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The Elevate Collection Podcast

Alexandria Reed & Jordan Hawkins

The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.

From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.

Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.

New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.

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  • 21 episodes
  • Avg 21 min
  • English

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  • Tuesday · 4 min

    You're More Than the Game | NBA's Grant Williams on Impact Beyond Basketball

    Send us Fan Mail What does it look like to win at life when the world is grading you on a scoreboard? Live from Hamptons Tech Week at the Montauk Yacht Club, we sit down with NBA forward Grant Williams for a straight talk conversation about influence, community, and the kind of legacy that outlasts any season. Grant shares how he thinks about impact beyond basketball, including the work he leads through the Grant Williams Family Foundation. We dig into mentorship and literacy programs in North Carolina, why partnerships like the Charlotte Mecklenburg Library matter, and how computer literacy initiatives can help close the access gap for communities that have been left behind. If you care about athlete philanthropy, nonprofit collaboration, or simply doing more with the platform you have, this conversation gives you a clear, grounded blueprint. Then it gets fun and surprisingly insightful: Grant opens up about getting into Pilates and realizing it can humble even a pro who is used to moving heavy weight. We talk about embracing weakness, finding challenges that make you more well rounded, and why strength training paired with mobility work can be a game changer for performance and health. Grant also leaves advice for young athletes who feel defined by one role, reminding them their value is bigger than the sport they play. If this resonated, subscribe for more interviews on leadership and impact, share this episode with a friend who’s building their own legacy, and leave a review so more listeners can find the show. Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • August 18 · 8 min

    How to Turn 50 Million Followers Into a Real Business | Austin Sprinz

    Send us Fan Mail A billion views a month sounds like magic until you hear the routine behind it. We’re live at Hampton Tech Week with Austin Sprinz, a creator who’s spent 10 years building an audience that now totals around 50 million followers across platforms, and he’s refreshingly honest about what it took to get there: years of posting with little payoff, tiny improvements every day, and a mindset that refuses to quit when the numbers don’t move. We also go deeper than content. Austin walks us through the leap from influencer to founder with two passion projects he’s going all-in on. One is Memento, a screenless digital camera that feels like a disposable, keeps you present while you shoot, and delivers retro, vintage-style photos when you upload later. The other is Pulse Drones, a drone show company that can “draw” art in the sky for festivals and events, turning creativity into a shareable real-world moment people can’t look away from. Then we get practical: how he finds fresh ideas (quiet mornings, meditation, breathwork, and avoiding early phone stimulation), what “consistency is king” actually looks like over multiple years, and how a big enough why becomes the North Star that keeps you moving. We close with hot takes, including the belief that there is no failure, only feedback. If you like creator strategy, TikTok growth, social media marketing, and building businesses from a personal brand, hit play. Subscribe, share this with a creator friend, and leave a review, then tell us: what’s the one habit you’d start tomorrow? Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • August 11 · 11 min

    The Agent-Player Relationship Is Broken — Levi Wallace Wants to Fix It

    Send us Fan Mail A lot of people assume the biggest challenge for a pro athlete is making a roster. We’ve learned the quieter challenge is what happens next: building a life where your money, relationships, and identity don’t get managed by strangers you barely know. From a yacht at the Montauk Yacht Club, we talk with former NFL cornerback Levi Wallace about the real off-field game and why trust is the most important line in any contract. Levi shares his story from being a two-time national champion at the University of Alabama to spending eight years in the NFL, then transitioning into a new role as a sports agent with Legacy Trust Sports Group. He explains why he didn’t choose coaching, what he heard in locker rooms about agents and agencies, and why too many players only hear from their representation when it’s time to sign or when they’re hurt. We dig into financial literacy, advisor selection, and the “referral pipeline” that can turn into a predatory system if nobody is willing to be transparent. We also get into Levi’s community work through the Levi Wallace Foundation in Arizona, including taking high school students suit shopping to build confidence and open doors for graduation, college, job interviews, and life. Finally, Levi drops clear advice for the NIL era: don’t chase the biggest bag if it costs development, stability, or even school credits that don’t transfer. If your goal is the NFL, choose the place that helps you grow on and off the field. Subscribe for more conversations like this, share this with an athlete or parent navigating NIL and recruiting, and leave a review with the biggest lesson you’re taking from Levi’s approach. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • August 4 · 38 min

