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The Ocean Age

Fed DeGobbi

Actionable insights for entrepreneurs and innovators building the blue economy.

Through interviews with industry leaders, founders, and subject matter experts, I will share their stories, unpack their most important lessons, and extract useful tactics.

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23 episodes
monthly
Avg 1 hr
English

Episodes 23

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Aug 20, 2024 · 1 hr 2 min
#29: Sea6 Energy with Sowmya Balendiran – The Evolution Of Mechanised Ocean Farming, Enhancing Productivity, Navigating Logistic Challenges And Regulatory Hurdles, Market Expansion and Local Impact.
Sowmya Balendiran is Co-Founder & Chief Business Officer at Sea6 Energy, a pioneer of innovative technologies for sustainable, large-scale and mechanised ocean farming. Sea6 Energy was founded at the Indian Institute of Technology, Madras with a vision to develop disruptive solutions to global problems. Sowmya has more than 10 years of executive-level experience in product development, marketing, sales and strategy. She has featured in ‘Top 50 Women in Biotech’ in India as well as in Forbes India’s ’30 under 30’ 2018 special mention in the ‘Science and Green Tech’ category and featured in women pushing boundaries by GP-ORF. Sowmya holds a degree in Biotechnology and an executive program at IIM Calcutta. Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠ Timestamps: 00:00:00 - Intro 00:01:24 - The “Why” Behind Sea6 Energy 00:02:44 - Challenges with Land Use for Biofuels 00:06:00 - How Being Based Played a Role India 00:07:21 - Changes in Perspective Over Time 00:09:12 - Key Milestones and Wins 00:10:43 - Current State and Future Goals 00:11:32 - Timeline for Biomaterials 00:13:19 - Balancing Farmer Income and Consumer Costs 00:14:45 - Mechanisation and Productivity 00:16:23 - Logistics Challenges in Seaweed Farming 00:18:12 - Lessons Learned in Mechanisation 00:19:23 - Regulatory and Market Acceptance Challenges 00:21:41 - Regulatory Hurdles in Biostimulants 00:23:10 - Evolution of Mechanisation 00:27:16 - Ownership Models for Mechanisation Tools 00:30:08 - Expansion to Indonesia and Focus on Tropical Seaweeds 00:34:33 - Limited Research on Tropical Seaweeds 00:37:02 - Exciting New Applications and Products 00:39:08 - Importance of Site Selection 00:40:57 - Positive Local Impact in Indonesia 00:43:52 - Increasing Productivity 00:45:17 - Concerns About Mechanisation and Job Loss 00:47:30 - What Not To Learn About Agriculture 00:49:10 - The Link Developing Between Ocean Farming and Land Farming 00:50:12 - Funding And Investments: The Gap Between West and East 00:54:00 - What the West Is Misunderstanding and Underestimating 00:56:18 - The Best and Worst Advice for Algae Entrepreneurs 00:58:57 - Sowmya Biggest Frustration in The Industry 01:01:12 - How to Get In Touch With Sowmya and Sea6 Useful Links: Sowmya Balendiran on LinkedIn. Sea6 Energy: Website, LinkedIn, Instagram, Facebook, X and YouTube. Potato Impact Partners: Website, LinkedIn and Instagram Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think! Send us Fan Mail
- Transcript
Jul 16, 2024 · 40 min
#28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.
Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture Studio that helps early-stage founders build a fundable startup brand, gain traction and get to market successfully. Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠ Timestamps: 00:00:00 - Intro 00:01:11 - Setting the Scene: Building a Fundable Brand 00:01:26 - What is a Fundable Brand? 