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The Gstaad Guy Podcast

The Gstaad Guy

The Gstaad Guy Podcast is your backstage pass to the untold stories behind excellence. Hosted by The Gstaad Guy, out of character, this guest driven, unscripted series explores the real journeys, challenges and turning points that shape those who have mastered their craft. From global tastemakers and industry leaders to creative pioneers and cultural outliers, each episode reveals what it really takes to achieve excellence. Through humour and curiosity, The Gstaad Guy peels back the layers to uncover the grit behind the glamour, offering listeners a rare glimpse into the worlds usually kept behind closed doors.

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Wednesday · 1 hr 6 min
Warner Music Group Former CEO & Co-Founder of Waverley Capital: Edgar Bronfman Jr – Conviction, Family Business, & Knowing What You Already Have
The Gstaad Guy sits down with Edgar Bronfman Jr, former CEO of Warner Music Group, and now co-founder of the venture firm Waverley Capital, to explore what it takes to back your own judgement when almost nobody around you agrees with it. From producing his first film at sixteen to running a family business he eventually sold at the top of the market, Edgar reflects on a career defined by early conviction, an instinct for where value was moving before others saw it, and the belief that it does not matter who got you in the door, only what you do once you are in the room. The conversation gets into the years of bad press he absorbed while trading a chemicals stake for the entertainment industry, the difference between unanimity in word and unanimity in spirit inside a family, and why the customer is never wrong about what they want. Edgar speaks candidly about the personal cost of the job and what he gave up to do it, the standard he sets for anyone about to get married, and what he would do differently for the family member who never wanted the company to go the way he took it. Measured, unsentimental, and full of stories he tells without embellishment, it is a conversation about judgement, legacy, and recognising value where others miss it. Filmed at Casa Cipriani New York’s Liberty Corner Suite. (00:00) Intro ✨🎙️ (01:55) Anything But Summer Camp 🏕️😏 (04:21) Why Don't You Produce It? 🎬💡 (06:11) Forty Thousand Pounds Of Bad Cheques 💸😬 (08:31) Learning Lyrics To Get A Date 🎵❤️ (09:27) The Dinner He Had To Pay For 🍽️😅 (10:54) Three Conditions For His Father 👨‍👦📋 (12:50) The File Marked LSD 📁😏 (14:22) It's All On You Once You're In The Room 💪🎯 (15:37) The Script His Team Passed On 📝❌ (17:56) Turn The Car Around 🚗🔄 (20:11) Recognising What You Already Have 👁️✨ (24:06) Unanimity In Word, Not In Spirit 🗣️⚖️ (27:53) Two Kinds Of Consumer Company 🏢🔍 (30:04) The Loophole Worth 1.6 Billion 💰🔓 (36:19) Competing With Disney 🏰⚔️ (41:05) Selling At Forty Six, Not Fifty Six ⏳💼 (43:52) I Gave Up Friends 😔🤝 (46:26) When They Invented Marriage, People Died At Thirty 💍⏳ (50:03) What The Internet Did To Distribution 🌐📦 (54:09) Why Celebrity Spirits Rarely Stick 🥃⭐ (56:24) The Customer Is Never Wrong 🛍️✅ (58:10) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
September 9 · 56 min
Golden Goose CEO: Silvio Campara – Culture as Currency, Imperfection, & Why Luxury Can No Longer Rely on Desire
The Gstaad Guy sits down with Silvio Campara, CEO of Golden Goose and one of the most unconventional operators in luxury, to explore what it really takes to build a brand that people feel they belong to rather than simply buy from. From joining a small Venetian sneaker company to leading one of the most recognisable names in the industry, Silvio reflects on a career defined by instinct over convention, an obsession with the people behind the product, and the conviction that imperfection is a position of strength rather than a compromise. The conversation gets into why he believes traditional luxury's reliance on desire is its greatest failure, how culture replaced money as the currency of status, and what a brand actually owes the customer beyond the transaction. Silvio speaks candidly about running a company with no employees but dreamers, why he refuses to let anyone stay one version of themselves, and why he calls himself the chief emotional officer rather than the chief executive. Warm, contrarian, and openly critical of the industry he leads, it is a conversation about ambition, belonging, and why the flaw is the point. Filmed at Mandarin Oriental, Milan. (00:00) Intro ✨🎙️ (01:28) Chief Emotional Officer ❤️👔 (03:02) A Founder Selling A Mission 🚀💡 (06:23) Betting Everything On Sneakers 👟🎲 (08:36) Customers Become The Designers 🛍️🎨 (11:50) Imperfection As Strength 💪✨ (15:07) A Binary Phone Has No Shades 📱⚖️ (18:20) Nobody Has Time To Desire ⏰💭 (21:55) Culture Is The New Currency 🌍💰 (25:30) Handmade To Break 🤲💥 (27:09) Disney, Ferrari And Icons 🏰🏎️ (31:43) Ninety Golden Goose Babies 👟👶 (36:24) No Employees, Only Dreamers 💭✨ (41:31) Why 70% Are Women 👩🔍 (44:18) À La Poubelle vs. Fantastique 🗑️✨ (48:41) A Message For Students 📚💌 Learn more about your ad choices. Visit megaphone.fm/adchoices
September 2 · 1 hr 16 min
Producer, DJ, & Entrepreneur: Rampa – Berlin, Building in the Background, & Loving the Process More Than the Product
