The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Your Marketing Metrics Are Trying to Tell You Something

There are approximately 17 bajillion marketing metrics you could track. Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers. Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.” In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon. Because a post with two likes could still bring in a client. Meanwhile, one with six million views might do very little for your business. Ask me how I know. 😅 We’ll walk through the five stages of a healthy marketing ecosystem: Visibility: Are new people discovering you? Trust: Are they spending time with your content and getting to know you? Intent: Are they clicking, asking questions, or taking the next step? Conversion: Are they becoming customers or clients? Retention: Are they returning, renewing, and recommending you? You’ll also learn how to choose four or five useful metrics for your business, hold a monthly “data date,” and diagnose which part of your marketing needs attention. We’re also accounting for the metric most dashboards conveniently leave out: your energy. In this episode: Why visible engagement only tells you part of the story The difference between attention and buying intent What my six-million-view post actually did for my business Why some audiences save quietly instead of commenting publicly How to match your metrics to the purpose of your content What conversion can look like for product, service, and local businesses How YouTube became one of my strongest trust-building channels The four metrics I recommend reviewing each month How to work backward from revenue when diagnosing a marketing problem Why your marketing system needs to fit the way you naturally communicate How to include your time and energy when deciding whether a strategy is worth continuing Your numbers are information. When you know which ones matter, they can help you make clearer decisions and build a business that supports your actual life. Resources mentioned Get the free Do Less, Market Better Kit: https://onlinedrea.com/kit Inside, you’ll find the Energy Budget Tracker to help you compare the results of your marketing activities with the time and energy they require. Join the Mindful Marketing Lab: https://onlinedrea.com/lab Join me for a monthly Data Date on YouTube: https://youtube.com/onlinedrea Explore Metricool: https://onlinedrea.com/metricool If this episode helped you look at your numbers differently, follow the Mindful Marketing Podcast and leave a rating or review on Apple Podcasts or Spotify. Your support helps more busy business owners find a simpler, smarter way to market.

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ChatGPT Keeps Recommending Me. Here’s Why I Think It’s Happening

ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea? In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people. There is no secret hack here. No guaranteed formula. No stuffing your website with keywords until the robots fall in love with you. What I do have is a recognizable public brand built through consistent messaging, a large body of public work, and third-party sources that describe my expertise. That clarity helps people understand what I do and gives AI tools better information to work with. IN THIS EPISODE • Connecting your personal and business names • Creating distinctive brand language • Why a body of public work matters • How interviews, media features, and speaking pages reinforce your positioning • Where to repeat your message • How to audit what your business is known for YOUR BRAND AUDIT Ask: “What are the first three things you associate with my business?” Review your homepage, About page, social profiles, podcast or YouTube description, recent content, interviews, and speaker bios. Search your name in an incognito browser using your business name, main topic, podcast, speaker, and interview. Look for outdated bios, retired offers, broken links, and descriptions that no longer match your work. Then update one public touchpoint. One. We are not rebuilding the whole internet before dinner. Try: [Your name] helps [specific audience] achieve [specific result] through [your approach or expertise]. Mine:Andréa Jones helps busy business owners build simpler marketing systems that connect their content to clients and income. BUILD YOUR BRAND BOOK WITH AI A useful brand book goes deeper than colors and fonts. It documents your positioning, audience, point of view, messaging, offers, signature phrases, content pillars, and voice. Join me live August 13, 2026, at 11:00 a.m. Eastern for this 90-minute workshop. Live attendees can also join Get It Done Week from August 17–21. Replay available afterward. WORKSHOP https://onlinedrea.circle.so/brand-book FREE KIT https://onlinedrea.com/kit/ AI TOOLS ChatGPT: https://chatgpt.com/ Claude: https://claude.ai/ Gemini: https://gemini.google.com/ Perplexity: https://www.perplexity.ai/ PEOPLE MENTIONED Jasmine Star: https://jasminestar.com/ Elise Darma: https://elisedarma.com/ Natasha Samuel: https://shinewithnatasha.com/ Myleik Teele: https://myleik.com/

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People Love Your Content... So Why Aren't They Buying?

