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The Grant Owen Podcast

Grant Owen

Success is the hook, not the topic. And we want to see why the people we respect are the way they are.

On The Grant Owen Podcast, the host sits down with the world's most resilient people to uncover the stories you've never heard. These aren't tactical business interviews. They are raw, unfiltered conversations about overcoming tragedy, the philosophies that forge unbreakable character, and the true "why" that drives extraordinary people to do impossible things.

This is a podcast about the human spirit.

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Avg 1 hr 22 min
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#23
October 29 · 51 min· Video
Billionaire: If I Lost Everything, Here’s How I’d Make $10K in 90 Days
Vic Keller has built 17 companies, sold nine, and spent his career learning how to turn a good idea into an actual business. In this episode, he maps out the path from making your first dollar to building an eight-figure company: find real pain points, build trust before you sell, reinvest profits, create predictable revenue, and stop building a business that depends entirely on you. Vic breaks down how he made his first million by selling tire-pressure monitors to car dealerships, what he did when a product failure left 1,600 tires flat, why net income matters more than EBITDA while you are operating, and how to hire people who can help you scale. He also shares what working alongside billionaires taught him about competition, curiosity, generosity, and why the best businesses are built around great people. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. -------------------- Chapters: 00:00:00 What You Must Unlearn to Make Your First Dollar 00:01:31 How to Find Your First Customers 00:05:11 From $10K to $100K: Build a Real Business 00:06:07 Rich Is Loud, Wealth Is Quiet 00:10:18 The Founder-Dependence Trap 00:11:42 How to Build a Business You Can Sell 00:15:05 Build an Opportunity Top Talent Wants 00:17:54 How Vic Made His First Million 00:20:21 A Product Failure That Left 1,600 Tires Flat 00:22:32 How One Industry Led to Ten Companies 00:23:15 Train Your Customers, Not Just Your Team 00:26:28 The Skill That Scales Every Business 00:28:22 The Character, Competency, Chemistry Framework 00:31:54 The Flywheel From Seven to Eight Figures 00:33:32 Why AI Makes Eight Figures More Attainable 00:35:51 What Separates Seven-Figure and Eight-Figure Founders 00:38:01 What Vic Learned From Billionaire Partners 00:41:29 What Real Wealth and Generosity Look Like 00:46:40 The Secret to Retaining Exceptional Talent
#22
October 17 · 1 hr 20 min· Video
I Asked a Former Gang Member to Prove God Is Real
Johnny Chang joined a gang at 12. Three months later he was sent on a mission to hurt someone. That life led to 13 years in prison. And when he got out, he was lost and didn't know what to do with his life. This is the Johnny Chang interview. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan.
#21
October 5 · 1 hr 13 min· Video
Therapist: Why People Cut Off Their Families
Should you cut off your toxic family members? Why are people going NO CONTACT? Matthias Barker, therapist and founder of Estrangement.com, joins Grant for a nuanced conversation about adult children going no contact, parents trying to reconnect, and what actually helps families repair trust. They unpack narcissism, parental alienation, divorce, family roles, in-law tension, grandparent relationships, and why a label alone does not tell you what to do. Matthias explains why estrangement is rarely as simple as choosing a villain, how trauma, attachment, culture, religion, and political differences shape family conflict, and when a boundaried partial relationship can be healthier than all-or-nothing contact. This episode is for anyone navigating family estrangement, no contact, difficult parents, or a path back toward connection. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. Chapters: 00:00:00 The fastest path to family estrangement 00:01:30 What narcissism actually is 00:05:30 Is your parent a narcissist? 00:07:16 Why millennials choose no contact 00:10:09 When family estrangement became visible 00:12:09 Are we judging old parenting by new standards? 00:15:24 Family culture, respect, and boundaries 00:20:01 How estrangement differs across generations 00:21:00 When grandparents ignore parents’ boundaries 00:22:08 Grandparent visitation rights and family pain 00:25:20 Who is hurt by family estrangement? 00:26:34 Inherited trauma vs. victim mentality 00:32:05 What trauma really means 00:33:05 Emotional abuse, chronic contempt, and trauma 00:39:09 When parents say, “I did my best” 00:41:21 Marriage, in-laws, and family loyalty 00:45:22 Should a husband prioritize his wife or mom? 00:49:58 Can estrangement lead to deeper family bonds? 00:51:03 Is politics really causing estrangement? 00:55:11 Identity, religion, and staying connected 01:00:25 Religious trauma vs. attachment trauma 01:01:40 Divorce, alienation, and the road to estrangement 01:02:09 Helping parents and adult kids find common ground 01:04:44 Healing enough for a relationship 01:06:28 The case for a boundaried partial relationship