The Gstaad Guy sits down with Rampa, producer, DJ and entrepreneur, to explore what happens when the thing you made becomes bigger than you are. Sixteen years on from a shared basement studio and a dream of never going back to the car wash, Rampa reflects on the strange arithmetic of scale: waking up one day with the tickets sold and the visibility earned and no real idea how to hold it, and discovering that most of the people far more famous than him feel exactly the same way. The conversation gets into what skate culture taught him about belonging before the internet made it easy, why he agrees with a fair amount of his own criticism, and the economics nobody explains about who actually pays for a night in the jungle. He is candid about the two days a year Keinemusik spend with a coach protecting a friendship the scale had drowned out, about the freedom of an unfinished song and the worry that starts on release day, and about the blind date he was dragged along to that turned into TEILE, the speaker and carpentry company he now runs with twenty two people. Increasingly drawn away from the stage and towards engineering, workshops and the young builders he sees there, it is a conversation about creating rather than having created, and why he would not tell his younger self a thing. Filmed at the Keinemusik Studio in Berlin. (00:00) Intro ✨🎙️ (01:30) Rampa On Stage, Greg Off It 🎭🎵 (03:02) The Car Wash Dream 🚗💭 (09:31) Skate Culture And The Hunt 🛹🔍 (13:46) Waking Up Famous ⭐😮 (16:38) When The Happy Few Stop Being Few 🎉📈 (20:14) The Prep Beats The Show ⚙️🎤 (23:35) Who Pays For The Party 💰🎉 (27:17) Phones Up For The Hits 📱🎵 (29:39) Where The Whoop Came From 🗣️✨ (34:47) Abundance Over Scarcity 🌿⚖️ (36:59) A Tinder Date That Built A Factory 📱🏭 (44:48) Chasing The Flow State 🌊🧘 (48:59) Safer In The Process 🛡️🔄 (53:08) What Berlin Gave Him 🇩🇪🎵 (59:00) Therapy With Your Best Friends 🤝❤️ (1:08:21) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
August 26 · 1 hr 22 min
Jack's Dining Room & Yes Chef Group Founder: Jack Goldburg – Food, Community, & Turning Attention Into Something That Lasts
The Gstaad Guy sits down with Jack Goldburg, founder of Jack's Dining Room & and Yes Chef Group, whose videos have been watched billions of times and whose food festivals now sell out in a couple of Instagram posts, to explore what separates a viral moment from a business that survives it. From editing until 3am while still employed at PwC to a chance conversation with a stranger at the next table, Jack reflects on a rise built on tunnel vision, a refusal to say anything negative about a restaurant, and the conviction that going viral has never been the hard part. The conversation gets into what a single video can do to a family business, why he and his co-founder wore their own hat in every clip from the very beginning, and the framework he now builds against: content, community, experience, product. Jack is direct about what he tells people who ask how to start, which is to hold onto what they have for as long as they possibly can, and equally direct that there is no formula waiting behind the question. He speaks candidly about telling his team they are building rather than working and what that costs him outside the office, and about why he has never traded a restaurant's reputation for a bigger number. Warm, practical, and refreshingly unimpressed by virality for its own sake, it is a conversation about attention, taste, and what you do with both once you have them. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00) Intro ✨🎙️ (01:34) Studying The Menu Three Days Early 📖🍽️ (04:07) The Couch He Could Not Fit On 🛋️😅 (06:03) The Stranger At The Next Table 👀🍽️ (09:04) A Month Of Double Paychecks 💰😮 (10:47) Don't Jump Too Fast ⏳💡 (16:50) Never About One Viral Video 📱🎯 (20:34) Why They Made Their Own Hat 🧢💡 (22:48) Nine Stores In Madrid 🇪🇸🏪 (27:02) Abundance Over Extraction 🌿⚖️ (30:44) A Michelin Guide For Everyone Else ⭐🌍 (32:05) The Golden Triangle 🔺✨ (35:12) Three Products That Failed ❌🔍 (38:36) The Couple Who Met Over A Joke 😂❤️ (44:48) You Think I Eat Sandwiches All Day 🥪😄 (45:36) We're Building, Not Working 🏗️💡 (50:26) Four Seconds To Earn Attention ⏱️👁️ (51:12) Sneaking Into The Drake Suite 🚪😏 (59:23) The Sushi And Pizza Problem 🍣🍕 (1:02:29) The Art Of Ordering 🍽️✨ (1:04:14) Not A Service Snob 😊🍽️ (1:06:09) Food As A Love Language ❤️🍽️ (1:12:20) Five Restaurants Worth Travelling For ✈️🍽️ (1:16:42) À La Poubelle vs. Fantastique 🗑️✨ (1:18:58) A Message For Anyone Starting Out 💌🌟 Learn more about your ad choices. Visit megaphone.fm/adchoices
August 19 · 1 hr 17 min
Cookson Adventures Founder & Chairman: Henry Cookson – Polar Records, Real Wealth, & the Legacy Question
The Gstaad Guy sits down with Henry Cookson, the polar record holder turned founder of Cookson Adventures, to explore what actually constitutes a life well spent. Henry left a prime brokerage desk at Goldman Sachs with no cold weather experience, entered a race to the magnetic North Pole against Arctic warfare instructors and Everest veterans, and won it. He went on to lead the first team in history to reach the Southern Pole of Inaccessibility using human power alone, and built a company designing frontier expeditions for people with the means to fund science while they travel. The conversation moves from the trading floor on 11 September to the statue of Lenin at the centre of Antarctica, from lion collars and the discovery of an unknown species of orca to a hard look at greenwashing and the kind of company money attracts. Henry argues that being a rich guy is no longer a legacy because someone bigger always follows, explains why he deliberately got out of the elevator on the third floor, and makes the case that a crappy fishing boat with people