, every moment of "I'll just fix it in post" that didn't get fixed: it's all going in here for you to see. One of the most useful insights from this season's launch? The question that stopped me from publishing a subpar episode is the same one I tell my clients every single time: does this last piece of content you published reflect your values, your ethics, and how you want to be perceived? Chapters: 00:00 Welcome to Season 5 — and Take Two 01:30 Why I'm Taking the Podcast on the Road 01:46 Lesson 1: The Airport Recording That Didn't Make the Cut 02:45 Lesson 2: Always Pre-Record Content Before You Travel 03:31 How to Set Audience Expectations When You Change Formats 04:14 Platform-Agnostic Listeners and What That Means for Your Show 05:44 What Season 5 Looks Like: Formats, Experiments, and the Lean Setup 05:52 Episode Formats I'm Testing: Clips, Mini-Episodes, Q&As 06:09 The Question Every Episode Should Answer 07:48 Stress in Podcasting on The Go What Season 5 Actually Covers For more focused guidance, book a discovery call to plan a content strategy that suits your goals and minimizes the overwhelming noise. Alongside the format experiments, here's what I'm planning to dig into this season. This is not in any particular order — I'm giving myself some flexibility to follow what's most relevant as the season unfolds, including three bonus episodes. 1. Are systems overrated for podcast success? I'll be examining what's actually driving consistent output versus what just feels productive. 2. What makes a podcast description work for both humans and machines? A practical look at how to write descriptions that serve your listener and the algorithm at the same time. 3. The social media strategy most podcasters skip. And why skipping it is costing them reach they could be capturing with almost no extra effort. 4. What the biggest podcasters do — that you shouldn't copy. This one will challenge some common assumptions about what success looks like at scale. 5. What no one tells you about podcast seasons — and the specific thing that blindsided me and created a lot of unexpected stress. I'm turning it into a short, focused episode because it deserves its own space. 6. Why your podcast listeners aren't buying. I've been getting this question from clients consistently, and the answer isn't what most people expect. 7. Reframing the value of your podcast in your business. An episode I'm genuinely excited about — it will shift how you think about what your show is actually doing for you. 8. Live from The Podcast Show. Field recordings and conversations from the conference, with a heads-up that the audio will have some background noise — it's a live event, and that's part of it. 9. Incorporating listener feedback into your show. Testimonials, quotes, voice messages, and how to use them as content without it feeling awkward. I also have one episode recorded at an undisclosed location that I'm not ready to reveal just yet. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s5-115-i-tried-to-record-a-podcast-in-an-airport-heres-what-season-5-experiments-will-look-like 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
S4 · E114
Dec 31, 2025 · 1 hr 10 min
S4 114. Counterintuitive Podcast Advice That Makes Audiences Want to Buy, with Denise Duffield-Thomas
Becoming a podcaster that people want to buy from rarely comes down to endless script revisions, long ads, or a more polished delivery. The shows that convert consistently tend to feel clear, intentional, and trustworthy long before an offer is ever mentioned. When listeners understand what you stand for and what to do next, buying stops feeling like a decision and starts feeling like a natural step. In this episode, money mindset mentor, three-time author, and OG podcaster Denise Duffield-Thomas reveals the podcast choices that supported the growth of her multi-million-dollar business. Her approach challenges common assumptions about monetization and highlights how sustainable success is built through consistency, transparency, and systems that respect how people actually make decisions. One of the most useful insights? How the 8 Money Archetypes decide when to buy. This episode explores something I see come up again and again with podcasters: how our internal relationship with visibility and money quietly shapes every outward decision we make. Long before we talk about offers, those beliefs influence how clearly we communicate value, how confidently we frame our episodes, and whether listeners feel invited in or kept at a distance. Talking this through with Denise made it clear how much trust is built at this level, often