    Cut 13 Times by the NFL — He Built a Financial Literacy Company | Jedidiah Collins, Fullback of Finance

    Send us Fan Mail He got cut from an NFL roster 13 times but went on to play 7 seasons. Today, Jedidiah Collins, CFP®, is the founder of Money Vehicle — a financial literacy curriculum now used in high schools across 40+ states — and the financial educator trusted by NFL, NBA, WNBA, and NWSL athletes. On this episode of the Elevate Collection Podcast, Jed sits down with Alexandria Reed and Jordan Hawkins to talk about what most athlete finance conversations miss: education that actually feels relatable. He breaks down why he pursued his CFP certification while still in the league, how learning cash management, taxes, debt, investing, and real estate changed the way he saw every paycheck, and why "rich" isn't the same as "wealthy." In this episode: Getting cut 13 times and reframing failure with F.A.I.L. (First Attempt In Learning) Building Money Vehicle to teach financial literacy through stories and analogies Journaling as a performance and honesty tool — the origin of his books, Your Money Vehicle and 4th & Goal AI, authenticity, and why the next decade's leaders will be the ones who create real understanding through story The wealth ladder and the 13-10 vs. 33-30 football analogy for matching risk to your goals Why your sport (or business) is your real wealth creator — everyone else just manages it Guest: Jedidiah Collins, CFP® — Founder, Money Vehicle | Author, Your Money Vehicle & 4th & Goal | Former NFL Fullback Check out Jed's website: https://jedidiahcollins.com/ If this gave you a clearer way to think about money, habits, or telling your own story — subscribe, share it with a friend, and leave a review so more people can find the show. www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • July 7 · 29 min

    Why Most Marketing Problems Are Actually Leadership Problems | Jared Harman

    Send us Fan Mail Jared Harman went from working play-by-play in Canadian hockey to founding The One Group Agency, now a 16-person marketing agency serving clients across North America and beyond. On this episode of the Elevate Collection Podcast, Jared breaks down what it actually takes to build a marketing agency that lasts, why chasing short-term ROI kills long-term brand loyalty, and the three questions he asks every client before building a strategy. Jared also gets real about the failures that led him to entrepreneurship, why he believes most "marketing problems" are actually leadership problems in disguise, and how his agency is building an AI ecosystem to stay ahead without losing the human element clients actually pay for. In this episode: Jared's path from family restaurant business to hockey broadcasting to founding a marketing agency Lessons learned from two failed business ventures before The One Group Agency Why short-term ROI thinking destroys brand loyalty (and what to do instead) How to build a content strategy across YouTube, TikTok, Instagram, and LinkedIn on any budget The 3 questions every company needs answered before building a marketing plan Why most marketing failures actually start in leadership, not the marketing team How AI is changing agency work without replacing the people clients trust Jared's definition of legacy: being a good human, not just a good CEO Connect with Jared Harman & The One Group Agency: https://www.onegroupagency.ca/ Connect with Elevate Collection: 🌐 elevatecollection.co 🎙️ Follow the Elevate Collection Podcast for more conversations at the intersection of brand strategy, sports, and legacy building. www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • July 3 · 35 min

