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The Focus Group Podcast

The Bulwark

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

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29 episodes
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Avg 54 min
English

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S6 · E61
Saturday · 1 hr 6 min
S6 Ep61: These Trump Voters Are Considering the Unthinkable: Voting for a Democrat (with Amy Walter)
It’s October, and the political environment is really, really, REALLY bad for the Republican Party. Cook Political Report editor in chief Amy Walter explains how Cook is approaching its race ratings this year, and she and Sarah discuss the ever-growing list of reasons swing voters are mad about the state of the country, discuss Michigan’s Senate race and Sarah’s latest Focus Group Newsletter, and have a more high-minded discussion about how AI is affecting voters’ information diets (and the next election). Show links: Sarah’s Michigan Focus Group Newsletter Subscribe to the Cook Political Report! CPR’s PollTracker (Trump Approval Rating Aggregator) CPR’s “Find a Race” sorter CPR’s Battleground District Project
S6 · E60
September 26 · 55 min
S6 Ep60: Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias)
Ohio used to be the biggest swing state in the country. It's turned pretty red, (Trump won it by 11 points in 2024) but it's very hotly contested this year, and there's one big overarching local issue driving it. Signal Ohio state government and politics reporter Andrew Tobias joins Sarah to break down the major players. Show links: Signal Ohio Sarah's Focus Group Newsletter on Vivek Ramaswamy Sarah's Thank You to the Bulwark Community (Comment here for her AMA next Friday) For a limited time, go to https://TempoMeals.com/THEFOCUSGROUP for 60% off your first box. Embrace your salty side. Go to https://KaChava.com and use code thefocusgroup for 15% off your first order. Send questions for the show to focusgroup@thebulwark.com.
S6 · E59
September 19 · 1 hr 9 min
S6 Ep59: LIVE from San Francisco: Focus Groups Are Revealing a HUGE Weakness for Republicans
Recorded on Monday, Sept. 14 and the Commonwealth Club in San Francisco, Sarah and Pod Save America’s Dan Pfeiffer discuss her book, How to Eat an Elephant, what focus groups are, why she does them, and she uncorks some fresh focus group content on-stage. Sarah will be back behind the mic next week. For a limited time, save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at https://DrinkAG1.com/THEFOCUSGROUP.
S6 · E58
September 12 · 55 min
S6 Ep58: Something's Happening in Texas (with Chris Hooks)
Against all odds, Democrats still have a chance in the Texas Senate race. So, is it because Ken Paxton is bad, or because of James Talarico's Nice Young Man energy? Turns out, both. Veteran Texas journalist Christopher Hooks of Texas Monthly joins Sarah to talk about Ken Paxton's sordid history in Texas Republican politics, how Texas Trump voters are responding to James Talarico, whether the race for governor may turn competitive, and how data centers and Flock surveillance cameras are presenting an opportunity to recapture some disaffected Trump voters. Go to https://Leesa.com for 30% off select mattresses during their Labor Day sale, PLUS get an extra $50 off with promo code FOCUSGROUP, exclusive for my listeners. Get tickets for our Ohio live show, benefitting the Springfield, OH community. Subscribe to Sarah's Focus Group Newsletter for more exclusive insights on the Texas race this coming Tuesday. Show Links: Chris Hooks: Ken Paxton Now Has to Do the Unthinkable: Try
S6 · E57
September 5 · 49 min
S6 Ep57: The GOP is MIA in North Carolina (with Chris Cooper)
North Carolina has been a difficult nut for Democrats to crack for nearly two decades. But relatively popular former Gov. Roy Cooper appears to be on the verge of changing that this year, partly because NOBODY knows who his opponent is. Western Carolina University political science professor Chris Cooper joins Sarah to discuss this year's U.S. Senate race, the House landscape in North Carolina and whether some recent successes for Democrats can translate into carrying the state in 2028. Become a Bulwark+ member to receive Sarah's upcoming Focus Group Newsletter. Show links: By Chris Cooper: Anatomy of a Purple State
S6 · E56
August 29 · 1 hr 1 min
S6 Ep56: Why Ed Markey May Survive a Revolt Against Old Candidates (with Adam Reilly)
Why is 80-year-old Ed Markey surviving a Democratic revolt against aging politicians? Sarah Longwell and GBH’s Adam Reilly listen to Massachusetts voters explain why Rep. Seth Moulton’s 'new generation' argument isn’t landing—and what the race reveals about what Democratic voters really want. Plus, they discuss Moulton’s attacks on Markey, his damaging comments about trans athletes, and a brutal debate exchange over AI. Nobody else in political media does quite what we do with these focus groups: talking to voters week after week and letting you hear for yourself what’s actually driving their decisions. If you’re able, please considering becoming a paid member of the Bulwark and help keep this one-of-a-kind project going.
S6 · E55
August 22 · 1 hr 1 min
S6 Ep55: Sarah Had to Double-Check: “These Are All Trump Voters?” (with Amy Walter)