#20
September 20 · 2 hr 2 min· Video
9-Figure Founder: Here's Exactly How I Did It
Brian Burt, founder and CEO of Canopy Management, joins Grant to share the path from living out of a car and launching a windshield-repair business at 19 to building an agency that received a nine-figure acquisition offer. He explains the mindset shifts, failures, and practical moves that helped him build durable enterprise value. Brian lays out an actionable roadmap for starting a business, earning your first $10K and $1M, finding a profitable audience, creating a high-value offer, hiring A players, leading teams, performance-based marketing, AI automation, agency roll-ups, and M&A. This conversation is for founders who want to turn attention, expertise, and systems into a real business. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. Chapters: 00:00:00 Brian Burt’s journey to entrepreneurship 00:06:07 Starting an auto glass business at 19 00:11:41 The path to your first $10K 00:19:03 Attention, audience, and monetization 00:21:31 Rebuilding after an SEO agency collapse 00:24:21 Community-led courses and the first millions 00:27:17 Deliver results in advance 00:28:56 Finding a business through your algorithm 00:33:39 The leap from $10K to $1M 00:38:34 Failure, focus, and choosing one business 00:42:54 Building Canopy and enterprise value 00:48:04 Growing from founder to CEO 00:51:02 Hiring A players and building culture 01:05:41 Intrapreneurs and a lateral AI team 01:09:58 Delegation and the 70% rule 01:14:47 Performance-based pricing and growth offers 01:19:42 Building for an exit with AI 01:27:52 Private equity vs. M&A 01:31:00 Roll-ups and Canopy’s first acquisition 01:40:06 EBITDA, multiples, and agency valuation 01:47:14 Keeping the drive without ego 01:50:49 Leadership mistakes at 100-plus employees 01:55:22 AI, attention, and the next wave 01:59:11 Grit, fatherhood, and inner certainty
#19
September 9 · 1 hr 33 min· Video
Find the Richest Person You Know. Then Do This.
Josh Suggs and Luke Thorburg built StreetTalk by turning a simple idea into one of the most effective paid-social ad formats on the internet. Josh went from sleeping on a friend's couch and walking through Washington Square Park with a microphone to creating street interview ads for major consumer brands. Today, StreetTalk produces 1,200 new ad creatives a month and interviews more than 5,000 people for brands looking for real social proof, authentic reactions, and performance creative that does not feel like an ad. In this episode, Josh and Luke sit down with Grant to break down how they built the company from scratch, why street interview ads convert, and how they scaled an offer that brands could not ignore. They talk about dropping out of college, making nearly $300K during a summer of street interviews, surviving the backlog that almost broke the business, merging sales with operations, building a team, getting enterprise brands to pay upfront, and the mindset behind their relentless drive. This is a masterclass on finding an offer, building leverage, creating content people trust, and going all in before you feel ready. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. Chapters: 00:00:00 The 18-Year-Old Blueprint 00:05:47 From Magician to StreetTalk Founder 00:10:05 Why Josh Dropped Out of College 00:13:39 When the Business Broke 00:18:46 The Internet Version of Door Knocking 00:22:09 Why Josh and Luke Joined Forces 00:27:36 The Growth Model That Funded the Agency 00:32:01 Why You Need a Complementary Co-Founder 00:38:15 How StreetTalk Makes 1,200 Ads a Month 00:43:22 Building a New Category in Advertising 00:47:04 What Makes Street Interview Ads Work 00:51:07 The B2B Influencer Marketing Playbook 00:56:14 College or Entrepreneurship 01:03:39 The Quality That Makes You Unstoppable 01:10:30 Why Family Became the End Goal 01:16:29 Running Toward or Away From Something 01:22:31 Inside the StreetTalk Production Process 01:27:20 Advice for Your 18-Year-Old Self
#18
September 4 · 1 hr 12 min· Video
The Future of Social Media Marketing (Do This Before 2027) ft. Alex Garcia
