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The FODcast

Tim Roedel and James Hodges

In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

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  • 20 episodes
  • monthly
  • Avg 52 min
  • English
  • S8 · E7
    August 13 · 48 min

    The Balancing Act Behind Food Waste, Availability and Smarter Stores with Alex Considine Tong, Retail Insight

    Food waste is not just a sustainability issue. It is an operational one too. In this latest episode of The FODcast, James sits down with Alex Considine Tong, Chief Product Officer at Retail Insight, to discuss how retailers are tackling food waste, on-shelf availability and smarter store operations. It’s an insightful chat that covers a lot of ground, including: Why food waste remains such a significant issue for grocery retailers The balance between availability, abundance and waste reduction How better data can help retailers make more precise decisions Why in-store operations are now a major area of opportunity The role of AI, electronic shelf labels and emerging retail technology How retailers can reduce waste while protecting margin and customer experience There is also a really interesting discussion around donation, store colleague productivity and how technology can free people up to focus on higher-value customer interactions. A great listen for anyone interested in grocery, retail operations, sustainability, data or the future of smarter stores. Listen | Share | Comment #FODcast #Retail #FoodWaste #RetailTechnology #Sustainability #GroceryRetail #DigitalCommerce Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S8 · E6
    July 28 · 48 min

    Why Storytelling Is Becoming a Go-To-Market Advantage with Angeley Mullins, Aetheris Ventures

    Are product features enough to stand out anymore? On this week’s episode of The FODcast, Tim is joined by Angeley Mullins, Founder & CEO of Aetheris Ventures, to explore how founder-led branding, storytelling and AI are reshaping go-to-market strategy. From the rise of AI-generated content, through to changing buyer expectations and the growing demand for authenticity, this is a really interesting conversation about how businesses build trust in an increasingly noisy market. We also discuss: Why founder-led branding is becoming more important How storytelling is shifting from “nice to have” to strategic advantage Why audiences are tired of purely feature-led messaging How AI is changing sales, marketing and customer success roles Why creativity, critical thinking and prompting are becoming key skills A really useful listen for founders, CEOs, marketers and growth leaders thinking about how to differentiate in a market where products and content can be replicated faster than ever. Listen | Share | Comment Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S8 · E5
    July 14 · 52 min

    Retail Media, In-Store Screens and the Fight for Attention - with Dean Harris, Co-op and Anders Henricson, Grassfish

    There’s a fine line between smart retail media and too much noise. On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice. The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs. From in-store screens and attention metrics, through to data, customer journeys and commercial layout, this is a really interesting conversation about how retailers can unlock new media revenue without compromising the shopping experience. We cover a whole host of topics including: Why retail media has become such an important growth opportunity The risk of communication overload in-store How Co-op approaches campaign governance and customer experience Why attention may matter more than impressions How connected screens can support, rather than disrupt, the customer journey A strong listen for retailers, brands and anyone thinking about the future of in-store media, customer attention and connected retail experiences. Listen | Share | Comment Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S8 · E4
    June 23 · 1 hr 4 min

    Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid

    Is delivery still being treated too much like logistics, and not enough like customer experience? On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce. From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trust, loyalty and repeat purchase. We discuss: Why delivery experience starts long before the parcel arrives How customer expectations vary depending on context Why speed and price are not the only delivery variables that matter The role of lockers, pickup points and sustainable delivery options How shipping can become a revenue opportunity, not just a cost centre Why delivery accuracy will matter even more in an AI-led commerce journey A strong listen for anyone thinking about customer experience, fulfilment, ecommerce strategy or the future of delivery. Listen | Share | Comment #FODcast #DeliveryExperience #DigitalCommerce #eCommerce #CustomerExperience #RetailTech #Omnichannel Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S8 · E3
    June 16 · 1 hr

    Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo

    Most businesses know AI is changing commerce. The bigger question is whether their product data is actually ready for it. In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers. The conversation covers: Why AI changes how products are discovered The growing importance of attributes and enrichment Why “good enough” product data may no longer be enough How marketplaces and ecommerce journeys could evolve from here One line from Romain that really stuck with us: “Your product data strategy is your go-to-market strategy.” It’s a great listen...enjoy. Listen | Share | Comment #AI #DigitalCommerce #RetailTech #ProductData #ConversationalAI #Akeneo Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S8 · E2
    May 21 · 53 min

    Shopify, Headless & The Real Cost of Ecommerce Growth - with Marina Milojkovic, Grebban

    Are brands looking far enough ahead when evaluating ecommerce platforms? On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect. From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone. We cover a whole host of topics including: Why Shopify doesn’t always mean lower TCO long term The hidden cost of apps, integrations and operational complexity Why brands need to look at years three and four, not just implementation How regular TCO audits can help keep tech stacks lean Why TCO, AI, brand experience and UX are increasingly part of the same ecommerce investment conversation A really practical discussion for brands reviewing their ecommerce setup, planning a replatform, or simply trying to understand where complexity and cost actually come from. Listen | Share | Comment #FODcast #DigitalCommerce #eCommerce #Shopify #Centra #RetailTech Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S8 · E1
    April 27 · 44 min

