120 | 3 years on! How has online marketing changed in 2026?

After three years away (a wedding, a honeymoon, a baby, and a whole lot of nappies later 🫠) The Freelance Fix is officially back. And oh boy, has the online business world changed while I've been gone. In this comeback episode I'm catching you up on where I've been, then getting into the two big shifts I'm seeing in how we market our businesses online: how AI has completely changed the value of content (and why personal brands are the one thing it can't replace), plus the comeback of long-form content and why 2016 energy is back. If you're a solo business owner craving a calmer, more human way to show up online (minus the hustle culture and marketing-bro nonsense), this one's for you 🌴 Links: — In Demand Identity Kit (build your personal brand): https://www.byrosanna.co.uk/in-demand-identity-kit — Sign up to my weekly ‘Re:Fresh’ emails): https://www.byrosanna.co.uk/newsletter — Say hi on Instagram: https://www.instagram.com/by.rosanna/ — More about byRosanna (website design & business resources): https://www.byrosanna.co.uk/