

The State of Fraudcasting
Solution providers across payments and fraud prevention are launching shows right now, and that is a good thing. More voices in this space means more people learning out loud. Jordan sits down with Brian Davis to talk about what it actually takes to keep one running. This one is less about fraud and more about the machine behind the content: setting goals before you set a budget, getting marketing and the C suite aligned on what an episode is supposed to do, and what happens when a sponsor expects conversions from a campaign that was built for awareness. Brian brings the demand gen and community perspective. Jordan brings four years of running a show as a team of one. They get into the guest pool question nobody plans for, where a fraud cast should plant its flag in the funnel, why the attribution argument tends to sort itself out, and how different production models all end up working for different goals. Jordan also walks through his gear stack and the specific choices that make a show look and sound the way he wants, including the piece of equipment most people skip. If you run marketing at a vendor, host a show, appear on webinars, or are thinking about pointing a camera at yourself for the first time, there is something in here worth stealing. Topics covered: Founder led and executive led content strategy Podcast sponsorship goals, CTAs, and realistic expectations First touch and last touch attribution in B2B payments marketing Why enterprise merchants weigh fraud podcast invitations carefully Editorial independence when your show and your employer share a space Recording podcasts on the conference floor Microphones, mirrorless cameras, lighting, and audio levels for video Editing workflows, distribution, and why consistency beats production value Equipment Mentioned and Suggested: Sony a6700 - https://a.co/d/03P0tsuf Shure MV7+ - https://a.co/d/03P0tsuf Shure SM7dB - https://a.co/d/03P0tsuf Fifine Mic - https://a.co/d/03P0tsuf Other mentions: Interface for mic to computer - https://a.co/d/0fCRRpiK Cloudlifter (not needed for Sm7dB only SM7B regular) - https://a.co/d/07HYP75U Sony ZVE-10 (non usb 4k) - https://a.co/d/07HYP75U ------------------------------------ This episode is brought to you by WhoBilled.me. Ever seen a charge on your statement like "POS CHECK CARD PURCHASE DEBIT * SUPERCELL" and had no idea what it was? Merchants get about 25 characters to identify themselves, your bank wraps its own labels around that, and a location field gets stapled on the end. The result reads like a ransom note — so people dispute their own kids' in-game purchases and shrug off the charges that were actually fraud. Paste the descriptor into https://WhoBilled.me and find out who really billed you, how to reach them, and what the charge was probably for.



