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The Knowledge Project

Shane Parrish

Uncovering the timeless principles that drive success.

Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out.

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Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter

Shane's Books: https://fs.blog/books

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March 24 · 39 min
Harrison McCain: The Potato Farmer who Went Big
Harrison McCain learned salesmanship by talking his way into a pharmaceutical job at 22, then spent five formative years under K.C. Irving, absorbing lessons in vertical integration, relentless deal-capture, and "management by suggestion." He quit with no plan, two newborn kids, and no income. His brother Bob noticed that New Brunswick potato farmers were shipping raw potatoes to Maine for processing into frozen fries, then buying the finished product back. The McCains pooled $100,000 in family money, assembled capital from five different sources without giving up equity, and built a plant on a cow pasture in Florenceville. The company's core strategy was to avoid competition entirely: enter markets where frozen fries didn't exist, prove the market by exporting first, hire locals, and only build a factory after the numbers justified it. The U.S. was the one market that scared Harrison, and he patiently waited 16 years before a $500 million acquisition of Ore-Ida's foodservice division finally cracked it. Along the way, Harrison nearly destroyed his most important customer relationship with McDonald's by telling their buyer he didn't need to tour his plant, a mistake that took years to repair. By the time he died in 2004, McCain Foods operated 57 factories across six continents, sold in 160 countries, and processed a million pounds of potato products every hour. ----- Timestamps: (00:00) Introduction (01:03) The Offer (04:35) Learning From the Best (12:30) Time to Build (19:45) Going Global (27:57) The McDonald’s Mistake (31:17) The Operating Principles (33:24) Florenceville: I Like it Here (36:10) Characteristics of an Entrepreneur ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
March 17 · 1 hr 25 min
Beating the Market: Connor Teskey, CEO Brookfield Asset Management
Connor Teskey is the CEO of Brookfield Asset Management, one of the world’s largest investors, managing about a trillion dollars across infrastructure, power, real estate, private equity, and credit. In this exclusive interview, his first as CEO, we explore his approach to capital allocation, isolating variables, and building a business designed for long-term growth. Discover why effective investing begins with minimizing losses, how waiting for perfect information can result in missed opportunities, the strategies Brookfield uses to manage market risk while maintaining upside potential, and the key insights he gained working alongside Bruce Flatt. This discussion goes beyond investment strategies, offering a glimpse into Connor's perspective on decision-making in an uncertain environment, mentorship, culture, positioning, and talent. It's a rare inside look at the operations of one of the world's most tight-lipped firms. Enjoy! ----- Timestamps: (00:00) Introduction (00:05) State of the Union for Brookfield (04:14) Nature of Investing (07:24) The Rise to Brookfield (12:06) Your Work Ethic is in Your Control (17:30) Ad Break (19:00) Data Center Deep Dive (22:22) How Does a Deal Come to Be? (29:34) Taking Bets Against Consensus (32:00) What Happens Post Business Acquisition? (40:44) Ad Break (41:55) Lived Experience Through Crashes (43:44) Where Does Talent Matter the Most at Brookfield? (47:10) Identifying Talent (58:18) Using AI to Increase Value Not Cut People (01:01:58) When Was Brookfield the Underdog? (01:03:38) Personal Ambition Over the Next 20 Years (01:10:34) Behind The Scenes of Oaktree (01:15:17) Work and Life Harmony (01:17:54) Time Allocation (01:19:58) The Most Fun Deal to Work On ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Follow Connor Teskey: LinkedIn: https://www.linkedin.com/in/connor-teskey-67931326b/?originalSubdomain=uk ------ Thank you to the sponsors for this episode: +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes: https://notes.granola.ai/t/b0c2c94e-a330-4f0f-a62d-beb3c946a539-009c2hma +Download The League App today and find your perfect match! https://click.theleague.com/qmhm/0vdzsmj5 +Shopify: https://shopify.com/knowledgeproject ----- * Note: ‍Shane and guests may hold positions in assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices
March 10 · 39 min
An Unlikely Empire | J.W. Marriott