without us realizing it. Understanding Money Archetypes To Drive Sales One of the most fascinating parts of our conversation explored the eight money archetypes - a money personality framework developed by Kendall Summerhawk, in which Denise is certified - and how understanding these archetypes helps podcasters design content and offers that align with how their audience actually makes buying decisions. Understand why Accumulators need clarity, reassurance, and an easy path to action - and how small friction points in your content or website can quietly block conversions. Discover why Maverick podcasters often abandon shows or offers that are already working, and how building flexibility into your content strategy prevents self-sabotage. See how Nurturers can shift from feeling guilty about selling to confidently monetizing their podcast by framing offers around impact, service, and care for others. Reframe “too many ideas” as a strength for Alchemists, and learn how creating simple containers for content turns creativity into consistent momentum. Learn why Rulers don’t need motivation, but clear systems - and how a podcast becomes a scalable business asset when efficiency and leverage are prioritized. Understand how Connectors build trust through stories, humanity, and transparency - and why showing your process helps listeners feel safe engaging and buying. Positioning also plays a key role here. Showing up as a contributor rather than an all-knowing authority creates a different kind of relationship with an audience. Listening to Denise reflect on learning alongside her listeners reminded me how trust deepens when people feel included rather than instructed. Reassurance emerges as an important and often overlooked element. Some listeners need time, repetition, and confirmation before making decisions, and that isn’t hesitation to overcome - it’s a reality to design for. Clear messaging, consistent language, and social proof (incorporating listener voice messages as episode breaks, pre-roll ads, or even talking about their pain points frequently) help create that sense of safety. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-114-counterintuitive-podcast-advice-that-makes-audiences-want-to-buy-with-denise-duffield-thomas Subscribe to Denise Duffield-Thomas’ podcast, Chill and Prosper: Learn more about the 8 Money Archetypes: https://denisedt.com/quiz Denise’s lessons in buying 60+ courses: https://www.denisedt.com/blog/i-bought-64-info-courses-here-s-what-i-learned 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:00 Introduction to Limiting Beliefs and Content Creation 04:23 Overcoming Self-Doubt in Content Creation 09:34 Navigating the Trust Recession in Audience Engagement 12:41 Listener Behavior and Sales Optimization 15:34 The $5,000 Experiment: Learning from Customer Experience 18:47 Understanding Money Archetypes in Business 21:35 Tailoring Marketing Strategies to Different Archetypes 37:07 The Power of Using Client Language For Conversions 37:28 Understanding Client Needs and Testimonials 38:39 Sales Page Essentials 39:37 Client Archetypes and Their Motivations 44:43 Batching Content for Efficiency 46:38 Authenticity in Podcasting 53:10 The Importance of Valuing Your Services 56:06 Avoiding Burnout in Business
S4 · E113
Dec 17, 2025 · 29 min
S4 113. Inside Apple Podcasts & Spotify: How Listeners Actually Pick Their Next Show
Most podcasters assume discovery happens through social media, word of mouth, or being featured by the editorial teams at Apple Podcasts or Spotify. But the data tells a very different story. In this episode, I sit down with Jennifer Han, CMO at Ausha, to unpack how listeners actually choose their next podcast, and why most creators are optimizing for the wrong behaviors. What surprised even me is how dominant in-app search has become. According to the industry discovery research we discuss, one in two podcast listeners discover new shows directly inside podcast apps, and 70% of them use the search bar. Editorial features and charts? They account for a fraction of discovery. If you want to grow sustainably, understanding how Apple Podcasts and Spotify search really work it’s truly foundational to surpass your competitors. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://thepodcastspace.com/podcast/s4-113-pso-and-ranking-on-podcast-platforms Try PSO [affiliate link]: https://ausha.co/?fpr=psothepodcastspace 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Chapters: 00:46 - Meet Jennifer Han: Chief Marketing Officer for Ausha 01:33 - Understanding Podcast Search Optimization 06:45 - Practical Tips for Podcast Metadata 15:05 - Optimizing for Apple Podcasts and Spotify 23:07 - Tracking and Analyzing Podcast Performance 28:13 - Conclusion and Additional Resources
