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The Perfectionism Project

Sam Laura Brown

Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

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August 23 · 40 min
Ep 623: The Look At Me Go Mindset
If you feel like you're behind in your business, you want to listen to this episode. I'm sharing a key mindset shift that allowed me to turn my business back around and why it's so important - especially if you have a perfectionist brain and you're going through a hard season in your business. If you've been laughing at yourself or belittling yourself for getting in your own way, tune in and take notes. If you're ready to get out of your own way in your business, you want to join my coaching program called Perfectionists Getting Shit Done (PGSD). Inside the program you'll plan properly as a perfectionist, follow through with your plans even when your perfectionist brain tries to stop you and rest without losing momentum. You can start today. Sign up now and get started at samlaurabrown.com/pgsd.
August 15 · 55 min
Ep 622: Increasing Revenue + Achieving Work-Life Balance with PGSDer Olivia Fox (best of the podcast)
In this episode, I'm interviewing PGSDer Olivia Fox, who walks us through the practical ways that she's used her Growth Goal and Power Planning to help her increase her business revenue while having a better work-life balance at the same time. If you have courageous tasks you know you need to do right now and you're just not doing them, then this episode is for you. Olivia and I talk about how she gets herself to do those courageous tasks. We discuss how you actually go from being someone who intellectually understands what is required to build a business to being the person who actually builds the business. If you're ready to release your Perfectionism Handbrake and get out of your own way, you want to join the Get Out Of Your Own Way Challenge inside Perfectionists Getting Shit Done. Enrollment for the GOOYOW Challenge closes at 11:59pm EDT this Sunday, 16 August. And then we start the challenge on Monday. To join us for the challenge, sign up for PGSD now at samlaurabrown.com/pgsd.
August 13 · 34 min
Ep 621: [GOOYOW Series] How To Get Out Of Your Own Way In 5 Weeks
This is Part 3 of the 3-part Get Out Of Your Own Way Series (aka the GOOYOW Series) to help you get out of your own way in your business. In this third and final part of the podcast series, I'm bringing it all together and sharing the simplest and funnest way to get out of your own way in just 5 weeks. If you're tired of the constant stopping and starting and want to get out of your own way in an incredibly simple and practical way, be sure to tune into this episode today. If you're ready to get out of your own way in your business, you want to join my coaching program Perfectionists Getting Shit Done (PGSD). On Monday 17 August, we begin the 5-week Get Out Of Your Own Way Challenge. And you want to be part of it. To join us for the challenge, sign up for PGSD now at samlaurabrown.com/pgsd.
August 12 · 52 min
Ep 620: [GOOYOW Series] The 3 Simple Steps To Get Out Of Your Own Way
This is Part 2 of the Get Out Of Your Own Way Series (aka the GOOYOW Series). In this episode, I'm sharing the 3 simple steps to getting out of your own way in your business. Tune in to discover the simple, incredibly practical process for releasing your Perfectionism Handbrake so you can follow through with your plans and do the things you know you need to do to build your business - without burning. Tomorrow, in Part 3 of this series, I'll be sharing a special opportunity to do the work of getting out of your own way inside Perfectionists Getting Shit Done. This is something that I haven't offered since 2023 and don't know when I'll be offering it again. We get started on Monday, 17 August and you want to be part of it. If you're ready to get out of your own way in your business, you want to join my coaching program Perfectionists Getting Shit Done (PGSD today). Sign up now at samlaurabrown.com/pgsd.
August 11 · 46 min
Ep 619: [GOOYOW Series] Why You Keep Getting In Your Own Way In Your Business
Welcome to Part 1 of the Get Out Of Your Own Way Series (aka the GOOYOW Series). In this episode, I'm sharing 3 reasons why you get in your own way in your business even though you're smart and absolutely full-to-the-brim of potential. If you struggle with procrastination, overthinking and not following through on what you planned - this episode is for you. Part 2 and 3 of the series will drop over the next 48 hours. And in Part 3 I'll be sharing a special opportunity to do the work of getting out of your own way inside Perfectionists Getting Shit Done. This is something that I haven't offered since 2023 and don't know when I'll be offering it again. We get started on Monday, 17 August and you want to be part of it. If you're ready to get out of your own way in your business, you want to join my coaching program Perfectionists Getting Shit Done (PGSD). Sign up now at samlaurabrown.com/pgsd.