The world's largest hotel company spent its first 30 years without a hotel. It started as a root beer stand in 1927. The first room didn't open until 1957. The man behind it was J. Willard Marriott. In this episode of Outliers, we explore how Marriott turned one root beer stand into a hotel empire, without a master plan. Oh, and along the way, he invented the airline catering business. This is the story of J.W. Marriott ----- Approximate Timestamps: (00:00) Introduction (03:58) Ice Cold Root Beer (10:35) The Hot Shoppe Expansion (12:07) Building the Machine (20:07) The Airport Expansion (24:20) The Marriott Lessons (26:22) The Hotel Empire (30:53) Handing Over the Presidency (35:01) The End of an Era ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
March 3 · 1 hr 50 min
The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder
In January 2021, Vlad Tenev made a decision that nearly destroyed Robinhood. Wall Street called it betrayal. Customers called it cowardice. He has never fully explained what happened — until now. Vlad Tenev built Robinhood into a financial titan, navigated the unprecedented GameStop crisis, and completely re-engineered the company to thrive after losing the vast majority of its market value. He breaks down the brutal transition from bloated hyper-growth to a lean machine, why a "juicy falsehood is more powerful than a boring truth", and the 3 distinct phases of AI integration separating the winners from the dead. Believe it or not, GameStop was not his hardest moment. ----- Approximate Timestamps: (00:00) The Unprecedented Crisis (00:33) The Truth About GameStop (09:30) Why False Narratives Win (10:39) Surviving an 80% Market Crash (16:02) Firing the Nice Founder & Going Founder Mode (24:25) Rules for High Performance (28:50) The Young Talent Advantage (35:13) First Principles Storytelling (39:07) 3 Phases of AI Integration (50:03) Building AI That Reasons (01:02:59) Fixing Private Market Access (01:20:04) Deciding What to Build Next (01:22:05) Surviving 1800% Inflation (01:31:22) How Robinhood Makes Money (01:39:51) Redesigning the Modern Bank (01:47:47) The Definition of Success ----- Check out Vlad: https://investors.robinhood.com/management/vlad-tenev https://www.linkedin.com/in/vlad-tenev-7037591b/ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ ------ Thank you to the sponsors for this episode: +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes +Download The League App today and find your perfect match! https://click.theleague.com/qmhm/0vdzsmj5 +Shopify: https://shopify.com/knowledgeproject +.tech domains: Nothing says tech like being on .tech https://get.tech/ And a Big shout out to Wouter Teunissen who prepared a book on Robinhood that helped me prepare! Learn more about your ad choices. Visit megaphone.fm/adchoices
February 24 · 37 min
The Obsession That Built Nike | Phil Knight
Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world. What would you do if your bank, your supplier, and your government all turned against you at the same time? Phil Knight didn’t have to imagine it. He lived on the edge of insolvency for nearly two decades. This Outliers episode explores belief, trust, fear, and the price of growth through the story of Nike’s founding. ----- Approximate Timestamps: (00:00) Introduction (02:07) Lessons From Phil Knight (11:25) How It All Began (15:56) The Waiting Game (22:26) The Darker Times (32:56) The End of the Customs War ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
#268
February 17 · 1 hr 2 min
The $2 Trillion Mind | Nicolai Tangen
Nicolai Tangen is the CEO of Norges Bank Investment Management, the world’s largest sovereign wealth fund. He is responsible for managing $2.1 trillion. That's roughly 1.7% of every listed company on earth. In this episode, we explore the intersection of massive wealth, high-speed decision-making, and the psychological traits required to survive the AI revolution. ----- Approximate Timestamps: (00:00) Introduction (01:09) What Are You Leaning Against? (03:17) Tech Sector Evolution (04:15) The AI Bubble (05:44) Will AI Replace Humans in Investing? (06:24) Lessons on Listening (09:15) American vs. European Mindset (12:09) Prime Minster For a Day (14:27) Most Important Data (16:00) Speed and Agility (17:05) Ad Break (18:35) Using Urgency as a Tool (20:12) Can You Teach People to Change Their Minds? (22:14) Positive and Negative Comments (22:56) Testing Assumptions Before a Big Investment (25:07) Attitude Towards Risk (28:33) What’s Gotten Harder in Investing? (29:07) The Rise of Passive Investing (33:42) Why Did You Take This Job? (35:04) Ad Break (36:14) Sovereign Wealth Funds (38:24) Voting Against Elon Musk’s Pay Package (39:08) Building Long-Term Thinking (43:17) Slowing Down Decisions (45:13) Seeking Out Disagreement (48:08) Hiring Checklist (49:15) 140 Conversations To Prepare For A Huge Role (53:33) CEO Evaluation (01:01:25) What is Success For You? ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Follow Nicolai Tangen: LinkedIn: https://www.linkedin.com/in/nicolai-tangen/?originalSubdomain=no Learn More: https://www.nbim.no/en/about-us/leader-group/leadergroup-persons/nicolai-tangen/ ------ Thank you to the sponsors for this episode: +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes +Download The League App today and find your perfect match! https://click.theleague.com/qmhm/0vdzsmj5 +Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices
