BusinessEntrepreneurship

The Matt Gray Show

Matt Gray

I create content to help you grow your audience, brand, and community through proven systems.

I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses.

I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

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Monday · 15 min
If You Only Watch One Personal Brand Video, Make It This: I EP 173
Get The Profitable Personal Brand Playbook here: fos.now/uVnJLb Want to work with me? Go here: fos.now/aEJthq In this video, I break down the 5 levels every founder moves through when building a personal brand: The Dreamer (stuck on limiting beliefs and an undefined message), The Tinkerer (posting inconsistently and mistaking activity for progress), The Beautiful Prison (growing revenue but trapped inside your own brand), The Media Company CEO (building systems and a team around your content), and The Iconic Founder-Led Brand (the level that actually compounds). I'll show you exactly which level you're at, the one shift that moves you to the next, and the single question at Level 5 that tells you whether you've actually made it. Want to LEARN proven systems to grow your personal brand? Go here: fos.now/NUzpEe Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/XtIMBY Want to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careers Connect with me: Website: bit.ly/45fJanM Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok tiktok camaraalmattara
September 19 · 31 min
I Sold My Business for 8 Figures. Here’s What I’d Build First: I EP 172
Get The Profitable Personal Brand Playbook here: https://fos.now/xxvzfi Want to work with me? Go here: https://fos.now/wpiaho I sold my first business for eight figures. Looking back, the most valuable asset I've built is my personal brand and the audience around it. In this video, I walk you through the full story: growing up in Canada, building and selling Bitmaker, scaling Herb, and finding my way to Founder OS. I share the government raid that nearly shut us down, the acquisition offers I turned down, and what it took to rebuild my health and find work I wanted to do. You'll see how building an audience opened doors across my businesses, why it means I never have to start from zero, and what I'd prioritise if I were starting again. Chapters: 00:00 - The story behind my businesses 00:52 - Growing up in small-town Canada 02:37 - Leaving corporate life and starting Bitmaker 04:38 - The government raid that nearly shut us down 09:34 - Selling Bitmaker and what came next 10:45 - Finding my next business: Herb 13:39 - Raising investment for Herb 15:20 - Turning down the $50 million offers 16:19 - Layoffs, regret and burnout 20:28 - Getting sober and finding my direction 21:38 - Building my personal brand and Founder OS 26:36 - The most valuable asset I've built 30:31 - Three lessons I'd pass on Want to LEARN proven systems to grow your personal brand? Go here: fos.now/NUzpEe Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/XtIMBY Want to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careers Connect with me: Website: bit.ly/45fJanM Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok: tiktok.com/@realmattgray Instagram: instagram.com/matthgray #personalbranding #entrepreneurship #founderstory Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
September 12 · 11 min
The 7 Laws of a Personal Brand Everyone Loves I EP 171
Get the Profitable Personal Brand Playbook here: https://fos.now/JaWoip Do you want my help systematizing your business? Go here: https://fos.now/CZGkMS Six behaviors make people watch you. One makes them love you. Every personal brand with real loyalty runs the same seven laws. Six earn attention: radical proximity, weaponized weirdness, polarization, insane generosity, subtraction, and treating business like play. All learnable. Most founders run two. The seventh is the one nobody wants to do. Point the spotlight at everyone but yourself. In this video, I break down all seven with the founders who built billion-dollar brands off each one, plus the three moves to apply this in your business tomorrow. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/FMlxQK Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/eUVtfx Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4g265Z0 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:48 - Law 1: Radical Proximity 01:52 - Law 2: Your Weirdness Is Your Weapon 03:16 - Law 3: The Polarization Principle 04:35 - Law 4: Insane Generosity 05:50 - Law 5: The Power of Subtraction 07:24 - Law 6: Business as Play 08:45 - Law 7: Make Others the Hero #personalbrand #ceopsychology #entrepreneurship #7laws Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
September 6 · 10 min
Personal Branding Is Hard Until You Build Systems Like This I EP 170
Get Profitable Personal Brand Playbook here: https://fos.now/GVtwUi Do you want my help systematizing your business? Go here: https://fos.now/YmLiWZ You take one week off and the whole thing stalls. If your reach dies the second you stop posting, you don't own a personal brand. You own a shift, and you're the only employee working it. The founders with real leverage stopped treating content like a performance and started running it like a system. Inputs, process, outputs, ownership. The same way you'd run any part of the business you actually trust. In this video, I hand you the 5 systems mine runs on: the one-word test, the archive mine, the generosity algorithm (giving away my best playbooks returned 6x more than anything I gated), the Slack test (the only metric that predicts revenue), and the 3-question client survey. Plus the final exam question that tells you in ten seconds whether you've built a brand or an expensive job. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/BVCKgW Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/Ircagp Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: bit.ly/4bq7k2p Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok: tiktok.com/@realmattgray Instagram: instagram.com/matthgray 00:00 - Intro 00:38 - System 1: One-Word Moat 02:04 - System 2: Five Year Mirror 03:55 - System 3: Generosity Algorithm 05:15 - System 4: Slack Test 07:06 - System 5: Disappearing Act #personalbrandstrategy #contentsystems #brandbuilding #foundercontent Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