August 2 · 47 min
Ep 618: The Perfectionist's Guide To Creating A Growth Mindset (best of the podcast)
There's one thing that every perfectionist entrepreneur must learn if they want to succeed in business: how to create a growth mindset. This is the secret to being able to get out of your own way and take consistent action to your goals without burning out. So in this episode I'm doing a deep dive into what the growth mindset is, common misconceptions about the growth mindset as well as the practical steps to create a growth mindset. This is the episode on perfectionism and the growth mindset that I wish existed when I was struggling to build my business to six figures and wondering why I felt so scared to put myself out there. If you are finding that overthinking, procrastination, burnout and fear of judgement are making it hard to build your business - this episode is for you. If you're ready to get out of your own way in your business, you want to join my coaching program Perfectionists Getting Shit Done (PGSD). Sign up now at samlaurabrown.com/pgsd. If you want a little motivational boost from me in your inbox every day, you need to sign up for my daily Perfectionist Power-Up emails: samlaurabrown.com/ppu.
July 28 · 46 min
Ep 617: The Power of Self-Image (best of the podcast)
So many of us work so hard towards our goals without realising that our self-image is causing us to self-sabotage and stop ourselves from achieving them. It's something I've seen time and time again in my own business and I have no doubt you'll be able to relate to what I'm talking about in this episode. In this best of the podcast episode, I share the aspects of my self-image that had been stopping me from being successful - from struggling to identify myself as an entrepreneur, to seeing myself as a disorganised person who was always late and bad with money. I also chat about the things I did on a daily basis to reshape my identity and how you can do it too. If you're a perfectionist and you're building a business, you want to listen to this episode today. WANT MORE? Want a little motivational boost from me in your inbox every day? They're called Perfectionist Power-Ups and you can sign up for free at samlaurabrown.com/ppu. If you're ready to get out of your own way in your business, you want to join my coaching program Perfectionists Getting Shit Done (PGSD). Find out more and sign up today at samlaurabrown.com/pgsd.
July 15 · 49 min
Ep 616: Do It The Unfancy Way
Sometimes we perfectionists have a hard time following through with our business plans simply because we're trying to market and sell in the 'fancy' way. And because that's so hard to do consistently, without burning out, we don't do enough marketing and selling to make the sales we want. In this episode I'm sharing why you want to build your business the unfancy way. And why this doesn't mean you have to come across as unprofessional. If you're a perfectionist and you're building a business, you want to listen to this episode today. WANT MORE? Save your seat for my upcoming live workshop to learn how to plan your week properly as a perfectionist so you can consistently follow through on your business plans. Sign up now at samlaurabrown.com/workshop. Take The Perfectionism Quiz to better understand your perfectionist brain and why you get in your own way your business. Take the quiz now at samlaurabrown.com/quiz. Want a little motivational boost from me in your inbox every day? I call them Perfectionist Power-Ups and thousands of perfectionist entrepreneurs love them. You can sign up for free at samlaurabrown.com/ppu. Join my coaching program Perfectionists Getting Shit Done to start working with your perfectionist brain, instead of against it, so you can get out of your own way in your business. Find out more and sign up today at samlaurabrown.com/pgsd.
July 5 · 27 min
Ep 615: Are You Expecting Results You're Not Working For? (best of the podcast)
If working towards your business goals feels exhausting, this episode is for you. If you've been expecting results that you're not even working for - it's time for a reality check. I'm going to tell you how to figure out whether you're doing this and what to do about it if you are. If you're a perfectionist and you're building a business, you want to listen to this episode today. WANT MORE? Want a little motivational boost from me in your inbox every day? I call them Perfectionist Power-Ups and thousands of perfectionist entrepreneurs love them. You can sign up for free at samlaurabrown.com/ppu. Watch my business vlog series called Making My Next Million on Youtube: samlaurabrown.com/youtube. Finally do the things you know you need to do to build your business by signing up for Perfectionists Getting Shit Done today.
June 30 · 1 hr 7 min
Ep 614: How I Decide What To Do With My Business Time
If you want to see behind the scenes of me building my business as a perfectionist entrepreneur, you're going to love this. I recently started a business vlog series on Youtube called Making My Next Million where I'm documenting exactly that. It's a very raw and real look at the ups and downs of building a business when you have a perfectionist brain. My goal is that these vlogs inspire you, educate you and help keep you company as you build your business. Today I'm sharing the audio from one of my most recent business vlogs. In this episode you'll hear me coach myself to figure out my Needle Movers and decide what to do with my business time. I also share how I overcame the resistance that had been showing up for me when it came to returning to Youtube. If you're a perfectionist and you're building a business, you want to listen to this episode today. WANT MORE? If you want to learn how to plan properly as a perfectionist with Power Planning, sign up for The Power Planning Course today: samlaurabrown.com/planning. If you want to see behind the scenes of my journey of building my own business as a perfectionist entrepreneur, subscribe to my youtube channel: samlaurabrown.com/youtube. Want a little motivational boost from me in your inbox every day? I call them Perfectionist Power-Ups and thousands of perfectionists love them. You can sign up for free at samlaurabrown.com/ppu. My coaching program Perfectionists Getting Shit Done is opening for enrollment again soon. To find out more about PGSD and be the first to know when doors open, sign up for the waitlist today at samlaurabrown.com/pgsd.