#267
February 3 · 1 hr 36 min
Michael Ovitz: The Psychology of Power
Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders. In this conversation, he breaks down the operating rules that kept CAA from losing clients, and the personal disciplines that kept him grounded when the stakes got massive. You’ll learn how to build momentum, tell the truth without hesitation, read for context instead of noise, hire people who raise the standard, and package ideas into outcomes. ----- Upgrade: Get a hand-edited transcript and an ad-free experience, along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Approximate Timestamps: (00:00) Introduction (00:58) Learning Machine (03:41) You Don't Know Everything (08:17) How People Go Wrong (16:42) Don’t Fight Your Job (18:28) Managing Relationships (20:46) Hiring Top Performers (26:47) Never Get High on Your Own Supply (30:27) Identifying Greatness (33:28) Meeting Marc Andreessen (43:42) On Failure (47:48) The Smartest Person I Ever Met (52:49) The Genius of Patrick Collison (57:51) A Good Idea Taken Too Far (01:01:30) Information Consumption (01:14:13) Business Education Curriculum (01:16:28) Momentum (01:18:16) Packaging (01:24:43) What Would You Tell Your Younger Self? (01:26:30) The Importance of Trust (01:29:15) What is Success For You? ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Follow Michael Ovitz: LinkedIn: https://www.linkedin.com/in/mikeovitz/ Book: https://amzn.to/4kn9jb9 ------ Thank you to the sponsors for this episode: Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes Download The League App today and find your perfect match! Learn more about your ad choices. Visit megaphone.fm/adchoices
#266
January 27 · 50 min
Ray Kroc : How McDonald’s Took Over America
Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale. At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow it to nearly 8,000 restaurants worldwide. This Outliers episode breaks down how standards, execution, franchising, and real estate created a business machine built to last. ----- Approximate Timestamps: (00:00) Introduction (01:46) Turning Dreams Into Action (10:05) The Multimixer (15:51) America's Roadside Revolution (22:58) Building the Machine (32:14) What Ray Kroc Really Built (43:12) Epilogue: Grinding it Out ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
#265
January 20 · 1 hr 57 min
Morgan Housel: Wealth is What You Have Minus What You Want
Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom. While most financial advice focuses on how to get rich, Morgan explains why the skills needed to stay rich are completely different. You will learn why "boring" investing beats complex strategies, how to avoid the social traps that destroy wealth, and the specific equation for finding contentment. Morgan Housel is a partner at Collaborative Fund and the bestselling author of The Psychology of Money. Enjoy! ----- Approximate Timestamps: (00:00) Trailer/Introduction (00:58) What Drives You? (04:50) What Can Money Do For Us? (07:22) Happiness vs. Satisfaction (11:45) Becoming Financially Independent (14:40) Survival and Contrast (20:16) Ad Break (21:05) Investing: Can You Beat the Market? (22:32) When Is The Right Time To Buy a House? (26:45) Housing Affordability and Equity (28:39) Step by Step Investing (35:08) Eras of Life and Spending In Those Eras (43:50) Raising Kids With Money (48:46) Social Media: Expectations and Comparison (55:46) Lessons From the Vanderbilts (01:01:21) Learning From Others Spending Habits (01:07:51) Lessons From History: Depressions, Panics, Downturns (01:11:40) Net Worth in Cash (01:14:20) Passive Income and Financial Independence (01:25:58) Massive Success: Doing It All Again (01:32:27) What Should You Optimize For? (01:38:24) What Do You Splurge On? (01:40:38) What Can History Teach Us About Inflation? (01:47:46) Index Funds Allocation (01:53:36) What Is Success For You? ----- This episode of the Knowledge Project is for informational purposes only. The views and opinions expressed by Shane Parrish or our guests are solely their own. Nothing in this conversation should be considered investment advice, financial guidance, or a recommendation to buy or sell any security. Always do your own due diligence or consult with a qualified financial advisor before making investment decisions. It's time to listen and learn. ----- Psychology of Money: https://geni.us/my3K Morgan Housel X: https://x.com/morganhousel Website: https://www.morganhousel.com/ ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ ------ Thank you to the sponsors for this episode: Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes here. Learn more about your ad choices. Visit megaphone.fm/adchoices
