AI Needs Context: Build Your Company “Core” File

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM This episode with Balazs Horvath explores how AI is shifting from hype to practical value in business applications. The core insight is that models are now good enough, but value comes from context, not tools. CRM is becoming a database, interfaces are disappearing, and skills like problem framing, signal detection, and prompting matter more than building apps. AI works best as a colleague when organisations invest in shared language, data foundations, and human judgement. 👉 Full Show Notes https://www.microsoftinnovationpodcast.com/824 🎙️ What you’ll learn Why context, not models, is the real limiter of AI value How CRM is shifting from interfaces to signal-driven systems Where ERP and data platforms still have defensible moats How reverse prompting improves thinking and outcomes Why consulting skills matter more than coding in the AI era ✅ Highlights "It’s been more hype than actual value." "Models are good enough. It’s about the context that you give them." "I haven’t logged into my CRM for the past two weeks." "CRM will just become a database." "Finance is audited, legislated, and hard to replicate." "The way we interact with apps is changing." "I flipped our academic program upside down." "AI understands intent." "Ask me 20 questions, one at a time." 🧰 Mentioned Dynamics 365: https://www.microsoft.com/dynamics-365 Microsoft Power Platform: https://www.microsoft.com/power-platform Business Central: https://www.microsoft.com/dynamics-365/business-central Finance and Operations (Dynamics 365 Finance): https://www.microsoft.com/dynamics-365/finance Power BI: https://www.microsoft.com/power-platform/products/power-bi Microsoft Fabric: https://www.microsoft.com/microsoft-fabric Dataverse: https://www.microsoft.com/power-platform/dataverse Copilot: https://copilot.microsoft.com Claude: https://claude.ai Anthropic: https://www.anthropic.com Microsoft Graph: https://learn.microsoft.com/graph Vibe.powerapps.com: https://vibe.powerapps.com ✅Keywords ai context, crm future, power platform, dynamics 365, copilot, anthropic, claude, reverse prompting, vibe coding, business central, microsoft fabric, applied ai If you want to get in touch with me, you can message me here on Linkedin. Thanks for listening 🚀 - Mark Smith