you like beats a 150 metre yacht with people you do not. He is equally direct on the commercial side, describing why bespoke travel is a terrible business model and why he turned down a family who had sent the same five year brief to three of his competitors. Filmed at The Badrutt’s Palace Hotel in St. Moritz. (00:00) Intro ✨🎙️ (01:07) Discovering An Unknown Species Of Orca 🐋🔍 (02:47) Goldman Sachs, Kenya And The 9/11 Trading Floor 📈🌍 (06:25) An Overweight Banker Wins A Polar Race 🏔️❄️ (09:02) The Pole Of Inaccessibility And The Statue Of Lenin 🧭🗿 (17:08) The Anticlimax After The Record 🏆😔 (18:55) Prince Harry, Sycophancy And The First Big Break 👑🎯 (20:26) Funding Lion Collars & The Birth Of A Model 🦁💡 (26:14) Greenwashing & The Friends Money Attracts 🌿💰 (31:35) Losing Local Culture To Globalised Luxury 🌍💎 (33:40) True Nourishment 🌱🛗 (39:49) Advertising, Rolex Scarcity And 72% Of Wildlife Gone ⌚🦁 (42:18) Being Rich Is No Longer A Legacy 💰🔮 (53:20) Why Bespoke Travel Is A Terrible Business Model ✈️💭 (58:58) How A Frontier Trip Gets Designed 🗺️🔍 (1:03:41) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
August 12 · 58 min
IM8 Co-Founder & CEO: Danny Yeung – Serial Entrepreneurship, David Beckham, & Building the World's Most Complete Daily Essential
The Gstaad Guy sits down with Danny Yeung, co-founder and CEO of IM8 and one of Asia's most accomplished serial entrepreneurs, to explore what it truly means to identify a gap in human health and build a best-in-class product to fill it. From founding Prenetics to partnering with David Beckham, Danny reflects on a career defined by hands-on execution, an instinct for opportunity, and the conviction that most people are massively underinvesting in their own foundation of health. The conversation gets into what longevity really means beyond the buzzword, why the word supplement fails to capture what IM8 is actually trying to do, and how AI is beginning to reshape what is possible in personalised medicine and healthcare innovation. Danny speaks candidly about the realities of running a public company, what it takes to build teams that can move at the speed of a founder, and why being AI native is no longer a competitive advantage but a baseline requirement. Direct, driven, and refreshingly unpretentious about the business of health, it is a conversation about building with purpose and why your daily non-negotiables might matter more than anything else you do. Filmed at Casa Cipriani New York's Premier River View Suite. Explore IM8 with 10% off your first order: https://www.im8health.com/GSTAAD10 (Or Use Code: GSTAAD10) Chapters: (00:00 Intro ✨🎙️ (00:58) IM8 💊🌟 (02:24) Embarking On A Journey 🛤️✨ (03:09) Background 📖🌱 (04:38) Being A Serial Entrepreneur 🚀💼 (05:35) Starting Prenetics 🔬💡 (09:59) Meeting David Beckham 🤝⚽ (12:28) Friendship Turn Partnership 🤝❤️ (14:50) The Word "Supplement" 💊🔍 (16:24) What Does "IM8" Stand For? 🔤💡 (17:40) The Topic Of "Longevity" ⏳💪 (24:58) Easy Steps Towards A Healthier Life 🌿✅ (26:50) Health Non-Negotiables 💪🔒 (27:52) IM8 Positioning 🎯📈 (31:27) Pros & Cons Of A Public Company 📊⚖️ (35:24) Building Robust Teams 👥🏆 (38:36) AI Agents 🤖⚡ (42:03) AI Positively Impacting Medicine 🤖❤️ (44:20) DNA 🧬🔬 (46:55) The Future 🔮🌟 (51:37) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
August 12 · 59 min
IM8 Co-Founder & CEO: Danny Yeung – Serial Entrepreneurship, David Beckham, & Building the World's Most Complete Daily Essential
The Gstaad Guy sits down with Danny Yeung, co-founder and CEO of IM8 and one of Asia's most accomplished serial entrepreneurs, to explore what it truly means to identify a gap in human health and build a best-in-class product to fill it. From founding Prenetics to partnering with David Beckham, Danny reflects on a career defined by hands-on execution, an instinct for opportunity, and the conviction that most people are massively underinvesting in their own foundation of health. The conversation gets into what longevity really means beyond the buzzword, why the word supplement fails to capture what IM8 is actually trying to do, and how AI is beginning to reshape what is possible in personalised medicine and healthcare innovation. Danny speaks candidly about the realities of running a public company, what it takes to build teams that can move at the speed of a founder, and why being AI native is no longer a competitive advantage but a baseline requirement. Direct, driven, and refreshingly unpretentious about the business of health, it is a conversation about building with purpose and why your daily non-negotiables might matter more than anything else you do. Filmed at Casa Cipriani New York's Premier River View Suite. Explore IM8 with 10% off your first order: https://www.im8health.com/GSTAAD10 (Or Use Code: GSTAAD10) Timestamps: (00:00) Intro ✨🎙️ (00:58) IM8 💊🌟 (02:24) Embarking On A Journey 🛤️✨ (03:09) Background 📖🌱 (04:38) Being A Serial Entrepreneur 🚀💼 (05:35) Starting Prenetics 🔬💡 (09:59) Meeting David Beckham 🤝⚽ (12:28) Friendship Turn Partnership 🤝❤️ (14:50) The Word "Supplement" 💊🔍 (16:24) What Does "IM8" Stand For? 🔤💡 (17:40) The Topic Of "Longevity" ⏳💪 (24:58) Easy Steps Towards A Healthier Life 🌿✅ (26:50) Health Non-Negotiables 💪🔒 (27:52) IM8 Positioning 🎯📈 (31:27) Pros & Cons Of A Public Company 📊⚖️ (35:24) Building Robust Teams 👥🏆 (38:36) AI Agents 🤖⚡ (42:03) AI Positively Impacting Medicine 🤖❤️ (44:20) DNA 🧬🔬 (46:55) The Future 🔮🌟 (51:37) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
August 5 · 1 hr 5 min