Amy Walter returns to the pod for a pundit therapy session. She and Sarah discuss: A recent focus group of Georgia swing voters, and what they think of Sen. Jon Ossoff and his opponent. The massive polling misses in the Wisconsin and Michigan primaries, and listen to a focus group of Wisconsin voters that tell us (in retrospect) how David Crowley was able to pull of a last minute surge. In light of AOC's 'Woke 1 was crazy' comments, they discuss swing voters' biggest complaints about each of our political parties, and whether the parties' brand problems are driven by politicians, or by other people in voters' lives. Show links: Subscribe to the Cook Political Report! (https://www.cookpolitical.com/subscribe) CPR’s PollTracker (Trump Approval Rating Aggregator) (https://www.cookpolitical.com/survey-research/cpr-polltracker/trump-trendlines) CPR’s “Find a Race” sorter (https://www.cookpolitical.com/races) CPR’s Battleground District Project (https://www.cookpolitical.com/survey-research/battleground-district-project) For a limited time, go to https://TempoMeals.com/THEFOCUSGROUP for 60% off your first box.
S6 · E54
August 15 · 43 min
S6 Ep54: MAGA's Future is in Florida (with Will Sommer)
The battle lines of the next Republican primary are being drawn in Florida's Republican primary for governor. There's a 'MAGA Establishment' frontrunner running with Donald Trump's endorsement (but who a lot of Republicans aren't that excited about), there's a flamboyantly racist groyper with a wild personal life, and a more Ron DeSantis-aligned candidate struggling to catch on. False Flag author Will Sommer joins Sarah to talk about: The Florida governor's race The future of the 'America First' faction that Tucker Carlson is leading The growing dissatisfaction among rank-and-file Trump voters Bulwark LIVE: The GOOD FIGHT TOUR with Tim, Sarah, Sam and JVL is coming to the Southeast in October. Tickets go on sale August 21. Bulwark+ members get early access via our presale starting August 18. Watch your inbox for details. Head to TheBulwark.com/Events for details and to get your tickets. There are more tickets to see Sarah and JVL on September 8 in NYC! We are about to sell out the orchestra section—but we want to sell out the balcony, too. It’s a point of pride. Come hang with us. Tickets are here.
S6 · E53
August 8 · 42 min
S6 Ep53: South Carolina’s Surprise Election (with Meg Kinnard)
After Sen. Lindsey Graham’s passing in July, South Carolina is holding a special Republican primary to replace him as the nominee for U.S. Senate. His sister, Sen. Darline Graham, has President Trump’s endorsement. But the polls (and our focus group) suggests that that may not be enough to fend off a cadre of other challengers. Associated Press national politics reporter Meg Kinnard joins Sarah to discuss Lindsey Graham’s legacy among South Carolina Republicans, and the state’s unexpected (and fast) special election.
S6 · E52
August 1 · 1 hr 3 min
S6 Ep52: Jonathan Cohn: Pure Michigan Chaos
At the end of one of the most expensive Democratic primaries for Senate in American history, Abdul El-Sayed appears to be pulling away. We've been talking to Democratic primary voters in Michigan about El-Sayed and Rep. Haley Stevens, and what they like (and don't like) about each candidate. Jonathan Cohn, author of the newsletter The Breakdown and The Bulwark's resident Michigander, joins the show to discuss a primary that Sarah thinks has gone on for way too long. episode links: How Old-School Race Animus Could Shake Up the Michigan Senate Race Why Gretchen Whitmer’s Senate Endorsement Matters Why Mallory McMorrow’s Campaign Didn’t Survive
S6 · E51
July 25 · 56 min
S6 Ep51: Amy Walter: Pennsylvania's Trump-Shapiro Voters
In Pennsylvania, Gov. Josh Shapiro is on track for a pretty big win in November. And he can't do that without winning over a lot of former Trump voters, including the ones in our focus group. Cook Political Report editor in chief Amy Walter returns to the show to discuss how our Pennsylvania focus group felt about Shapiro, AND Sen. John Fetterman, and about the Trump administration. They also break down whether Democrats should be concerned about the generic ballot polling we're seeing right now. The Korean skincare brand everyone is talking about. Our listeners get 20% off their entire order by using code THEFOCUSGROUP at https://jiyuskin.com/THEFOCUSGROUP #JIYU #ad show links Subscribe to the Cook Political Report! CPR’s PollTracker (Trump Approval Rating Aggregator) CPR’s “Find a Race” sorter CPR’s Battleground District Project
S6 · E50
July 18 · 53 min
S6 Ep50: David French: Character Counts For Less
American politics and politicians are decidedly lower-character than they used to be. So, how did we get here? And why have voters seemingly lowered their expectations? The New York Times’ David French joins the show to discuss Americans’ relationship with low-character politicians like Richard Nixon, Bill Clinton, and Donald Trump, and how our major political parties have handled candidates like Ken Paxton and Graham Platner in 2026. Show notes: David French: The Platner Trap
S6 · E49
July 11 · 46 min
S6 Ep49: Tommy Vietor: Democrats’ Way Forward on Israel
