
Stop Copying Your Competitor's Ads. Do This Instead | Jim Schroen (GoViral)
Jim Schroën has clients whose competitors copy every single ad they launch, the moment it picks up spend in the Meta ad library. Those competitors are still sitting below them. Every time. So where does Jim get his ideas from?Jim is the founder of GoViral, a creative-first performance marketing agency in the Netherlands working with DTC brands between 7 and 9 figures. He started at 17 by throwing a New Year's Eve party in a village that had nowhere to go, and marketing it like it was a stadium. Today his team of 13 builds the creative, buys the media, and steps in as fractional CMO, and they have worked with 110 brands so far. In this episode:→ Why Jim never builds from a direct competitor's ads, and whose ads he studies instead→ The one thing to find before you produce a single ad, and the ten formats that follow→ Why he is moving away from UGC creators, and who he books now→ How to find a winning angle when a client has no data to hand you→ What he got wrong about AI, and what happened when his agency leaned too far into it→ The number a brand should hit before it even thinks about a second market Timestamps:00:00 Intro & Highlights00:30 Jim's Beginnings: Throwing his first event at 1703:30 Corporate Job vs. Entrepreneurship & the journey to TikTok10:10 Founding the Agency: From UGC struggles to GoViral16:20 Creative Diversification: Dialogue ads, AI cartoons & podcast formats21:50 Algorithm vs. Audience: Why you must build for your viewers25:20 Market Differences: Expanding into Germany & international markets29:50 Leveraging AI: Where tools help and where they miss the nuance33:20 How to spark real performance-driven creativity35:50 Why copying competitor ads keeps you second-best39:40 The future of creative strategy over the next few years41:40 Tool Overload: Why Figma & audience understanding are all you need Jim:GoViral: https://goviral.agency/LinkedIn: https://www.linkedin.com/in/jimschroen/Präsentiert von DatAds:Der Creative Intelligence Platform für Performance Marketer, Creative Strategists und E-Commerce Brands. Von Creative Analytics über Inspiration und AI-gestützte Ideation bis zur fertigen Ad: DatAds ist dein Creative Flywheel und macht aus deinen Daten deine nächste Winning Ad.Jetzt 14 Tage testen: https://www.datads.io/?utm_source=podcast&utm_medium=description&utm_campaign=outlier_filesThe Outlier Files wird gehostet von Max Modrich, Founder & CEO von DatAds.Max auf LinkedIn: https://www.linkedin.com/in/maximilian-modrich-8013b9164Max auf Instagram: https://www.instagram.com/maxmodrich?igsh=MXIzaDFodnhmbTZlMg==The Outlier Files auf Instagram: https://www.instagram.com/theoutlierfiles?igsh=MWtrYzlxNTdqcTF6cQ==The Outlier Files auf TikTok: https://www.tiktok.com/@theoutlierfiles?_t=8phR9v6632c&_r=1Watch and listen to the full episode of The Outlier Files now on Spotify, Apple Podcasts, and YouTube! 🎧