Design Historians, Authors & Curators: Charlotte & Peter Fiell – Collecting, Watches, Taschen & Why Everything Is Designed
The Gstaad Guy sits down with Charlotte and Peter Fiell, the design historians, authors and curators behind Taschen's Ultimate Collector series, to explore what separates objects that endure from objects that end up as decoration. Across 35 years and a body of work that includes 1000 Chairs and an 11 kilo, 200,000 word volume on watches, the Fiells reflect on a career spent among the world's greatest collections, and on a publishing brief that has never changed: create the best book there has ever been on the subject. The conversation moves from the psychology of collecting and the specific neurotype the Fiells keep encountering among serious collectors, to the quartz crisis that nearly ended Swiss watchmaking and instead gave rise to the independents. They argue that design began 2.3 million years ago rather than at the Bauhaus, that constraints make designers better rather than smaller, and that the value of an object lies in the quality of its connections. Charlotte also recounts the moment ChatGPT invented an entire book for her doctoral research, complete with author and ISBN, making the case for scholarship, editorial rigour and physical things in an age spent almost entirely on screen. Filmed at the TASCHEN London bookstore. (00:00) Intro ✨🎙️ (04:26) The Phone Call From Benedikt Taschen 📞✨ (07:21) Why These Are Not Coffee Table Books 📖🔍 (10:01) What The World's Top Collectors Have In Common 🏆🔍 (16:10) The Neurotype Behind The Urge To Collect 🧠🔮 (22:53) Design Began 2.3 Million Years Ago 🪨⏳ (24:25) A Thousand Chairs And A Unified Theory Of Design 🪑💡 (31:11) Constraints, And Where Design Ends And Art Begins ⚖️🎨 (37:50) Nobody Actually Needs A Mechanical Watch ⌚💭 (39:52) Feeling The Soul Of The Watchmaker ⌚❤️ (46:32) The Quartz Crisis That Remade Swiss Watchmaking 🇨🇭⚡ (50:23) Why Physical Things Ground Us In A Digital Age 🌿💻 (53:10) Why Only One Publisher Can Make Books Like This 📖👑 (56:26) When ChatGPT Invented A Book That Did Not Exist 🤖📖 (58:58) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
July 29 · 1 hr 17 min
Eight Sleep Co-Founder & CEO: Matteo Franceschetti – Sleep Optimisation, Billion Hours of Data, & Why Recovery Is the Last Frontier of Human Performance
The Gstaad Guy sits down with Matteo Franceschetti, co-founder and CEO of Eight Sleep, the company that has quietly become one of the most powerful sleep labs in the world, to explore what happens when Silicon Valley obsession meets the most underinvested area of human health. From his early days as a fitness-obsessed entrepreneur to building a medical-grade platform trusted by everyone from elite athletes to Formula One drivers, Matteo reflects on the vision, data, and relentless focus on performance that made Eight Sleep impossible to ignore. The conversation gets into the science of temperature cycles, what a billion hours of sleep data can actually tell you about human behaviour, and why AI is turning what was once a passive nightly ritual into an active tool for recovery and longevity. Matteo speaks candidly about the pace of technological change, what it means to build and live with your life partner, and why hospitality's next great shift will be towards wellness rather than aesthetics. Forward-thinking, data-driven, and genuinely revelatory, it is a conversation about optimisation, ambition, and why the most productive thing you can do is sleep better. Filmed at Faena Miami Beach, Premier Oceanfront Corner Suite. Explore Eight Sleep and get up to $350 off your first order: https://www.eightsleep.com/gstaadguy (code: GSTAAD350) Chapters: (00:00) Intro ✨🎙️ (02:13) Background 📖🌱 (04:19) Becoming An Entrepreneur 💡🚀 (05:32) Silicon Valley 💻🌉 (06:01) Bringing Technology To Sleep 🛏️💡 (08:10) The First Product 🛏️✨ (09:28) Temperature Cycles For Perfect Sleep 🌡️😴 (12:27) Evolution Of Eight Sleep 📈🛏️ (17:09) Mass Data 📊🔍 (19:21) Discovering Sleep Patterns 😴🔬 (21:40) Consistency ⏰💪 (23:53) Offices Around The World 🌍💼 (26:26) What AI Can Do 🤖💡 (29:11) How Preventative Can Sleep Technology Be? 🛏️🔮 (34:40) Brand Positioning 🎯📈 (37:52) Charles Leclerc 🏎️🌟 (39:48) Working With Your Life Partner 🤝❤️ (45:00) The Pace Of AI ⚡🤖 (50:21) AI Exceeding Human Output 🤖📈 (53:04) Becoming A Generalist 🧠🌍 (55:58) Being AI Native 🤖✨ (59:08) The Eight Sleep Community 🤝😴 (1:01:39) Status & Substance 💎⚖️ (1:06:26) Price Per Sleep 💰😴 (1:07:52) Hospitality Should Become Wellness First 🏨🧘 (1:11:59) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
July 22 · 1 hr 13 min
Jaded London Co-Founders: Jade & Grant Goulden – Disruption, the London Look, & Building a Fashion Brand Without a Business Plan
The Gstaad Guy sits down with Jade and Grant Goulden, the siblings behind Jaded London, the boundary-pushing fashion brand that has built a devoted global following by moving at the speed of culture and refusing to wait for permission, to explore what it truly means to turn instinct into a business. From running operations on WhatsApp to personally delivering clothes to Kylie Jenner, theirs is a story of agility, nerve, and an unwavering focus on product above everything else. The conversation gets into what it means to identify a trend before it has a name, why trust between co-founders who are also family is both the greatest asset and the greatest test, and how the distinctly London approach to style became the brand's most powerful currency. Jade and Grant speak candidly about hiring the customer, the discipline of doing things differently when the industry pulls towards convention, and why moving fast without a plan is only reckless if you do not know what you stand for. Energetic, unpretentious, and sharply observed, it is a conversation about boldness, timing, and what happens when two people back each other completely. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro ✨🎙️ (02:03) Marketing At The Speed Of Culture ⚡🌍 (02:38) Awareness Of Culture 👁️🌍 (04:25) One Unified Team 🤝💪 (07:39) From Idea To Product 💡👔 (09:21) Starting A Fashion Brand 👗🚀 (18:04) The "London Look" 🇬🇧👔 (21:48) "Hiring The Customer" 🛍️💡 (25:06) The Jaded Woman & Man 👩👨 (27:39) Family Business 👨‍👩‍👧‍👦💼 (29:18) Working With A Sibling 🤝❤️ (36:50) Designing The "Parachute Pant" 👖✨ (39:14) Personally Delivering Clothes to Kylie Jenner 🚗👗 (41:21) "We Didn't Have A Business Plan" 😅🚀 (43:10) Agility & Hustle ⚡💪 (48:48) Collaborations & Influencer Marketing 🤝📱 (55:00) Fashion Trends 👗📈 (58:37) Stepping Into The Fashion World 👔🌟 (1:03:03) Doing Things Differently 🔀✨ (1:06:15) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
July 15 · 1 hr 13 min
Il San Pietro di Positano Owner: Vito Cinque – Family, Farm to Table, & the Art of Making the Complex Look Simple
The Gstaad Guy sits down with Vito Cinque, owner of Il San Pietro di Positano, one of the most beloved and enduring family-run hotels on the Amalfi Coast, to explore what it truly means to build a place where guests do not just return, they belong. Rooted in a deep love for the region, its produce, and its people, Vito reflects on a life shaped by the belief that doing what you love, and doing it with complete sincerity, is the only philosophy worth running a business on. The conversation moves through the meaning of family in both the personal and professional sense, the quiet complexity behind experiences that appear effortless, and why substance has always mattered more than status at Il San Pietro. Vito speaks about the farm to table philosophy that connects the hotel to its land, what it takes to earn the kind of loyalty that brings guests back year after year, and why the next generation of hospitality will be defined by those willing to go bespoke in a world pulling towards the generic. Warm, grounded, and full of quiet wisdom, it is a conversation about excellence, identity, and what it really means to show up every single day. Filmed at Palazzo Santa Croce in Positano. Chapters: (01:33) Owner & Operator 🏨👔 (03:31) Reoccurring Guests 🔄❤️ (05:28) Early Life 👶🏻🌱 (07:45) Il San Pietro di Positano 🌊🏨 (10:15) Food Of The Region 🍋🍽️ (11:42) Farm To Table 🌿🍽️ (12:28) History Of The Property 🏛️📖 (16:27) Joining The Business 🤝🏻🤝💼 (20:22) The Meaning Of "Family" ❤️👨‍👩‍👧‍👦 (24:19) Working With Your Brother 🤝🏻 ❤️ (27:49) Why Guests Keep Coming Back ❤️🔄 (31:04) Doing What Feels Right 🧭❤️ (32:45) Types Of Hotels 🏨🔍 (35:14) Preservation 🏛️🌿 (43:36) Making The Complex Seem Simple ✨⚖️ (47:10) "Why Do You Show Up Everyday?" 💪🏻🌅 (49:26) Hotel Gift Shops 🎁🛍️ (52:06) What It Takes To Be An Exceptional General Manager 🏆👔 (54:53) "How You Do Anything Is How You Do Everything" 🎯✨ (57:38) Next Generation Consumer 👶🏻📈 (1:02:56) Italy 🇮🇹❤️ (1:05:29) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
July 8 · 1 hr 25 min
Complex CEO: Aaron Levant – Street Culture, the Convergence of URL and IRL, & Why Curation Is the Highest Form of Innovation
The Gstaad Guy sits down with Aaron Levant, CEO of Complex and one of the most conviction-driven figures in modern media and culture, to explore what it truly means to build something at the intersection of taste, access, and community. From the early days of street culture to architecting ComplexCon into one of the most distinctive live experiences in the world, Aaron reflects on a career built not on following trends but on understanding them before anyone else does. The conversation gets into the art of thinking laterally, why being a generalist in a world of specialists is an underrated advantage, and what it really takes to democratise cultural experiences without diluting what makes them matter. Aaron speaks candidly about the stigma of trying and failing, the discipline of having strong conviction when the room disagrees, and why the future of retail belongs to those who can make people feel something. Restless, sharp, and deeply knowledgeable about how culture actually moves, it is a conversation about hustle, belonging, and what happens when good taste meets genuine dedication. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00) Intro ✨🎙️ (01:06) Backstory 📖🌱 (03:28) Thinking Laterally 🧠🔀 (06:04) Wearing The Same Outfit 👔🔄 (09:14) What is Complex? 🤔💡 (11:37) ComplexCon 🎪🌍 (14:04) A Sense Of Belonging 🤝🏻❤️ (15:08) Typical Complex Consumer 👥🎯 (21:30) Taking A Bet 🎲💪🏻 (28:05) Democratising Experiences 🌍✨ (31:35) Art 🎨🖼️ (33:38) A Generalist In This Day & Age 🧠🌍 (36:16) Cultural Meshes 🌍🔀 (39:09) Street Culture 🏙️👟 (40:36) The Business Of Complex 💼📈 (45:10) Curation As A Form Of Innovation 🎯💡 (49:02) Creating Partnerships 🤝🏻🤝🌟 (51:27) Collectibles 🏆✨ (53:59) Headlines vs. Real Depth 📰🔍 (58:33) Sneaker Culture 👟🔥 (1:02:01) Design & Function 🎨⚙️ (1:06:19) The Future Of Retail 🛍️🔮 (1:10:05) Streamers & Live Shopping 📱🛍️ (1:13:10) Next Generation Of Hires 👶🏻💼 (1:17:45) Being A First Mover 🚀🌟 (1:19:01) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
July 1 · 1 hr 12 min
SKIMS Co-Founder & CEO: Jens Grede – Timelessness, the American Dream, & What It Really Means to Make a Simple Product Great