    Pricing Isn’t Broken - it’s Blind, with Meghan Stabler

    Pricing in retail still isn’t where it needs to be. In this episode of The FODcast (and the launch of Season 8), we sit down with Meghan Stabler (Co-Founder and CMO at AI-driven, contextual pricing platform alentr) to explore why pricing remains one of the most complex and underdeveloped areas in digital commerce. Drawing on her experience as former SVP of Global Marketing at BigCommerce where she helped scale the business through to IPO, Meghan shares a clear and practical perspective on the gap between performance metrics and pricing strategy - and what businesses need to rethink. We cover: Margin vs conversion - why strong performance doesn’t always mean pricing is right The reality of discounting - easy to implement, harder to sustain AI in pricing - where it adds value and where it still falls short Static vs dynamic models - why many businesses remain reactive Pricing guardrails - protecting margin while staying competitive If pricing is still being treated as a periodic review rather than an active, strategic lever, this is a conversation worth your time. 🎧 Listen | Comment | Share #FODcast #DigitalCommerce #Retail #PricingStrategy #AI #eCommerce Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • March 11 · 54 min

    B2B Commerce Isn’t Broken - It’s Complicated with Tom Williams, UNRVLD

    B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural. On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack why B2B transformations stall…and what actually gets them moving. We cover a whole host of topics including: Complex pricing + org structures: different users, permissions and hierarchies; and why it needs uncovering early Legacy order channels (email, punchout, OCR and more): you often can’t “switch it off” even if it’s inefficient Customer-first vs tech-first: most businesses start with a feature tick list, not customer behaviour Digital maturity reality checks: why teams think they’re further along than they are Integration first: a robust middleware approach that lets you change systems without breaking everything else If you’re modernising B2B, this is a practical conversation: start with the “as is”, map the “to be”, then make progress iteratively - without forcing a big bang. 🎧 Listen | Comment | Share Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • February 25 · 57 min

    Using Technology With Purpose in a Post-Hype World with Jim Tattersall and Andy Jackson

    “People sleepwalk without intent.” That’s how Jim Tattersall, Founder & CTO at Rotate°, describes one of the most common causes of failed commerce transformations. In the latest episode of The FODcast, Jim and Andy Jackson (Rotate’s Chief Creative Officer) unpack why brands often reach for tools, platforms and architectures before they’ve properly defined the problem they’re trying to solve. They discuss: How hype cycles push teams into reactive decisions Why over-reliance on third-party tools creeps in unnoticed The risk of building teams around technology rather than outcomes Why intent matters more than architecture The message is measured but clear: progress comes from clarity, not momentum. This really was a great 3-way conversation with our Director of Client Engagement, James…and really frames some of the background and points raised in Rotate’s recent Tech Report. #DigitalCommerce #TechnologyStrategy #Leadership #FODcast Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • February 5 · 54 min

    Why E-Commerce Won’t Win on Best Practices Alone with Rob Hoekman

    “We’re kind of drowning in a sea of sameness.” That’s how Rob Hoekman, Senior Director of Experience Consulting at Empathy Lab by EPAM describes the state of ecommerce today. On this week’s episode of The FODcast, our CEO Tim and Rob unpack how decades of optimisation and best practice have led to convergence - in platforms, patterns and experiences - and why differentiation is getting harder, not easier. They explore: How ecommerce capability has become commoditised Why replatforming now delivers smaller gains than it once did The risk created by years of customisation and legacy Why brands are being pushed to rethink their entire commerce fabric Rob’s view is measured but direct: the next phase of growth won’t come from chasing new stacks, but from rethinking how commerce ecosystems are designed and operated. 🎧 Listen | Comment | Share #DigitalCommerce #DigitalStrategy #Engineering #FODcast Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • January 21 · 50 min

    Outcomes Over Architecture: Why Simplicity Wins in Commerce with Serge El Hachem

    “It’s not the licence cost that kills you; it’s the invisible overhead.” That’s how Serge El Hachem, Director of Solutions Engineering at Lazer Technologies, describes what’s really slowing enterprise commerce down. On this week’s episode of The FODcast, host James and Serge unpack how global retailers are simplifying their stacks, cutting total cost of ownership, and finding real speed on Shopify. We also cover: The invisible overhead - multiple vendors, fragile integrations, endless QA and DevOps cycles. Where costs shrink fastest; hosting, scaling, PCI and security handled natively, no AWS bills or patching. Speed as the unlock - six-month builds become six-week sprints, compounding learning and growth. App strategy that scales - Serge’s rule: every app should automate, measure, or personalise, or it’s bloat. Enterprise maturity - extensible checkout, powerful promo logic, and fast-maturing B2B capabilities. With two decades in engineering and eight years focused on Shopify, Serge’s insight is clear: simplify the architecture, and growth follows. 🎧 Listen | Enjoy | Comment | Share Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • January 7 · 51 min

