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Everyone that’s trying to decide whether to give the power to their sales or their marketing teams need to stop and give this one a listen. No matter how hard you try, or which side you’re bias to, you need both of these teams in your org. Marketing folks take flak for spending a lot with a few large successes, and the sales teams working lots of things on a lower level. Stop hating Jim in marketing or Julie in sales. Listen up and figure out how to combine the two and build a more successful org. ENJOY!
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