How do you build a personal brand, content team, and social media strategy from $0 to $100K a month? I sit down with Alex Garcia, better known as House of AG, to map out the exact content-marketing playbook for founders, creators, and brands trying to grow through organic content. Alex is the co-host of Sweat Equity, alongside Brian Blum, and the founder of House of Distribution, where he helps brands turn content into a real growth engine. They break down how to build a personal brand without a big budget, the short-form video metrics that actually matter, and how to create a content strategy before you have a full creative team. Alex explains how to test content ideas, improve retention, use visual hooks, tell better stories, and turn ordinary moments into shareable social media content. Then they walk through the exact creator-team structure to build at every level: your first hybrid videographer at $5K, an editor at $10K, a creative director and producer at $50K, and a full entertainment-studio model at $100K. If you want to build a brand, scale organic social media, and create content that drives business growth, this is the roadmap. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. Chapters: 00:00:05 Level 1 Building a Personal Brand With No Budget 00:03:35 Skip Rate Is Your Most Important Metric 00:07:31 How to Read Your Retention Graph 00:10:13 The Best Formats to Test When You Have No Budget 00:13:39 How to Find a Story in Your Everyday Life 00:16:15 Why You Should Post Even When You Feel Embarrassed 00:18:58 Level 2 Your First $5K Content Hire 00:23:35 How to Train a Creator When You Are Not Creative 00:29:31 Every Moment Can Be a Story if You Shoot It Right 00:33:16 Content for Followers Not Just New Followers 00:35:54 Level 3 Scaling Content With a $10K Budget 00:40:02 Why Aesthetics Matter More Than You Think 00:45:24 How to Make Great Content With a Small Budget 00:47:19 The $10K Budget Test and Scale System 00:49:17 Level 4 World Building With a $50K Budget 00:55:46 The $50K Team Producer Set Designer and Customer Accounts 01:02:30 Organic Content Is the Nucleus of Your Brand 01:05:49 Level 5 Building an Entertainment Studio at $100K
#17
August 28 · 1 hr 41 min· Video
I Made $2.5M Without Relying On Motivation ft. Brandon Carter
Brandon Carter grew up on the South Side of Chicago, was sent to military school, watched his father build and lose a multi-million-dollar business, then built his own seven-figure online fitness company from scratch. In this episode, Brandon sits down with Grant to break down the rules he lives by: how to make failure impossible, why most people waste more time than they realize, how he built a fitness business before social media made it easy, and the one decision from Alex Hormozi that tripled his revenue. They also get into the side of success people do not talk about enough: why your environment determines so much of your future, how to avoid spreading yourself across too many businesses, why confidence is not the same as courage, what real masculinity looks like, the habits and vices that hold ambitious men back, his approach to managing bipolar disorder, and the exact fitness framework he gives Grant to put on muscle. This is a conversation about discipline, money, fatherhood, health, and becoming somebody your kids can admire. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. --- Chapters: 00:00:00 How to Make Failure Impossible 00:09:45 Growing Up Poor on the South Side of Chicago 00:14:21 Making Money and Keeping Money Are Different Skills 00:17:30 Why His Dad Made Him Believe He Could Get Rich 00:22:29 The Books That Started His Online Fitness Business 00:26:25 How He Went From Personal Trainer to Seven Figures 00:31:39 Every Level Is a New Devil 00:37:28 Why You Become the People You Spend Time With 00:44:15 Alex Hormozi Told Him to Shut Down Everything 00:48:25 How to Spend Money Without Raising Your Lifestyle 00:55:43 Why Masculinity Is Not Cruelty 00:59:45 Raising Kids Who Admire You 01:05:01 Stop Acting Like a Victim 01:10:27 The Math of Fitness and Business 01:13:35 How to Build a Business While Working Full Time 01:17:48 What a Successful Man Should Avoid 01:21:34 The Habits of Successful People 01:26:34 His Meditation Practice and Managing Bipolar Disorder 01:32:26 The Simple Framework for Building Muscle 01:38:16 Pigeons vs Eagles
#16
August 19 · 56 min· Video
She Gained 100K Followers in 30 Days (Here's How)