If you're creating content consistently but it's not leading to clients, this video is for you. One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you." In this episode, I break down: Why content isn't your entire marketing strategy How to build a client path instead of chasing more posts The difference between content, funnels, and your marketing ecosystem Simple ways to audit your website, emails, and social media Why people aren't taking the next step (even if they love your content) Whether you're a coach, consultant, service provider, or small business owner, you'll leave with practical ideas to make your marketing work together instead of feeling like disconnected pieces. 🎁 Grab my free Do Less, Market Better Kit: https://onlinedrea.com/kit 🎙️ Listen to the Mindful Marketing Podcast every week for simpler, smarter marketing strategies that fit your real life.

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Why the Yap on Camera Challenge Is Everywhere

In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on. I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning, the structure, the audience response, and the bigger content shift happening online right now. Inside the episode, I cover: → Why the specificity of the Yap on Camera offer makes it easier to sell → How a defined challenge creates accountability beyond a list of prompts → Why audiences are responding to more human and less polished video content → How AI-generated content has increased the value of real personality and lived experience → Why participants naturally become part of the challenge’s marketing engine → What business owners can learn from the offer’s reported multimillion-dollar launches → When a 40-day content experiment could help you communicate more clearly → How daily posting can create a new capacity problem → The questions to consider before committing to a visibility challenge → A simpler seven-video experiment you can try without rearranging your entire life around Instagram FREE RESOURCE: DO LESS, MARKET BETTER Build a simpler marketing system around your real capacity, your strongest ideas, and the offers you actually want to sell. → Get the Do Less, Market Better Kit: https://onlinedrea.com/kit LISTEN TO THE MINDFUL MARKETING PODCAST Tune in as we rethink traditional marketing playbooks, scroll less, connect more, and build businesses that support our actual lives. → Listen and learn more: https://onlinedrea.com/podcast EXPLORE ONLINEDREA → Join the Mindful Marketing Lab: https://onlinedrea.com/lab → Explore all offers and resources: https://onlinedrea.com/everything CONNECT WITH ANDRÉA Website: https://onlinedrea.com Instagram: https://instagram.com/onlinedrea LinkedIn: https://linkedin.com/in/onlinedrea TikTok: https://tiktok.com/@onlinedrea Threads: https://threads.net/@onlinedrea ABOUT ANDRÉA JONES Andréa Jones is a mindful marketing strategist, educator, and host of the Mindful Marketing Podcast. She helps busy business owners build simpler, smarter marketing systems that lead somewhere without requiring them to live online or turn content creation into another full-time job. #YapOnCamera #ContentMarketing #TalkingHeadVideos #VideoMarketing #MarketingStrategy #ContentCreation #PersonalBrand #SmallBusinessMarketing #MindfulMarketing

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Why I'm Going All-In on YouTube

I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now. YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the bigger picture. In this episode, I'm sharing why I'm going all-in on YouTube and what that decision means for my content strategy moving forward. This isn't about chasing another platform or adding more work just because everyone says video matters. It's about looking at how people discover, trust, and learn from businesses online, and choosing a platform that can support that for the long haul. I talk about the difference between content that disappears quickly and content that can keep working after you publish it, why YouTube feels different from social media feeds, and how I'm thinking about sustainability, discoverability, and depth in this next season of marketing. You'll hear: Why YouTube is becoming a bigger part of my marketing strategy How long-form video supports deeper trust with your audience Why searchable content can feel more sustainable than always chasing the feed What I'm considering as I shift more energy into video How to think about platform decisions through your own capacity and goals If you've been wondering whether YouTube belongs in your marketing mix, or if you're tired of creating content that feels gone the second you post it, this episode will help you think through the opportunity with more clarity. This Episode is Sponsored By Riverside If you're recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Use my link to try Riverside: https://onlinedrea.com/riverside Links and Resources Watch on YouTube: https://www.youtube.com/onlinedrea Connect with me on Instagram: https://www.instagram.com/onlinedrea/

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Social Media Is Doing a Lot. Here’s What Actually Matters.

Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun? Same. Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends. It’s a lot. In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take. You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing. In this episode, we talk about: 💛 Why social media feels louder, not necessarily harder 💛 How to stop treating every piece of advice like a must-do 💛 Why clarity makes your brand easier to remember 💛 What consistency actually means when you have a real life 💛 How relationships still drive the best marketing moments 💛 Why your content needs a clear path to your offers 💛 How to use AI without outsourcing your judgment 💛 What deserves less of your energy right now Andréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing. If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset. Links Mentioned: Join the Social Media Day Summit: onlinedrea.com/smd Grab the AI in Marketing Audio Series: onlinedrea.com/ai Join The Mindful Marketing Lab: onlinedrea.com/lab Listen to the Mindful Marketing Podcast: onlinedrea.com/podcast

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Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo

Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes. In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely serves the listener. We also get into the part many business owners miss: what happens after the interview. Alex shares how to create a clear call to action, turn each appearance into an evergreen marketing asset, and build meaningful relationships with podcast hosts over time. We talk about: Why podcasts build trust differently than quick-scroll content How to decide which shows are a strong fit for your business The pitch elements that help you sound like a real human What successful podcast guests do before the interview begins How to mention your business without making the conversation feel salesy The importance of choosing one clear next step for listeners Ways to reuse podcast interviews through content and relationship-building How Alex manages connections from more than 700 podcast appearances Whether you’re preparing for your first guest interview or ready to make podcast guesting a more intentional part of your marketing, this conversation will help you approach the opportunity with clarity and confidence. About Alex Sanfilippo Alex Sanfilippo is the founder of PodMatch, a platform that connects podcast hosts with podcast guests. After appearing on more than 700 podcasts, Alex has developed a practical approach to finding the right shows, pitching thoughtfully, preparing well, and turning podcast conversations into long-term business opportunities. This Episode is Sponsored By Riverside If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Try it here: https://onlinedrea.com/riverside Links and Resources Get Alex’s free resource: Nine ideas to help you improve as a podcast guest: podmatch.com/free Join me for Social Media Day: If social media is doing the absolute most right now, join me for the third annual Social Media Day Summit, happening live and free on June 30. It’s a reset for busy business owners who want a smarter, more sustainable marketing strategy. onlinedrea.com/SMD

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Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl

Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh. In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy. Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless. We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable. In this episode, we talk about: Why Pinterest is a strong cold traffic platform in 2026 How Pinterest users behave differently from Instagram and TikTok users The two Pinterest metrics Kate recommends watching closely What makes a strong Pinterest image today How often business owners should actually be pinning Where keywords matter on Pinterest The current role of video on Pinterest How Pinterest is handling AI-generated content What to know about Pinterest ads and Performance Plus How Kate is marketing her own business through Google, YouTube, Pinterest, email, and podcasting What marketers can learn from choosing the platforms that match their energy Kate’s quick action step is a good one: open the Pinterest app on your phone and use it like an actual person. Notice what catches your attention, what annoys you, what makes you click, and what makes you immediately back away from a website because there are approximately 175 pop-ups trying to ruin your day. Because yes, sometimes the best marketing research is remembering that real humans are on the other side of the screen.

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What the No Pressure Post Party Taught Me

I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container. I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online. In this episode, I talk about: what I was actually trying to measure in this experiment why short-form video stayed my preference what happened when I dropped the day numbers from the challenge the kinds of content that performed best why “just post more” is not a strategy how energy and real life affected the experiment what I’m keeping, what I’m dropping, and what I’m still testing And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises. Join the Lab: onlinedrea.com/lab

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My AI Rules Have Changed: A 2026 Update for Business Owners

AI has changed a lot in the past year… and so have my thoughts on it. In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up. We’re talking about: AI as a shortcut (not a strategy) Why your standards need to get higher as AI gets better Where AI actually saves time—and where it quietly makes things worse Why your voice matters more now than ever And how to use AI inside a mindful marketing approach without turning your content into robot soup If you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you. ✨ Free AI Audio Series + ChatGPT Starter Pack Short, practical episodes on how I actually use AI in my business (without sounding like a robot) You’ll learn: How I write captions with AI (without the cringe) My “vibe check” editing process What I don’t use AI for—and why How I turn testimonials into better copy 👉 Grab it here: onlinedrea.com/ai 🎧 This Episode is Sponsored By Riverside If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. 👉 Try it here: onlinedrea.com/riverside

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How to Simplify Your Content Strategy with Fope Nkwocha

