
"We Don't Cure Cancer, We Cure Bad Days": Kelyn Rowe & Erik Rees on the Jessie Rees Foundation
This is a special two-guest episode. Former professional soccer player Kelyn Rowe joins The Giving Game alongside a very special bonus guest, Erik Rees, founder of the Jessie Rees Foundation (NEGU — Never Ever Give Up), to tell the story behind one of the most moving nonprofits to appear on the show. Erik shares the story of his daughter Jessie, diagnosed with a terminal brain tumor called DIPG at age 11 in 2011. During treatment, Jessie noticed other kids in the hospital who couldn't go home, and asked her parents, "How can we help them?" That question led her to create Joy Jars — 64-ounce jars filled with toys, games, and activities for kids fighting cancer, which she made by hand in the family garage. Jessie passed away 10 months and two days after her diagnosis, but her family chose to continue her mission. The Jessie Rees Foundation has since sent out more than 600,000 Joy Jars to children in all 50 states and 53 countries, alongside programs supporting siblings, financial assistance for families (including $3.5 million distributed through their Hope for the Holidays program), self-care support for mothers, and grief support for bereaved families. Kelyn explains how he got connected to the foundation and created Kelyn's NEGU Crew, a program bringing courageous kids and their families to professional soccer games to be celebrated by the team and the crowd — including the story of David, a young cancer patient from Brazil who Kelyn stayed connected with for years and later saw cancer-free as a high schooler. Kelyn has since passed the torch of hosting NEGU Crew events to current players, while staying involved himself. The conversation also touches on host Sophie's own experience with her son's serious health scare in the hospital, why the foundation intentionally supports the whole family and not just the sick child, and Kelyn's post-soccer life running Vino FC, a community-driven wine business built around in-person tastings rather than shipped subscriptions. If this story moved you, you can support the Jessie Rees Foundation using the link below. This episode includes discussion of childhood cancer, terminal illness, and the loss of a child. If this topic is difficult for you, please take care while listening. What We Cover (00:02:01) Erik shares Jessie's diagnosis and the question that started it all: "How can we help them?" (00:03:53) Jessie's passing and the family's decision to continue her mission (00:05:01) The Jessie Rees Foundation's full range of programs, from diagnosis through bereavement (00:06:06) How Kelyn got connected and created Kelyn's NEGU Crew (00:07:15) What drew Kelyn to this cause over other children's charities (00:08:00) David's story: a young cancer patient turned lasting friendship (00:09:56) Finding families to help while respecting hospital privacy rules (00:13:41) Turning tragedy into purpose: "Jessie is living on through this" (00:15:53) Sophie shares her own family's hospital experience (00:43:25) Life after pro soccer: corporate insurance broker by day (00:44:09) Vino FC: Kelyn's community-driven, pickup-only wine business (00:59:02) Advice for anyone who feels discouraged when their giving isn't immediately appreciated (01:01:43) Where to donate and get involved with the Jessie Rees Foundation Support the Jessie Rees Foundation 👉 Website: NEGU.org Community members can also volunteer at Joy Jar stuffing events or cheer on courageous kids at sporting events near them.
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