Jen Gottlieb went from a struggling actress in New York to building a media company, writing a book, speaking on stages, and becoming one of the loudest voices in the visibility space. But none of it started when she felt ready. It started when she was broke, heartbroken, living in a tiny room with six other actors, and made one promise to herself that she would keep. In this episode, Jen breaks down the habits that make success hard to avoid, why most people burn out making content, and how to stop changing yourself for the algorithm. We talk about her difficult adolescence, the affirmation that rebuilt her self-trust, why you are not too much, the difference between an open wound and a scar, how she met her husband, what it really means to know your worth, and why the only way to get clarity is to start before you are ready. Thank you to our sponsor: Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. --- Chapters: 00:00:00 The Three Inputs That Make Failure Impossible 00:03:28 From Actress to Public Speaker 00:07:52 The Chaos That Taught Her to Trust Herself 00:14:57 Why the Algorithm Is Telling Women Who to Be 00:19:31 How to Stop Creating Content for Approval 00:24:39 You Are Not Too Much 00:27:39 The Difference Between an Open Wound and a Scar 00:31:33 The HOPE Framework for Creating Content 00:35:47 Mixing the Woo With the Work 00:42:04 What It Really Means to Know Your Worth 00:50:10 Start Before You Are Ready
#15
August 8 · 2 hr 12 min· Video
How to Make $15M With Content (Starting From Zero)
Most founders want freedom. Very few have a system to actually build it. In this episode, I sit down with Matt Gray, founder of Founder OS and Herb, to break down the exact five-level framework he used to go from zero to over a million dollars a month in revenue using a personal brand. We talk about why distribution matters more than the product, how to pick the right platform, why you need to own your audience through a newsletter, and how Matt's journey to sobriety was the thing that actually started his personal brand. We cover each level in detail: from posting your first embarrassing video to building a full content waterfall system, hiring A players, running the killer survey to find out what your audience actually wants, and tracking profit per piece of content so you know exactly what's working. If you're a founder who wants to build a profitable personal brand without losing your mind, this is the blueprint. Thank you to our partner: Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow offer. --- Chapters: 00:00:00 Level 1 How to Start When You're Making Zero Dollars 00:05:31 How Sobriety Started His Personal Brand 00:08:02 Why Founders Build Personal Brands and Why That's Fine 00:10:37 YouTube vs LinkedIn vs Instagram Which Platform to Choose 00:13:18 Why Your Newsletter Is the Most Important Asset You Own 00:16:43 What Actually Matters in Your Content at Level 1 00:25:12 Level 2 How to Make Your First $20K From Your Personal Brand 00:32:45 How Many Iterations It Takes to Find Your Offer 00:40:59 How to Handle Haters and Long Term Thinking 00:50:54 Level 3 Scaling to $100K a Month and Building a Real Business 00:52:36 Building a Scalable Offer and the 7 Core Business Components 00:58:26 The Content GPS Infrastructure That Drives Predictable Revenue 01:00:54 Hiring as a Marketing Funnel 01:05:04 Onboarding A Players and Keeping Tight Feedback Loops 01:08:46 The Killer Survey That Tells You What Content to Make 01:11:02 Stop Comparing Yourself to People at Level 68 01:16:06 How to Improve Your Content Quality Without Losing Your Voice 01:27:41 Level 4 Scaling to $500K a Month With the Content Waterfall System 01:31:51 Zone of Brilliance and What to Delegate 01:39:02 The Peer Group That Changes Everything 01:44:41 The Creator Identity Trap and How to Escape It 01:51:50 Level 5 Over a Million a Month and Burnout Prevention 01:55:05 Level 5 Building a Founder Independent Business 01:58:26 The Content GPS at Full Scale and Tracking Profit Per Piece of Content 02:07:08 What Would You Say to the Version of You That Was Struggling 02:10:17 Are You Proud of Yourself
#14
August 2 · 1 hr 30 min· Video
He Just QUIT "Diary of a CEO"... so I asked for his SECRETS
What is the secret to why Diary of a CEO is so successful? In this episode, I sit down with the trailer editor behind Diary of a CEO to break down the exact frameworks they use to hook millions of viewers. We dive deep into the psychology of retention, why the first 20 seconds matter more than the next two hours, and how to use cinematic storytelling to make your content impossible to scroll past. We cover the 15-point checklist for a perfect trailer, the "perfect imperfection" edit trick, and how to build a narrative arc that keeps people watching until the very end. This is a masterclass in video packaging and audience psychology. Thank you to our sponsor: Riverside: Go to https://riverside.com and use code GRANT to get one month of the Grow offer. --- Chapters: 0:00 Why Podcast Trailers Are Essential for Growth 6:36 Turning a Podcast Into a Cinematic Documentary 11:48 The Psychology of Audience Retention 14:52 The 5 Key Elements of a Successful Podcast 26:41 The 15-Point Checklist for the Perfect Trailer 34:25 Breaking Down the Louis Tomlinson Hook 45:28 How to Engineer Intrigue in the First 20 Seconds 54:11 Using Sound Design and Visual Details to Keep Attention 1:04:18 The Interactive Hook: Vanessa Van Edwards Breakdown 1:07:02 Building a Narrative Arc: The Kevin Hart Example 1:16:40 The A-B-C Framework for Storytelling 1:20:13 The Easiest Win You Can Implement in Your Next Video 1:22:36 How AI is Changing the Editing Process