#169
August 20 · 13 min
Why grinding harder won't build you wealth I EP 169
Get The Psychology of Building Wealth Doc here: fos.now/kDEXwn Want to work with me? Go here: fos.now/IYpAmD In this video, I walk you through the 4-part mental model I use to build wealth as a founder: why you are the biggest asset on your balance sheet, why boring diversified investing beats every clever strategy, why investing in the architect (coaches, breathwork, health budgets, empty calendars) isn't optional, and why you're a free agent who gets to choose the environment that designs you. Want to LEARN proven systems to grow your personal brand? Go here: fos.now/TIIAsM Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/MoKCZN Want to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careers Connect with me: Website: bit.ly/4bq7k2p Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok: tiktok.com/@realmattgray Instagram: instagram.com/matthgray 00:00 - Intro 00:35 - You Are The Asset 03:27 - Boring Investing Wins 08:23 - Invest In The Architect 10:39 - You Are a Free Agent #personalbrand #contentsystems #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
#168
August 19 · 12 min
your goals keep failing until you run this meeting I EP 168
Get My Personal Board Meeting Template here: fos.now/QYGUUW Get My Velocity Weekly Meeting Template here: fos.now/fYWLfg Want to work with me? Go here: fos.now/ifXRtR In this video, I run the July 2026 edition of my personal board meeting live on camera. You'll see how I set my monthly financial target, map the highest-leverage priorities to hit it, review my 30-day themes, sync everything to the 10-year vision, and use my inner circle of advisors, human and AI, to pressure-test every decision before it costs me a month. Want to LEARN proven systems to grow your personal brand? Go here: fos.now/BmznQY Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/BospxP Want to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careers Connect with me: Website: bit.ly/4p4YQDH Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok: tiktok.com/@realmattgray Instagram: instagram.com/matthgray #personalbrand #contentsystems #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
July 7 · 14 min
I built a content machine that runs itself with Claude Code I EP 167
Get The Tasteful AI Content Playbook here: https://fos.now/mnyLKZ Want to work with me? Go here: https://fos.now/GZTvap AI is making most content worse, not better. Taste is the biggest competitive advantage any founder has right now, and most people pipe it straight down the drain the moment they open ChatGPT. The result is a wave of content that looks like everyone else, sounds like everyone else, and gets scrolled past like everyone else. In this video, I break down the exact 4-tool AI stack I use to make content that still sounds like a real human being: Fathom to capture every call in my company, Clip Engine to turn long-form into short-form, Poppy AI for structured ideation, and Claude Code for the deeper research and writing work. You'll see how I turn one high-value founder call into a full newsletter on the psychology of wealth, and how I build voice-of-customer documents from transcripts of my highest-paying clients. Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free: https://start.getpoppy.ai/mattgray Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/mHYTFI Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/BPRIpK Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4eHVT8n Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:17 - Tool #1: Fathom 04:51 - Tool #2: Clip Engine 07:32 - Tool #3: Poppy AI 10:06 - Tool #4: Claude Code #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
July 1 · 18 min
how to build a brand AI can't copy I EP 166
Get The Brand DNA Scorecard here: https://fos.now/Elzdfm Want to work with me? Go here: https://fos.now/VFHYDr In this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patagonia), and how that taste shows up in everything from my newsletter to carousels to the motion graphics in our videos. Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free: https://start.getpoppy.ai/mattgray Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/SOyaJS Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tXdWUY Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4gutfJ2 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:31 - Section 1: Aesthetic DNA 04:57 - Section 2: Idea DNA 07:27 - Section 3: Voice DNA 13:02 - Section 4: Structural DNA 15:58 - Section 5: Vulnerability DNA #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
June 24 · 9 min
I built a complete operating system for a $4M business (copy this) I EP 165
