The Future of What

Portia Sabin

Founded by Music Biz President Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

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23 episodes
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Avg 17 min
English

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September 8 · 16 min
Ep. #301 — 100 Years of the Jukebox & What Comes Next: A Chat with AMI Entertainment's Tommy Moreno
The jukebox has existed as a catalyst for communal music discovery for nearly a century, with the anniversary of AMI Entertainment's production of the first coin-operated jukebox coming up in 2027. To celebrate, we spoke with AMI CEO Tommy Moreno about the company's rich history & innovations, as well as the pros & cons of the jukebox's evolution into a digital format. Tommy also spotlights how AMI is continuing to evolve & bolster the industry by delivering more royalties on a per-play basis compared to streaming platforms and transforming their app into a more gamified, communal experience!
August 31 · 28 min
Ep. #300 — mtheory's Cameo Carlson on the Chinese Reality Show That Launched Mickey Guyton Overseas
To be a successful artist management team means to be willing to think outside the box, which is just what mtheory CEO Cameo Carlson and team have done with artist Mickey Guyton, a Country singer who did not have traditional revenue lines in place like touring or radio. In this episode, Cameo recounts the story of how a C2C Festival appearance in London led to Mickey placing second on China's The Singer, and the massive Chinese fanbase and tour that followed. She touches on differences from Western fan behavior, the rigors behind the scenes of a Chinese reality show, and Mickey's future plans for the Asian music market, highlighting the incredible impact of international opportunities for artists, even where you least expect them.
August 25 · 11 min
Ep. #299 — The Small Ticket Add-On Making a Huge Difference: A Chat with PLUS1's Marika Anthony-Shaw
PLUS1 has raised just about $40 million for over 1,200 nonprofits, with their keystone project being a small add-on of $1 per concert ticket to be donated to a charitable organization of an artist's choice. The idea grew out of founder Marika Anthony-Shaw reading a book about Paul Farmer – founder of the organization Partners in Health – while touring with Arcade Fire, leading the band to support the nonprofit for several years. For the other artists and bands who have the desire to give back in this way, PLUS1 executes the process from A to Z, and in this episode Marika both describes that process and provides some examples of their work in action!
August 11 · 12 min
Episode #298 — Connecting The Industry's Most Important Assets: How Openstage Nurtures the Artist-Fan Relationship
The artist-fan relationship is arguably one of the most important in our industry, yet it is often undermined – management of each different aspect is often spread across platforms, and artist websites & channels are usually underutilized as connection points. Rob Sealy noticed this discrepancy and, with no prior experience in the music industry, co-founded Openstage to pull fans into owned channels that create an immersive, personalized experience for fans of artists at all stages of their career. In this episode, Rob dives into some prominent case studies from the platform, why the fan experience has been overlooked for so long, and what is on the horizon for Openstage 2.0!
July 28 · 10 min
Episode #297 — It Takes a Village: A Conversation on DEI with The Orchard's Naledi Nyahuma Seck
Fostering equity and inclusion is a collective effort — and though DEI roles have taken a hit in our industry, the experts and community leaders are still out there. During Music Biz 2026, Naledi Nyahuma Seck, VP of Diversity, Equity & Inclusion at The Orchard, joined us to discuss this tumultuous stage and potential for the future, zoning in on the importance of supporting diversity in the music ecosystem at large. She also speaks on her role and the responsibilities it entails, closing the episode with a conversation on diversity efforts at Music Biz, and a rundown on how employment opportunities look different for each level of staff.
July 14 · 11 min
Episode #296 — How Secretly Found Success by Sticking to Their Indie Roots: An Interview with Shelly Worcel!
Secretly has seen the industry go through many changes, and with it so has Shelly Worcel, who went from intern to Director of Global Physical Account Strategy during her 14 years at their distribution arm. Though the company has grown exponentially over the years, they still maintain their independent mindset – remaining flexible and willing to experiment without jumping ship during times of change, like the transition from physical to digital, the shift away from radio, and the vinyl boom. In an interview recorded during Music Biz 2026, Shelly recounts the company's indie success story, their Bizzy-winning campaign for Hayley Williams' latest album, "blue dot fever," and more!
July 7 · 17 min
Episode #295 — Rock Paper Scissors, Inc's Dmitri Vietze on Music Marketing, Tech, and Times of Change