#13
July 10 · 1 hr 18 min· Video
Why Cale Owen Left "Gym Launch"
Cale Owen was eight weeks from shutting his gym down, making $30K combined with his wife, and had just gotten a job to keep the lights on. Then he found Gym Launch, went all in, and eventually became CEO of the company. Then he walked away. This is what happened in between. In this episode, Cale sits down for one of the most honest conversations about building a business, losing yourself in it, and figuring out what actually matters. You'll hear about the home birth that almost took his daughter, going from 33 gym members to selling out a six-week challenge in one night, what it felt like to hit $1 million in his bank account and immediately want ten more, the moment his wife told him he was a shell of who he used to be, and why he resigned from one of the fastest growing companies in the fitness industry. This is a conversation about money, identity, faith, and what it means to run a good race. Chapters: 0:00 There's More to Life Than Scaling Your Business 1:15 Were You Always This Driven 1:36 The Gym That Lost $3K a Month 3:32 Eight Weeks From Shutting the Doors 3:58 Getting a Job to Keep the Gym Alive 4:18 Combined Tax Return Under $30K 4:40 Failing as a Husband and a Father 6:32 Finding Gym Launch and Calling Alex 6:57 The First Time He Heard Alex Hormozi 8:06 Opting In and Testing the Nurture Sequence 9:20 First Lead 30 Minutes After Launching Ads 11:16 17 People Show Up the First Night 11:56 We Made More Today Than the Last Two Months 13:07 Going to the First Mastermind 13:26 Home Birth Gone Wrong 14:08 Why He Went Back to Work on Monday 16:43 The C-Section Story and Not Sleeping 18:25 She Trusted Me 20:07 High Performers Never Think They Could Have Done More 21:46 The Interview Process That Changed His Career 23:33 Advice for Young Men: Learn Inside Someone Else's Company 25:03 Getting Into Strategy Meetings as a Sales Manager 26:34 We Could Just Do This Ourselves 28:13 Becoming CEO of Gym Launch 29:57 Long Way From Not Being Able to Feed Your Kids 31:29 Setting a $5K Monthly Personal Income Goal 33:17 Breaking Down Goals Into Quarterly Targets 35:05 Building a Free Gym Management System 36:45 The World's First Free Gym Management System 38:21 Getting Friction From Private Equity 40:02 We Did Not See Eye to Eye 41:51 There's Got to Be More Than This 43:23 His Wife Left the Company First 44:52 Working 60 Hours a Week and Always On 45:09 The 5 to 7 Rule They Never Broke 46:19 The Birthday Trip Golf Game and Hard Questions 47:21 Three People in His Family Were Professional Athletes 48:36 My Proudest Moment Was Being Prepared for a Presentation 48:53 You Are a Shell of Who You Were a Year Ago 49:47 His Kids Were Starting to Feel It 50:22 Physically Present Mentally Somewhere Else 51:16 He Put In His Resignation 51:42 The Call With Layla 52:32 She Said She Didn't Think He'd Last More Than a Year 53:35 What He Did After He Left 54:29 Buying Into Wolf Gyms Franchise 55:37 Solving for Lifestyle Not Scale 56:35 What Would Alex Do in Your Situation 57:28 He Only Works With People Who Take Action 58:22 I Don't Know What the End Play Is 59:04 5 to 10 Clients One on One That's It 1:00:03 I Don't Know What God Is Calling Me to Do 1:01:53 What Grace Actually Means 1:03:37 When You Invite Jesus In It Changes Everything 1:04:19 The Day He Saw $1 Million in His Bank Account 1:05:13 God Said You're Never Going to Be Satisfied 1:06:09 95% of Those Calls Could Have Been an Email 1:06:51 I Was Always Chasing the Next Number 1:08:41 What Would You Say to a 20 Year Old Chasing Money 1:10:13 Optionality Is Not the End Game 1:11:46 Money Promises Security But It's Lying to You 1:13:24 What Game Do You Actually Want to Play 1:14:10 What Would You Say to Yourself Before Your Second Kid 1:14:17 Just Take the Next Step 1:15:50 What Do You Want Your Kids to Say About You 1:15:54 That I Ran a Good Race 1:16:48 You Can Do Whatever You Want to Do 1:18:38 Maybe Pastoral Ministry Isn't the Craziest Idea
#12
July 2 · 1 hr 42 min· Video
Cole Gordon: How to Go From $0 to $2.5M/Month in 12 Months (The 5 Phases)
