BusinessEntrepreneurship

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world.

Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun.

After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business.

Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids.

Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions.

Ready to build a business that offers you complete freedom? This is your podcast!

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August 25 · 54 min
368. How to Add 100 Leads to Your List in the Next 30 Days
If you're posting every single day and your list still isn't growing, going viral was never the missing piece. This week I'm sharing three ways to add 100 new people to your email list in the next 30 days, no big following or ad budget required. One of them added 200 leads to my own list in a single week for about $200. I also tell you the story of Michael Stelzner admitting his old strategies had stopped working, and exactly what changed when he started using hooks again, which happens to be the perfect example of the three-part content system I teach every one of my students. Building a hot audience was never just one thing. It's a system, and once you see the three pieces, you'll never look at your content calendar the same way again. "Once you start building your email list, you don't care about going viral anymore." 🔥 In This Episode: Discover the three types of content every list-building strategy needs, and why posting only promos is quietly killing your growth Learn what happened when a well-known industry leader started using hooks and gimmicks again after years of resisting them Steal the simple system for borrowing other people's audiences, no big partnership required Find out how a $200 paid collab brought in 200 email leads in a single week ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
August 18 · 20 min
367. The One Decision That Changes Your Next 12 Months
If your business looks roughly the same 12 months from now as it does today, how would that feel? There's a decision you're making right now — or avoiding making — that matters more than any new funnel or piece of content, and this episode is about seeing it clearly before the year runs out on you. I'm doing an honest look-back at where my business was exactly 12 months ago, what I set out to achieve, and what actually happened. Some of it worked. A lot of it didn't — the mentorship program that never fed into the agency the way I planned, the YouTube channel I'm still not consistent on. But some of it worked in ways I almost forgot to notice: an email open rate that climbed from 19% to over 40%, paying myself a consistent salary, bringing on a full-time hire again after years of not being ready to. And underneath all of it is the one decision that actually separates the version of you who's still stuck from the one who gets where she wants to go. That decision isn't a strategy. It's a belief — and it's simpler, and harder, than anything I could teach you in a framework. "What if you believed that everything you need to get where you want to be is already inside you right now?" 🔥 In This Episode: Discover why doing your 12-month look-back right now beats waiting until December Learn the real difference between a goal and a dream — and why "I hope" quietly sabotages your results Hear the honest wins and losses from Salome's own last 12 months, no filter Find out the one decision that shapes your next 12 months more than any funnel or piece of content ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#366
August 11 · 49 min
366. Why Those Who Scale Fastest Never Do It Alone
If you know exactly what to do in your business and still can't get yourself to do it, I don't think that's a willpower problem — I think it's an isolation problem. And today I'm telling you why. 🚀 I'm breaking down the specific shift that separates the businesses that scale fast from the ones that stay stuck circling the same plan year after year, because I've been guilty of it myself — I made the exact same plan for my business in 2021, 2023, and 2025, and only actually implemented it once someone else was holding me to it. Along the way I'm sharing the swim squad that's gotten me into a freezing pool at 5am for seven winters, the mastermind pricing conversation that changed my income in eighteen months, and the very unglamorous night I cried over a WordPress site I couldn't figure out. There are five real, specific ways that building alone is costing you right now — and none of them are about how hard you're working. "The system is built to break your habits, and no amount of willpower fixes a structural problem." 🔥 In This Episode: Discover why procrastination is an emotional regulation problem, not a time management one Learn why you genuinely cannot see the label from inside your own bottle Find out why "accountability" backfires for some people, and what actually works instead Understand the difference between being kind and being nice as a business owner ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#365
August 4 · 19 min
365. The Difference Between Growing and Scaling Your Expert Business
When was the last time a complete stranger found you online and became a paying client? If you can't remember — or it only happens when you post like a maniac for two weeks and then collapse — this episode is for you. 🚀 Getting clients doesn't have to be a terrifying event you have to psyche yourself up for every few months. There are just three parts that make it predictable. Not a 40-step funnel, not a scary tech situation — just traffic, list, and sales, connected and running on repeat. In this episode I walk you through all three, including what's working on Instagram right now for reaching new people every day, why your lead magnet's real job isn't to get downloaded, and how to start making offers in a way that feels casual and consistent instead of uncomfortable and exhausting. Most people already have one or two of these three parts. The shift isn't doing more. It's finding the gap and closing it. "Stop saving it all for one big terrifying launch. Make offers low and slow. Small, regular invitations built into your normal emails. It takes the pressure off you — and the surprise out for them." 🔥 In This Episode: Discover the three-part system that makes client-getting feel like a process instead of a lucky accident Learn what's working on Instagram right now for reaching new people without going viral Find out why your lead magnet's real job is the swap — and what that means for how you set it up See how ManyChat and Kit work together to turn a comment into an email subscriber on autopilot Stop burning out on launches and start making offers in a way that builds a selling muscle over time ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#364