    He Delivered His Own Baby in the Back of a Lexus | Niv Davidovich

    Send us Fan Mail He has an engineering degree. He's a top 100 attorney. And his name is on his son's birth certificate — under "Delivered By." Because Niv Davidovich caught his baby like a football in the back of a Lexus sedan, two minutes from his house, outside a Whole Foods, on a Friday night. It made international news. ABC had a helicopter circling. Uber sent a onesie. And then he went back to being one of California's most sought-after real estate attorneys. We sat down with Niv Davidovich on the Elevate Collection Podcast — landlord-tenant litigator, real estate law expert, and one of the most direct, no-nonsense voices on what's actually happening inside California's housing crisis. Niv connects with over 4,000 real estate professionals on LinkedIn — and he's earned it, because he talks like a person, not a credential. This episode is equal parts wild storytelling and real estate education that every athlete, investor, agent, and property owner needs to hear. In this episode we get into: — The full story of delivering his son in an Uber outside a Whole Foods on the Sabbath (yes, really) — Why Uber PR was all over it — and what he actually got in return ($250 in credits and a onesie) — How athletes and entertainers should be structuring LLCs and trusts to protect their real estate privacy — Why owning property in California is no longer a side hustle — it's NFL playoffs with your team losing — The landlord vs. tenant war playing out in LA, NYC, Seattle, and DC right now — Squatters, fake leases written on ChatGPT, and why the police can't help you — The machete story (yes, there's a machete story) — How a city councilman changed an eviction law mid-case — and why Niv has the recording to prove it — Why California says it wants affordable housing and then makes it nearly impossible to build — What he'd change if he could tear the whole system down and rebuild it from scratch — His family's journey from the USSR — and why he's fighting to make sure those ideas don't come back — Why you should call a real estate attorney before you buy, not after "Owning property in Los Angeles right now is like being in the NFL during playoffs with your team not doing so well. This is not a side hustle. If you're not prepared for it, you are going to get run over." — Niv Davidovich This is what the Elevate Collection Podcast is built for — bringing you into rooms where the real conversations happen, with people who tell you the truth. 🌐 www.elevatecollection.co | www.davidovichlaw.com ⚖️ Work with Niv — California landlord tenant, real estate, construction & employment litigation: connect with him on LinkedIn #NivDavidovich #ElevateCollection #ElevateCollectionPodcast #CaliforniaRealEstate #LandlordTenantLaw #SquatterLaws #RealEstateLaw #RealEstateAttorney #CaliforniaHousingCrisis #LARealestate #EvictionLaw #RentControl #AthleteRealEstate #RealEstateInvesting #AssetProtection #LLCStrategy #RealEstateTips #PropertyRights #WhereInfluenceMeetsLegacy #SportsBusiness #RealEstatePodcast #InvestorEducation #WealthBuilding #RealEstateLitigation #HousingCrisis #TopAttorney #LandlordRights #RealEstateInvestor #AthleteWealth #EntertainmentBusiness www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • June 17 · 3 min

    Youth Sports Has a Mentorship Problem. He's Trying to Fix It | Jimmy Marshall

    Send us Fan Mail The recruiting journey can feel like a maze built out of opinions, pressure, and expensive “helpers” who may not have your best interests at heart. From Hamptons Tech Week at the Montauk Yacht Club, we sit down with Jimmy Marshall, founder of PAVE, to talk about the one advantage that changes everything for a young athlete: real access to someone who has already done what you’re trying to do. Jimmy draws from his own path as a former Division I basketball player at Northeastern University and explains how early exposure to high-level athletes forced him to take his craft seriously. Now, with NIL reshaping college sports and the rules changing constantly, he sees families struggling to find trustworthy, verified experience. That gap creates risk for athletes and parents alike: wasted time, wasted money, and decisions made without clear feedback from people who have actually navigated the process. We get into how PAVE works, why Jimmy describes it as “Airbnb and Cameo for sports,” and what mentorship looks like when it’s practical, direct, and paid for transparently. He also shares his sharpest guidance for recruits: the best advice is often what not to do, because avoiding the wrong paths can be more valuable than copying someone else’s playbook. If you care about youth sports, college recruiting, NIL, athlete mentorship, and protecting families from a predatory marketplace, this conversation will give you a clearer lens and a real next step. Subscribe for more founder stories at the intersection of sports and tech, share this with a parent or athlete who needs it, and leave a review if you want more conversations like this. Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • June 16 · 6 min

