The Golfstore Podcast

Golfstore, Martin Hardenberger Sverkas and guests

The Golfstore Podcast is a podcast about golf, where we share our tips, knowledge and passion for the game. We interview Golfstore Teaching Professionals to provide compelling and inspiring stories that will help you with golf game.

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20 episodes
monthly
Avg 26 min
English

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S3 · E54
October 7 · 24 min
The power of habits – when body and mind work together
Winter is around the corner and so is your chance of making the next year’s golf season your best so far. But how should you go about it? We sat down with Markus Westerberg, former tour player, author and Golfstore-Professional, who gives his take on how physique, technique and psychology must work together in order to reach success on the golf course. Listen to his advice and create the habits that take your game to the next level. A warm welcome to The Golfstore Podcast.
S3 · E53
August 26 · 25 min
Special Episode: Kajsa Arwefjäll
After challenging the best players in the world at The British Open, and then being close to her first European Tour win, we got the chance to sit down with rising star Kajsa Arwefjäll. In this interview the 26 year old Swede talk nervs and Solheim Cup dreams, what it is like growing up with a teaching professional as your father, and what tour life really is like. And as always there are also some tips that may take your golf to the next level. Happy listening.
S3 · E52
August 12 · 21 min
An investment in your golf – and your happiness
New golf clubs may be expensive, but when thought about carefully they can change your game – and your happiness. In this episode of The Golfstore Podcast, Adrian Morley explains how you should think when buying new golf clubs and why it is so important to have them specified to you and your game.
S3 · E51
July 15 · 27 min
Trending on tour – and in your bag
Times are changing, so is what the tour players put in their golf bags – and perhaps what you should put in yours too. Together with Fredrik Theander, Golfstore Professional at Ljunghusens Golfkubb, we take a look equipment trends on tour, and what we as amateurs can learn from it.
S3 · E50
June 17 · 23 min
Straight is long – how to think about your driver
”Straight is long” is an old expression that keeps on returning in golf. And it does so for a reason. How should you think when it comes to length versus dispersion and how may a shorter shaft affect both of these? Can you even swing the shorter shaft faster than the long? In this episode of The Golfstore Podcast we visit David Leet, PGA Professional at Falsterbo Golfklubb for a deep dive into driving, and how a custom fitting can help you find the sweetspot more often.
S3 · E49
June 3 · 16 min
Putter Class 101: Understanding Zero Torque, Toe-hang and Face-Balance
Zero Torque, Toe-hang and Face-Balance. In this episode of the Golfstore Podcast we take a deep dive into putter terminology and help you understand what works best for you.
S3 · E48
May 21 · 37 min
The art of putting – become a master on the greens
To become a good putter, you need to know what defines someone who puts well, and what is good putting. Only then can you start your journey to master the art of putting. In this episode of the podcast we seek help from a real golf couple, Golfstore-Professionals Ellinor Haag and Patric Sundlöf. Together they share expertise that, if you take it to heart, will make you better with the flat stick.
S3 · E47
April 22 · 34 min
Masters Lessons: Short Game Secrets from Augusta National
In this episode of the Golf Store Podcast, we sit down with Golfstore-Professional Robert Maack to deconstruct the short game masterclass we just witnessed at Augusta National. From Rory McIlroy’s newfound wedge control to the nerves of elite leaders, we explore why the Masters is the ultimate test of "touch" and technique. Robert breaks down the physics of a great wedge shot, explaining why friction and strike location are more important keys to unlocking your potential. Whether you're struggling with "winter rust" or looking to stick your approaches like a pro, this episode provides the blueprint for a sharper short game. Don't miss out on topics such as: The Augusta Factor, secrets to finding the right groove, how shake of that winter rust, and most importantly why the lie dictates it all. A warm welcome to a new episode of The Golfstore Podcast.
S3 · E46
April 10 · 16 min
The Gear Watch: The Secret to 'Tour' Spin is about more than your Technique
Why do we spend 700 euros on a new driver, yet keep the same worn-out wedges in our bag for a decade? In this episode of The Gear Watch, we welcome Linda Lindell from Araslöv Golf & Resort. With over 20 years of coaching and retail experience, Linda joins us to discuss the most neglected category in golf equipment: the wedges. As we head into Masters week and the start of the golf season, we dive deep into why fresh grooves are the true secret to that low, checking ball flight we see on television. We explore the balance between tech, turf interaction, and the psychological edge of having equipment you can actually trust around the greens.