    Your Cart Is Fine; Your Duties Are Not: Why US Shoppers Panic At Checkout with Jamie Vaughan

    Confused about what’s actually working in digital commerce right now? You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise. On this week’s episode of The FODcast, host Tim Roedel sits down with Jamie Vaughan, ex MD at Signifly, to cut through the chatter and get practical about what to fix first. Here’s what we cover: The “Donald effect” impacting US growth - and how to rebuild confidence through landed cost clarity and reassurance Conversion that counts: prioritising high-impact experiments using RICE (Reach, Impact, Cost, Effort) Life after cookies: why attribution and cohort analysis (with tools like Triple Whale) are now essentials Turning first-party data into your growth engine - not a last-ditch paid ads replacement Plus, real examples, clear takeaways, and no fluff. If you’re scaling, re-platforming, or rethinking your funnel for 2025, you’ll want to hear this one. 🎧 Listen now #DigitalCommerce #Ecommerce #Shopify #AI #DataStrategy #Search #CRO #FODcast Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • Dec 10, 2025 · 57 min

    Compliance Is the Floor; Inclusion Is the Strategy with Hilary Stephenson

    "Accessibility isn’t a niche feature set; it’s the operating system of a fair and profitable digital world." On this week’s episode of The FODcast, James sits down with Hilary Stephenson, Managing Director at Nexer Digital, to unpack how inclusive design drives growth, reduces risk, and builds trust across every customer journey. In our chat, we cover a whole host of things, including: The European Accessibility Act - what’s in scope, what deadlines matter, and why compliance is only the floor, not the ceiling The biggest friction points in retail journeys - and how to turn them into wins through clear content, contrast, and keyboard-friendly design What government digital services get right: co-design, testing with assistive tech, and radical transparency How inclusive design and immersive commerce can coexist, and why heavy scripts, pop-ups, and “dark patterns” are just bad UX The practical sequence to start today: set a baseline, “fix the six,” publish an honest accessibility statement, and keep testing With more than 25 years in content, UX and inclusive service design, Hilary brings the experience of someone who’s helped make accessibility business-critical for leading brands and public sector organisations alike. Tune in, enjoy, and let us know your thoughts! Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • Nov 27, 2025 · 48 min

    When AI Takes the Busywork: How Teams May Evolve in the Age of Agents with Rob Goodwin

    AI is not just changing tools, it is changing teams, skills and how customers find you online. In this week’s episode of The FODcast, host James Hodges sits down with Rob Goodwin, Chief Data Officer at MSQ Partners, to talk about what is moving fast, what is hype, and what leaders should fix now. We cover: AI agents for triage, code generation and repetitive analytics, and what that means for junior and mid-level roles The rise of AI Ops to monitor, tune and audit models in production Why first-party data quality still beats shiny tools, and how to clean and enrich what you already have Practical steps to align clickstream, CRM and purchase data so personalisation actually works Trust in an AI world, including QA, transparent citations and brand-owned communities If your 2025 plan touches AI, data or search, this one is absolutely ESSENTIAL listening. 🎧 Tune in now #AI #DataStrategy #DigitalCommerce #MarTech #Search #Personalisation #FODcast Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • Nov 13, 2025 · 1 hr 5 min

    From Buzzwords To Bottom Line: Unified Commerce, AI, And The Real Costs Of Replatforming with Kim Samuelsen and Max Rolon

    We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon. In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overhead of composable stacks - and what that means for brands weighing platform choice, expansion, and cost control. From Markets and meta objects to multilingual storefronts and local payment methods, we explore what’s changed, what still trips brands up, and where the smart money goes when every budget line is under pressure. The conversation digs into: The real barriers of European expansion - compliance, duties, and fulfilment quirks like lockers and pickup points When to stick with Shopify Payments versus legacy gateways Why clean, centralised data underpins everything from AI personalisation to CRM efficiency How unified commerce is replacing brittle omnichannel integrations You’ll also hear real-world examples; from a Magento-to-Shopify B2B migration that finally brought B2B online to an enterprise furniture launch that hit a 23-week timeline and lifted conversion by 19%. If you’re weighing platform choice, entering Europe, or tightening spend ahead of Q1, this is your field guide to cutting TCO without cutting ambition. 🎧 Enjoy! #ShopifyPlus #Ecommerce #DigitalCommerce #UnifiedCommerce #PlatformMigration #FODcast Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S7 · E13
    Oct 29, 2025 · 37 min

    Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland

    What makes a 20-year veteran development team bet everything on Shopify? According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back. We cover: The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be 35% more expensive than Shopify How Code migrated a well-known retail brand from Salesforce to Shopify in just six months Why payment service provider (PSP) fees are often the single biggest hidden cost for enterprise merchants The three actions every brand should take to reduce platform costs: cut redundant apps, renegotiate regularly, and avoid long-term contracts Where AI fits (and doesn’t) in enterprise commerce – and what to expect from Shopify’s rapid B2B roadmap Bob also shares how Code’s TCO calculator helps brands uncover their true costs with surprising accuracy, giving enterprise teams the clarity they need to make smarter platform decisions. If you’re exploring a platform migration or want to understand the real economics of Shopify vs. legacy platforms, this episode of The FODcast is a must-listen. Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S7 · E13
    Oct 14, 2025 · 51 min

    Prompts, Products, and Profits: The AI Revolution Nobody Saw Coming with Sander Berlinski

    What’s really driving the AI revolution in digital commerce? According to Sander Berlinski, Director of Innovation at valantic, the answer isn’t chasing futuristic hype, but focusing on what’s working right now. In this FODcast episode, Sander breaks down how AI is already transforming retail, from automating compliance checks to reshaping creative roles; and why data foundations, not shiny tools, should be every retailer’s first priority. We explore how his team built an EU Accessibility Act checker that plugs straight into e-commerce systems, turning compliance risks into improvement tickets, and why this kind of focused solution shows AI at its best. We also cover: The roles being most disrupted by AI, from customer service to front-end design How platforms like Shopify are democratising creative content through natural language prompts Why unglamorous data architecture is the biggest barrier to meaningful AI adoption The compliance risks of employees experimenting with generative AI tools like ChatGPT Practical advice for mid-market retailers balancing quick wins with long-term preparation A glimpse into the near future of hyper-personalised product pages and physical-digital integration If you’re in retail, digital commerce, or innovation, this is a grounded conversation about separating substance from hype and preparing your business for an AI-enhanced future. Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S7 · E12
    Sep 30, 2025 · 52 min

    Marketplaces, TikTok, and Dad Dancing: Why Not Every Brand Should Follow the Crowd with Rhea Fox

    What’s really shaping the future of digital commerce? According to Rhea Fox, Marketing Director of Gift Experiences at Moonpig Group, the biggest shift isn’t just technology - it’s how distribution and marketplaces are rewriting the rules of retail. In this FODcast episode, Rhea draws on senior roles at eBay, Ted Baker, and Monsoon Accessorize to explore how brands are adapting to an increasingly fragmented ecosystem. From the rise of retailers like Next and John Lewis as marketplace hubs, to the blurred lines between owned and paid channels, she explains why customer-centricity is making a comeback after years of acquisition obsession. We dive into why not every brand belongs on TikTok, how marketing effectiveness tools are being underused despite huge potential, and where AI is already delivering tangible value - from SEO and creative optimisation to game-changing innovations in reducing apparel returns. If you’re in marketing, ecommerce, or digital strategy, this is a practical, insightful conversation on navigating complexity while staying focused on what matters most: understanding your customer. Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S7 · E10
    Sep 17, 2025 · 51 min

    The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund

    What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates. Or, as she calls them, your fan club. In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes. We also cover: Why loyalty is about consistent brand promises, not just transactions How an “inch wide, mile deep” focus helps Voyado outperform broader platforms The demographic insights that shape different customer journeys How to connect online and offline retail experiences seamlessly Why user-friendly tech is replacing heavy enterprise systems in retail If you’re in retail, marketing, or customer experience, this is a great insight into how to turn customers into lifelong fans, connect online and in-store journeys, AND build loyalty strategies that deliver real results. Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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  • S7 · E11
    Sep 2, 2025 · 45 min

    The Hidden Challenge of Retail: What Happens Between Clicks and Bricks with Elliot Winskill

    What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it’s not about choosing between online and in-store, it’s about mastering the space in between. In the latest episode of The FODcast, Elliot unpacks how 12 years in retail technology have given him a front-row seat to the industry’s scars, shifts, and breakthroughs - from the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, not just a tech solution. We also cover: Why the biggest barriers to progress aren’t technical, but organisational How COVID accelerated a more balanced, blended approach to retail The untapped opportunity of impulse purchases across digital + physical channels Why unified commerce means mapping every customer touchpoint, not just selling platforms How retailers can embrace composable architecture without a costly “rip and replace” If you’re in retail, technology, or customer experience, this is a powerful conversation on breaking down silos, rethinking digital transformation, and creating the seamless journeys today’s customers expect. #RetailTech #UnifiedCommerce #CustomerExperience #RetailInnovation #Omnichannel #FODcast Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

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