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The Manager's Playbook

The Manager's Playbook

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

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  • 63 episodes
  • a few times a week
  • Avg 37 min
  • English

Episodes 63

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  • July 10 · 26 min

    Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

    In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music business. Amber breaks down the importance of visual identity, distinctive perspective, consistency, mystery, and competitiveness when building an artist brand that can actually last. She uses examples like Rihanna, Sabrina Carpenter, Zara Larsson, Ice Spice, Sexyy Red, Kanye West, Pink, Ne-Yo, Summer Walker, Beyoncé, Drake, and Taylor Swift to explain how artists build recognition, trust, fan engagement, and long-term connection. The conversation also gets into authentic world-building, Summer Walker’s rollout strategy, why marketing should solve fan frustration, how oversharing can hurt longevity, and why music is still a competitive sport. A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist branding, visual identity, music marketing, rollout strategy, and artist development. Simply put, a conversation like this doesn't come cheap. Listen to the full episode here - Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

  • July 9 · 22 min

    Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

    In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music. Amber breaks down the fundamentals of artist branding: authenticity, purpose, identity, community, fan access, and building something people actually believe in. She also explains how fan culture has evolved from fan clubs to stans to subscribers, why artists need direct ways to reach their audience, and how real fan communities can turn supporters into brand ambassadors. A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist development, music marketing, fanbase growth, direct-to-fan strategy, and building a lasting artist brand. Simply put, a conversation like this doesn't come cheap. Listen to the full episode here - Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

  • July 8 · 21 min

    Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

    In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actually connect. Amber shares the story behind 6LACK’s tour promo with a real bear, how LVRN develops creative ideas as a team, and why the best rollouts start with meaning before money. She also breaks down LVRN’s global vision, building in South Africa with trust and intention, the importance of artist authenticity, and why hard work still separates talent from greatness. A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist branding, music marketing, rollout strategy, and the real work behind building artist worlds. Simply put, a conversation like this doesn't come cheap. Listen to the full episode here - Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Showing 61–63 of 63 episodes