S4 · E112
Dec 10, 2025 · 40 min
S4 112. What 300+ Podcasters Reveal About Podcast Growth in 2025 (Podcast Marketing Trends Report)
If you ask most podcasters what they’re doing to grow their show, the answers sound familiar: posting clips on social media, chasing consistency, experimenting with video, and hoping the algorithm finally notices them. But when you look at the data - real, self-reported data from creators who’ve been at this for years - a different story emerges. Growth isn’t evenly distributed, and effort doesn’t automatically translate into momentum. Some podcasts with massive audiences are shrinking, while smaller, focused shows are quietly compounding month over month. The gap isn’t about talent or effort but it’s truly about strategy. That’s why my conversation with Jeremy Enns stopped me in my tracks. As the researcher behind the Podcast Marketing Trends Report, Jeremy looks past tactics and into patterns. What stood out most wasn’t what podcasters should be doing, but what actually correlates with sustainable growth and what doesn’t. Even more striking: his personal recommendation for podcasters who want to grow without ever touching social media. Not as a contrarian take, but as a data-informed one. Chapters: 03:10 – Who took the Podcast Marketing Trends Report 2005 05:30 – Why Big Podcasts Are Shrinking While Small Shows Grow 07:20 – You Don’t Need a Large Audience to Build a Profitable Podcast 09:55 – The Reality Behind Declining Podcast Growth Rates 12:45 – Audio vs. Video: How Metrics Are Being Distorted 16:50 – Do Social Platforms Actually Drive Podcast Growth? 20:00 – Short-Form Video Builds Brands, Not Downloads 28:40 – Why Email Is the Most Underrated Growth Channel 37:05 – How to Grow a Podcast Without Social Media Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-112-what-300-podcasters-reveal-about-podcast-growth-in-2025-podcast-marketing-trends-report 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Check out the Podcast Marketing Trends Report.
S4 · E111
Dec 3, 2025 · 25 min
S4 111. The Simplest End-of-Year Podcast Audit You’ll Ever Do (Just 3 Questions)
Reflecting on the annual impact of your podcast can often feel like never-ending numbers and charts, trends, and internet buzz. Downloads, comments, views - it's easy to get overwhelmed by the metrics that are supposed to define your success. What if I told you that you could bypass this chaos by focusing on just three crucial questions to audit your podcast effectively and strategically? In my 15+ years of working as a podcast marketer and content strategist, I've seen creators get analysis paralysis over podcast analytics, forgetting the core reasons they started in the first place. My goal with this episode is to help you reclaim clarity and purpose for your podcast with a simple, focused audit before the end of the year. Ready? Just hit play. 📝 Reflect back on these three vital questions: Did your audience grow meaningfully? Did the podcast align with your larger business goals? Were your processes conducive to effortless and effective content creation? By keeping a pulse on these areas, you're equipped to go into the new year with a renewed focus and determination. For more focused guidance, book a discovery call to plan a content strategy that suits your goals and minimizes the overwhelming noise. Chapters: 00:00 Introduction to the Simplest Podcast Audit You'll Ever Make 00:12 The Importance of Strategic Podcast Audits 00:37 Equipping Yourself for Podcast Success 02:23 Understanding Podcast Metrics 06:16 Evaluating Podcast Impact on Goals 13:17 Tools and Processes for Podcast Efficiency 24:00 Final Thoughts and Invitation Resources mentioned in this episode: For the full list of links, resources, and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-111-the-simplest-end-of-year-podcast-audit-youll-ever-do-just-3-questions 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
S4 · E110
Nov 19, 2025 · 27 min
S4 110. Your Unconventional Background Is the Most Interesting Thing About Your Show