July 28 · 41 min
364. How to Stop Feeling Invisible Online
You're posting consistently, sending emails, showing up — and somehow feeling less connected to your audience than ever. You're not imagining it. And the answer probably isn't more content. 🚀 In this episode I get honest about what happened to my own content when I leaned too hard into AI — how my podcast started sounding less like me, my emails stopped landing, and my short-form videos became so generic they felt soulless. And then I share exactly what I changed. Because the next business to stand out online won't be the most polished. It'll be the one that feels the most human. And that's actually really good news — because human is the one thing AI can't manufacture. "Posting more human things doesn't mean sharing every part of your private life. You can be human without oversharing. Your edge is your judgment, your stories, your opinions, your perspective." 🔥 In This Episode: Discover the four reasons visibility feels harder right now — and the one that has nothing to do with the algorithm Find out the Instagram content shift that's driving reach and new followers right now (and it's not what most people are teaching) Fix your email list disconnection with two moves that have nothing to do with your open rate Learn the gamification trick that turns one-way content into a two-way conversation overnight Hear the piece of content advice Salome's 15-year-old daughter gave her that changed everything ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#363
July 21 · 33 min
363. Want to Grow Faster? Stop Hiding Behind Your Content
What if the one thing you keep doing to grow your business is actually the thing keeping you stuck? 🚀 More content, more lead magnets, more podcast episodes — it can all feel like marketing. But sometimes it's just a very productive place to hide. And the real growth opportunity is somewhere else entirely. In this episode I break down the only two things that actually move the needle in any online business — building hot audiences and making offers — and give you a simple way to diagnose which one your business needs most right now. Because sometimes you don't need more content. And sometimes you genuinely do. The real skill is knowing the difference. I share the story of a student who built a beautiful, freedom-giving business on one podcast and one offer, and what happened when Apple changed the algorithm. I also talk about the guy who commented on my Instagram telling me business freedom is "always a pricing story" — and why that kind of advice, while not wrong, is never the whole picture. "Your business doesn't always need more of the work you enjoy most. Sometimes it needs you to solve the problem that's actually slowing the growth down." 🔥 In This Episode: Discover the two levers that drive every online business — and which one needs your attention right now Find out the signs that your audience growth needs urgent focus (hint: it's not always about posting more) Learn the signs that you need to make more offers — including the one that might sting a little Understand why familiar work feels productive but doesn't always remove the real constraint Take the Freedom Formula Quiz and get clarity on what to focus on in the second half of 2026 ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#362
July 14 · 33 min
362. How Million-Dollar Launches Are Built Behind the Scenes
You've poured everything into a launch — the emails, the ads, the webinar, the sales page — and still crawled over the finish line wondering what actually worked. Sound familiar? 🚀 Here's the truth: most launches don't fail because the emails were wrong or the webinar wasn't good enough. They failed because the launch started too late. By the time cart opens, the result has usually already been decided. In this episode I walk you through the five phases behind every successful live launch, including the behind-the-scenes story of how Floret went from a million dollar launch to $2.5 million — and exactly which phase made the difference. Whether your goal is $10K or seven figures, these five phases work the same way, and skipping even one is quietly costing you sales before you even ask anyone to buy. "The biggest launches are not built during cart open week. They're built in the weeks and months that lead up to it." 🔥 In This Episode: Discover the five launch phases most course creators either rush or skip entirely Find out why cart open week is actually the last place a launch is won or lost Learn what Floret's $2.5 million launch teaches us about audience building, lead cost, and timing Understand why disappearing during cart open week is one of the most common (and costly) launch mistakes See why onboarding is actually marketing — and how it sets up your next launch before this one is even finished ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#361
July 7 · 43 min
361. Stop Doing This If You Want $25K Months
