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The MadTech Podcast

ExchangeWire

All your MadTech podcasts from ExchangeWire in one feed:

The MadTech Podcast: our weekly news wrap-up with a special guest

The MadTech Daily: your media and marketing news in minutes each morning

Podcast Specials: interviews with industry leaders on their specialist subjects
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  • 80 episodes
  • Avg 7 min
  • English

Episodes 80

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  • Monday · 1 min

    MadTech Daily: Affle to Buy Perion; DoorDash Makes $17bn Offer for Instacart

    In today’s MadTech Daily, we cover Affle agreeing to acquire Perion in a USD$420m all-cash deal, DoorDash making a USD$17bn offer for Instacart in a grocery delivery mega-deal, and Alphabet shares falling 13% in a record USD$500bn rout as AI spending and search concerns weigh on the company.

  • Friday · 34 min

    ExchangeWire on Netflix Ad Suite, Meta's $25bn Fine, and Anthropic's New Consultancy

    In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss Netflix Ad Suite, Meta's $25bn fine, and Anthropic's new consultancy. The first story this week covers Netflix's ad measurement updates and the role of streaming and CTV in media plans. The second is Meta's $25 billion fine tied to the 2018 Cambridge Analytica scandal. The conversation examines why people are still spending on Meta, and if the penalties will have a significant enough impact for the company to change their business practices. Finally, Anthropic is backing a new European consultancy selling AI expertise to companies in the region. How might this impact the agency model, and is it the agencies' job to advise clients on AI strategy? ••• 0:00 Introduction 1:28 Netflix announces ad measurement updates 15:17 New Mexico judge fines Meta $25bn 25:16 Anthropic launches European consultancy

  • October 26 · 2 min

    MadTech Daily: Anthropic Teams with Hg; DeepSeek Raises $15bn;

    In today’s MadTech Daily, Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises $15bn as it tries to close the gap with US AI rivals, and WPP’s chief AI officer says shopping bots could reshape who brands are selling to.

  • October 23 · 39 min

    ExchangeWire's MadTech Mailbag & Apple's Ad Tech Restrictions

    What does a reimagined approach to targeting look like? Is a new prediction economy emerging in advertising? In this mailbag edition of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join John Still, head of content, to answer our listeners' burning questions on ad tech and media. They also examine Apple's explanation of its latest ad tech restrictions... Thank you to Azerion's Roxanne Harley and DAIVID's Barney Worfolk-Smith for this month's questions! ••• 0:00 Introduction 0:49 Apple defends ad tech restrictions 2:39 Ciaran interrupts… 3:14 … back to Lindsay’s point 13:28 Mindset & receptivity marketing 23:09 The prediction economy 35:49 British pop stars and wine

  • October 16 · 33 min

    ExchangeWire's Ad Tech Quiz: Apple's Block List, ChatGPT Ads and the SPUR Coalition

    Which vendors have been added to Apple's block list? What is ChatGPT Ads' annualised revenue run rate? How many new members joined the Standard for Publishers Usage Rights (SPUR)? ExchangeWire returns for the 6th quiz edition of The MadTech Podcast, with John Still, head of content, leading COO Lindsay Rowntree 4-1. Grainne Reid, head of marketing, puts them to the test on Apple's block list, ChatGPT ads revenue, and the SPUR coalition's membership numbers. The first story covers the latest iOS update blocking The Trade Desk from serving ads on Safari, and how Apple's related policy affects data vendors. The second is OpenAI's plan to turn ChatGPT ads into a standing line item on holding companies' media plans. The conversation explores ChatGPT Ads' success, and its potential impact on agencies. Finally, they look at what the recent surge in SPUR sign-ups reveals about the state of publishing landscape. Can publishers receive fair protections and compensation for their content in the AI era? ••• 0:00 Introduction 1:20 Q1: Name two vendors on Apple’s block list 3:20 iOS 27 blocks Trade Desk ads on Safari 11:54 Q2: What is ChatGPT’s annualised revenue run rate? 13:50 OpenAI wants ChatGPT ads on agency media plans 22:04 Q3: How many new members recently joined SPUR? 23:08 SPUR welcomes the NYT and many more…

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