#264
January 13 · 26 min
The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]
Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger. In a talk that was never meant to be made public, one of the world's greatest business minds reveals the secrets to multidisciplinary thinking. Peter allowed the complete talk to be transcribed and posted on FS. ----- Approximate Timestamps: (00:00) Introduction (01:49) Why is Multidisciplinary Thinking Important? (07:27) How The World Works (18:39) The Biggest Blind Spots in Business (22:05) You Only Get One Life ----- Dive into Mental Models: https://fs.blog/tgmm/ ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
#263
January 1 · 2 hr 17 min
How to Build Good Habits & Break Bad Ones | James Clear
James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term change. In this conversation, James explains how habits shape identity, why progress often stays invisible before it compounds, and how to design your environment so good behavior becomes the default. You will learn how to stay consistent when motivation fades, stop quitting too early, and build habits that work across different seasons of life. ----- Approximate Timestamps: (00:00) Introduction (00:56) The Role of Identity in Habit Formation (03:38) Lack of Patience Changes the Outcome (07:20) Seeing Invisible Progress (09:58) Why Do We Change What's Working? (13:46) Creating Conditions for Success (17:44) Finding the Confidence to Start (23:55) Playing to Win vs. Playing Not to Lose (26:29) Internal Sayings to Live By (30:36) Reputation (34:32) Positioning in Business and Life (44:36) Investment Philosophy (47:18) Turning Reading Habits into Action (50:31) Taking Notes While Reading... (52:36) ...And Then What? (56:06) Maintaining Focus on What You Want (58:01) Lessons on Filtering Opportunities (01:06:06) Longevity of Content (01:07:21) Sequencing Through the Eras of Your Life (01:11:22) What is a Habit? (01:13:03) Is a Habit Working For You or Against You? (01:15:20) Evaluation Framework for Habits (01:18:32) Building or Replacing a Habit (01:22:19) Social Media Detox (01:25:34) The Most Important Upstream Habits to Create (01:29:58) Relationship Check-In (01:30:57) Thoughts on Popular Habits (01:37:31) Become Stronger Than Your Feelings (01:42:59) When Should You Deep Dive into an Idea (01:48:12) Complexity vs. Simplicity (01:54:40) Consistency vs. Intensity (02:01:11) Learning New Subjects as an Adult (02:06:40) Prioritization (02:11:53) What is Success For You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
#261
Dec 30, 2025 · 40 min
The Outlier Playbook: The Patterns Behind Enduring Success
What do some of the greatest outliers in business history have in common? For the past year, I’ve been sharing the stories of history's greatest outliers like James Dyson, Estée Lauder, Sol Price, Henry Singleton, Les Schwab, Rose Blumkin, Jim Clayton, and Andrew Mellon. These are names that deserve to be studied, but rarely are. This episode explores the mindsets, systems and patterns history’s most notable outliers used to turn adversity into long-term advantage. ----- Approximate Timestamps: (00:00) - Introduction (01:51) - Part 1: A Taste for Saltwater (09:20) - Part 2: Do it now (17:40) Ad Break (19:37) - Part 3: Systems to Scale (30:51) - Part 4: Understand What Really Matters ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ ------ Thank you to the sponsors for this episode: .tech domains: Nothing says tech like being on .tech⁠⁠⁠ https://get.tech/⁠⁠ reMarkable: Get your paper tablet at ⁠⁠https://www.reMarkable.com⁠⁠ today ----- This episode is for informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices
#262
Dec 27, 2025 · 56 min
Pierre Poilievre on the Role of Government, Freedom, and Affordability
