122 | Substack, blogging, and SEO in the era of AI

It feels like Substack is everywhere right now, and honestly it's giving 2015 blogging renaissance vibes! But should you start one INSTEAD of a blog or an email list? In this episode I'm getting into where Substack genuinely fits vs where it really doesn't, the big difference between renting your audience and owning it, and the question I get asked constantly right now: is blogging for SEO even worth it anymore when everyone's asking ChatGPT and Claude instead of Googling? (Plus why AI traffic might actually be better for you.) Links: — The In Demand Identity Kit (uncover your personal brand + trust-building stories): https://www.byrosanna.co.uk/in-demand-identity-kit — The Sell With Your Site Kit (plan, write & optimise your website to convert): https://www.byrosanna.co.uk/sell-with-your-site-kit — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/