If having a small audience is the number one insecurity podcasters face, the second biggest is this one: “My background isn’t traditional enough… so who am I to host a podcast?” Maybe you’ve wondered the same. Maybe you’ve questioned whether your experience “counts,” or whether you’re allowed to call yourself an expert. Here’s the truth — the podcasters who stand out aren’t the ones with the most formal credentials. They’re the ones who understand how their lived experiences, soft skills, and natural strengths help them connect with listeners in a way no traditional path ever could. And in this episode, I’ll show you exactly how to tap into that. You don’t need decades of experience or a perfect résumé to have a meaningful presence behind the mic. Listeners connect to shows that feel human — and humanity comes from perspective, not perfection. When you really think about the shows you love, it’s rarely about textbook expertise. It’s about how the host makes you feel understood. Your past roles (even the unexpected ones) have given you tools you might not realize you have. Retail jobs? They train you to read emotions, understand insecurities, and create comfort — all skills that help you put guests at ease and show up confidently on camera or audio. Hospitality teaches you to anticipate needs, calm nerves, and guide people through new experiences. If you’ve ever worked a service job, you’re already equipped to create a welcoming recording environment and a listener experience that feels intentional. Maybe you’ve had communications, journalism, or content roles. Those experiences help you sharpen your hooks, verify information, tell stronger stories, and structure episodes that actually fulfill the promise of the title. These are transferable skills — not prerequisites you need to “earn.” If you've worked in nonprofit or mission-driven spaces, you already understand how to do a lot with limited resources. That ability to be scrappy, collaborative, and strategic is gold when building a sustainable podcasting workflow. Your personal passions matter, too. Your interest in design, aesthetics, or visual storytelling? That’s exactly what helps you create a coherent brand and a recording setup that communicates trust and personality before you say a single word. If you geek out on psychology or human behavior, that becomes the backbone of your listener journey — guiding people from “I found this episode interesting” to “I want to learn more,” and eventually “I want to work with this host.” And when you look at other podcasters with non-traditional backgrounds — like Hetal, who used her curiosity as a biomedical engineer to break down global health topics, or Dani (Danilea), who built a wellness show rooted in inclusivity — you’ll see proof that you don’t need the “right background.” You need the right angle. Your life, your perspective, your interests, and even your quirks make your show memorable. These elements shape your show’s promise and help listeners feel like they’re learning from someone who gets them — not someone performing expertise. As AI-generated content becomes more common, the shows that win will be the ones rooted in lived experience, real stories, and genuine connection. Everything that makes you “different” is exactly what helps you stand out. Chapters: 00:00 - Overcoming Podcasting Insecurities 07:06 - The Importance of Hospitality Skills in Podcasting 13:42 - Marketing Strategies for Podcasters 18:57 - Connecting Personal Interests to Podcasting 24:08 - Final Thoughts on Unique Show Premises Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-110-why-your-non-traditional-background-creates-a-more-loyal-podcast-audience 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
S4 · E109
Nov 12, 2025 · 25 min
S4 109. Social Media for Podcasters: Dedicated Accounts vs. Personal Profiles for Maximum Engagement and Growth Strategies
Are you torn between creating a dedicated social media account for your podcast or integrating it into your personal brand? You're not alone! In this episode of The Podcast Space, we’ll break down the critical decision many podcasters face regarding social media as a podcaster. With my extensive experience in podcast marketing, I’ll guide you through the nuances of this dilemma that keeps so many podcasters paralyzed and help you find the best path forward for your unique situation. As an award-winning podcast marketer, I’ve worked with podcasters and small business owners around the globe, and I’ve seen firsthand how your approach to social media can significantly impact your podcast's success. I emphasize that the choice between a dedicated account and your personal brand hinges on several factors: your personal goals, the resources at your disposal, and how you want to engage with your audience. Understanding these elements is essential for crafting effective podcasting strategies and achieving your podcasting goals. Throughout the episode, I'll present five critical questions that every podcaster should consider when deciding their social media strategy: What is the