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The Level 10 Contractor Daily Podcast

Rich Harshaw

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

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38 episodes
daily
Avg 30 min
English

Episodes 38

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#2563
Yesterday · 37 min
2563: The Contractor's Guide To OTT, Part 1 of 3
OTT advertising used to be too expensive for most contractors. Now the economics have changed. Rich Harshaw explains how streaming television can deliver targeted reach, meaningful frequency, better tracking, and stronger integration with your existing marketing. Learn what CPMs really mean, why premium inventory may be overpriced, and how to decide whether your company is ready for OTT right now.
#2562
Sunday · 24 min
2562: Sunday Podcast: Leadership Tips, Part 2
It's Sunday; that's when Rich turns his attention to topics having to do with personal development or spirituality--or sometimes both. Today's topic is leadership. In the early 2000's, Rich compiled a list of leadership tips. Today is part 2 of last week's "Leadership Tip."
#2561
Saturday · 24 min
2561: Topic Showcase: Billboards
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week,we take our advertising on the road and discuss billboards–when to use them, what to buy, and what to put on them.
#2560
Friday · 11 min
2560: Guerrilla Marketing Tactics You Can Use Right Now
Today's podcast is all about Guerrilla marketing, a topic that Rich brings up from time to time… it's all about marketing tactics that take more time than money, and are perfect for companies who are just starting out… and as you'll hear, they're also good for companies who have been around for a while. It's all about the mindset. Like sending out Coconut mailers. Yep, you're about to learn about THAT.
#2559
Thursday · 44 min
2559: TBT: Writing Like People Think: John Smith Headlines
If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls "John Smith Headlines" are one of the most effective ways to write headlines. If you're a marketing student, this is a great podcast for you!
#2558
Wednesday · 40 min
2558: How to Create a Cult Following
How would you like to develop a cult following in your business… along the lines of Walt Disney, Apple, or Chick Fil a? I'm talking about "irrational loyalty" where people just LOVE to give you their money? That's what Rich is here to talk about today… with lots of good ideas and stories to illustrate them.
#2557
September 8 · 10 min
2557: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 1)
10 Kick Butt Ads that are killing it· from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
September 7 · 13 min
2374: 5 Ways To Motivate Your Employees Besides Paying Them More
In honor of Labor Day, stop losing your best employees! We revisit a popular 5 Ways to Monday YouTube video.Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.
#2555
September 6 · 32 min
2555: Sunday Podcast: Leadership Tips, Part 1
It's Sunday; that's when Rich turns his attention to topics having to do with personal development or spirituality--or sometimes both. Today's topic is leadership. In the early 2000's, Rich compiled a list of 101 leadership tips… and called it "101 Leadership Tips." Then he expanded it to 168 Leadership Tips, but never changed the name. So today he'll cover the first half of this list--84 tips to be exact, and then next week he'll cover the other half.
#2554
September 5 · 30 min
2554: Topic Showcase: Building Engagement on Facebook
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we round up a few clips to remind you just how powerful a tool Facebook can be. You've heard Rich talk about social media and specifically Facebook on the podcast… about a million times. And for good reason! It's a really great way to get in front of… well, just about every prospect you could ever hope to sell something to.
#2553
September 4 · 29 min
2553: Storytelling Workshop: Helping A Window Company Formulate Their Identity
A window contractor in Indiana reached out to Rich recently looking for some advice and assistance… he wanted to take the principles of IDENTITY and turn them into ads to run on TV. Rich, of course, jumped at the opportunity to help, and that's what you're about to listen to today. Listen and learn as Rich skillfully asks questions, elicits information, and then masterfully turns the raw data into interesting, relevant, and engaging stories. He makes it look soooo easy. This episode is all "roll up your sleeves and get to work" and zero fluff.
#2552
September 3 · 53 min
2552: TBT: Understanding the Educational Spectrum
Today's podcast is a gem from the archives… and is a must-listen for anyone who is really into the science and art of marketing. Rich covers a topic he calls "the educational spectrum," which is a way to quantify how ready a prospect is to buy… and then adjusting your messaging to say the right things at the right time. Rich gives example after example after example on this webinar… so you will understand the concept loud and clear… and more importantly, you'll be able to use it as you create marketing for you company. Remember, this is ThrowBack Thursday… so you will hear some references to "Monopolize Your Marketplace" and other terms that are a bit outdated. But the concepts are still as relevant as ever!