Cole Gordon tells me how to make money. In this episode, he breaks down the exact path from zero to nine figures, level by level. You'll hear why learning to sell inside someone else's company is a faster path to wealth than starting your own, what it actually felt like to hit $3.9 million a month and still be miserable, the $150K conversation with Patrick Bet-David that changed how he thinks about his business, the three things that keep great employees from leaving, and why he launched five initiatives at once and nearly killed his momentum. This is one of the most tactical and honest conversations about building a real business. Chapters: 0:00 Over $100M Cash Collected 0:10 Level 1 Zero to $10K 2:51 The First $10K and Bartending at Night 4:05 Reading How to Get Rich During a Bar Shift 5:23 Find a Fast Growing Company and Learn the Most Valuable Skill 7:15 First 30 Days on His Own He Did $100K 9:20 Go Where the Action Is Not Where the Stability Is 12:24 The Habit You Need to Break to Get Out of the Cycle 14:12 Level 2 $100K a Month 19:46 Why He Hit $100K a Month So Quickly 22:32 Zero to $2.5M a Month in Under Two Years 38:55 Level 3 Managing the Front Lines 44:09 Tormenting People Into Greatness and Why He Stopped 47:18 Smoothing Out the Edges With Coaching 51:12 Three Things That Keep Great Employees From Leaving 54:00 The Mistake After Hitting $1M a Month 54:48 $3.9M a Month and Still Not Happy 56:17 The $150K Conversation With Patrick Bet-David 58:10 The Big Mistake That Cost Him Momentum 1:07:00 Level 4 Managing the Managers 1:22:44 Level 5 Nine Figures and Beyond 1:25:19 Going Upmarket and Changing the Pricing Model 1:27:34 The One Step Away Rule 1:29:33 The One Step Away Rule Applied to His Business 1:33:07 Your Executive Team Should Be Entrepreneur Level 1:34:21 Do You Fire Fast 1:34:26 Red Flags and Pattern Recognition 1:36:07 What He Wants His Team to Say About Him 1:37:08 When Did Purpose Start Mattering More Than Money 1:38:44 Marriage and What He Thinks It Will Change 1:39:30 He Wants Three Kids 1:39:52 Being a Present Dad and Having It All 1:40:32 An Integrated Life Not a Balanced One 1:40:48 The Trait That Makes Him Impossible to Bet Against
#11
June 24 · 1 hr 13 min· Video
Dan Martell: How to Use AI Better Than 95% of the World
Dan Martell has built and sold multiple software companies. He wrote Buy Back Your Time. And he thinks most people are using AI completely wrong. I asked him how to actually make money with it. In this episode, Dan breaks down the exact playbook for making money with AI at every level, from your first dollar to $10M and beyond. You'll hear why only 5% of the world has ever paid for AI and why that's the biggest opportunity alive right now, the one text message that made Dan's friend Sarah her first $10K, the Replacement Ladder framework for using AI to grow any business, why nobody buys AI but everybody buys trust, the AI tool stack Dan actually uses every day, and what happened when he shut his entire company down for two days to run an AI hackathon. This is the most practical AI business conversation you'll find. Chapters: 0:00 Only 5% of the World Has Ever Paid for AI 0:46 The Easiest Thing to Sell With AI Right Now 1:56 The Marcus and Sophie Framework 4:24 Theory of Constraints and the Right Problem to Solve 5:33 What Is the Number One Constraint in Any Business 7:13 How to Leave Your Job and Go All In 8:27 Business Is Simple Find a Problem and Solve It 9:08 Stop Getting Ready to Get Ready 9:33 The Sarah Story One Text and $10K 9:53 Pull Up Your Phone and Message Your Contacts 11:05 Dan's Son Noah Gets His First Client at 800 a Month 12:41 Would You Rather Be the Best Employee or the Best Employer 13:59 What Other Services Can You Sell With AI 14:44 Sales Is Not Talking It's Asking 17:01 What to Do When You Hate Your Business 18:40 Pain and Pleasure Are the Only Two Motivators 19:13 They Haven't Made It a Must Yet 20:29 Make It a Must Not a Nice to Have 21:06 The Jen Story and the Gasping Moment 22:17 How to Find Your First 10 to 15 Clients 28:38 The Personal Brand Play 33:06 Vision Is What AI Cannot Do 34:55 Hard for Computers Easy for Humans 36:13 Level 2 Making Your First Million With AI 37:18 The Replacement Ladder Framework 37:39 Admin First Then Delivery Then Marketing 39:09 Why Marketing Is the Biggest AI Category 39:32 Why You Should Keep Sales for Yourself 40:00 Level 5 Leadership and AI Agents 41:41 What a Fully AI Systems Business Looks Like 43:13 The Gym Owner With Three Locations 46:16 Shutting Down the Company for Two Days 46:37 Teaching the Whole Team to Code in Claude 49:28 Wayne the 62 Year Old Who Made $12K a Month 52:38 I Only Share What Actually Works 53:21 Whisper Flow and Talking to Your AI 56:41 Claude Chat Claude Coworker and Claude Code 57:57 The Claude Browser Extension 58:49 Claude Code Is Not Just for Developers 1:00:06 How to Migrate Your AI Memory Across Tools 1:01:08 Level 3 $1M to $10M and the Brand Play 1:02:05 Nobody Buys AI They Buy Trust 1:03:25 Brand Is Association and Association Is Trust 1:05:12 A Million Followers Is $10M in Activated Revenue 1:07:03 How to Keep AI From Becoming Slop 1:07:42 Human in the Loop 1:08:16 The 10 80 10 Rule and Why AI Is Now the 80 1:10:01 The Team Built Solutions That Made Their Jobs Obsolete 1:11:45 Dan's Free AI Curriculum for Your Team