June 23 · 52 min
Ep 613: What It's Really Like Inside PGSD: A Conversation with Rose Gebken
In today's episode, I'm joined by PGSDer Rose Gebken to talk about what it's really like inside Perfectionists Getting Shit Done. If you're thinking about signing up for Perfectionists Getting Shit Done, this episode is for you. Rose and I talk about: The difference between listening to The Perfectionism Project and being inside PGSD How Rose knew it was the right time for her to sign up for PGSD Why Rose decided to invest in herself and her business before it was successful The three things Rose wishes she could tell her pre-PGSD self The power of the PGSD community and listening to other perfectionists get coached Perfectionists Getting Shit Done (PGSD) is now open for enrollment but doors close in less than 48 hours - on Wednesday, 24 June at 11:59pm EDT. This is your last chance to get lifetime access. Get instant access to everything in the program as soon as you sign up at samlaurabrown.com/pgsd.
June 21 · 57 min
Ep 612: How To Overcome Overwhelm + Figure Out What To Focus On Next (best of the podcast)
Listen in as I coach PGSDer Kristen Cain (@kristencainstyle on Instagram) out of overwhelm and into clarity. Kristen requested coaching because she was feeling overwhelmed with all of the options she had for her business. She was able to figure out what to focus on next to build her business, her pricing, how to package her services and more. This episode is such a great example of one of the many ways that the PGSD coaching calls enable you to get out of your own way in your business. Thank you Kristen for giving me permission to share this call on the podcast. Note: This episode was originally published in July 2021. I'm sharing it again because it's still incredibly helpful to hear today. Perfectionists Getting Shit Done (PGSD) is now open for enrollment but doors close on Wednesday, 24 June at 11:59pm EDT. This is your last chance to get lifetime access. Get instant access to everything in the program as soon as you sign up at samlaurabrown.com/pgsd.
June 19 · 49 min
Ep 611: Procrasti-Planning Versus Power Planning (best of the podcast)
Today's episode is all about the difference between procrasti-planning and planning properly as a perfectionist with Power Planning. This will help you understand the real reason why you've been struggling to follow through on your plans and what to do about it. If you struggle to do the things you know you need to do to build your business, this episode is for you. Perfectionists Getting Shit Done (PGSD) is now open for enrollment but doors close on Wednesday, 24 June at 11:59pm EDT. This is your last chance to get lifetime access. Get instant access to everything in the program as soon as you sign up at samlaurabrown.com/pgsd.
June 17 · 7 min
Ep 610: [Unfreeze Yourself Series] How To Do What You Know You Need To Do
In Part 5 of the Unfreeze Yourself Series, I explain the process for becoming someone who consistently does the things they know they need to do to build their business - without burning out. If you've ever wondered how to go from where you are now to making a full-time income from your business, this episode is for you. Perfectionists Getting Shit Done (PGSD) is now open for enrollment for one week only. This is your last chance to get lifetime access. Get instant access to everything in the program as soon as you sign up at samlaurabrown.com/pgsd.
June 15 · 10 min
Ep 609: [Unfreeze Yourself Series] Why You Keep Burning Yourself Out
In Part 4 of the Unfreeze Yourself Series, I explain why perfectionists burn out and how to follow through on your business plans without burning yourself out. If you've ever wondered how to show up consistently for your business without exhausting yourself or neglecting your life in the process - then this episode is for you. Perfectionists Getting Shit Done (PGSD) is opening for enrollment on 17 June 2026 for one week only. This is your final opportunity to secure lifetime access to PGSD when you sign up. To find out more about PGSD and be the first to know when doors open, sign up for the waitlist today at samlaurabrown.com/pgsd.
June 13 · 8 min
Ep 608: [Unfreeze Yourself Series] Why You Don't Stick To Your Plans
In Part 3 of the Unfreeze Yourself Series, I explain why you keep creating plans that look great on Sunday but have fallen apart by Wednesday. If you've ever filled your calendar with ambitious plans only to find yourself falling behind, feeling overwhelmed and wondering why you can't stick to them then this episode is for you. Perfectionists Getting Shit Done (PGSD) is opening for enrollment on 17 June 2026 for one week only. This is your final opportunity to secure lifetime access to PGSD when you sign up. To find out more about PGSD and be the first to know when doors open, sign up for the waitlist today at samlaurabrown.com/pgsd.