This week, we're releasing a special episode of TKP with Pierre Poilievre. While we don't often tackle politics on the show, we are trying to improve political discourse by offering a platform for both sides to speak with depth and nuance. This episode covers the economy, media, free speech, immigration, corporate subsidies, and more. (And before you ask, the same invite was extended to both Pierre and Prime Minister Mark Carney). ----- Approximate Timestamps: (00:00) Introduction (01:31) What is the Role of Government? (03:31) Canadian National Identity (05:52) Canada's Global Role (07:33) Immigration: Problems & Solutions (09:37) What's Going Right? (14:50) Second & Third Order Consequences (17:52) Government Spending & Economic Prospects (20:05) Positioning: Canada & the United States (24:36) Canada & Foreign Companies (26:57) Fighting for Canada Long Term (30:05) Weaponized Complexity (31:52) What Role Does the Media Play? (37:49) Rapid Fire: Get to Know Pierre (47:44) Maintaining Hope in Politics (49:06) The Drug Crisis (54:00) Bringing Hope into 2026 ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----- Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----- Follow Shane Parrish: X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 23, 2025 · 1 hr 10 min
Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)
The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impactful episodes, this collection brings together practical insights on decision-making, leadership, preparation, relationships, trust, and performance. This episode features insights from world-class investor Alfred Lin, tech founder and operator Bret Taylor, behavioral scientist Logan Ury, legendary NFL coach Bill Belichick, former PepsiCo CEO Indra Nooyi, disciplined value investor Anthony Scilipoti, trust and communication expert Lulu Cheng Meservey, Shopify President Harley Finkelstein, and performance coach Jim Murphy. These are the insights that help you prepare better, make clearer decisions, and build momentum for the year ahead. Thank you for listening and we can't wait to see you next year. ----- Approximate Timestamps: (00:00) Introduction (01:32) Alfred Lin: Inputs vs Outputs - Daily Routines and Priorities (08:05) Bret Taylor: Founder Mode (Accountability vs. Caricature) (19:43) Ad Break (21:58) Logan Ury: Navigating Relationships and Attachments (29:04) Bill Belichick: Preparation and Success In Life And The NFL (38:33) Indra Nooyi: Delivering a Message That Gets Heard (43:36) Anthony Scilipoti: Don’t Rely on AI, You Still Have to Put the Work In (52:11) Lulu Cheng Meservey: Engineering Trust and Building Confidence That Others Can Believe In (57:53) Harley Finkelstein: Overcoming Failure + The Hard Work Behind the Life You Want (1:05:15) Jim Murphy: Performance Habits of Successful People ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 16, 2025 · 1 hr
Bernie Marcus: The Story of Home Depot
Bernie Marcus co-founded Home Depot and served as its first CEO. This is the wild and crazy story of how he and his co-founders got fired and went on to build one of the best-performing businesses in history. ----- Approximate Timestamps: (00:00) Introduction (02:00) Part 1: An Accidental Miracle (09:29) Part 2: A Golden Horseshoe Kick (25:49) Part 3: Building From Nothing (38:53) Part 4: Orange Everywhere (49:40) Part 5: The Legacy (54:17) Lessons ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: .tech domains: Nothing says tech like being on .tech⁠⁠ https://get.tech/⁠ reMarkable: Get your paper tablet at ⁠https://www.reMarkable.com⁠ today ----- Sources: Marcus, Bernie, and Arthur Blank. Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion. New York: Crown Business, 1999. Best Practice Institute. "Bernie Marcus Interview." YouTube video. https://www.youtube.com/watch?v=KNP0YYDi1FY. ----- This episode is for informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices
#258
Dec 9, 2025 · 2 hr 1 min
How to Think Like a World-Class Marketer | Rory Sutherland
Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett’s Approach to Choosing Management (47:52) John Bragg’s Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 2, 2025 · 1 hr 3 min
Mary Kay Ash: The Greatest Salesperson In History [Outliers]
How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific problem. After watching men she trained get promoted above her for double the salary, she quit to build a company based on a radical idea: meritocracy. This episode breaks down how she did it. You’ll learn her twenty-three leadership lessons, why pink Cadillacs outperformed raises, and the fundamentals of incentives, recognition, and human motivation that work in any business. ----- Approximate Chapters: (00:00) Introduction (02:25)Part 1: You Can Do It, Mary Kay (21:35)Part 2: Mary Kay Cosmetics (36:45)Part 3: The System (53:44)Epilogue: The Legacy (55:16)Mary Kay’s 23 Lessons ----- Upgrade: Get hand-edited transcripts and an ad-free experience, and so much more. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. See what you're missing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish X ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠ Insta ⁠@farnamstreet⁠ LinkedIn ⁠Shane Parrish ------ This episode is for informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices
#256
Nov 25, 2025 · 1 hr 17 min