main goal of your account? How many platforms can you realistically manage? Are you ready to develop a comprehensive strategy? Do you want to go beyond the bare minimum? And how can your listeners publicly share and discuss your show? These questions are pivotal in shaping your podcast content strategy and ensuring that your social media efforts align with your overall podcast growth strategies. I also explore the pros and cons of both approaches. A personal account can be a powerful tool for those looking to build their personal brand, while a dedicated account can offer a clearer focus and more targeted marketing opportunities. Throughout this episode, I share tactical podcast advice and podcast marketing tips to help you make an informed decision that aligns with your vision. Ultimately, my goal is to encourage you to be intentional in your social media strategy for your podcast. By doing so, you can forge meaningful connections with your audience, enhance your podcast visibility, and increase listener engagement. Join me in this episode, as we navigate the world of social media for podcasters and equip you with the insights needed to avoid common podcasting mistakes and leverage your online presence effectively. Chapters: 00:00 -Introduction to Social Media Strategies for Podcasters 01:01 - Key Questions to Determine Your Social Media Strategy 05:40 - When to Use Personal Accounts for Podcast Promotion 09:53 - When to Create a Dedicated Podcast Account 16:24 - Common Mistakes Podcasters Make on Social Media 23:20 - Conclusion and Call to Action Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-109-social-media-for-podcasters-dedicated-accounts-vs-personal-profiles-for-maximum-engagement-and-growth-strategies 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Tags: social media for podcasters, podcasting strategies, podcast marketing, social media strategies for podcasters, podcast growth strategies, podcasting for personal brand, social media, listener engagement strategies, podcast visibility
S4 · E108
Nov 7, 2025 · 24 min
S4 108. How to Turn Your Podcast From a Time Sink Into a Sales Engine
For years, business owners have been told that starting a podcast is the ultimate marketing move — the one strategy that magically solves everything. And while I genuinely believe podcasts are among the most powerful visibility tools available, I’ve also seen how they can become a money-draining hobby instead of a high-ROI business asset. After working with podcasters across four continents, I’ve realized that many are unknowingly leaving money on the table — not because their show isn’t great, but because their monetization strategy isn’t aligned with their business model. Let’s break down the five biggest ROI mistakes that could be quietly costing you growth and revenue. Chapters: 00:00 - The Power of Podcasts in Business 00:53 - Common Mistakes in Podcast Monetization 02:11 - Exclusive Deals vs. Broad Reach 05:07 - The Importance of Product Promotion 08:48 - Ad Breaks: A Missed Opportunity 13:42 - Selling Without Being Salesy 17:17 - The Fallacy of Affiliate Marketing 1. Exclusive Distribution Without a Data-Backed Return Many business owners see creators landing “exclusive” deals with Spotify or Samsung and think that’s the ultimate success metric. But here’s the reality — exclusivity limits your reach unless the platform can prove it will drive revenue or audience growth. Unless they can show data, testimonials, or client case studies that back up the ROI, you’re better off being everywhere (including YouTube)! 2. Misalignment Between What You Sell and What You Say This is one of the most expensive mistakes I see. Too many podcasters are producing content their ideal clients don’t actually need. If your episodes aren’t directly connected to the problems your business solves, you’re building awareness with the wrong audience. 3. Skipping Ad Breaks (and Missing Sponsorship Readiness) Here’s a simple test: can someone listen to your show and instantly visualize where their ad could go? If not, you’re missing out. Even if you’re not running ads yet, including clear ad breaks (“We’ll be right back after this quick message…”) signals to brands that you understand structure. 4. Educating Endlessly — and Forgetting to Sell A lot of purpose-driven creators fear that selling will make them sound pushy. But education without goal connection will lead to creator burnout. Today’s content landscape is noisy, and subtlety doesn’t pay the bills. 