You're posting more, sending more emails, maybe even throwing more money at ads — and you're still not at consistent 25K months. Here's the truth: you don't have an effort problem. You have a focus problem. 🚀 When you're inside your business every day, you can't read the label from inside the bottle. You end up fixing everything at once and still not moving the needle, because you don't know which one thing is actually holding you back. In this episode I walk you through the five pillars of the Freedom Formula — the same diagnostic framework I use with agency clients — and show you how to figure out which pillar is your weakest link right now. Because 25K months don't come from doing more. They come from doing the right things in the right order. I'll share how one client added $50K to her launch revenue without changing her ads, her offer, or her content. And I'll introduce you to Anne-Marie, who made her first evergreen sale from a thank you page while she was just building her list. Small move, big proof of concept. "Your offer doesn't need more noise. It needs more resonance." 🔥 In This Episode: Discover the one thing to stop doing immediately if you want 25K months Diagnose your weakest Freedom Formula pillar — and fix that one thing first Learn why a clearer offer always outperforms a bigger one Find out how a 2% to 39% landing page conversion rate increase grew revenue by 50% See why evergreen sales don't replace live launches — they just make sure your business doesn't stop when you do ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#360
June 30 · 34 min
360. Your Offer Is Dead Without This One Thing
You're doing all the things — posting content, running ads, tweaking your sales page. And sales still feel like squeezing blood from a stone. 🚀 The problem isn't your effort. It's your offer. And in this episode I get brutally honest about the launch that taught me this the hard way — the 2023 membership that had every bonus I'd ever created, a sales page so long it nearly crashed my site, and still didn't convert the way I needed it to. The fix isn't more bonuses or a prettier page. It's one thing. And it starts with a P word most course creators are too afraid to lean into. I'll walk you through the three wrong starting points that kill an offer before it's even made, then give you a three-layer pain framework — functional, emotional, and identity — that transforms a noisy, cluttered offer into a conversion conversation your ideal customer feels deeply seen by. "Your people are already telling you what they need. All you have to do is pick up their words and reflect back with compassion." 🔥 In This Episode: Discover the three offer-killing starting points — and which one burned my 2023 launch to the ground Uncover the 8 emotional pain points hiding inside every ideal customer's frustration Tap into identity pain — the layer most offers never reach, and the one that drives the most powerful buying decisions Build a free library of your ideal customer's exact language from Facebook groups, Amazon reviews, and YouTube comments Stop adding more bonuses and start building offers that feel like a conversation with someone who finally gets it ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coaches, or online experts doing 10K+ monthly. We're not just your ads team — we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#359
June 23 · 50 min
359. How Coaches and Course Creators Really Use Meta Ads to Make Sales
You've run the ads. The clicks came in. And then... nothing. So you spent more. And it got worse. Here's the truth nobody tells you: cold traffic is not coming to save you. It's an expensive way to make your problem worse. 🚀 In this episode I break down the five pillars that actually have to be in place before ads can make you money — and how to spot which one is quietly costing you sales right now. This is the Freedom Formula I use with every agency client, and it's the difference between ads that drain your budget and ads that build your business. The good news? Every single one of these pillars is completely within your control. No algorithm cooperation required. I'll show you how to build an audience without burning out on social media, how to turn your offer from a module list into an irresistible bridge from pain to outcome, why your funnel might be leaking in places you're not even looking, and how to track your data without a single spreadsheet-induced panic attack. 🔥 In This Episode: Discover why more traffic to a broken funnel just makes the problem more expensive Build an audience on a platform you actually love — without being everywhere at once Turn your modules into a transformation bridge buyers can see themselves walking across Master the "clicker on the airplane" method that makes data simple and actionable Protect your business from algorithm changes with diversified products and traffic sources ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coaches, or online experts doing 10K+ monthly. We're not just your ads team — we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#358
June 16 · 50 min
358. Your Sales Page Is Leaking Money If It's Missing These 5 Things
Your sales page might be quietly losing you sales — and it's not because your offer sucks or your audience is broke. 🚀 It's missing five specific things buyers need to see before they say yes. People are clicking, reading, even scrolling all the way down... and still not buying. That's not an offer problem. That's a page problem. In this episode I break down the five fixes that instantly increase conversion on any sales page, starting with the hero section formula that turns a skeptical reader into a curious one, and ending with the FAQ section that's secretly doing way more work than just answering questions. Here's the truth: a great sales page isn't a pretty page with a buy button. It's a trust-building conversation. It names the dream your reader wants, speaks to the pain they're already feeling, shows them exactly who it's for (and who it's not), and answers the quiet objections in their head before those objections turn into a closed tab. I'll show you the exact headline formula to steal, the pain-building technique that took me years to get right, the five types of testimonials your page is probably missing, and the one mistake on most sales pages that's pulling buyers away before they even reach the offer. 🔥 In This Episode: Discover the 3-part headline formula that turns skeptics into readers Learn why calling out the pain feels cringe — and how to do it without sounding sleazy Turn your testimonials section from "a few nice quotes" into a conversion machine with 5 specific testimonial types Steal the FAQ framing trick that quietly dismantles objections instead of just answering questions ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#357