S3 · E45
March 11 · 26 min
Operation Spring Swing – how to kick-start the golf season
Finally the golf season is almost here! But how do we ensure that it starts off in the best possible way, with good shots, lots of fun and perhaps a birdie or two? It is not always easy to find the grove, and sometimes the results can even be quite deflating. Let’s avoid that. Let’s get inspired! To kickstart the season, we sat down with Magnus Landström. Golfstore-Professional at Pibe Mölle. In this chat Magnus identifies what good players do differently to the rest of us, and how we can learn from them in order to quickly shake off that winter rustiness, play better – and most importantly have more fun. A warm welcome to another episode of The Golfstore Podcast.
S3 · E44
February 25 · 22 min
Gear Watch: The most exciting golf clubs of spring 2026
The golf season is around the corner and in this episode of The Golfstore Podcast's Gear Watch we take a closer look at some of the most exciting products of 2026. Among other topics we discuss TaylorMade Qi4D, Callaway Quantum and the new Vokey SM11 Wedges from Titleist.
S3 · E43
February 11 · 26 min
Tiny changes – remarkable results
In this episode of the Golfstore Podcast Johan Gullstrand and Fredrik Tillgren explains a philosophy based on individual biomechanics, and a putter fitting process that shaves strokes of your score. Tour pro or amateur – you’re probably searching for what really works for your swing. To hit it longer and make more puts Listen in and lower your handicap.
S3 · E42
January 14 · 35 min
Plan well and play well – how to make 2026 your best golf year
Welcome to a new season of the Golfstore Podcast, and a season were we focus a bit extra on the expertise of our Golfstore Pros – and tips that will make you play better golf. We kick 2026 off with an inspiring conversation with Niklas Eriksson. We discuss how to set goals, and how planning and building motivation are keys for reaching these goals. As they say in the military "proper planning prevents poor results. Fittingly enough we meet Niklas, who has a background in the marine, at the former regiment A6 Golf Club. Listen and make 2026 your best golf year so far.
S2 · E41
Dec 10, 2025 · 11 min
The Christmas Wish List
Putting mat, range finder or perhaps a custom fitting lesson? Whether on a budget or looking to spend big – we have compiled the ultimate Golf Christmas Wish List!
S2 · E40
Oct 29, 2025 · 33 min
Maximize your winter – create foundations lika a tour pro
She was the big Danish star, made her way onto the LPGA Tour, and was on the verge of making the European Solheim Cup team – but then back injuries stopped her dreams. Today she is a Golfstore Professional at Horses Golf Club, helping other golfers reaching their goals. In this episode of the Podcast Line Vedel Christensen explains the importance of winter training, and how the winter is the time to create a strong physical and technical foundation, and platform for success. A warm welcome to the Golfstore Podcast.
S2 · E39
Oct 8, 2025 · 19 min
Gear Watch: Best and worst of 2025
In this episode of The Golfstore Podcast's The Gear Watch we take a look at what has surprised us the most in 2025. We also go through each of the seven brands (Callaway, Cobra, Ping, Srixon/Cleveland, TaylorMade, Titleist and Wilson) we have in our shops and review their year – as well as look ahead to whats to come.
S2 · E38
Sep 20, 2025 · 26 min
Putting together the perfect golf bag
The golf equipment jungle can be very hard to navigate. Needles to say, finding the right setup might be difficult. In this episode we have Golfstore Professional, and custom fitting expert, Philip Coles helping us putting together the perfect golf bag.
S2 · E37
Aug 20, 2025 · 42 min
How to build mental toughness – and use it on the golf course
Bobby Jones once famously said "Competitive golf is played mainly on a five-and-a-half-inch course... the space between your ears”. Now, how is your mental game holding up? In this episode we talk mental toughness with former Navy Seal Niklas Eriksson – who shares an approach to the game that, if you take it to heart, will make you mentally stronger and a better golfer. A warm welcome to The Golfstore Podcast.
S2 · E36
Jul 23, 2025 · 40 min
Create a game plan – and lower your scores
Probably you have left the course feeling you swung the club well but that your score didn't reflect it. Likely your game plan and decision making wasn't up to par. In this episode of The Golfstore Podcast Magnus Andersson, Golfstore Pro and former tour caddie, dives deep into course strategy and helps creating a game plan that will lower your handicap.
S2 · E35
Jul 9, 2025 · 14 min
Breaking down the myths of the golf ball
In this episode of The Gear Watch we take a closer look at the golf ball, and break down some of the most important equipment myths in golf. We also explain why it is worth investing in a quality golf ball – and sticking with it.

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