June 11 · 8 min
Ep 607: [Unfreeze Yourself Series] Why You Can't Decide What To Focus On
In Part 2 of the Unfreeze Yourself Series, I explain why you keep changing your mind about what to sell, who to help and how to get customers. I reveal the simple thing you're missing that, once you have it, will make every business decision 10 times easier. If you've ever felt like everything is so important that you don't know what to work on next, this episode is for you. Perfectionists Getting Shit Done (PGSD) is opening for enrollment on 17 June 2026 for one week only. This is your final opportunity to secure lifetime access to PGSD when you sign up. To find out more about PGSD and be the first to know when doors open, sign up for the waitlist today at samlaurabrown.com/pgsd.
June 9 · 15 min
Ep 606: [Unfreeze Yourself Series] Why You're Not Taking Action
In Part 1 of the Unfreeze Yourself series, I'm sharing why knowing what to do isn't enough and the real reason so many perfectionist entrepreneurs struggle to take consistent action to build their business. If you've ever felt frustrated because you know exactly what you should be doing in your business but just can't seem to get yourself to get yourself to do it consistently, this episode is for you. Perfectionists Getting Shit Done (PGSD) is opening for enrollment on 17 June 2026 for one week only. This enrollment is your final opportunity to secure lifetime access to PGSD when you sign up. To find out more about PGSD and be the first to know when doors open, sign up for the waitlist today at samlaurabrown.com/pgsd.
May 31 · 47 min
Ep 605: Taking Great Care Of The Business Time You Already Have
What you do with your business time matters so much more than how much you have. And if you feel like you should be further along in your business or need more time for your business, this episode is going to blow your mind. I'm sharing the difference between why you don't need more time to be more successful. And what you do need instead. Tune in as I share a bunch of personal examples of how stepping into greater responsibility in my personal life and in my business in the last 8 weeks has allowed me to not only build momentum but feel more like myself than ever before. I'm also sharing two experiences I've had with throwing time at my business problems and why it didn't work (thank god) so you can learn from my mistakes. And why taking great care of the business time you already have is so important (and how to do it). If you're a perfectionist and you're building a business, you want to listen to this episode today. WANT MORE? If you want to learn how to consistently follow through with your plans, join me for my upcoming free live Power Planning Workshop. Get the workshop details and register today at samlaurabrown.com/workshop. If you want to see behind the scenes of my journey of building my own business as a perfectionist entrepreneur, subscribe to my youtube channel: samlaurabrown.com/youtube. Want a little motivational boost from me in your inbox every day? I call them Perfectionist Power-Ups and thousands of perfectionists love them. You can sign up for free at samlaurabrown.com/ppu. My coaching program Perfectionists Getting Shit Done is opening for enrollment on 17 June 2026 for one week only. To find out more about PGSD and be the first to know when doors open, sign up for the waitlist today at samlaurabrown.com/pgsd.
May 24 · 6 hr 53 min
Ep 604: Getting Your Work Done Early + Easily As A Perfectionist Entrepreneur (best of the podcast)
If you have a tendency to put off anything selling related until the last minute (or you avoid it altogether) then this episode is going to be insanely helpful for you. In this epic episode you'll hear me navigate the content creation and pre-launch period, the launch itself and give a detailed debrief of the launch results. It's a compilation of recordings I made throughout the entire process where I share what I was going through, how I was feeling and the ups and downs of it all. In this raw and real episode, I share not only the wins but the hard lessons I learned so that you can have them as wisdom to use in your own business. If you're a perfectionist and you're building a business, you want to listen to this episode today. WANT MORE? If you want to learn how to consistently follow through with your plans, join me for my upcoming free live Power Planning Workshop. Get the workshop details and register today at samlaurabrown.com/workshop. If you want to see behind the scenes of my journey of building my own business as a perfectionist entrepreneur, subscribe to my youtube channel: samlaurabrown.com/youtube. Want a little motivational boost from me in your inbox every day? I call them Perfectionist Power-Ups and thousands of perfectionists love them. You can sign up for free at samlaurabrown.com/ppu. Perfectionists Getting Shit Done is opening for enrollment on 17 June 2026 for one week only. To find out more about working with me and be the first to know when doors open, visit the waitlist today at samlaurabrown.com/pgsd.

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