#10
April 30 · 1 hr 54 min
He Made $100K/Month at 21. Then Quit. Here's Why ft. Luke Alexander
He grew up with no internet, a father removed by police, and welfare in rural Ohio. By 24, he'd built close to 8 figures. I asked him how and what it cost him. In this episode, Closer Cartel founder breaks down the real path from nothing to eight figures — the sales skills that started it, the info business that scaled it, and the identity crisis that nearly ended it. We're covering the full arc: what it actually takes to close at the highest level, why the info industry rewards the wrong behavior, how a panic attack in a Miami shower changed everything, and what he's building now with Kendo — an AI sales platform he believes will eventually replace human sales reps entirely. You'll hear about closing a $15K deal while being cussed out at 20 years old, why hitting $100K a month felt emptier than expected, the moment he realized he'd built a business he was ashamed of, a spiritual experience so strange he almost didn't tell it, and why he walked away from everything in 2024 to start over. This is an honest conversation about money, identity, faith, and what it actually means to build something you're proud of. Try out Kendo for yourself: https://www.kendo.ai/?via=grant Chapters: 0:00 - Close to 8 Figures: Where It Started 4:39 - Growing Up With No Internet in Rural Ohio 7:21 - Leaving Home to Save His Family 9:13 - Dropping Out With $500 and a Laptop 21:18 - Shutting Down the Agency and Learning to Sell 27:08 - Moving to Miami and Launching Closer Cartel 31:01 - The Character He Had to Play (And Started to Hate) 47:15 - Burnout, Depression, and Losing Passion for the Money 53:28 - Why Info Rewards the Wrong Behavior 56:02 - The Shower Moment: Spiritual Warfare in Miami 1:04:29 - Living in Alignment: Faith in Practice 1:12:18 - Why He Walked Away and Built Kendo 1:27:21 - How Kendo Works: AI Sales Training and Management 1:36:09 - Genetics, Potential, and the Real Red Pill 1:39:53 - Vision at 30: $100M, a Wife, and a Life Worth Living
#9
April 9 · 1 hr 52 min· Video
Top 0.1% YouTube Expert Gameplan (0-10m Subscribers) w/ Vexian
Vexian has studied over 6,000 YouTube channels and 100,000 videos. I asked him how to go from zero to 10 million subscribers. In this episode, Vexian breaks down the exact roadmap from your first upload to the diamond play button. No theory, just the system he's used to grow channels across every niche. We're covering all five levels: what the game actually looks like at each stage, the mistakes that keep people stuck, and why most of what you think about growing on YouTube is wrong. You'll hear why education beats entertainment for your first 1,000 subscribers, how the impression snowball works and why consistency is compound interest, the backend strategy most creators completely ignore between 10K and 100K, the "How to Win on YouTube" matrix that explains why some channels explode while others plateau, what viral vectors are and how one word can take a video from 5,000 views to 25 million, and what separates the people who hit 10 million from everyone else (it's not talent). This is the most complete YouTube growth playbook in a single conversation. Chapters: 00:00 - Intro 00:28 - Level 1: 0 to 1,000 Subscribers 07:08 - Level 2: 1,000 to 10,000 Subscribers 42:37 - Level 3: 10,000 to 100,000 Subscribers 01:12:00 - Level 4: 100,000 to 1,000,000 Subscribers 01:38:10 - Level 5: 1,000,000 to 10,000,000 Subscribers
#7
April 2 · 57 min
EASY 2026 Instagram Strategy (5 Minutes A Day) ft. Jaden Young
This is the Jaden Young Content Strategy approach. Anyone that wants to make money from social media needs to think this way. Check out his full content system here: http://contentscalegameplan.com Chapter Breakdown: 0:00 - The 5 Content Styles That Require Zero Editing 4:45 - Level 1: Too Scared to Start (And How to Fix It) 7:12 - Why Going Viral Won't Make You Money 11:09 - Stop Copying — Steal Principles Instead 15:16 - The Pre-Post Checklist: Hooks, Stories & the 24-Hour Rule 21:17 - Ugly Videos Make More Money Than Pretty Ones 24:50 - Level 2: Stuck at 10K and Burning Out 27:08 - The Chart Method: 90 Content Ideas in 30 Minutes 33:16 - The Metrics That Actually Matter (Shares Beat Likes) 37:14 - How to Build a Content Series That Compounds 42:49 - Level 3: The Internal Database & The New Floor 50:03 - The Follow Game: What Actually Gets You Followers
#8
April 1 · 48 min