5. Prioritizing Affiliate Links Over Your Own Products Affiliate links can be tempting, but they rarely create meaningful income for small, niche shows. Let’s do the math: promoting a $30/month tool with a 10% commission might earn you $3. Promoting your own $500 coaching session or $95 digital product could earn you hundreds or thousands. The Real ROI Shift: Treating Your Podcast Like a Business Tool When you start structuring your podcast like a revenue engine — not a random content platform — everything changes. You create episodes intentionally. You align your call-to-actions. You attract sponsors who share your values. And suddenly, your show isn’t an expense — it’s an asset. Podcasting is still one of the most effective visibility tools for service-based business owners. The difference between a show that drains your energy and one that drives consistent ROI is strategy. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-108-how-to-turn-your-podcast-from-a-time-sink-into-a-sales-engine 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
S4 · E107
Oct 29, 2025 · 26 min
S4 107. The YouTube Features Podcasters Can’t Live Without in 2026 (and What’s Just Hype)
If you’re serious about growing your podcast in 2026, YouTube is no longer a “nice to have”—it’s a core part of your podcast marketing strategy. This year, YouTube rolled out a wave of new tools that make the platform friendlier than ever to creators who want to grow sustainably without burnout. From AI-powered analytics to auto-dubbing in 20+ languages, these updates are transforming how podcasters reach global audiences, collaborate smarter, and monetize content more effectively. But here’s the real question: which of these features actually move the needle for podcasters—and which are just shiny distractions? In this episode of The Podcast Space, I welcome video strategist Yesenia Bocanegra to break down what’s essential for growth, what to experiment with, and what you can safely ignore (at least for now). The Must-Try Features for Podcasters on YouTube The new AI analytics in YouTube Studio are one of my favorite additions. They make it so much easier to understand how each episode performs, which content connects most with listeners, and where new subscribers are coming from. I’ve always loved data, but let’s be honest—it can be overwhelming. This update finally makes analytics feel approachable, even for creators who aren’t data nerds. Then there’s the collaboration feature, which has been an absolute game changer for me. I tested it by tagging past guests in older videos, and after collaborating with sponsorship coach Justin Moore, I saw a 700% increase in views in just two weeks. It’s one of those “low effort, high reward” features that breathe new life into your back catalog. I now see collaborations as part of my passive marketing strategy—a simple but powerful way to extend reach without constantly creating new content. Chapters: 00:00 - Introduction to YouTube's New Features for Podcasters 00:07- Leveraging YouTube’s New Collaborations Tool for Audience Growth 00:38 - AI Tools and Studio Upgrades for Content Creation Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-107-the-youtube-features-podcasters-cant-live-without-in-2026-and-whats-just-hype 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
S4 · E106
Oct 23, 2025 · 44 min
S4 106. Analyzing Podcast Content Strategies from Top Business Podcasters That You Can Replicate
Ever wondered what are successful business owners who podcast doing in 2025 that regular podcasters can replicate? The answer lies in how these entrepreneurs treat their shows as part of a larger, data-informed ecosystem—not just as a content stream. This year, podcasting for business growth is about alignment, experimentation, and audience intimacy. To find out what’s actually working, I analyzed two powerhouse podcasters—Jasmine Star and Chris Do—both of whom have a catalog of over 300 episodes, and built thriving businesses before launching their shows. Their podcasts don’t make their brands; they amplify them. Here’s what 2025’s most strategic business podcasters are doing differently—and how you can borrow their best moves. Chapters: 00:00 Introduction to Podcasting Strategies from Successful Business Owners 12:49 Analyzing Episode Formats and Best Practices used by Jasmine Star 21:47 Maximizing Show Notes and SEO 27:44 Podcast Structure and Episode Formats used by Chris Do 40:14 Treating Your Podcast Like a Business Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-106-analyzing-podcast-content-strategies-from-top-business-podcasters 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour
S4 · E105
Sep 25, 2025 · 20 min
S4 105. Season 4 Preview and Summer Podcast Marketing Experiences Revealed!