The Gstaad Guy sits down with Jens Grede, co-founder and CEO of SKIMS and one of the most instinctive brand builders of his generation, to explore what it means to connect products with culture in a way that feels both inevitable and enduring. From his Swedish upbringing and the philosophy of lagom to a career that has taken him from Mr Porter to FRAME to one of the most talked-about consumer brands in the world, Jens reflects on a professional life built on honesty, minimalism, and an obsession with getting the product right. The conversation moves through the tension between being timely and being timeless, what American culture taught him that Europe never could, and why working with people who share your values is the only foundation worth building on. Jens speaks openly about the decision to back himself, the meaning of genuine partnership, and why family, far from being a counterweight to ambition, has always been its greatest source of purpose. Grounded, forward-looking, and refreshingly direct, it is a conversation about integrity, pop culture, and what happens when you care more about the work than the noise around it. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00) Intro ✨🎙️ (00:40) Gstaad 🏔️❄️ (02:41 )Notion Of Family 👨‍👩‍👧‍👦❤️ (04:30) Timelessness & Essentialism ⏳✨ (06:50) Value Retail 🛍️💡 (07:53) The Culture of "Lagom" ⚖️🧘 (10:30) Becoming A Founder 💡🚀 (13:35) Social Media 📱🌍 (14:41) Working With A Best Friend 🤝🏻❤️ (17:04) Moncler 🧥🏔️ (19:25) FRAME 👖✨ (20:06) SKIMS 🩱💡 (21:30) Remo Ruffini 👔🏔️ (22:41) "Making A Simple Product Great" ✨🏆 (25:58) Love vs. Passion ❤️🔥 (27:46) The American Dream 🇺🇸🌟 (30:50) The Greatest Partner 🤝🏻💎 (25:05) Making Decisions ⚖️💡 (36:56) Kim Kardashian 📱👑 (40:06) America 🇺🇸🌍 (41:33) American vs. European Culture 🇺🇸🇪🇺 (47:41) Definition Of "Timelessness" ⏳💎 (51:01) Pop Culture 🎤🌍 (56:33) The Modern Consumer 📱🛍️ (58:55) Shared Values Within A Team 🤝🏻❤️ (1:03:27) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
June 24 · 55 min
Explora Journeys President: Anna Nash – The Ocean State of Mind, Redefining Luxury Travel, & Why Time Is the Ultimate Currency
The Gstaad Guy sits down with Anna Nash, President of Explora Journeys, the ultra-luxury ocean travel brand rewriting what it means to experience the sea, to explore what happens when the finest hotel sensibility meets the freedom of open water. From the legacy of seafaring that runs through the MSC family business to the guest-centric philosophy that shapes every detail on board, Anna reflects on the vision, curiosity, and conviction required to challenge an entire industry's perception of itself. The conversation gets into why the stigma around cruising has persisted for so long and what it genuinely takes to dismantle it, the idea that true luxury is not about abundance but about freedom of choice, and why time, more than any amenity, is what the most discerning travellers are really seeking. Anna shares what she has learned from guests who arrive sceptical and leave converted, the particular dynamics of leading within a family-owned business, and why the next generation of leaders will need curiosity above all else. A wide-ranging and genuinely compelling conversation about hospitality, the sea, and the art of giving people an experience they did not know they needed. Filmed in the Manor House at Rosewood London. (00:00) Intro ✨🎙️ (01:52) Explora Journeys 🚢🌊 (03:45) Hotel Experience 🏨✨ (07:53) A Cruise Experience 🛳️🌅 (10:29) Voids In The Industry 🔍💡 (12:52) Family Owned Business 👨‍👩‍👧‍👦🏛️ (15:45) A Family Business Is Like A Monarchy 👑🏰 (20:21) The Onboard Experience 🍽️🌊 (23:42) Freedom, Choice & Variety 🗺️✨ (27:09) Destination Choices 🌍🧭 (33:53) Luxury Spending 💎💰 (38:17) Abundance Of Choice 🎯🌟 (43:18) Next Generation Leaders 👶🏻📈 (47:11 À) La Poubelle vs. Fantastique 🗑️✨ (50:00) Most Memorable Hospitality Experiences ❤️🏆 Learn more about your ad choices. Visit megaphone.fm/adchoices
June 17 · 58 min
Summer Fridays Co-Founder: Marianna Hewitt – Building a Real Brand, Cross-Generational Community, & Why There Are No Quick Wins
The Gstaad Guy sits down with Marianna Hewitt, co-founder of Summer Fridays and one of the earliest and most instinctive voices to emerge from the first wave of Instagram and lifestyle blogging, to explore what it truly takes to turn cultural momentum into something that endures. From her early days in fashion to becoming a first mover in the content creator space, Marianna reflects on the decisions, values, and relentless consistency that laid the foundation for one of skincare's most beloved modern brands. The conversation gets into the thinking behind Summer Fridays, why great skincare should never feel intimidating, and what it really means to build a brand with genuine cross-generational appeal. Marianna speaks honestly about the realities of life as a founder, the difference between good friends and old friends, and why decisiveness, not luck, is the quality that separates those who last from those who fade. Grounded, direct, and full of hard-won perspective, it is a conversation about community, longevity, and what it means to build something real in an industry that moves very fast. Filmed at The Maybourne Beverly Hills Garden Suite. (00:00 Intro ✨🎙️ (02:21) Starting Social Media 📱✨ (03:48) Love For Content ❤️🎨 (04:04) Fashion World 👗✨ (07:12) Being A First Mover 🚀🌟 (10:00) Why "Summer Fridays"? ☀️🧴 (13:38) Skincare Can Be Intimidating 😰🧴 (15:21) Effective Branding & Marketing 📢✨ (19:46) Remaining Excited & Motivated 🔥💪🏻 (21:14) "There Are No Quick Wins" ⏳💡 (25:22) Role Of Founder & CEO 👔🏆 (29:54) Forging Strategic Partnerships 🤝🏻🌟 (33:25) Creating A Social & Digital Brand 📱🌍 (36:14) Cross-Generational Products 👴🏻👶🏻 (39:00) Seeing People Use Your Product 😊❤️ (41:14) Message To Your Younger Self 📝🪞 (44:10) Old Friends vs. Good Friends 👥❤️ (45:34) Being A Decisive Person ⚡✅ (47:05) Key Skills That Drive Success 🔑📈 (49:38) Values 🏛️❤️ (53:16) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