Staring at a blank page wondering what to post next? You’re not alone. In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing. If content creation has started to feel like busy work instead of business growth, this conversation will help you rethink your approach. In this episode, we talk about: Why content overwhelm happens and how to simplify your strategy How to turn real client questions into powerful content ideas A framework for building trust with your audience through your content How to create content that connects directly to your offers Ways to prevent burnout while staying consistent with your marketing This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews! About the Guest: Fope Nkwocha (Fopsy) is a business coach, educator, and speaker who helps service providers overcome the “execution gap” and build predictable revenue. With over a decade of experience across Google, startups, and the provincial government, she combines corporate-level strategy with hands-on execution. At Google Canada, she co-led a partnership that brought 50,000 small businesses online and drove triple-digit adoption growth. Today, she translates those systems into her 1:1 coaching program, Money-Making Priorities™, helping service providers make more in 12 weeks than they have all year. Fope’s journey spans entrepreneurship, academia, and community leadership—running multiple ventures, teaching business at Conestoga and Mohawk Colleges, and serving on nonprofit boards. She hosts two podcasts, Money-Making Priorities and Dear Fopsy, and is the author of Situationship: How to Stop Breaking Your Own Heart. Her work blends business strategy with practical lessons on resilience, helping clients succeed in both business and life. Website LinkedIn Instagram Resources Mentioned: Join Fopsy's FREE Lead Sprint: Get 100 Qualified Leads in 5 Days

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OnlyParks, Thirst Traps & The Shift No One Is Talking About

The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing. Takeaways Pattern interruption and emotional activation drive engagement Businesses can benefit from low-lift, low-pressure content creation Chapters 00:00 Introduction to the Only Parks Trend 05:31 The Psychological Impact of the Trend 12:20 Applying the Trend to Business Marketing 19:54 Commitment to the Trend

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Low-Lift Launches and Savvy AI Strategies with Prerna Malik

Selling more doesn't have to mean piling more onto your plate. In this episode, I'm joined by Prerna Malik to talk about low-lift launch strategies, better client experiences, and how to create more sales without adding more stress to your business. We get into how she's using AI in practical, strategic ways behind the scenes, how she validates ideas before launching them, and why thoughtful customer experience matters just as much after the sale as it does before it. This conversation is packed with smart ideas for online business owners who want a simpler, more intentional approach to marketing and sales. In this episode of the podcast, we talk about: What low-lift launch strategies can look like in 2026 How Prerna uses AI to test and strengthen offers Why waitlists, nurture sequences, and non-buyer follow-up still matter How to improve the customer experience before and after the sale Small but meaningful ways to make onboarding feel more personal …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Prerna Malik is an AI strategist, sales expert, and conversion copywriter for creative entrepreneurs, course creators, and traditional businesses who want a people-first, profit-rich sales system. She is the co-founder of Content Bistro (soon to be Profitably Yours) and is known for blending AI, buyer psychology and conversion science to help businesses use AI as a strategic, sales-focused team member instead of an unhelpful "brainstorming buddy." She's the strategic mastermind and copywriter behind multiple 7-figure launches and evergreen funnels and a client roster that includes industry leaders like Pat Flynn, Amy Porterfield, Copyhackers, School of Traditional Skills, and over 800 others. When she's not helping creative businesses increase profitability and intentional AI adoption, you'll find her with her nose in a book, baking up a storm, or exploring new corners of the world with her husband and co-founder, Mayank, and their daughter, Manini. Website: https://contentbistro.com/ Instagram: https://www.instagram.com/contentbistro/ LinkedIn: https://www.linkedin.com/in/prernamalik/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/402

How To Grow A Niche Brand with Ashley Neidert

What happens when a niche Instagram account turns into a six-figure business? In this episode, I'm joined by Ashley Neidert to talk about the very real strategy behind pet creator brands, what actually helps niche content grow, and why being "too niche" might be the very thing that helps you stand out. We also dig into what creators can learn from their data, how monetization really works for pet influencers, and why authentic storytelling matters more than polished content right now. This one is especially worth a listen if you've ever wondered whether your niche is too small to grow. In this episode of the podcast, we talk about: How Ashley turned her cat's account into a real business What creators should actually look for in their analytics The biggest monetization opportunities for pet influencers Why affiliate-only partnerships are often frustrating for creators What makes content feel unique, emotional, and worth following …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Ashley Neidert is the founder of Petfluencer Secrets, a coaching platform dedicated to helping pet creators grow strategically and monetize with confidence. After building multiple viral cat brands and scaling a seven figure audience across platforms, she shifted her focus to teaching the systems behind sustainable growth, strong storytelling, and brand partnerships that actually convert. With over seven years in the industry, Ashley blends real world creator experience with marketing psychology to help pet influencers turn attention into income and build long term, freedom based businesses. Website: https://petfluencersecrets.com/ YouTube: https://www.youtube.com/@petfluencersecrets Instagram: https://www.instagram.com/petfluencersecrets/ TikTok: https://www.tiktok.com/@petfluencersecrets Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/401