Welcome to a brand-new season of The Podcast Space! In this episode, I’m pulling back the curtain on: What you can expect from Season 4 — topics, formats, and epic guests The behind-the-scenes of my summer growth experiments What worked, what didn’t, and how you can apply these lessons to your own show If you’ve ever wondered how to keep momentum during a podcast break or how to adapt your content strategy in a fast-changing online world, this episode will give you both the inspiration and the data to take action. What’s coming in Season 4 This season, I’ll be mixing solo episodes with a few interviews to give you a broader podcasting perspective. Our two core content pillars are content strategy and marketing, so you can expect episodes on monetization, avoiding ROI mistakes, how to make the most of YouTube’s new features, and creative formats that fit busy entrepreneurs. I’m also thrilled to welcome dream guest Denise Duffield-Thomas, a money mindset coach whose show has been one of my personal favorites for years. It’s a reminder that persistence pays off — this was my third pitch to her team, and it worked. If you’ve been hesitating to reach out to your own dream guests, let this be encouragement not to give up. Chapters: 00:01:00 — Content pillars + what’s new this season 00:04:00 — Dream guest announcement (and reminder not to give up pitching!) 00:06:00 — New formats, tools, and industry shifts to watch 00:08:00 — Growth experiments recap: newsletter, YouTube, guesting, and more 00:14:00 — SEO shifts, AI tools, and website optimization 00:16:00 — Lessons from Podcast Movement & multilingual strategies 00:18:00 — Writing a book? Early market research insights 00:19:30 — Why flexibility is key to podcast growth in 2025 00:20:00 — Wrap-up and call to action Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-105-season-4-preview-and-summer-podcast-marketing-experiences-revealed Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
S3 · E104
Jun 4, 2025 · 14 min
S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)
How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime. In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social media, email newsletters, and less-talked-about tactics that balance high and low effort, so you can stay visible without burning out. Before promoting in between seasons, ask yourself ‘why’ Let’s start with the “why.” Promoting your podcast between seasons is key if you want to maintain listener engagement, attract new audiences, and keep your show top of mind. People forget content fast, and even your best episodes get buried in the feed. Resurfacing those episodes gives them new life — especially for new followers who haven’t heard them yet. One misconception I hear often is, “If I stop publishing, I’ll lose my audience forever.” That’s partly true — people fill their routines with other content, and if you’re absent, they’ll move on. But here’s the fix: give them a place to stay connected. Use your email list or social media to let them know when you’ll be back. Communicate. Create reminders. Set expectations. Chapters: 00:00:00 – Why your show still needs visibility even when you're not publishing new episodes 00:01:30 – How audience habits and memory impact re-engagement — and why reminders matter 00:02:30 – Before you market: define whether you're building visibility, growing your email list, or prepping for a launch 00:03:30 – What really happens when you stop publishing — and how to avoid losing your audience 00:05:00 – How to repurpose past episodes with new context, visuals, and formats 00:07:00 –Forgot to mention something in an episode? Here's how to update and reshare it effectively 00:08:00 – Engaging your audience with live Q&As, former guests, and timely follow-ups 00:09:00 – Themed email sequences, updated visuals, and related episode links to keep listeners coming back 00:10:30 – Why your website and YouTube presence matter — and how they help grow your audience off social media 00:12:30 – Newsletter swaps, RSS digests, and why repurposing content is better than starting from scratch Resources mentioned in this episode: Get your Newsletter Guide: https://www.thepodcastspace.com/newsletter For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-104-ways-to-promote-your-podcast-in-between-seasons-plus-grow-listener-engagement-and-downloads 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
S3 · E103
May 28, 2025 · 12 min
S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show