    Why Winning Alone Sucks | Pro Skateboarder Turned Founder Justin Eldridge

    Send us Fan Mail "Fully follow your heart. It's an easy thing to say — but when you really get down to it, it will guide you to where you need to go." That's the kind of wisdom that only comes from someone who's actually done it. Twice. We're coming to you live from Hamptons Tech Week 2026 at Montauk Yacht Club, and this episode is one you didn't see coming — in the best way. Justin Eldridge spent two decades as a professional skateboarder — traveling the world, building influence, and learning more about people than most ever will. Then he found golf. And then food. And what he's building now at the intersection of all three is something the industry has never seen. Meet Golf With Flavor — and its food and beverage arm, House of Flavor — a brand rooted not in sport, but in people. Community. Connection. And doing it all together. In this episode we get into: — Two decades as a pro skateboarder and what the road actually teaches you about people — How Justin walked into brand collaborations without even mentioning skateboarding — and still closed the room — Why he believes money is the wrong goal — and what to chase instead — The pivot from skateboarding to golf, and why golf is far more diverse than people think — Golf With Flavor and House of Flavor — what he's building and why it matters — Why he took peer counseling four times in high school and how it shaped everything — His hot take: you can be selfish — if you want the right things for everyone — Why winning alone sucks, and what it really means to build something together — The no-asshole policy and why Elevate Collection and Justin are cut from the same cloth "Winning alone sucks. We all gotta win together." That's the whole game. And Justin Eldridge is playing it right. This is what the Elevate Collection Podcast was built for — real conversations with people who are doing it differently, filmed live from the rooms most people never get access to. 🌐 www.elevatecollection.co 🏌️ Follow Justin: @justineldridge ⛳ Follow Golf With Flavor: @golfwithflavor Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • June 15 · 3 min

    How To Grow A Founder-Led Brand With Purpose with Annette Parker

    Send us Fan Mail Opportunity rarely announces itself. It shows up fast and it rewards the people who did the work before anyone was watching. From Hampton’s Tech Week, we sit down with Annette Parker, a Brooklyn-based brand consultant focused on small business growth and founder-led brands, and she brings a message we keep coming back to: research and preparation change everything. Annette breaks down what “do your research” really means when you’re building a brand, finding clients, and trying to grow with intention. We talk about how founders can build a legacy while they’re still in the messy middle of building the business, and why authenticity is not a soft idea but a practical strategy. Annette also shares how her faith in Christ grounds her purpose and shapes the example she wants to set through her work. And yes, we make space for a spicy take: Annette’s hill to die on is that audiobooks aren’t reading. It’s funny, but it also reveals something deeper about having a clear point of view and the confidence to stand by it, which matters more than ever for personal branding and modern marketing. If you’re growing a consulting business, refining your brand strategy, or trying to lead with purpose without losing momentum, you’ll get practical reminders and real encouragement here. Subscribe for more conversations like this, share the episode with a founder who needs it, and leave a review telling us: what’s the one principle you’ll never compromise on? Follow Annette on Instagram @Annettemarie31 Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • June 15 · 7 min

    Plates, People & Purpose: A Conversation with Chef Dennis Prescott

    Send us Fan Mail "If you're fortunate enough to eat three meals a day — make them as delicious as possible, and do it with the people you love." That's not just cooking advice. That's a life philosophy. And it's exactly the kind of wisdom that flows when the room is right. What happens when a musician-turned-Netflix chef and the Elevate Collection sit down together at the most exclusive table in the Hamptons? You get this episode. We're coming to you live from Hamptons Tech Week 2026 at Montauk Yacht Club — and for our very first episode, we sat down with Chef Dennis Prescott: Netflix host, cookbook author, content creator with over 800K followers, and one of the most joyful storytellers in the food and culture world. But this wasn't just a podcast interview. Before we hit record, we were invited to an exclusive private dining experience hosted by Bounty Uncharted — the Cannes award-winning Hamptons docuseries created by tech entrepreneur and avid fisherman Jeff Ragovin, where the catch of the day becomes the meal of a lifetime. Fresh-caught seafood, open water, elite company — and Dennis was one of the chefs cooking for us. That energy carried straight into our conversation. What we get into: — The journey from musician to Netflix host to global culinary brand — What it really takes to build an audience of 800K+ and keep them engaged — Why food is really about service — and why that's where the joy lives — The business of food, influence, and showing up as your most authentic self — The growing hunger for community that's been building since 2020 — How he's expanding into sports and lifestyle to unlock new brand partnerships — Why cooking more makes you care more — about your food, your community, your world — The one meal that still sets the benchmark for him (his mom's pizza — he hasn't found better) — And what it truly means to cook for connection, not just content As Dennis puts it: "When everyone takes their first bite and it gets a little bit louder — I fell in love with that moment. Food is all about the people gathered around the table." This is what Elevate Collection was built for — curating elite rooms, capturing culture, and bringing you inside moments most people only dream about. 🌐 www.elevatecollection.co 📺 Watch Bounty Uncharted: bountyuncharted.com 👨‍🍳 Follow Dennis: @dennistheprescott Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • June 5 · 22 min

    How The Sevens Football Turns High School Football Into A National Showcase with Mick Hamilton