June 10 · 1 hr 6 min
Langosteria Founder & CEO: Enrico Buonocore & Strategy Manager: Alessandra Maestroni – Intuition, Understated Excellence, & Building Italy's Most Desired Table
The Gstaad Guy sits down with Enrico Buonocore, Founder and CEO of Buonocore Hospitality Group, and Alessandra Maestroni, Group Strategy Manager, the founders behind Langosteria, Milan's most quietly coveted restaurant and one of the defining expressions of contemporary Italian hospitality, to explore what it truly means to build something extraordinary without a plan, guided entirely by vision, instinct, and an uncompromising sense of what feels right. Partners in business and in life, they reflect on the rare alchemy of working alongside someone who shares both your values and your ambitions. The conversation moves through the philosophy that built Langosteria from the ground up: the importance of locality, the details that most people never notice but always feel, and why understated excellence will always outlast noise. Enrico and Alessandra share what Italian cooking means to them in an era when it has been recognised as Unesco cultural heritage, how Milanese luxury differs from everywhere else, and why passion, not strategy, has been the truest compass throughout. Honest, warm, and deeply considered, it is a conversation about building something that lasts by never losing sight of why you started. Filmed at Mandarin Oriental, Milan. (00:00) Intro ✨🎙️ (01:28) Langosteria 🦞🍽️ (03:25) Italian Passion 🇮🇹❤️ (06:38) PEPE Barra Italiana 🍹🇮🇹 (07:25) Building A Team 👥🤝🏻 (08:38) What's Right For The Business 💼⚖️ (09:50) Starting New Projects 💡🚀 (11:39) Langosteria A Casa 🏠🦞 (13:55) Understanding The Customer 👂🏻🎯 (16:16) Italian Excellence 🇮🇹🏆 (22:14) Types Of Consumer 👥🔍 (24:00) How Milanese Luxury Differs 🏙️💎 (26:20) The Details 🔍✨ (30:15) Running A Successful Restaurant 🍽️🏆 (37:13) The Truth Behind Table Reservations 📋🤫 (39:55) Working With Your Partner 🤝🏻❤️ (43:28) Passion Driven 🔥❤️ (44:05) Path & Strategy 🛤️🧭 (51:10) Langosteria DNA 🧬🦞 (55:24) À La Poubelle vs. Fantastique 🗑️✨ (1:01:05) Spending Time With Family 👨‍👩‍👧‍👦❤️ Learn more about your ad choices. Visit megaphone.fm/adchoices
June 3 · 1 hr 9 min
Bentley Motors Chairman & CEO: Dr. Frank-Steffen Walliser – Heritage, Industrialised Craftsmanship, & the Most Complex Consumer Good in the World
The Gstaad Guy sits down with Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, to explore what it means to lead one of the world's most iconic luxury brands at a moment when heritage and innovation are being asked to coexist more urgently than ever. The conversation opens with something genuinely rare: The Chalet Edition Bentley Bentayga by The Gstaad Guy, a collaboration that captures what happens when two distinct visions of mountain living and automotive excellence find common ground. From a childhood obsession with cars to a career forged in the high-pressure world of motorsports, Dr. Walliser reflects on the journey to the top of Bentley, the extraordinary team required to build something that transcends transport, and why a car remains the most complex consumer good a person will ever own. The conversation covers the balance between substance and status, the meaning of timelessness in an industry racing towards the future, and what British ingenuity continues to offer a world increasingly drawn to speed over soul. A compelling and wide-ranging conversation about excellence, legacy, and what it takes to keep an icon moving forward. Filmed at Bentley Mulliner in Crewe, England. Explore The Chalet Edition Bentley Bentayga by The Gstaad Guy: https://www.bentleymotors.com/uk/en/models/mulliner/ewb-the-chalet-edition.html (00:00) Intro ✨🎙️ (00:49) The Chalet Edition 🏔️🛋️ (01:45) Bentley Motors 🚗👑 (03:29) "What Does Bentley Mean To You?" 💭✨ (06:38) Bentley Work Culture 🤝🏻💼 (07:17) Developing A Brand 🌱📈 (07:54) Balance of Substance Over Status ⚖️💎 (19:40) Entering The Car World 🚗🔑 (23:40) Motorsports 🏁🏎️ (24:59) The Volkswagen Group 🚗🌍 (27:16) Network 🤝🏻🌐 (31:14) Becoming CEO 👔🏆 (38:16) Nostalgia & Curiosity 📷🔍 (40:08) The Future Of The Automotive Industry 🔮⚡ (44:08) Car Manufacturing ⚙️🏭 (48:47) Generalist vs. Specialist In The Automotive Industry 🔧🎯 (54:25) Timelessness ⏳✨ (58:57) À La Poubelle vs. Fantastique 🗑️✨ (1:05:18) Industrialised Craftsmanship 🏭🧑‍🔧 Learn more about your ad choices. Visit megaphone.fm/adchoices
May 27 · 1 hr 32 min
The Business of Fashion Founder & CEO: Imran Amed – Following a Feeling, Being a Pioneer, & Building the Voice of an Industry