The Psychology of Mental Toughness: How Top Performers Override Biological Limits
Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of a NFL playoff game. A personal coach to professional baseball players and Olympic athletes, he teaches how extraordinary performance and a meaningful life follow the exact same path. ----- Approximate Chapters: (00:00) Introduction (01:01) The Three Elements of Inner Excellence (04:36) Before Fame (05:42) Discovery: When A.J. Brown Read ‘Inner Excellence’ on TV (12:01) Powering Your Life With Clean Fuel vs. Dirty Fuel (16:26) Ad Break (22:34) Why You Avoid Life by Keeping 'Busy' (25:39) Purpose in Life and How He Found Religion (31:09) The Interaction of Ego, Self-Centeredness, and Self-Confidence (33:59) How to Navigate Failure and Learn From It (41:43) Dealing With Comparison in the Modern World (47:34) Discovering Your Inner Excellence (51:25) Does Success Equal Happiness? (55:00) Feeling Guilt or FOMO About Life Choices (01:01:21) Changing Your Focus to Get Through Challenging Goals (01:05:40) Choices Are Hard to Act On, Rules Are Not (01:10:40) Daily Mantras for Success (01:12:15) Is the Best Possible Life Driven by Ambition or Love? (01:14:52) Why Do We Train Our Bodies but Don’t Train Our Minds? (01:15:38) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today Learn more about your ad choices. Visit megaphone.fm/adchoices
#255
Nov 18, 2025 · 1 hr 13 min
Charlie Munger: The Psychology of Human Misjudgment [Outliers]
Charlie Munger spent his life studying one question: why do smart people make bad decisions? In his legendary talk The Psychology of Human Misjudgement, Munger outlined 25 psychological tendencies that quietly distort how we think. From incentives and social proof to denial, envy, and authority bias, you’ll learn how these hidden tendencies shape behavior and how to build the mental defenses that helped Munger create one of the best decision records in history. You’ll hear practical examples, powerful antidotes, and lessons you can apply to business, investing, and everyday life. ----- Chapters: (00:00) Introduction: (01:38) Pattern #1: Reward and Punishment Superresponse Tendency (05:00) Pattern #2: Liking/Loving Tendency (08:38) Pattern #3: Disliking/Hating Tendency (11:48) Pattern #4: Doubt-Avoidance Tendency (14:19) Pattern #5: Inconsistency-Avoidance Tendency (20:08) Pattern #6: Curiosity Tendency (21:30) Pattern #7: Kantian Fairness Tendency (23:32) Pattern #8: Envy/Jealousy Tendency (27:32) Pattern #9: Reciprocation Tendency (31:52) Pattern #10: Influence-from-Mere-Association Tendency (35:43) Pattern #11: Simple, Pain-Avoiding Psychological Denial (37:53) Pattern #12: Excessive Self-Regard Tendency (41:06) Pattern #13: Overoptimism Tendency (42:11) Pattern #14: Deprival-Superreaction Tendency (45:28) Pattern #15: Social-Proof Tendency (48:56) Pattern #16: Contrast-Misreaction Tendency (51:33) Pattern #17: Stress-Influence Tendency (54:20) Pattern #18: Availability-Misweighing Tendency (54:54) Pattern #19: Use-It-or-Lose-It Tendency (56:26) Pattern #20: Drug-Misinfluence Tendency (57:23) Pattern #21: Senescence-Misinfluence Tendency (58:42) Pattern #22: Authority-Misinfluence Tendency (01:01:58) Pattern #23: Twaddle Tendency (01:04:18) Pattern #24: Reason-Respecting Tendency (01:06:42) Pattern #25: Lollapalooza Tendency (01:10:28) Epilogue ----- I published the full updated version on fs.blog with his permission, we are the only website to my knowledge that had his personal permission to post it. ----- Upgrade: Get hand-edited transcripts and an ad-free experience, and so much more. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. See what you're missing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish X ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠ Insta ⁠@farnamstreet⁠ LinkedIn ⁠Shane Parrish ------ This episode is for informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices
#254
Nov 11, 2025 · 1 hr 43 min
Panera Founder Ron Shaich
Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen. Ron Shaich is an entrepreneur and investor. He was the founder and former CEO of Panera Bread and Au Bon Pain, generating 25% annualized returns and helping define the fast casual restaurant segment. Now he's the chairman of CAVA (NYSE: CAVA). He is the author of Know What Matters. He explains - The origins of Au Bon Pain and Panera - What you should focus on and what you should avoid - What most people get wrong about growing a business - Why the best always seek out the details - How to use your obsession to your advantage ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Thank you to the sponsors for this episode: reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices

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