Many Democratic primaries in 2026 have been hashing out America’s relationship with Israel, because Democratic voters' opinions of Israel have taken a nosedive the last three years. Pod Save America and Pod Save the World co-host Tommy Vietor joins Sarah to discuss the role Israel-related politics has played in the 2026 midterms, and the role it may play in the next presidential primaries. There are more tickets to see Sarah and JVL on September 8 in NYC! We are about to sell out the orchestra section—but we want to sell out the balcony, too. It’s a point of pride. Come hang with us. Tickets are here.
S6 · E48
July 4 · 1 hr 7 min
S6 Ep48: Heather Cox Richardson: America's 250 Great (and Awful) Years
If you're wondering how (and whether) America is worth celebrating on this particular July 4th, this show will be a bit of a pep talk for you. Heather Cox Richardson joins Sarah to discuss voters' complicated relationship with patriotism this year, and the lessons of history for rebuilding from the Trump years. Through July 6: Join The Bulwark for $86 a year—14 percent off. Follow Heather Cox Richardson's 250 to 250 project, which marks the 250th anniversary of the Declaration of Independence by telling the stories of the people, places, and events that have moved the United States toward a more perfect Union.
S6 · E47
June 27 · 55 min
S6 Ep47: Kyle Clark: Colorado's Mad Libs
Colorado isn't much of a swing state anymore, but we're covering its primaries anyway. Both of its senators and one longtime member of Congress are facing bigger headwinds than you might expect. Our focus groups of Colorado Democrats will tell you why. Kyle Clark, host of Next with Kyle Clark, joins Sarah to discuss Colorado's upcoming primaries. Plus: Kyle's crazy run-in with the Republican frontrunner for governor, whether Rep. Lauren Boebert has gotten less crazy, and how Democrats feel about Gov. Jared Polis's pardon of Tina Peters. Show notes: Kyle's interview with Rep. Lauren Boebert
S6 · E46
June 20 · 50 min
S6 Ep46: Patrick Svitek: Texas & Maine Swing Voters Sound Off
Barrels of ink have been spilled about James Talarico, Ken Paxton, Graham Platner, and Susan Collins. For the first time, we're listening to how swing voters in Texas and Maine are assessing these two races. We hear from 2024 Trump voters in Texas who disapprove of the president, and Mainers who voted for Joe Biden for President in 2020 and for Susan Collins down-ballot. CNN political reporter Patrick Svitek joins to break these groups down, and to preview some upcoming congressional primaries.
S6 · E45
June 13 · 41 min
S6 Ep45: Rachel Janfaza: You Kids, Get Off My Lawn!
Gen Z swung hard for Trump in 2024. Now his approval with them is under 30%. What happened, and what does this generation’s mix of political views (especially on the war in the Middle East) mean for 2026? Bulwark contributor Rachel Janfaza is back on the pod to discuss. Plus: Sarah has some opinions about Gen Z’s new social habits, and we get into how AI is quietly destroying the entry-level job market — including, yes, applications to scoop ice cream. show links: Rachel Janfaza: Are lines the new third space? Rachel Janfaza: I Applied to 70 Jobs: Meet the Class of 2026
S6 · E44
June 6 · 41 min
S6 Ep44: Amy Walter: Everyone Is on the Take
Summer’s here, and Sarah’s taking a break from primary election coverage to take stock of the national political landscape. We haven’t talked to swing voters in a little while about the overall state of the country, and it’s becoming clear that the war in Iran is overshadowing, well, everything. Plus: The post-redistricting U.S. House math for Democrats, and a local issue bubbling up all over the country that has some lessons about why Americans are so disillusioned. Sarah all kicks this around with one her favorite nerds: Amy Walter, publisher and editor-in-chief of the Cook Political Report. Note: The discussion of Maine’s Senate race took place BEFORE the June 4 New York Times reporting on Graham Platner. Subscribe to the Cook Political Report! By Amy Walter: Taking Stock of the House Math CPR’s PollTracker (Trump Approval Rating Aggregator) CPR’s “Find a Race” sorter CPR’s Recent Poll: Battleground District Project
S6 · E43
May 30 · 1 hr 7 min
S6 Ep43: Peter Hamby: California Is The Progressive Id
Everyone loves to complain about how California is governed...even some of the Democrats in our focus groups. So, how is the Democratic primary to replace Gavin Newsom shaping up? Plus, a proto-Trump is running for Los Angeles mayor, and Republicans are noticing beyond California. Puck News's Peter Hamby returns to the show to download on how California politics is shaping the rest of America in 2026. By Peter Hamby: California Love Is Xavier Becerra the Best California Can Do? Get 50% off of a new Bulwark+ subscription for the next year, that’s everything we offer on our website, by going to thebulwark.com/sanity – this is a limited time offer
S6 · E42
May 23 · 1 hr 11 min
S6 Ep42: Adam Jentleson: More Heterodoxy, Please
Sarah is sick and tired of the arguments about whether Democrats should move to the left or the center, because Democratic voters’ answers to this question overlap a lot more than the online turf wars suggest. Adam Jentleson, founder of the Searchlight Institute and author of the forthcoming book Supermajority returns to the show to dig into why voters don’t think in partisan boxes, how some surprising Democratic figures are breaking ideological molds, and what a genuinely big-tent coalition actually looks like in practice.

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