    Send us Fan Mail You can learn a lot about modern sports by watching what happens before college. Mick Hamilton has lived it from multiple angles: college football recruiting, the first wave of NIL deals, and now the co-founding of The Sevens Football, an invite-only 7-on-7 tournament in Atlanta built to spotlight the top high school athletes in the country. We talk with Mick about why football players are often tougher to market than basketball players, and how intentional athlete branding can change what opportunities look like long before signing day. We break down what seven-on-seven football actually is, why it’s become the spring battleground for elite skill-position talent, and how The Sevens creates a true showcase environment with media, energy, and a fan experience that feels more like a big-time event than a typical youth sports weekend. Mick shares the strategy behind keeping the tournament selective, donating $20,000 to winning programs, and building sponsor value through both ticket sales and massive organic reach, including a landmark MaxPreps partnership and millions of video views. The conversation goes deeper than highlights and stats. Mick gets honest about the startup reality, the pressure of looking bigger than you are, and the lessons that come from negotiating vendors, earning trust, and refusing to quit when things get messy. We also look ahead to the future: girls flag football, boys flag football, and why the road to the 2028 Olympics could make women’s flag football one of the smartest bets in youth sports right now. If you care about high school football exposure, NIL, sports marketing, or building a modern sports business, listen through and tell us what part of Mick’s story hit home. Subscribe, share this with a sports parent or founder friend, and leave a review so more people can find the show. Follow The Sevens on Instagram @thesevensfootball Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • S2 · E27
    May 29 · 25 min

    Your Waiting Season Can Prepare You For Purpose with Aspen Kennedy

    Send us Fan Mail A role can open doors, but a single “no” can protect your future. We’re joined by actor Aspen Kennedy for a candid conversation about faith, purpose, and the real-life decisions that shape a creative career when the timeline feels uncertain. Aspen shares how he found acting almost by accident, why mentorship matters, and what it meant to come full circle in the industry through projects like Queen Sugar. We also dig into the deeper stuff: influence, humility, and why storytelling is not just entertainment when you’re trying to leave a legacy. Aspen talks about The Forge and the unexpected reach it had across countries and cultures, plus the responsibility that comes with being “graced” to do work that touches people. If you care about values-driven work, Christian faith in Hollywood, and using a platform to edify others, this conversation stays practical without getting performative. One of the most moving parts is Aspen’s personal testimony around forgiveness and obedience in private, and how God used that heart work to prepare him for a bigger assignment on screen. We also unpack scarcity mindset and career boundaries, including how to turn down opportunities that don’t align with your vision, even when you need the money or momentum. Listen, share this with a friend who’s in a waiting season, and subscribe so you don’t miss what’s next. If our conversations help you, leave a review and tell us what part hit home. www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • S2 · E26
    May 22 · 26 min

    One Size Fits None: A Global Take on Sports Social Media with Arabella Hibbert-Corkhill

    Send us Fan Mail Gen Z doesn’t fall in love with teams the way older generations did and that’s not a problem, it’s a strategy clue. We’re joined by Arabella Hibbert-Corkhill, a social media strategist whose career spans London, New York, Beijing, Hong Kong, Shanghai, and now Washington, DC. That global perspective turns a familiar topic like “fan engagement” into something sharper: culture moves faster than campaigns, and the only way to keep up is to listen harder than you post. We talk about how China’s internet ecosystem shaped Arabella’s love of social, from the reality of Western platform blocks to the innovation of WeChat and Weibo. If you work in digital marketing, brand strategy, or community building, you’ll hear why platform design and cultural norms change everything, and why “one size fits all” social media strategy is usually a quiet failure. From there, we get into modern sports marketing and the question every team asks: how do we reach Gen Z? Arabella breaks down passion points beyond the game itself, including fashion, music, food, and creators, plus why collaborations like Nike and Skims can work when audiences truly overlap. We also dig into cultural sensitivity, why some launches backfire, and how loud comment sections can be both a warning and a superpower. Finally, we unpack NIL and personal branding for athletes, the rise of IRL community, and Arabella’s strongest stance: meet the audience where they are and give creators room to tell your story. If you want smarter social listening, she explains why Reddit belongs in your toolkit. Subscribe, share this with a friend building a brand, and leave a review. What’s one brand move you think Gen Z will never forgive? www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • S2 · E25
    April 24 · 49 min

