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The Overthinkers

Lynette Wong & Shann Biglione

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy / Principal Consultant at Ogilvy NY) and Shann Biglione (co-founder at Kumkuat AI + ex CSO at Publicis).

It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining.

PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann.

Available on Apple Podcasts and Spotify.

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  • 24 episodes
  • weekly
  • Avg 35 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • April 22 · 39 min

    How To Transition Out Of An Advertising Career? With Rachel and Lynette

    Nearly 200 episodes in, The Overthinkers is turning a page. This is Rachel Mercer's final episode as co-host — and the debut of Lynette, a former global strategy lead at Ogilvy, ethnographic researcher, insect farm co-founder, and current Vermont transplant who consults for small businesses at what she calls her "community rate" (sometimes paid in sausage). To mark the moment, the three of us tackle mid-career transitions out of advertising: how to actually make the jump, why transferable skills are almost too broad to be useful, and what question you should be asking yourself before any of the rest of it matters. Rachel shares how client relationships built over 20 years quietly become your best career infrastructure. Lynette makes the case for low-stakes pilots before big leaps. And Shann is, characteristically, the most pessimistic person in the room about where AI leaves the advertising industry — and what that means if you're thinking about waiting before making a move. A proper goodbye, a warm welcome, and genuinely useful career advice in between.

    • Transcript
  • April 16 · 46 min

    When Do You Say "Enough"? With Rob Campbell

    This wonderful episode was recorded over a year ago with the legendary Rob Campbell, CSO at Colenso in Auckland. Rachel and Shann were planning to publish this as part of a last series of guests, but for a variety of reasons couldn't get to it. Together with Rob, they explore what satiety can look and feel like in a project (or your career). It ventures into some very personal stories for our guest, and shares what three old sods have experienced working in advertising - whether they still have the drive for it or not. Today, we're delighted to publish this last episode in the Rachel Mercer era, before we start a new chapter with the amazing Lynette Wong, who will start as co-host for the podcast starting next week!

    • Transcript
  • Sep 20, 2023 · 24 min

    Can 1st Party Data Save Digital Advertising?

    With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?

  • Sep 12, 2023 · 22 min

    Are CMOs A Dying Breed?

    “You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force. In this episode, we discuss the argument made against CMOs as we know them, as well as arguments for their possible redemption.

Showing 21–24 of 24 episodes