Get The Leadership Blueprint here: https://fos.now/ezSGPZ Want to work with me? Go here: https://fos.now/OMBVMn Every successful founder eventually becomes the bottleneck of their own company. You went from running the business to being the business. Every decision, every escalation, every senior client relationship — all routing through one person. The reward for building something good turns into 25 hours a week of meetings and a calendar that doesn't belong to you anymore. In this video, I show you the exact 6-part leadership blueprint I built for Lauren Mitchell, a $4M financial consulting founder with 18 team members who was personally answering every question her company asked. You'll see how we redesigned the org chart, installed clear decision authority with a RACI framework, and turned six direct reports into three real leaders who can finally run their own lanes. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ehdEPS Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/BvLdrn Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4gku0Ev Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
June 19 · 17 min
how to build a personal brand so powerful people beg to buy I EP 164
Get My Free Founder Operating System here: https://www.founderos.com/discover/the-founder-operating-system Want to work with me? Go here: https://fos.now/vtuxKX A brand without positioning is just noise with a logo. You can post on every platform, hit publish daily, and still leave people with no clear sense of what you stand for, which means none of them ever buy. In this video, I walk you through the exact brand positioning playbook I use with founders inside Founder OS, built around a real example: a $7.2M growth consultant trying to scale to $20M. You'll see the creative psychology principles, the role of proprietary IP, the Big Why, and how to map a flywheel when your business has multiple arms like consulting, education, and tech. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/XcoaIw Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/CNQLIr Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/444ZdUQ Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
June 16 · 26 min
I built a social media machine for a $7M roofing founder I EP 163
Want to work with me? Go here: https://fos.now/brwyRw Your business should sit underneath you, not on top of you. Plenty of founders hit this wall around the $5-10M mark. The company they built is paying well, the team is solid, the operation is humming, and somehow they feel more stuck than ever. The business has become their whole identity, and there's no room left to build anything else. In this video, I walk you through the social media machine we're building for a $7M roofing founder in Sydney trying to break out of that exact trap. We're turning his craftsmanship into a founder-led brand, mapping out an education arm, and architecting a flywheel that lets him use the construction business as a launching pad for everything else he wants to build. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/iPJwaj Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/dlgCqB Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4vouZrG Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
June 2 · 10 min
if you think like an artist, you will become impossible to ignore I EP 161
Want to work with me? Go here: https://fos.now/WmWPHz The founders I respect most aren't really entrepreneurs. They're artists who built a business so they could keep doing the work they love. In this video, I walk you through how I think about the artist-operator combo: building an autonomous engine around your business so you can spend your days doing the creative work that actually moves the needle, the videos, the funnels, the products, the writing. The kind of work that can change the trajectory of everything in a single shot. Want to GROW your personal brand? Go here: https://fos.now/dOvxpf Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/FXLylV Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4driwNW Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
May 29 · 16 min
how I became consistently profitable (the founder OS code) I EP 160
Want to work with me? Go here: https://fos.now/HdOZVu In this video, I walk through the ten principles I live by. These aren’t always easy, but they’re my North Star. You’ll see why moving like it’s gonna work out (because it is) matters, how to stay radically focused on one core thing, why your business should increase your liveliness instead of consuming it, and how to architect freedom instead of running a business that runs you into the ground. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/KTDiCQ Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/KqRZNb Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4dpbf14 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
May 26 · 15 min
why your content gets views but makes $0.00 (learn how to fix it) I EP 159
Want to work with me? Go here: https://fos.now/nrLYUW YouTube creators usually measure the wrong thing. Views, likes, engagement, but none of that equals cash. In this video, I show you our actual YouTube performance dashboard that pulls from YouTube Analytics and HubSpot CRM simultaneously. You’ll see the system my team runs every week, tracking twelve variables including cash collected, subscribers, applications, editor performance, and format ROI, so you know with precision what content actually converts. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/mDxJtM Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yXUYbx Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/498HrmP Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
May 21 · 21 min
how to plan a whole month of content (in 7 steps) I EP 158