    Power In Privacy: How Pro Athlete Mortgage Lender, David Cline, Builds Trust and Closes Quietly

    Send us Fan Mail The loudest flex in sports business might be how quietly the best deals get done. We’re joined by our friend David Cline, a pro athlete mortgage lender who’s built a reputation on discretion, speed, and doing the right thing when nobody’s watching. If you’ve ever wondered how high-profile clients choose who to trust, this conversation breaks down the real signals: privacy-first behavior, disciplined execution, and a team that can handle complexity without drama. We get into why David prefers curated “socials” over traditional networking, how controlling the guest list changes the quality of relationships, and what “ROI” looks like when you can’t post names, photos, or closings. He shares stories from the field, including how a small detail inside an LLC can accidentally make a purchase public, and why respecting boundaries (no autographs, no clout chasing) is part of elite service in athlete mortgages and luxury real estate. Then we go tactical on underwriting: signing bonuses, guaranteed money, incentives, short career windows, credit challenges, trades, practice-squad movement, and why reading a contract is a core mortgage skill. We also talk NIL athletes earning serious income at 18 or 19, how predatory rates and “friends” can do real damage, and what it takes to build a personal board of directors early enough to change someone’s future. If this helped you think differently about privacy, credit, and building the right team, subscribe, share it with someone who works with athletes or high earners, and leave us a review. What’s the biggest money mistake you see young athletes make? Connect with David on Instagram @proathletemortgage www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • March 27 · 43 min

    How A Complex Executive Builds Value At The Culture Commerce Intersection

    Send us Fan Mail Marketing can either borrow from culture or build with it, and the difference shows immediately. We’re joined by Kirsten Atkinson, SVP of Brand Partnerships and Sales at Complex (West Coast), to talk about what brand partnerships really are when you stop treating them like a transaction and start treating them like long-term brand stewardship. Kirsten walks us through her journey from studying mass media and PR to running huge media budgets at top agencies, then stepping into entertainment and client partnerships before landing at Complex. We dig into the practical side of partnership strategy: starting with the problem a brand is trying to solve, using insight as the connective tissue, and designing campaigns that earn attention through storytelling. She breaks down early partnership thinking with Nissan and Complex, including a Mark Ecko apparel collaboration launched in a fashion context, plus the mindset behind culture-first integrations like the Lexus Black Panther partnership. We also get tactical about how leaders stay relevant in youth culture and the creator economy: scanning social for sentiment, reading comments, getting outside, and building proactive ideas that actually fit the moment. Kirsten shares three simple filters that keep partnership marketing sharp: first to market, innovation, and technology. Finally, we talk legacy, opening doors for creators, and why reaching back to students and young professionals matters if we want this industry to change. If you got value from this conversation, subscribe, share it with someone building partnerships, and leave a review. What’s the best brand collaboration you’ve seen recently, and why did it work? www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • March 20 · 28 min

    Building A Legacy Through Service And Sports Marketing with Ashley S. Green

    Send us Fan Mail Some people climb by getting louder. Ashley S. Green climbs by getting clearer. Ashley is a sports, entertainment, and lifestyle marketing consultant based in Atlanta, and her approach flips the usual playbook: lead with service, protect your identity, and let your work speak before your pitch ever does. We talk about what it really means to be a disruptor in sports marketing and community impact, and why “to thine own self be true” is more than a motto, it’s a career decision you make again and again. Ashley traces her commitment to service back to Mississippi roots and a family legacy of collective survival and community care, then shares how her years in education and a defining experience student teaching in England shaped her leadership style. From helping families navigate real needs to guiding athletes beyond one-off drives, she explains how impact grows when it’s strategic, relationship-based, and built for the long term. We also dig into networking in powerful rooms, including why “early pitching” can backfire and how listening, observing, and offering real value creates connections that last. Finally, Ashley calls out a system she’s actively disrupting: the way industries reward logos and big names over independent talent and proven skill. If you care about sports philanthropy, athlete branding, social impact strategy, and building an ecosystem that protects athletes and entertainers from being taken advantage of, you’ll leave with a sharper mindset and practical moves. Subscribe for more conversations like this, share this with a friend who’s building in sports or entertainment, and leave a review with the biggest takeaway you’re applying next. www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • March 16 · 29 min

