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The High Ground

Chloe Buntin & Derek Buntin

The High Ground is a podcast for founders, operators, and senior leaders who are building companies that scale and want to understand the systems, decisions, and infrastructure behind businesses that do it with structure and intention.

Hosted by Chloe and Derek Buntin, co-founders of Boderia, each episode covers B2B growth, revenue operations, commercial infrastructure, and the leadership decisions that determine whether a company scales or stalls.

The conversations that belong on the high ground.

www.boderia.io - commercial infrastructure for scaling B2B companies.

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  • 24 episodes
  • weekly
  • Avg 43 min
  • English

Episodes 24

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  • #59
    April 23 · 26 min

    Why Rebranding Won’t Fix Your Business

    Most B2B companies don’t have a branding problem - they have a positioning problem. If your business feels stuck, your leads are low quality, or your messaging isn’t landing, a rebrand won’t fix it. In this episode of The Adonis Effect, Chloe and Derek break down why most rebrands fail and what actually drives business growth. They explain why changing your logo, website, or visuals won’t solve deeper issues like unclear messaging, poor positioning, or attracting the wrong customers. In this episode, you'll learn: • Branding vs Positioning: Why most businesses are solving the wrong problem when they rebrand. • Rebranding Too Early: How changing your brand before validating your offer slows growth and creates confusion. • Pricing Resistance: Why attracting the wrong customers leads to low-value clients and constant price pressure. • Differentiation: How generic messaging makes you compete on price instead of value. • Strategic Rebranding: When a rebrand actually makes sense and how to approach it properly. • Clarity First: Why clear positioning, messaging, and systems drive scalable business growth. ------------------------------------------------ SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict 🌐 Looking to grow your brand? Check us out 👉🏽 https://www.adonis.media Resources & Tools: Adonis Learning Centre Follow Adonis Media's Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

  • #58
    April 16 · 48 min

    The Reality of Leadership No One Prepares You For | ft. Dominique Lamb

    Most people think leadership is about growth, success, and recognition. Very few are prepared for the pressure, scrutiny, and responsibility that come with it. In this episode of The Adonis Effect, we sit down with Dominique Lamb to unpack what leadership actually looks like behind the scenes - across business, government, and high-stakes environments. Because building a business isn’t just operational. It’s psychological. If you’re building a business, navigating growth, or stepping into bigger roles, this episode will challenge how you think about leadership, decision-making, and long-term success. In this episode, you’ll learn: What actually changes when you step into leadership roles Why pressure increases as your business grows The hidden reality of being a CEO or public-facing leader How to make clear decisions when stakes are high Why most businesses struggle to become scalable The real reason many businesses remain founder dependent How networks impact business growth and resilience The challenges small business owners face in today’s economy Why financial visibility is critical for predictable revenue How to navigate uncertainty and build long-term success ------------------------------------------------ SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict 🌐 Looking to grow your brand? Check us out 👉🏽 https://www.adonis.media Resources & Tools: Adonis Learning Centre Follow Adonis Media's Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

  • #57
    April 9 · 37 min

    Your Business Can't Run Without You (And That's the Problem)

    Most businesses believe they are valuable until the moment they try to sell. Revenue alone doesn’t create business value. If your company relies on the founder to drive every sale, decision, and relationship, you don’t have a scalable business… you have a job. In this episode of The Adonis Effect, Chloe and Derek break down why most businesses struggle to scale or sell, and why predictable revenue systems and operational structure are the real drivers of business value. They explore the difference between effort-based revenue and system-based revenue, why growth without systems creates complexity, and how the right customers and predictable sales processes can transform a founder-dependent business into a scalable and sellable asset. In this episode, you'll learn: Why most businesses fail when it comes time to sell Founder dependency: The hidden risk that destroys business value Effort-based vs system-based revenue and why predictable revenue matters Why growth without systems creates operational chaos What buyers actually look for when purchasing a business How building systems today increases the long-term value of your company ------------------------------------------------ SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict 🌐 Looking to grow your brand? Check us out 👉🏽 https://www.adonis.media Resources & Tools: Adonis Learning Centre Follow Adonis Media's Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

  • #56
    April 2 · 26 min

    Your B2B Marketing is Failing (How to Build a Revenue Engine)

    Most B2B companies don’t have a marketing problem - they have a revenue problem. If your marketing team feels busy but your revenue isn't moving, you are likely suffering from a lack of alignment. In this episode of The Adonis Effect, Chloe and Derek break down why typical lead generation fails and how to build a revenue system that actually scales your business to $3M and beyond. In this episode, you'll learn: The MQL Trap: Why generating more leads often results in "rubbish" prospects that never convert. The Power of ICP: How a precise Ideal Customer Profile saves time, money, and eliminates "tire kickers" Revenue Alignment: Why marketing and sales must operate as a single revenue team to drive predictable growth. Authority Signals: Using E-E-A-T content and "Answer Engines" (AI) to become the first choice for high-value buyers. The Exit Strategy: Why your marketing systems today determine if your business can be sold in 5 years ------------------------------------------------ SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict 🌐 Looking to grow your brand? Check us out 👉🏽 https://www.adonis.media Resources & Tools: Adonis Learning Centre Follow Adonis Media's Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

Showing 21–24 of 24 episodes