Get my Content GPS Alignment Audit here: https://fos.now/vmXqfE Do you want my help systematizing your business? Go here: https://fos.now/utHxKr Get access to Poppy AI here and get a $25 discount on your membership: https://start.getpoppy.ai/mattgray Most people treat content ideas like a creativity problem. The real problem: the things that should be feeding your content, your sales calls, your analytics, your candid frustrations, have nowhere to go. In this video, I show you the exact workflow I use to run my profitable personal brand and the system we install for founders inside Founder OS when we build their content machine. You'll see the organic sources that generate ideas, the performance signal filter that shows you what to double down on, and the anchor piece strategy that creates months of content in batches. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/UgIGtd Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/ZCZibX Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/492hqp6 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:05 - Section 1: Organic Sources 06:24 - Section 2: Your Performance Signal Filter 15:26 - Section 3: The Anchor Piece #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
May 15 · 9 min
how I’m automating 97% of my business with AI I EP 157
Do you want my help systematizing your business? Go here: https://fos.now/vFyCHl In this video, I walk through my strategy dashboard, the orchestrator system that automates everything from landing pages to email sequences, the weekly actions and Q2 OKRs that keep us aligned, and how we’re making sure AI investment reduces costs or increases profits—not just AI for AI’s sake. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/gHhmiS Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/PArNtJ Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4nkzXmo Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
May 14 · 10 min
if you think I have it “figured out”, watch this I EP 156
Do you want my help systematizing your business? Go here: https://fos.now/Yflasb In this video, I talk about being both intense and finding moments of zen, and how I build balance into the business without losing the edge that makes things move forward. When you’re building a business, things get intense. Things get chaotic. My business is no different in terms of this default state of entropy. People quit, fires happen. I want to be real with you: even at twenty years in entrepreneurship, I still struggle with this stuff at times. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/nGKwHg Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/OSkhkU Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4u02dxm Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
May 8 · 13 min
How I'd Start a Media Company (in Just 21 Days) I EP 155
Work with me: https://fos.now/IFxUIs Get The Personal brand Team Evaluation here: https://fos.now/WJmaVq Your content problem isn’t a creativity problem. It’s an org chart problem. You film your own videos, manage the b-roll, manage the analytics, hire the next person, and before you know it, you’re on a content hamster wheel. Here’s what nobody told you when you started building your personal brand: the moment it started generating cash flow, content stopped being about self-expression. It became a business unit. And no one runs a business unit alone. In this video, I show you the exact six-person team behind my personal brand that made it a media company, not for better content, but to build an 8-figure personal brand. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/NYxUuK Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/DBxVih Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4d2Ctcp Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:41 - Role #1: CEO of Video 02:44 - Role #2 & #3: Distribution & Atribution 06:13 - Role #4: Visual Authority 07:42 - Role #5: Psychological Messaging 09:57 - Role #6: Systems and Leverage #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
May 6 · 11 min
how to turn views into clients so fast it feels illegal I EP 154
Work with me: https://fos.now/lFiHeJ Get The Content GPS Alignment Audit here: https://fos.now/XCOGcp Here’s what nobody will say out loud: most personal brands posting consistently build a following, get decent views, and are still generating zero predictable pipeline from it. You’ve been told to post more, be consistent, go viral, build an audience. Your revenue from content just keeps staying flat. That’s not a content problem. That’s an architecture problem. In this video, I show you the three beliefs about content that are killing your pipeline, the exact system my team uses to turn content into predictable sales, and the one specific piece of content that proves everything. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/GkRswn Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tpfgMX Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4umq6in Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:38 - Part 1: The Reframe - 3 Beliefs Killing Your Pipeline 02:49 - Part 2: The System - How to Create Content That Converts 08:33 - Part 3: The Moneyball Moment - Optimizing for What Actually Matters #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
April 30 · 10 min
the psychology of selling anything I EP 153
Work with me: https://fos.now/cCgYtQ Get The Pricing Architecture Audit here: https://fos.now/Ifrvko The worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you already know what I'm talking about. In this video, I show you the three layers of what I call the psychological pricing playbook, the exact framework I've used with hundreds of founders to make price feel inevitable instead of negotiable. You'll see why pricing problems at scale are almost never about the price, and exactly what to fix first. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/qqDFRG Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/ATBxZE Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4u5cVly Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:23 - Layer 1: Constraint Alignment 02:50 - Layer 2: Certainty Engineering 04:58 - Layer 3: Risk Transfer 07:25 - What The 3 Layers Have in Common 08:38 - Main Takeaway #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

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