Dmitri Vietze describes working in PR & marketing in the music industry as a rollercoaster on top of another rollercoaster, given the constant transition in both industries. In this podcast episode, we gain insight into this experience from Dmitri, who runs Rock Paper Scissors, Inc., a PR firm representing music tech companies and organizes the Music Tectonics Conference every year. Throughout the interview, he describes his transition from artist PR to tech PR, how AI music compounds an already flawed attribution process, and how the internet, social media & AI have changed press and the dissemination of information, closing out with a discussion on the 2026 Music Biz Conference & Bizzys!
June 30 · 13 min
Episode #294 — The Past, Present & Future of Music Legislation: Hear from Fox Rothschild LLP's Cynthia Katz & Heidy Vaquerano!
Precedent shapes legislation. In our industry's current era of change – defined by issues ranging from AI usage to increased artist autonomy – these precedents are challenged to pave the way for the potential of new rulings. During Music Biz 2026, Cynthia Katz & Heidy Vaquerano of Fox Rothschild LLP gave us a glimpse beyond the glamorous exterior of music law, starting with how they got into the field and diving deeper into artist protection against cannibalistic AI (while also recognizing its revenue-generating iterations), the responsibility that comes with artists taking back their rights, and the catalog boom.
June 16 · 8 min
Episode #293 — How Roblox Is Shaping Next-Gen Music Discovery: A Conversation with Allison Moore of Splash
Music can be discovered anywhere – and for today's youth, gamified experiences on platforms like Roblox have opened doors for discovering and engaging with a wide range of new music. Splash Music's Roblox game draws in 2-3 million monthly users, establishing itself as the biggest Roblox stage. This episode recorded at Music Biz 2026 features Splash's Allison Moore, who speaks on the power of virtual spaces & connection. Here, she discusses what Splash's Roblox game offers, their companion app that creates music via voice input with the power of AI, her overall industry experience, and more!
June 3 · 11 min
Episode #292 — Live From Music Biz 2026: The Tech Hits & Misses in the Music Industry with Revelator's Ahuvah Berger-Burcat!
Before her start at Revelator four years ago, Ahuvah Berger-Burcat spent two decades in the tech & cybersecurity space. With this, she brings a unique perspective to the music industry and how it compares – from her perspective, we foster an interconnected community but lack regulations on the tech front. In this chat recorded at Music Biz 2026, Ahuvah touches on the importance of the MFFA, the evolution of the web that naturally led to the age of AI, and the false reality of fandom on the internet, closing out with some details on her Music Biz Conference experience!
May 19 · 21 min
Episode #291 — Unequal Justice: Inside the Fight Over Free Speech in Music
This episode features Simon Tam of The Slants and Prof. Erik Nielson, co-author of "Rap on Trial," who both have been instrumental in combating First Amendment right violations against minority musicians. Simon's fight to get his all-Asian band the right to their name saw thousands of pages of evidence denied, along with a footnote stating that – had they been Caucasian – there'd be no issue. Erik has researched how the Rap genre is singled out, identifying 800+ documented legal cases using Rap lyrics as evidence against young men of color. Hear from the pair on the results of their efforts, along with their concerns about freedom of speech in general.
May 6 · 21 min
Episode #290 — Focusing on the "We:" Hear From Sarah Landy of FUGA on How Collective Empowerment Benefits Everyone!
When listening to music brings so much joy, working with it every day should feel just as rewarding. In an industry that reflects our broader world, fear-based, ego-driven leadership is slowly being replaced with a culture of empowerment, seeing women and POC in more supervisory roles – though we still have a ways to go. Companies like Downtown drive this change with women holding a variety of leadership roles like Sarah Landy, SVP, Americas at Downtown-company, FUGA. She joins us on the podcast to discuss the role language and communication play in making employees feel valued, how encouragement of collective success drives better outputs, and more leadership insights!
April 28 · 21 min
Episode #289 — Patchwerk Studios' 30+ Year Legacy
When Music Ally COO Patrick Ross was looking for hotspots to show a Nordic delegation he was hosting in his hometown of Atlanta, the name Patchwerk Studios – a Black-founded studio with more than 30 years worth of gold & platinum records under its belt – came up often. From there, he met Studio Manager Osman Bangura. With Music Biz 2026 taking place in Patchwerk's home of Atlanta next month, the duo joined us to speak on the studio's history, owner Curtis Daniel III's integral role in helping Atlanta evolve from a music-making city to a music business city by democratizing education, and the new pathways the studio has opened for Atlanta natives.
April 14 · 10 min
Episode #288 — Recovering Royalties: How Notes.FM is Streamlining Artist Payments