The Voice In Your Head Is Keeping You Poor ft. Jeremy Haynes
This is the Jeremy Haynes mindset. Anyone that wants to make money needs to think this way. Chapter Breakdown: 00:00:00 - Introduction: The $100K Trap 00:07:45 - Why Most People Stay Broke 00:15:30 - Identity as the Foundation of Wealth 00:23:15 - The Propaganda You Feed Your Brain 00:31:00 - Pain as Your Greatest Teacher 00:38:45 - From $12K to $550K: The First Year 00:46:30 - Breaking Through Self-Imposed Limits 00:54:15 - Speed, Execution, and Low Tolerance 01:02:00 - The God Factor: Faith and Transformation 01:09:45 - Leading Your Family Through Expansion 01:17:30 - Shoot the Gap: Death and Urgency 01:25:15 - Final Thoughts: Becoming the Example
#6
January 31 · 55 min
Pregnant. Unemployed. Built 8-Figure Business Anyway w/ Dylan Jahraus
This is Dylan Jahraus. And she went from making $14 an hour at Zappos to building a 7-figure Etsy empire while raising kids and moving across the country as a military spouse. She proved that you can scale a business to multiple 6-figures even when your husband is deployed on a submarine and you're working 16-hour days in pajamas. If you want to learn how to turn side hustles into a real income stream and build a business that gives you time, location, and financial freedom, this Dylan Jahraus podcast is for you. Dylan Jahraus shares her full story of success, from getting rejected by corporate jobs (even Crate & Barrel wouldn't hire her as a cashier) to hitting $140,000 in her first year on Etsy. She breaks down how to scale from $10,000 a month to selling your brand for 7-figures, why working for yourself is always better than climbing the corporate ladder, and the real truth about what it takes to build a business as a mom. This is the unfiltered blueprint for going from dog walker to 7-figure entrepreneur and why exceptional employees make exceptional business owners. 00:00 - intro 01:23 - I moved cities to find my husband 03:13 - when your identity is wrapped up in your career 04:07 - our date nights were promoting my dog walking business 06:13 - I made $10k/month on Etsy in 4 months 09:44 - why I worked 16-hour days when he deployed 13:04 - Covid blew up e-commerce & I took advantage 18:06 - our tolerance for pain is our biggest strength 28:15 - how to scale past $100k on Etsy 45:05 - 60% of moms want to start a business right now 49:07 - why bad partnerships hold women back 53:33 - what to do when you're paralyzed by fear
#5
January 21 · 1 hr 38 min
Every Level of Building A Business (There Are 5) w/ Sam Parr
Sam Parr has built multiple 8 figure companies. I asked him how. In this episode, Sam Parr breaks down the real path from $0 to $100M—no guru BS, just the lessons he learned building and selling The Hustle. We're covering the 5 levels of business building: what actually matters at each stage, the mistakes that trap you, and why most of what you think about growth is wrong. You'll hear about the decisions Sam made (and regrets) scaling from writing emails to an 8-figure exit, why hiring the wrong people can turn your business into a prison, how to know when it's time to sell, and the one philosophy that saved him: most business decisions are reversible. This is about building a business you actually want to own. Chapters: 00:00 - Intro 00:48 - Level 1: $10k 17:29 - Level 2: $100k 37:47 - Level 3: $1m 59:49 - Level 4: $10m 1:19:42 - Level 5: $100m
#4
January 2 · 1 hr 37 min
My Mom Flatlined. It Saved My Life w/ Jasmine Star
This is Jasmine Star. And her life is filled with miracles. She built an 8-figure empire starting from scratch. And she proved that you can do it even when you feel unqualified, underfunded, and unconnected. If you want to learn how to turn your biggest traumas into your greatest strengths and scale a service business to 8-figures, this Jasmine Star podcast is for you. Jasmine Star shares her full story of success, from dropping out of law school to care for her mom with terminal brain cancer, to starting a photography business with no camera. She breaks down how to deal with online hate and negativity, what to do when you lose everything in your business (including a $400,000 loss), and the real secrets to building a personal brand that lasts. This is the unfiltered blueprint for overcoming imposter syndrome as an entrepreneur and manufacturing your own miracles. 00:00 - intro 00:34 - why I dropped out of law school 03:35 - my mom flatlined in front of me 12:55 - having a midlife crisis at 25 21:20 - from wallflower to photographer 29:37 - I made $100,000 in my first year 38:11 - they tried to destroy me & took $400k 54:19 - how to scale your personal brand 01:10:33 - the truth about 8-figure businesses 01:23:08 - my adoption story

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