Celebrating Episode 400: Your Business Marketing Questions Answered

It's hard to believe, but we've officially hit 400 episodes of the Mindful Marketing Podcast! To celebrate, I'm doing something a little different. In this episode, I'm answering listener questions sent in through my hotline and diving into some of the biggest marketing questions I hear from business owners right now. From starting a podcast in today's landscape to figuring out whether your strategy actually needs to change, we're covering the real conversations happening behind the scenes in marketing. We also get into visibility, boundaries on the internet, what to prioritize when you only have a few hours a week for marketing, and where marketing is headed next as AI continues to reshape the industry. In this episode of the podcast, I talk about: What I'd recommend if you're starting a podcast today How to tell if your marketing strategy actually needs a refresh How to experiment with new strategies without starting from scratch Ways to show personality online while protecting your boundaries Why community and experiences are becoming the future of marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/400

Personal Brand vs Company Brand: Which One Are You Really Building?

Should you build your business under your personal brand or your company brand? In this episode, I'm unpacking a question that came up live on a panel recently, and I knew immediately it needed to become a podcast episode. Because this question is rarely just about branding. It's usually about money, capacity, visibility, growth, and what kind of business you actually want to build. I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think about this decision through the lens of simplicity, sustainability, and what will actually work for your business. In this episode of the podcast, I talk about: the real question behind personal brand vs company brand when a personal brand makes the most sense when a company brand creates more room to grow why a hybrid approach might be the sweet spot how to think about this as a business model decision, not just a branding one why complexity is expensive …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/399 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast

What's Working for Email List Growth in 2026 with Jennie Wright

Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it. In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences. If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your approach. In this episode of the podcast, we talk about: How AI is changing lead generation What actually makes a strong lead magnet Free versus paid lead magnets The power of self-selection and segmentation How to connect your lead magnet to your core offer Why metrics matter more than intuition …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences. Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice. Website: http://jenniewright.com/ LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/ Instagram: https://www.instagram.com/jennielwright/ Facebook: https://www.facebook.com/jennie.wright.50 Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/398 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Deadline to submit: March 10th. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast

Why Being Visible Isn't Enough

Hot take: you don't actually want to be visible. You want to be discoverable. In this episode, I break down the difference between visibility and discoverability and why this shift completely changes how you approach your marketing. Visibility is about constant output. Discoverability is about building assets that help people find you when they're ready. We're talking AI search, repeatable frameworks, boring clarity over clever branding, and how to stop performing online and start building pathways back to your offers. In this episode of the podcast, I talk about: The real difference between visibility and discoverability Why volume isn't the same as strategy How AI search changes marketing in 2026 Why being "boring" actually builds trust How to turn repeatable ideas into discoverable assets The next step strategy that connects content to offers …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/397 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Deadline to submit: March 10th. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast

When Life Interrupts Your Marketing Plan

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years. And I felt awful about it. In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back. This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable. In this episode of the podcast, I talk about: Why falling off rhythm is part of the process How to reboot your content without shame Smart ways to repurpose instead of starting from scratch Why conversation can replace content How to choose one platform when you're overwhelmed What not to do when you're re-emerging …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396

What's Working on LinkedIn in 2026

LinkedIn feels familiar again in a way other platforms don't. If Instagram feels like it changes every time you log in, this episode breaks down why LinkedIn has become a steadier place for business owners and how to use it without burning yourself out. I walk through what's actually working on LinkedIn right now and what isn't worth your energy. We talk about text based posts, human first profiles, commenting as a strategy, thoughtful direct messages, and how to build real visibility without chasing numbers. This is about quality connections, not vanity metrics. If you're still wondering how LinkedIn fits into your 2026 marketing plan, this episode gives you a realistic, sustainable approach. In this episode of the podcast, I talk about: Why LinkedIn feels different from other platforms right now What types of posts are performing best How to use commenting as a visibility strategy The right way to approach direct messages What metrics actually matter on LinkedIn How often to post without burning out …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/395