In an age where musicians are expected to meticulously audit their music data themselves to ensure money isn't being left on the table, it is inevitable that something will get missed. Notes.FM is designed to lift this weight off of artists' shoulders, having already found missing money for a total of 94% of their users – with the first artist that they claimed money for receiving $75,000 from The MLC. In this episode, Notes.FM founder Tim Luckow discusses his industry journey, goals for the platform, and more!
April 7 · 14 min
Episode #287 — How Music Fans Can Become Music Investors: A Chat with Musicow's Marcus Sanchez
In an age where listeners can access any track at their fingertips, finding ways for artists to connect with superfans requires a creative approach – and Musicow has delivered exactly that. Originating in Korea, with the K-pop market already known for cultivating successful fan engagement strategies, the platform allows for fans to financially invest in the music they love. In this episode, Musicow US, IP CEO Marcus Sanchez explains the logistics behind the platform and how it differs from its Korean counterpart, plans for their "Fandom" project – which is already seeing success in its beta release of the track "Two Car Garage" by Jon Bellion and Swae Lee, and more!
March 31 · 15 min
Episode #286 — Building a Backbone for Effective Rights Management: MusicInfra on Scalable Infrastructure
Having noticed how difficult it was to obtain catalog info during his time at Hipgnosis Songs, Björn Lindvall set out to create a solution with MusicInfra, providing a scaled infrastructure that ensures works are accurately matched to recordings. Now, in an age where AI is generating more data than ever, such infrastructure has become even more crucial for rights management. In this episode, Björn speaks on the two products that the platform offers, how he is planning for this first generation of AI deals & new rights types, and more!
March 24 · 19 min
Episode #285 — Reimagining Rights Management: How Chordal is Breaking Barriers
Music rights company Chordal has achieved a major licensing milestone, clearing 51,000 songs in the first six months of their InstantClear technology being live. In their TikTok's commercial library integration alone, over 15% of those tracks already saw sync revenue. To achieve this success, they've leveraged the collaborative nature of the music industry to create a single environment where stakeholders can easily connect with one another through the songs they share rights on. In this conversation, Chordal Co-Founder & CEO Grayson Sanders explains how the platform works, the UGC issues that they are helping to mitigate through their TikTok partnership, and more!
March 17 · 40 min
Episode #284 — Latin's Global Growth: A Look Behind the Scenes with Rimas Publishing & Chinelo Creative
Global artists and genres are no longer region-locked, having seen astronomical growth in recent years thanks to the age of digital connectivity. Recently, Bad Bunny's Super Bowl appearance – combined with the rise of other Latin artists from all different regions such as Chris MJ and Groupo Frontera – have further bolstered the visibility of Latin genres. This special episode features interviews with Emilio Morales & Christopher Hernández of Bad Bunny's publisher, Rimas Publishing, and Joaquín Fernández Esquivel of Latin marketing agency Chinelo Creative. Both conversations touch on specific examples of how culture & genre spread globally, advice for today's artists, marketing insights, and more! Link to the article by Kevin Kelly, cited by Joaquín: https://bit.ly/4lu7vxr
March 10 · 27 min
Episode #283 — Married Life in the Music Business: Interview w/ Symphonic's Jorge Brea and Janette Berrios + Kill Rock Stars' Slim Moon!
In celebration of Symphonic Distribution's 20th anniversary under the leadership of Jorge Brea & Janette Berrios, we bring you a special episode of The Future of What featuring the couple alongside our host Portia & her husband Slim Moon! The pairs discuss how they met their partners, as well as the origins of both Symphonic and Kill Rock Stars, touching on the opportunities & challenges of working in the same industry and workplace as your spouse. Jorge & Janette also speak on Symphonic's growth in the Latin market, the company's emphasis on education, and keeping up with new technologies such as AI.
February 24 · 22 min
Episode #282 — Navigating a Fragmented Industry: Songtradr's Paul Langworthy on Music Rights & Licensing
Songtradr was founded by artist & producer Paul Wiltshire as a solution for independent artists to upload their own tracks to be licensed all in one place, in response to him facing these struggles in his own career. Since then, the platform has expanded and tailored its strategy to the complexity of the music business by acquiring companies like 7digital, Big Sync, MassiveMusic and Bandcamp. In this episode, Songtradr CRO Paul Langworthy breaks down some of these industry complexities, touching on fragmentation, how connection doesn't always require transparency, the looming threat of licensing infringement, and the importance of paying attention to new market players.

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