The 'No-Speculation' Rule (for the overthinking founder)

Why do founders waste so much energy thinking about things they can't actually know? Rob breaks down his "no speculation rule," the topics he treats as off limits because they waste time without ever being answerable. The three traps: guessing the future, assuming what customers mean, and building abstractions like personas. Get in touch Thinking about onboarding team members to PULL or something else? Email RC: rc@reframeb2b.com Links Get The Power of PULL: Amazon: https://amzn.to/48KC1yv Barnes & Noble: https://bit.ly/4dyMTSv Rob's PULL course: https://robsnyder.org/course Work with Rob: https://www.robsnyder.org Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Follow Rob's Substack: https://thephysicsofstartups.substack.com/ Topics covered Why you can't predict the future, and the two boxes trick for keeping fundraising thinking separate from building the company Why auto completing what a customer means is the most common way founders talk themselves into fake demand Why personas and aggregated data lead you astray How to catch yourself speculating and pull your focus back to what customers are actually saying and doing Chapters 01:54 Introducing the topic: the no speculation rule 03:02 Why overthinkers struggle with this 09:01 Trap one: you can't know the future 12:16 Trap two: assuming what customers mean 19:59 Trap three: abstractions and personas 24:55 Getting back to reality: factory metrics and the real bottleneck