The Gstaad Guy sits down with Imran Amed, founder and CEO of The Business of Fashion, the platform that fundamentally changed how the fashion industry understands and talks about itself, to explore what it truly takes to bet on a calling when everything rational tells you otherwise. From journaling as a child to consulting at McKinsey, Imran traces the long and winding road that led him to build one of the most influential media businesses of his generation. The conversation covers the early days of stretching himself thin across multiple jobs just to keep the dream alive, the insecurity and need for validation that shadowed his ambition, and the moment the universe seemed to stop offering alternatives. Imran opens up about the internal struggle between security and purpose, how meditation and silent retreats helped him find stillness amid relentless pressure, and why genuine optimism, not the performative kind, has been his most durable asset. An unusually candid and deeply personal conversation about identity, courage, and what becomes possible when you finally stop ignoring what you were meant to do. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro ✨🎙️ (00:54) BoF VOICES 🎤🌍 (03:34) How It Started 💡🌱 (05:15) Failure ❌📉 (07:06) Rise Of The Internet 🌐💻 (08:07) Following A Feeling 🧭❤️ (12:20) Prosumers 🔄💡 (13:34) Perspective 👁️🌍 (15:47) Creation Of The Logo ✏️🎨 (21:05) Turning Into A Business 💡💼 (25:37) "Why London?" 🇬🇧🌆 (28:35) Consumer To Prosumer 🔄✨ (30:00) Adapting To The Times ⏳🔄 (33:04) Being A Pioneer 🚀🌟 (35:13) "State Of Fashion" 👔📊 (41:05) BoF & McKinsey 📰💼 (44:12) The Impact Of Knowledge 📚💡 (47:57) Banned From A Fashion Show 🚫👗 (49:56) Breaking The Fashion Communication System ⚡🔓 (53:56) Industry & Business Relationships 🤝🏻💼 (56:45) Good vs. Bad Campaigns For Creators ✅❌ (58:18) Brands Keeping Up With Culture 🌍👔 (1:00:42) Imran Amed 📰✨ (1:04:11) Applying To McKinsey 📝💼 (1:09:36) Mechanics Of A Consulting Firm ⚙️📊 (1:11:06) Internal Struggle 💭⚡ (1:15:26) Meditation 🧘✨ (1:20:20) Silent Retreats 🌿🔇 (1:24:43) Optimism ☀️🌟 (1:26:35) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
May 20 · 1 hr 3 min
Classic Car Dealer, Collector & Writer: Simon Kidston – Classic Cars, Earned Authenticity, & Doing What You Love
The Gstaad Guy sits down with Simon Kidston, one of the most respected figures in the classic car world, a dealer, collector, and writer whose life has been shaped by an unwavering obsession with the machines that defined an era, to explore what it truly means to turn a passion into a life's work. Raised across cultures and educated in the Swiss Alps, Simon reflects on the upbringing that sharpened his eye, deepened his taste, and drew him inevitably towards the world of rare and extraordinary automobiles. The conversation moves through the philosophy of collecting, the singular allure of cars like the Mercedes 300 SLR, and why authenticity in this world cannot be manufactured, it can only be earned over time. Simon shares what classic cars reveal about the people who seek them, why obsession and discernment so often go hand in hand, and what it means to keep old machines alive and relevant in a modern era. At the heart of it all sits a quietly compelling conviction: that doing something you truly love is not indulgent, it is essential. A rich and unhurried conversation about passion, provenance, and the art of knowing exactly what you are looking for. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro ✨🎙️ (05:17) From Passion To Job ❤️💼 (07:05) First Car 🚗🔑 (08:52) Upbringing 🏡👶 (12:30) Gstaad 🏔️❄️ (15:04) Relationship Building 🤝❤️ (21:27) Mercedes 300 SLR 🏎️💨 (28:28) Archetypes Of The Car World 🚗🎭 (33:26) The I.C.E. 🔥⚙️ (35:27) "The Gstaad Collector" 🏔️🏆 (37:29) Andermatt 🇨🇭⛰️ (38:59) Dream 5-Car Garage 🚗✨ (48:19) Bugatti Royale 👑🏎️ (54:22) Rallies 🏁🚗 (54:57) À La Poubelle vs. Fantastique 🗑️✨ (1:00:50) "Do Something That You Love" ❤️🌟 Learn more about your ad choices. Visit megaphone.fm/adchoices
May 13 · 1 hr 25 min
Hyle Consulting Founder: Riccardo Pozzoli – Building Brands, the Italian Dream, & Tradeoffs That Define a Life
The Gstaad Guy sits down with Riccardo Pozzoli, founder of Hyle Consulting and one of Italy's most respected voices at the intersection of brand building, creativity, and entrepreneurship, to explore what it truly means to build a meaningful life without losing yourself in the process. From his years at Luxottica to his role as creative director of Persol, Riccardo reflects on a career shaped by constant challenge, creative ambition, and the quiet discipline of knowing when to pivot. The conversation moves through the realities of raising a family while running a business, the tradeoffs that every ambitious life demands, and why failure, far from being something to avoid, is the most reliable engine of growth. Riccardo shares his philosophy on aligning with a partner, finding balance without pretending it is easy, and what it really means to create desirability in a world saturated with noise. Threaded throughout is a distinctly Italian perspective on life, luxury, and what it means to pursue the dream on your own terms. A warm, honest, and wide-ranging conversation about ambition, identity, and the art of living well. Filmed at Mandarin Oriental, Milan. (00:00) Intro ✨🎙️ (04:22) Life Decisions 🤔🛤️ (08:42) Working With Brands 🤝🏻💼 (10:10) Career Path 🛤️📈 (15:35) Growing & Innovating 🌱💡 (20:13) Being A Father 👨‍👧❤️ (25:03) Game Of Life 🎲🌍 (26:40) Finding The Right Life Balance ⚖️🧘 (32:11) Aligning With Your Partner 🤝🏻❤️ (34:35) Voicing Intentions 🗣️💭 (35:57) Transparency 🪟💡 (37:21) Importance of "Dating" With Jobs 💼❤️ (41:52) 21-22 Year-Old Version Of Oneself 🪞⏳ (49:10) Status vs. Experience 👑📖 (56:59) "Is The Status Worth It?" 🤔💎 (1:00:27) No Social Media 📵🌿 (1:03:03) Creating Desirability ✨🔮 (1:03:52) The Meaning Of "Italianity" 🇮🇹❤️ (1:06:53) Joining The Luxury World 💎👔 (1:12:25) The Italian Dream 🇮🇹🌟 (1:19:14) À La Poubelle vs. Fantastique 🗑️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices

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