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The Ecommerce Toolbox: AI in Retail

Ecommerce Experts, Noibu

Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: AI in Retail is the ideal podcast for ecommerce experts, and your guide to uplevelling your work.

Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level.

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22 episodes
weekly
Avg 19 min
English

Episodes 22

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S1 · E151
Wednesday · 17 min
Inside Target’s approach to enterprise AI deployment with Sowmya Podila
Enterprise AI often looks impressive in a demo, but breaks down in production. Sowmya Podila, Senior Data Scientist of Generative AI at Target, explains how teams can close that gap with better evaluation, governance, narrow domain agents, lower-risk use cases, and a sharper focus on ROI.
S1 · E150
August 26 · 17 min
Turning ecommerce data into autonomous workflows with Filip Slatinac
Ecommerce teams already have more data than they can act on. Filip Slatinac explains how AI is changing that by moving from passive insights to autonomous workflows that can identify and resolve bugs, improve performance, address ADA issues, and eventually automate experimentation.
S1 · E149
August 19 · 21 min
Don’t automate what you can’t govern with David Levin
AI success depends less on hiring more engineers and more on having clean data, clear processes, and the right governance. David Levin shares how businesses can deploy AI safely, test for risk, and build the infrastructure needed to scale.
S1 · E148
August 12 · 20 min
Lean teams, flexible ops, and the AI search era | Debra Sabourin, Perry Ellis International
Managing a conglomerate of apparel brands requires a flexible and nimble approach to operational flexibility. Debra Sabourin from Perry Ellis International explains how her team uses internal systems to scale across different demographics while keeping a lean headcount. She shares the importance of the AI champion initiative and how it helps different departments adopt new tools to analyze complex business data.
S1 · E147
August 5 · 19 min
The agentic future of grocery: Preparing the digital shelf so that machines can find products at Nestle
Success in the next era of retail requires a transition from human-readable marketing to machine-readable data. Gloria DeCoste shares how Nestlé prepares for the arrival of AI agents by focusing on structured product attributes and repeatable consumer behavior.
S1 · E146
July 29 · 21 min
Gen AI in retail | Why GEO is replacing SEO according to Euromonitor International
How does a global insights leader view the impact of generative artificial intelligence on the retail discovery experience? Michelle Evans, Global Lead at Euromonitor International, provides her perspective on why the current technology wave represents a more significant change for commerce than previous mobile or social eras. She explains why focusing on the discovery layer is a priority for brands as they adapt to a new digital environment.
S1 · E145
July 22 · 18 min
Applying a founder mindset to scale a heritage brand at Adrianna Papell
How does a 45-year heritage brand use generative creative to solve the visualization gap in high consideration fashion? This week, Slisha Kankariya, SVP of Ecommerce and Digital Marketing at Adrianna Papell, shares her approach to deploying automated imagery that maintains brand integrity. She explains why helping the customer make a better decision must always come before simple production cost savings.
S1 · E144
July 15 · 17 min
How PopSockets balances marketplace mass appeal with niche D2C demand
How can a brand maintain its identity while scaling across nineteen different global marketplaces? This week, we’re bringing back an insightful episode where Rachael Jemetz, Director of Global Marketplaces at PopSockets, discusses the delicate balance between high-intent niche buyers and mass-market consumers. Rachael shares how PopSockets uses marketplace data to inform product design and why treating every channel as a unique ecosystem is necessary for global success.
S1 · E143
July 8 · 21 min
Navigating the future of AI discovery with Lauren Juster of Folio Society
Finding a market for a product with no direct competitors requires a unique approach to brand building. Lauren Juster, Marketing Director at Folio Society, explains how she brought commercial discipline to a legendary British publisher. She shares why human creativity remains central to their production and how the organization adapts to changing digital discovery.
S1 · E142
July 1 · 30 min
Improving conversion and reducing revenue leakage at Mejuri
What does it take to maintain growth in an era of rising costs and shifting consumer behavior? In this episode, Rohit Nathany, CPTO at Mejuri, shares how the global jewelry brand identifies hidden revenue leakage and simplifies complex tech stacks. Learn why culture and discipline are the true drivers behind successful ecommerce experimentation and how AI is moving from simple error detection to full workflow automation.
S1 · E141
June 24 · 17 min
Why the ecommerce website is dying (and what is next)