#2551
September 2 · 26 min
2551: Using Insane Frequency To Increase Urgency
Want to convert more raw leads into appointments? Want to close more of those appointments, and for more money? Want to successfully rehash your sit-no-sales? Then listen up today. Rich is going to share with you some updated thoughts on his Wall Drug philosophy…. Which is essentially "hit them with a million marketing messages as fast as you can." Wall Drug is like marketing on steroids, and what he's talking about today is like THAT on steroids. Which is either like a double dose of steroids, or steroids squared, depending on how your math works. Regardless, this is unbelievably great stuff, sure to make a big positive impact on your marketing results.
#2550
September 1 · 21 min
2550: AI Will Kill Your Website Long Before It Will Kill Humanity
AI is the greatest thing since sliced bread, right? Not so fast. Rich wants to talk to you today about the dangers of AI when it comes to marketing… and will do so by comparing AI to, well, sliced bread. Sound weird? Wait until you hear about the mysterious 4-armed roofing installer.
#2549
August 31 · 28 min
2549: 5 Ways To Implement Farming Principles Into Your Marketing
Time to put on your overalls and straw hat, grab a pitchfork and jump in the tractor. Today we are talking about farming! Actually, not the "get up at 5 am to milk the cows" kind of farming… but the "consistently nurture your prospects along with advertising until they finally need what you sell and they automatically call you" kind of farming. Rich is going to tell his world famous Wall Drug story, talk about something he calls "accelerated discontentment," and once that foundation is built, give you 5 ways to use farming in your marketing.
#2548
August 30 · 17 min
2548: Sunday Podcast: It's About Time
Welcome to our Sunday podcast, and as is our way of doing things, instead of hard-core marketing, Rich is going to share a softer message… this time about families. And I'm gonna tell you, this is good stuff. Rich throws himself under the bus for some of the things he's done wrong in his life as it relates to families… and tells a really cool story about someone else who threw himself into the ocean--okay, he willingly walked into the ocean… he wasn't thrown in--to help somebody else's family.
#2547
August 29 · 37 min
2547: Topic Showcase: Lessons From Other Industries
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we collect the best examples of lessons learned elsewhere.Our podcast is the ONLY daily marketing podcast just for contractors but that doesn't mean we can't learn valuable marketing lessons from other industries. In fact, Rich loves to pull outside industry examples to better illustrate his strategic and tactical principles.
#2546
August 28 · 42 min
2546: Rich vs. Literally Every Other Facebook Advertising Expert On Earth
Have you ever heard of the Power 100? It's a ranking of the Top 100 CEOs that is published each year by Greg Cumming, and his company called, well Power 100. The list only includes CEOs of independently owned companies–no private equity, no roll ups, no franchises. These are CEOs who are running uber-successful remodeling companies with eight and nine figures of revenue, and profit margins well into the double digits. What makes them so successful? What are the traits that set them apart? You're about to find out, as Rich interviews Greg on today's podcast… and they discuss answers to those questions, and so much more. There is a TON of gold to be mined here, today, folks… so take some notes if you can.
#2545
August 27 · 21 min
2545: TBT: 100 Power Statements
It's Throwback Thursday, so I headed over to the archives and chose this gem for you today. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this webinar is called "100 Power Statements" and it's pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he's going to read through them and give some commentary on HOW and WHY they are powerful. If you're a serious student of writing copy… creating an identity… or just killer marketing, this one's going to be a lot of fun for you!
#2544
August 26 · 12 min
2544: Itty Bitty, Teeny Tiny Canvassing
Want to get the great results that come from canvassing without having all the hassle of recruiting and managing a canvassing crew? Well do we have a treat for you! Today Rich is going to talk about what he calls "Micro-Canvassing," and no, we're not talking about hiring a bunch of short people to knock on doors. Nope. We're talking about scaling the process down from a van full of guys to just one person… and instead of sending him out to knock doors cold, Rich is going to give you some ideas on how to grease the wheels before he ever knocks a door--to give him a better chance of actually making an appointment. This idea was the forerunner of the Brand Ambassador… and has great applications for the Brand Ambassador program.

Showing 1–20 of 38 episodes