The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

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244 episodes
Updated Wednesday

Episodes244

Newest first

Dec 10, 2025 · 1 hr 4 min
LaRussell Built His Empire Brick by Brick
This week, Ari is joined by rapper LaRussell to discuss independent success and building a sustainable career.
Dec 3, 2025 · 1 hr 21 min
How These DIY Artists Won a GRAMMY
This week, Ari is joined by Grammy winners Matt B and Angela Benson to share their path to success working as a married team.
Nov 26, 2025 · 59 min
Is This The Future of Superfandom?
This week, Ari is joined by Matt Jones who shares how artists can own their fan relationships through the new app, Medallion.
Nov 19, 2025 · 1 hr 5 min
How Classical Pianist Chloe Flower Collabed with Cardi B, Meek Mill, Babyface and Built Her Career
This week, Ari is joined by Chloe Flower, an acclaimed pianist and composer who blends classical and hip-hop.
Nov 12, 2025 · 1 hr 10 min
How a Mastering Engineer Works With (and Without) AI
The Mastering Loudness Wars Are BACK?!
Nov 5, 2025 · 1 hr 10 min
How A&R at Publishing Companies Work
This week, Ari is joined by Ralph Torrefranca of Angry Mob Music to discuss A&R, publishing, and the fight for songwriter equity.
Oct 29, 2025 · 1 hr 4 min
GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work
This week, Ari is joined by Grammy-winning jazz singer-songwriter Nicole Zuraitis to discuss her journey through live recording and touring.
Oct 22, 2025 · 53 min
Finding Accidental Streaming Success in a Niche Market
This week, Ari is joined by Sol Rising to talk meditation, hip-hop roots, and 20+ albums of inspired electronic music.
Oct 8, 2025 · 1 hr
Suno and Udio SUED By Indie Musicians - The Lead Attorney Tells All
This week, Ari is joined by Top Music Attorney, Miss Krystle to discuss the legality of AI generative music.
Oct 6, 2025 · 1 hr 12 min
This Music Publicist Has Upended the Entire PR Model
Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!) Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more. 05:52 Welcome / background 10:20 PR model ten years ago, shifting from publications to playlists 15:55 What PR is and what a publicist does 25:21 Evolution of press rates and artist feedback 31:24 Relationship with fashion and music publication Lady Gun 41:58 Pay-to-play PR model 47:03 What is the point of music press right now? 53:21 Purple Bite’s business model 01:05:03 How Purple Bite guarantees placements 01:09:50 What it means to make it in the New Music Business Subscribe to The New Music Business: https://aristake.com/nmb Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://instagram.com/aristake_ TikTok: https://tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Mikel Corrente: Website: http://purplebite.com Instagram: https://instagram.com/mikelcorrente TikTok: https://.tiktok.com/@mikelcorrente Twitter: https://twitter.com/MikelCorrente Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take #MusicPR #MusicPress #MusicMarketing Hosted on Acast. See acast.com/privacy for more information.
Oct 1, 2025 · 1 hr 1 min
The FTC Sues Live Nation and Ticketmaster - NIVA Responds
This week, Ari is joined by Stephen Parker of NIVA to discuss the FTC’s lawsuit against Live Nation and Ticketmaster.
Sep 24, 2025 · 1 hr 1 min
This Merch Company Has Paid Artists $30+ Million
This week, Ari is joined by Seamus Menihane, CEO and Co-Founder of the merch company, Downright Merch (now known as Armada).
Sep 17, 2025 · 1 hr 9 min
Krewella on Collabs in EDM, Going Indie and New Fandom
This week, Ari is joined by the electronic duo Krewella to discuss staying true to artistry, industry shifts, and new music.
Sep 10, 2025 · 1 hr 1 min
Save the Music Brings Music Education To Schools in Need
This week, Ari is joined by Henry Donahue of Save the Music Foundation, bringing music education access to millions of students.
Sep 3, 2025 · 1 hr 11 min
Who Olivia Rodrigo, Green Day and Beyonce Turn to for Mental Health Services for Their Tours
This week, Ari is joined by Dr. Chayim Newman and Zack Borer from Amber Health to discuss mental health in the music industry.
Aug 27, 2025 · 54 min
Old Dominion on Songwriting, Keeping Band Harmony and Maintaining a Die Hard Fan Base
This week, Ari is joined by Matthew Ramsey, lead singer of Old Dominion, to discuss songwriting, touring, and artistic integrity.
Aug 20, 2025 · 1 hr 13 min
How Merch Companies Help Artists Thrive
This week, Ari is joined by Tersha Willis, CEO of terrible* group, to discuss the role of merch in an artist’s income model.
Aug 13, 2025 · 1 hr 15 min
Naethan Apollo Is Building a Fantasy World of Real Fans
This week, Ari is joined by Naethan Apollo to discuss building a genuine connection with his audience, independently.
Aug 6, 2025 · 1 hr 13 min
1 Billion Streams of Children's Music Completely DIY
This week, Ari is joined by Dave and JJ Heller to discuss their journey of building a completely independent music business for a niche audience of moms.
Jul 30, 2025 · 57 min
How Outside Lands Music Festival Keeps Its Magic
This week, Ari is joined by Rick Farman to discuss the business of music festivals.

The New Music Business with Ari Herstand

LaRussell Built His Empire Brick by Brick

How These DIY Artists Won a GRAMMY

Is This The Future of Superfandom?

How Classical Pianist Chloe Flower Collabed with Cardi B, Meek Mill, Babyface and Built Her Career

How a Mastering Engineer Works With (and Without) AI

How A&R at Publishing Companies Work

GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work

Finding Accidental Streaming Success in a Niche Market

Suno and Udio SUED By Indie Musicians - The Lead Attorney Tells All

​This Music Publicist Has Upended the Entire PR Model

The FTC Sues Live Nation and Ticketmaster - NIVA Responds

This Merch Company Has Paid Artists $30+ Million

Krewella on Collabs in EDM, Going Indie and New Fandom

Save the Music Brings Music Education To Schools in Need

Who Olivia Rodrigo, Green Day and Beyonce Turn to for Mental Health Services for Their Tours

Old Dominion on Songwriting, Keeping Band Harmony and Maintaining a Die Hard Fan Base

How Merch Companies Help Artists Thrive

Naethan Apollo Is Building a Fantasy World of Real Fans

1 Billion Streams of Children's Music Completely DIY

How Outside Lands Music Festival Keeps Its Magic

This Music Publicist Has Upended the Entire PR Model