What happens when the traditional ecommerce website reaches its peak? In this episode, Neil Du Plessis, former VP of Global Ecommerce at Lovisa, discusses the move to agentic AI interfaces and how they are fundamentally changing customer behavior. He shares how Lovisa managed high-SKU counts by automating creative workflows and why the next frontier of shopping might be sitting on your couch.
S1 · E140
June 17 · 20 min
Ink and identity: How Mad Rabbit builds community through authentic branding and membership
What happens when a brand moves beyond selling a product to representing an entire lifestyle? This episode explores the evolution of Mad Rabbit from a niche tattoo care startup to a major player in the beauty and personal care industry. Erin Murray and Irving Gonzalez discuss the strategic importance of maintaining a cohesive brand identity across digital platforms and retail partners like Walmart. They also share why a membership model outperformed traditional subscriptions for their unique cus
S1 · E138
June 3 · 9 min
How Noibu is automating ecommerce outcomes through verticalized AI
What if you had a thousand interns watching every session replay and heat map on your store? This episode gets into how Noibu is moving beyond the standard AI copilot to deliver automated outcomes for ecommerce brands. Kailin Noivo discusses the move to verticalized AI and how connecting behavioral data to large language models can transform technical site performance into a strategic advantage.
S1 · E137
May 27 · 12 min
Proactive technology strategies: How Pampered Chef balances global operations and AI integration
What happens when a global brand stops waiting for customer feedback and starts hunting for friction? This episode highlights the transformation from reactive troubleshooting to a proactive technology strategy that prioritizes user experience and operational efficiency. Nathan Armstrong of Pampered Chef shares how they navigated the transition from niche point solutions to a consolidated tech stack. He also provides a practical look at how AI is being used to simplify data access for internal te
S1 · E136
May 20 · 24 min
The AI discovery engine: How Drinks is transforming the digital consumer journey
Is your ecommerce strategy focused on the 5% of customers ready to buy or the 95% who are not? In this episode, Andy Lark, Advisor at Drinks, discusses why traditional conversion tactics often miss the mark and how AI is creating a new, better-together proposition for digital brands.
S1 · E135
May 13 · 24 min
Turning customer anecdotes into actionable data with Jennifer Peters, OLLY
What happens when the push for a unique brand identity actually blocks a customer from checking out? Jennifer Peters talks about her journey from selling books at Barnes & Noble to managing digital platforms for a major wellness brand. She explains why many brands are currently reconsidering their move to headless architectures and how AI might eventually change the total cost of ownership for complex builds. She also shares how OLLY uses specific tools to bridge the gap between customer service
S1 · E134
May 6 · 17 min
How PopSockets balances marketplace mass appeal with niche D2C demand
How can a brand maintain its identity while scaling across nineteen different global marketplaces? In this episode of the Ecommerce Toolbox: Expert Perspectives, Kailin Noivo sits down with Rachael Jemetz, Director of Global Marketplaces at PopSockets, to discuss the delicate balance between high-intent niche buyers and mass-market consumers. Rachael shares how PopSockets uses marketplace data to inform product design and why treating every channel as a unique ecosystem is necessary for global s
S1 · E133
April 29 · 21 min
Navigating the non-linear appliance customer journey with Trail Appliances
Josh Johnston, Senior Director of Online Experiences at Trail Appliances, discusses the evolution of digital strategy in the high-stakes appliance market. He shares insights on how to align a luxury showroom experience with a digital-first approach while tackling the unique hurdles of a non-linear customer funnel. From managing complex promotions to preparing for an AI driven future, this episode explores the foundations of a modern ecommerce operation.
S1 · E132
April 22 · 27 min
How AI agents are running streetwear ecommerce workflows with Rob Varon
Robert Varon, Vice President of Digital at Jordan Craig, discusses how a lean team of nine manages a high-growth streetwear brand by bringing core operations in-house and leveraging AI. He explains the transition from agency reliance to internal mastery of email and SMS, which allowed the brand to scale to over 100 launches per year. The conversation explores the practical application of AI agents for daily reporting, pricing optimization, and inventory management while maintaining a necessary h
S1 · E131
April 15 · 20 min
Moving beyond the dashboard to connected customer experiences
What happens when companies prioritize technology over business processes? In this episode of the Ecommerce Toolbox: Expert Perspectives, Kailin Noivo sits down with James Casper to discuss how organizations can avoid "random acts of digital." James shares his insights on why customer experience should always be a leading indicator of success and how disjointed data silos create friction points in the customer journey. From the fallacy of standard dashboards to the reality of AI data readiness,

Showing 1–20 of 22 episodes