00:03:00 - Key Considerations in Setting Up a Brand 00:04:00 - The Concept of Pitching 00:05:00 - Effective Networking Pitches 00:08:00 - Example of an Introductory Pitch 00:10:00 - The BIO Framework: Brand, Investor, Origin Story 00:12:00 - Crafting an Investor Story 00:13:00 - Crafting a Brand Story 00:14:00 - Neuroscience of Buying Decisions 00:17:00 - Common Pitfalls in Building a Brand 00:19:00 - Importance of Obsessing Over the Problem 00:21:00 - Problem-Solution Fit vs. Product-Market Fit 00:23:00 - Traction: Data Plus a Promise 00:24:00 - Guidelines for Crafting the Right Story 00:26:00 - Storytelling Framework: Hero, Problem, Guide 00:28:00 - Real-Life Example: Cold Water Thermometer 00:31:00 - Role of Sustainability in Product Development 00:33:00 - Insights from the Mushroom Industry 00:36:00 - Tactical Advice for Brand Building 00:38:00 - Closing Remarks and Contact Information Useful Links: Danny Matthews on LinkedIn, Instagram and Twitter Short Story Venture: Website Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think! Send us Fan Mail
- Transcript
Jun 17, 2024 · 50 min
#27: Doctor Seaweed with Dr Craig Rose – Seaweed nutraceuticals, how to develop a dietary supplement product, from understanding market trends to manufacturing, sales and compliance with regulatory requirements.
Send us Fan Mail Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed on commercial and research projects for various applications - from biofuels to food and nutrition and identified a huge opportunity and need for seaweed. Check out ⁠⁠Inside Seaweed Newsletter⁠⁠! Just one short email per month, no spam and you can cancel at any time. If you'd like to give it a try, head over to ⁠⁠insideseaweed.com ⁠⁠ Timestamps: 00:00:00 - Intro 00:00:48 - Focus on Nutraceuticals 00:01:05 - Importance of Personal Brand: Doctor Seaweed 00:03:27 - Launching Doctor Seaweed Supplements 00:03:43 - Reintroducing Seaweed into Modern Diets 00:05:12 - Iodine Deficiency in Modern Diets 00:06:43 - Symptoms of Iodine Deficiency 00:08:04 - Importance of Iodine for Both Genders 00:09:12 - Customer Needs and Product Benefits 00:11:25 - Natural vs. Synthetic Nutrients 00:13:38 - Unexpected Customer Benefits 00:15:17 - Research and Customer Feedback 00:16:13 - Weight Management Benefits 00:17:07 - Target Audience and Customer Persona 00:18:08 - Transition from B2B to B2C 00:19:06 - Challenges in B2C Model 00:20:13 - Validating Product Demand 00:21:34 - Choosing Capsule Format 00:22:36 - Capsule Size and Seaweed Content 00:23:52 - Exploring New Product Formats 00:25:00 - Sponsored Ad: Alvan Blanch 00:25:53 - Market Trends in Wellness and Nutrition 00:27:56 - Leveraging Sustainability in Branding 00:29:29 - Harvesting and Manufacturing Process 00:31:55 - Sales Channels: Direct and Retail 00:33:08 - Approaching Distributors 00:35:31 - Brand and Market Maturity 00:37:25 - Health Benefits of Seaweed 00:39:56 - Promising Areas of Research 00:40:56 - Focus on Specific Seaweed Species 00:41:28 - Lessons Learned and Future Focus 00:43:27 - Saying No to Opportunities 00:44:05 - Regulatory Requirements for Health Claims 00:45:17 - Testing for Contaminants 00:46:34 - Importance of Trust and Credibility 00:47:10 - Final Thoughts and Industry Growth 00:48:08 - Where to Find Dr. Seaweed Products 00:48:36 - Recommended Resources and Events Useful Links: Dr Craig Rose on LinkedIn. Doctor Seaweed: Website, Instagram, Facebook and Twitter. Sponsors and Partners: Alvan Blanch: Website, Facebook, Twitter, Instagram and LinkedIn Seagriculture Conference: Website and LinkedIn Get in touch Inside Seaweed's host Fed DeGobbi on ⁠⁠LinkedIn⁠⁠, ⁠⁠Twitter⁠⁠, Instagram or by emailing him directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!
- Transcript

Showing 21–23 of 23 episodes

The Ocean Age

Episodes 23

#29: Sea6 Energy with Sowmya Balendiran – The Evolution Of Mechanised Ocean Farming, Enhancing Productivity, Navigating Logistic Challenges And Regulatory Hurdles, Market Expansion and Local Impact.

#28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.

#27: Doctor Seaweed with Dr Craig Rose – Seaweed nutraceuticals, how to develop a dietary supplement product, from understanding market trends to manufacturing, sales and compliance with regulatory requirements.