S1 E12: Taglines, brand statements, missions, elevator pitches & more
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Let's get clear on the language around your brand! Chances are you've heard people talk about the need for a tagline or a mission, a positioning statement or an elevator pitch - but what does it all mean?
Each of these things have their own use and meaning, and are all super helpful for getting clarity around the personality of your brand and the message you're trying to get across.
In this episode I'll talk about each one, give you some examples, explain why they're useful and provide you with some tips on how to come up with your own.
Below is my original blog post all about 'onliness statements':
https://www.byrosanna.co.uk/blog/brand-exercise-whats-your-onliness-statement