    Tamika Carlton on Real Connection, Reciprocity, and Happiness

    Send us Fan Mail What if the quality of your relationships is shaping more of your life than your strategy ever could? In this episode of _Elevate Collection_, Tamika Carlton joins us for a powerful conversation on connection, reciprocity, grief, boundaries, presence, and why meaningful relationships are one of the greatest drivers of happiness, growth, and long-term success. In this episode: How grief sharpened Tamika’s awareness of others Why networking often stays too transactional What makes relationships sustainable over time The role of reciprocity in healthy connection How quality relationships impact income and opportunity Why presence matters more than performance Protecting your energy with real boundaries Connection with self before connection with others About Tamika Carlton: Tamika Carlton is a relationship and communications expert, founder of Couples Experience and Tamika Carlton Collective, and host of _The Real Connect_, which launched in January 2025. Her work centers on helping people build stronger personal and professional relationships, and she has been featured by Oprah, Black Enterprise, Hello Seven, and Authority Magazine. www.createcultivate.com ELEVATECC20 for 20% OFF Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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  • S2 · E22
    Nov 20, 2025 · 23 min

    You're Probably Using LinkedIn Wrong | Jon Lyndon, Former LinkedIn Exec

    Send us Fan Mail In this episode, Alexandria Reed and Jordan Hawkins sit down with Jon Lyndon, a personal branding strategist and former LinkedIn executive, to explore how LinkedIn can become one of the most powerful tools for your professional and personal growth. Jon breaks down the mindset and mechanics of showing up authentically online — not just as a résumé, but as a relationship builder. He shares how professionals, athletes, and creatives alike can leverage LinkedIn in the right way to amplify everything they’re doing off the platform — from partnerships to philanthropic work — while also strengthening their digital reputation. You’ll learn why becoming a leading voice on LinkedIn creates a ripple effect: when your audience sees what you’re building, they start to look deeper, to engage, to collaborate, and to connect with your story. Key theme: Build your personal brand not as a vanity project, but as a credibility amplifier that uplifts every partnership, every initiative, and every brand you touch. Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  • S2 · E20
    Nov 17, 2025 · 19 min

    Seasons, Systems, and Showing Up: How We Work + Live

    Send us Fan Mail What happens when a heated customer call turns into a decade-long partnership? In this candid founders’ episode, Alexandria Reed and Jordan Hawkins trace the true origin of Elevate Collection—from a Kendra Scott color bar in Denver to a multi-line business serving athletes, brands, and families. In this episode, you’ll hear: The day we met (yep, that phone call) and why values set the tone How motherhood, therapy, and seasons—not “balance”—shape our calendar Why “integration” beats “transaction” in real estate and relocation The leap from hospitality/healthcare into real estate—and passing the 168-hour test Building a network flywheel: philanthropy, suites, sidelines, and storytelling Why we reinvest profits into media (podcast) and community experiences The moment our kids called themselves “Elevate babies” (and why that matters) elevate collection, alexandria reed, jordan hawkins, real estate relocation, athlete relocation, integration not transaction, hospitality to real estate, motherhood and entrepreneurship, seasons not balance, building community, brand partnerships, sports and entertainment real estate, podcast founders episode, origin story elevate, business flywheel, philanthropy driven business, lifestyle integration, denver to atlanta move, color bar story, kendra scott origin Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  • S2 · E21
    Nov 13, 2025 · 23 min

    Your Lifestyle Can Become Your Greatest Business Advantage | Nick Green

    Send us Fan Mail What happens when a relationship-first operator runs three markets at once? Meet Nick Green—aka “New York Nick”—a connector who turns lifestyle into deal flow across NYC, Boston, and Miami. In this episode, you’ll hear: How to operate in multiple markets without burning out “Collaborate without ego”: why 50/50 splits can create more Seasonality math: aligning New York, Boston, Miami cycles Work-life integration (not balance) and why golf works Turning introductions into social capital—and long-term clients Investing beyond sales: Airbnb strategy and brand plays (ROAM) Practical outreach: DMs, coffees, and being valuable on day one About Nick Green Nick Green is a Compass real-estate pro connecting NYC, Boston, and Miami, known for precision, discretion, and a deep referral network. (Compass profile; personal site). Compass+1 Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

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