If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to understanding what the industry’s top platforms, creators, and marketers are buzzing about right now. The Podcast Show in London brought together over 6,000 creators and industry leaders from around the world, and the biggest themes were clear: video podcasting, YouTube strategy, smart AI tools, and new ways to grow without relying on downloads or going viral. In this episode, I’m breaking it all down for you — the trends, the tools, and most importantly, how to apply it all to your podcast, whether you’re just starting out or already in deep. Chapters: 00:01:30 – Embracing authenticity and longevity in podcasting, even when episodes aren’t perfect 00:03:00 – Key takeaways from YouTube’s session at The Podcast Show 00:03:30 – Stats reveal that more UK listeners are consuming podcasts on YouTube from their smart TVs 00:04:00 – UK listener data that shows mixed podcast listener preferences 00:05:00 – YouTube and AI innovations may soon help podcasters reach multilingual audiences 00:06:00 – Choosing hosting your podcast on RSS vs. YouTube 00:07:00 – Best practices for using AI to enhance productivity without losing creative or strategic control 00:08:30 – Industry leaders push for more accurate podcast growth metrics to reflect modern listening habits 00:09:30 – A creator who sold two podcasts, and what those figures were 00:10:00 – Email marketing, newsletters, podcast swaps as ways to grow a podcast Resources mentioned in this episode: GET YOUR GUIDE: https://www.thepodcastspace.com/newsletter For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-103-the-podcast-show-2025-recap-highlights-to-grow-your-show 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
S3 · E102
May 21, 2025 · 1 hr
S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail
As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored the importance of embracing the notion of learning from failure to build authenticity and connection with audiences worldwide in public, exemplified perfectly by Monica Lewinsky’s newest podcast, Reclaiming with Monica Lewinsky. Chapters: 00:00 Introduction to Embracing Mistakes in Podcasting 00:17 Meet Eman Ismail: Multi-Award Winning Podcast Host 02:06 The Power of Vulnerability and Overcoming Shame 07:07 Cultural Differences in Business Openness 14:58 The Importance of Email Marketing for Podcasters 26:19 Behind the Scenes: Voice Care and Content Creation 29:01 Dealing with Intellectual Property Theft 29:45 Overcoming Challenges as a Podcaster 32:45 The Importance of Authenticity and Openness as Creators 39:56 Navigating Revenue Transparency 47:29 Effective Email Marketing Strategies 50:46 Creating Engaging Quizzes for Your Audience 58:16 Conclusion and Final Thoughts Eman and I also explored what type of email marketing podcasters can use to grow more intentionally, her online quiz, and the emotional toll of having her copy stolen. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-102-the-power-of-embracing-mistakes-in-storytelling-email-sequences-and-quizzes-with-eman-ismail Learn more about Eman Ismail and her award-winning podcast Mistakes That Made Me: https://www.emancopyco.com/podcast Take Eman’s quiz ‘What’s Your Perfect Newsletter Style?’: https://www.emancopyco.com/quiz Connect to Eman on Instagram: https://www.instagram.com/emancopyco 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace
S3 · E101
May 14, 2025 · 27 min
S3 101. The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse: Embracing Experimentation
The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth? Jay Clouse is the host of Creator Science and a trusted voice in the creator economy. His work empowers digital creators to think differently, work smarter, and become trusted voices in their industry. During our conversation—recorded amidst the clamor of real-life home construction—I was reminded that high-level thinking doesn’t need a flawless backdrop. In fact, embracing the messy middle might be one of the most powerful things a creator can do. Chapters: 00:02:30 – What it truly means to be a creator vs being an artist. 00:04:30 – The stages of the creator journey and why mapping the audience’s emotional arc matters. 00:07:00 – Embracing imperfect content and showing the messy middle. 00:08:30 – Sharing vulnerabilities while maintaining audience trust. 00:11:30 – Redefining success and the question of what "enough" looks like. 00:14:30 – Why YouTube was a long game and when it finally became worthwhile. 00:16:30 – How publishing less but with higher quality led to rapid YouTube growth. 00:25:30 –"Experimentality" as a mindset for growth through experimentation. 00:26:30 – How small, consistent improvements lead to big creator success. So, if you’ve been feeling overwhelmed, stuck, or unsure about your next step as a creator, this episode is your permission slip to keep going—but with more intention and curiosity. Let this be your reminder: growth is rarely linear, and clarity comes through action. Resources mentioned in this episode: For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-101-embracing-experimentation-the-creators-path-to-success-with-top-05-podcaster-jay-clouse Connect to Jay Clouse: http://creatorscience.com 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

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