June 9 · 37 min
357. The Market Changed. Here's How You Have To Pivot To Stay Relevant
Everyone keeps saying online courses are dead — and they're only half right. 🚀 The half they're missing is costing course creators everything. The market didn't die. It grew up. And the people still selling the old way are about to get left behind. In this episode I break down what actually changed, why "blame the economy" rarely holds up, and the simple offer shift that keeps you selling in 2026 and beyond. Here's the truth: generic, copy-paste, information-only content is dying. But the business of transforming people? That's a $204 billion industry still growing about 8% a year. Your audience hasn't stopped spending — they're just spending more carefully, on outcomes they can't get from an AI search bar. I'll show you exactly what AI quietly killed (the value of undifferentiated information), how to turn your tired list of modules into a transformation-driven system people happily pay premium for, and where the money is really hiding right now. 🔥 In This Episode: Discover the one thing that actually died (it's not what the doom-posters think) Learn the $204 billion proof your market is still buying — just differently Turn your modules into a system buyers beg for instead of a course they ignore Steal the 3-part offer formula that makes you impossible to replace with AI ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#356
June 2 · 1 hr 9 min
356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She's Learned
What if the secret to a business that lasts ten years isn't a better funnel — it's just being a human? 🚀 I've known Stephanie May Wilson for almost a decade, and watching her build her business has shaped how I think about marketing more than almost anything else. She's an author, podcaster, and course creator who built her very first funnel before the word "funnel" even existed. How? She asked the most human question possible: what's the best way to actually serve these people? That instinct once turned $7,000 in ad spend into a launch worth around $91,000 — the moment that changed how I saw what's possible in this whole industry. In this episode, we get real about the stuff most course creators feel but rarely say out loud. Why launch week can quietly wreck your self-worth. Why ads still work (even for a $37 journal). And why Stephanie walked away from social media completely — and what she does instead. If you're stuck in the feast-or-famine cycle and tired of dancing for the algorithm, consider this your permission slip. 💚 🔥 In This Episode: Why "being a human" is outperforming every funnel hack she's ever tried The hole-in-the-hose reframe that takes the heartbreak out of launches How she profitably sells a $37 journal with ads (breaking the "low-ticket" rule) The $5-a-day engagement ad strategy that grows an audience without social media ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#355
May 26 · 36 min
355. Screw Organic Socials - Here's How To Get Attention With Ads
Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? 🚀 If you've been posting, promoting and wondering why your audience still isn't buying, this episode is your permission slip to step off the organic treadmill. As a course creator, coach or online expert, you sell transformation — and transformation requires trust. The problem? The organic algorithm on Facebook and Instagram isn't built for trust. It's built for seven-second entertainment. That's why I'm walking you through why Meta ads are the most controllable, predictable way to build your email list — even if you have a tiny budget, no fancy gear, and zero viral moments to your name. 🔥 In This Episode: Discover why waiting to start running ads is the most expensive mistake course creators make Learn the exact daily ad budget I recommend for list building (plus the $1-a-day workaround) Master the low-budget engagement ad strategy that builds warm retargeting audiences on autopilot Uncover why the ads algorithm is far more stable than the organic one you're chasing ✨ Doors are OPEN for Ads Foundations! Get the step-by-step Meta ads training that fills your list with hot leads ready to buy - stop dancing for the algorithm and start selling to buyers. Enrollment closes soon at thelaunchlounge.com/join💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#354
May 19 · 31 min
354. Design Ad Creatives That Gets Attention - Here's How
Tired of being told you need 500 fresh ad creatives every single day just to keep your Meta ads alive? 🚀 Here's what most ad advice gets wrong for course creators: it wasn't built for you. It was built for e-commerce — for selling lipsticks, hoodies, and fidget spinners on a tight seven-to-ten-day promo window. When coaches and course creators follow that advice, it quietly backfires. You're not selling widgets. You're selling transformation. Your funnels are longer, your campaigns are mostly lead magnet and webinar ads, and you only need to reach the right person once to get that email address. In this episode I walk you through the creative strategy actually designed for online experts — including the "microsecond test," the placement "twin set" trick, and the anti-fiddling plan that makes Facebook and Instagram ads feel easy again. ☕️ 🔥 In This Episode: Discover why e-commerce ad advice actively penalizes course creators who follow it Learn the "microsecond test" that tells you instantly if your creative will stop the right person Master the placement "twin set" method so your ads work in newsfeed, stories, and reels Build a simple three-to-five concept system you can set up once and leave alone for seven days Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#353
May 12 · 34 min
353. Meta Ads - What's Really Working Part 2 - ABO vs CBO
Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? 🚀 Most course creators blame high ad costs on weak creative or the wrong targeting. But there's a sneaky little setting sitting inside your campaign structure that can drain your budget fast — long before your best ads get a fair chance to fill your email list with ready-to-buy leads. In this episode I'm finally explaining CBO vs ABO without the tech overwhelm, and showing you exactly when to let Meta drive your budget and when to take the wheel yourself. It's the strategy I'm teaching my students right now to scale online courses, coaching programs and memberships without wasting another dollar on low-quality leads. 🔥 In This Episode: The real difference between CBO and ABO (and why getting it wrong drains your budget fast) The "Idol auditions" framework for testing audiences before you commit serious ad spend The exact moment to switch from CBO to ABO so you stop paying for low-quality leads The 7-day "hands off" rule that finally lets your ads optimize properly Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#352
May 5 · 34 min
352. Meta Ads - What's Really Working Now Part 1
Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀 The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost blind to what happens once someone leaves the news feed and lands on your funnel. In Part 1 of this Meta ads series, I'm pulling back the curtain on what I've been teaching my mentoring students and Scale with Ads beta testers about what's actually working right now — including the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences. ✨ 🔥 In This Episode: Why the Andromeda algorithm is quietly making your ads less effective The critical difference between "Maximise Number of Leads" and "Maximise Number of Conversion Leads" How to use Value Rules to control who Meta puts your ads in front of The 60-second email-list audit that reveals if you're attracting buyers or freebie seekers Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#351
April 28 · 32 min
351. What AI Can't Do For Your Business (And What It's Actually Good For)
If you're using AI to write your emails, make your decisions, build your strategy and create your content, this episode might just save you two years and six figures. 🚀 There are four things AI absolutely cannot do for your course business — and most course creators, coaches and online experts are quietly outsourcing at least two of them right now without realising it. The result? Content that doesn't connect, decisions you can't defend, audiences drifting away, and a business that feels weirdly disconnected from the human running it. After managing nearly $7 million in ad spend and building my own AI assistant (her name is Ada, she's trained on 10 years of my marketing brain, and yes — she's dressed like she walked off the set of Peaky Blinders), I'm walking you through the exact line between AI as leverage and AI as a slow leak in your business. This is the final episode in The Good Advice Trap series, and honestly, AI is the perfect topic to end on. 🔥 In This Episode: The four things AI absolutely cannot do for your course business (and why outsourcing them is costing you sales) Why your audience can smell the AI sheen on your content — even when they can't name what's off How to use AI as your thinking partner without losing your CEO decision-making muscle The six things AI is genuinely brilliant at — and exactly how to use them without losing your voice ✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#350
April 21 · 18 min
350. Passive Income Isn't Passive. Here's the Truth.
Ever daydream about Stripe notifications rolling in while you sip a latte and never touch another funnel? 🚀 Here's the truth no one wants to say out loud: passive income is never actually passive. There's still a funnel to watch, numbers to track, messaging to fix, and platforms that keep shifting the goal posts on you. In this episode of The Good Advice Trap series, I'm pulling back the curtain on why evergreen funnels aren't the magical freedom pill we've been sold, why every online course business needs recurring revenue (and why that's NOT the same thing as passive income), and the reframe that will change how you think about freedom in your business for good. If you've been chasing passive income because you're exhausted and craving more time with your family, this one's the real talk you need. 🔥 In This Episode: Why "one funnel is not a business" — and what to build instead The real difference between passive income, evergreen, and recurring revenue Why Pat Flynn is quietly dropping "passive" from his brand The reframe that turns your passive income fantasy into a real, sustainable plan ✨ Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensive💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.
#349
April 14 · 42 min
349. The Launch Mistake That's Costing You the Most
Your last launch underperformed — and there's a very good chance you've been fixing the wrong thing. 🚀 Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walking you through the four launch mistakes that cost online course creators the most — the big, sneaky ones that make everything feel harder than it should and leave you questioning your offer when the real problem is the strategy underneath. We're talking about skipping your pre-launch runway, scrapping an offer that was actually closer to working than you think, overfeeding your webinar audience with so much teaching they leave feeling full (but never buy), and pouring Facebook and Instagram ad spend into a funnel that was never ready for it. 🔥 In This Episode: Discover why your audience wasn't mentally ready for your offer — and how to fix that before your next launch Learn how to tell if your offer is actually dead or just has a leak (they are very different problems) Understand why teaching everything in your webinar is the fastest way to kill your conversions Find out when your funnel is truly ready for paid traffic — and what "signs of life" really look like ✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive💫 💚 💚 💚 Salome Get full show notes here Follow The Launch Lounge on Instagram.

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