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The Digital Handshake

MediaPSC

How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count.

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21 episodes
fortnightly
Avg 16 min
English

Episodes 21

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Thursday · 26 min
30 Years in Plastic Surgery with Dr. Scott Miller
What does it take to build a successful plastic surgery practice that stands the test of time? On this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with La Jolla plastic surgeon Dr. Scott Miller to talk about nearly 30 years in aesthetic surgery, the evolution of his practice, and the lessons he’s learned along the way. Dr. Miller shares his perspective on staying authentic as a surgeon, navigating new technologies and trends, creating natural-looking results, and building a brand that reflects who you truly are. He also discusses his book, Authentic Beauty, and why patient education, consistency, and long-term trust matter more than chasing short-term attention. The conversation also dives into how social media has changed plastic surgery marketing, the balance between educating and promoting, and why Dr. Miller believes that while the medium may change, the message shouldn’t.
September 24 · 15 min
The Next Generation of Plastic Surgery with Dr. Robert Tung
What does it really take to become a plastic surgeon, and what comes after residency? On this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Robert Tong, Chief Plastic Surgery Resident at UT Houston, as he prepares for the next stage of his career: an aesthetic surgery fellowship in Orange County, California. Dr. Tong shares his journey into plastic surgery, how increasing responsibility during residency prepares surgeons for independent practice, and what patients should understand about training, board certification, and choosing a qualified plastic surgeon. He also discusses the value of mentorship, why the plastic surgery community can be more collaborative than competitive, and the importance of paying knowledge forward to the next generation.
September 3 · 29 min
How Dr. Daniel Kaufman Turns Patient Experiences Into Powerful Social Media Content
Dr. Daniel Kaufman shares his approach to creating authentic, engaging social media content through patient experiences, surgical education, and behind-the-scenes moments. From showing patients what happens during surgery to giving them photos they can share with friends and family, Dr. Kaufman explains why authenticity, patient relationships, and word-of-mouth can be some of the most powerful tools for growing a plastic surgery practice online.
August 20 · 15 min
Social Media & Patient Expectations with Dr. Rachel Ford
Dr. Rachel Ford joins Scott Jorgensen on The Digital Handshake to discuss the evolving relationship between plastic surgery and social media. Dr. Ford shares how she uses social media to educate patients, build trust, and showcase her personality while navigating misinformation, unrealistic expectations, and increasing platform restrictions. The conversation also explores what patients should look for in a plastic surgeon, why personalized consultations and long-term follow-up matter, and Dr. Ford’s perspective on controversial claims about surgeons being more focused on business than patient care. They also discuss breast implant preservation, regenerative aesthetics, and where the future of plastic surgery may be headed.
August 13 · 21 min
GLP-1 Patients & Building Trust on Social Media with Dr. Cindy Wu
In this episode of The Digital Handshake, Scott Jorgensen sits down with double board-certified plastic surgeon Dr. Cindy Wu to discuss how aesthetic surgery is evolving alongside changing patient priorities. Dr. Wu shares her perspective on treating patients after significant GLP-1 weight loss, the growing demand for natural-looking results, and the importance of preserving function alongside aesthetics. She also discusses preservation breast augmentation, why it may be the future for certain patients, and the rise of regenerative aesthetics. The conversation also dives into Dr. Wu’s approach to social media and the three pillars behind her digital presence: authentic advice, expert insight, and a behind-the-scenes look at the person behind the surgeon.
August 6 · 18 min
Dr. Kristy Hamilton on Modern Plastic Surgery
Welcome to The Digital Handshake Podcast with host Scott Jorgensen. In this episode, Scott sits down with Dr. Kristy Hamilton, a Houston-based plastic surgeon, to discuss her approach to modern plastic surgery, building a recognizable practice, and the evolution of breast augmentation. Dr. Hamilton also discusses trends shaping the future of plastic surgery, including regenerative aesthetics, fat transfer, GLP-1 medications, and the role of authenticity in building a modern practice. Subscribe to The Digital Handshake Podcast for conversations with leading voices in plastic surgery, aesthetics, and healthcare innovation. #PlasticSurgery #BreastAugmentation #PreservationBreastAugmentation #PlasticSurgeon #AestheticMedicine #DigitalHandshakePodcast #MediaPSC
July 23 · 20 min
From Surgeon to CEO: Dr. Nichole Joslyn's Journey to Private Practice
What does it really take to build a successful plastic surgery practice from the ground up? In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Nichole Joslyn, a board-certified plastic surgeon in Reno, Nevada, to discuss her journey from residency and fellowship to launching her own private practice. Dr. Joslyn shares why creating an exceptional patient experience extends far beyond the operating room, from setting realistic recovery expectations to integrating advanced recovery therapies like manual lymphatic drainage and red light therapy.
July 9 · 19 min
The Power of Patient Storytelling with Dr. John Paul Tutela
In this episode of the Digital Handshake Podcast, Dr. John Paul Tutela explains how authentic patient journey videos have become one of the most powerful tools for connecting with prospective patients. By letting patients share their experiences, practices can build trust in ways traditional marketing can't.
June 11 · 17 min
The Plastic Surgeon Who Helped Pioneer Facial Feminization Surgery
What does it take to help a patient align their outward appearance with their identity? In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Toby Mayer, a Beverly Hills facial plastic surgeon who has spent over 50 years pioneering facial feminization surgery (FFS). Dr. Mayer shares how he became one of the first surgeons in the world to specialize in facial feminization procedures, the evolution of transgender facial surgery over the past five decades, and the techniques he developed to help patients achieve natural, feminine facial features.
May 21 · 15 min
The Art of Plastic Surgery with Dr. Michael Stein
On this episode of the Digital Handshake Podcast, host Scott Jorgensen sits down with Michael Stein to discuss building a premium plastic surgery practice in one of the most competitive markets in the world — New York City. Dr. Stein shares how he’s grown a thriving breast and body practice on Park Avenue by focusing on exceptional patient care, honest results, and a strong word-of-mouth reputation rather than chasing trends or viral content. The conversation dives into the realities of marketing plastic surgery in today’s social media landscape, including shadow banning, before-and-after censorship, “Dr. TikTok,” and how influencers are shaping patient expectations.
May 7 · 13 min
Dr. Sarah Kennedy on the Rise of “Natural Augmentation”
In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Sarah Kennedy of North Atlanta Plastic Surgery Group to explore how modern aesthetic surgery is being shaped by culture, social media, and celebrity influence. Dr. Kennedy shares her journey from training at Vanderbilt and the University of Michigan to building a thriving aesthetic breast and body practice in Atlanta.
April 30 · 15 min
Dr. Peter Fodor on the future of Plastic Surgery
In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with plastic surgery icon Dr. Peter Fodor, past president of the American Society of Aesthetic Plastic Surgeons and renowned UCLA professor. Dr. Fodor shares the personal story behind what drew him to plastic surgery, why creativity and patient happiness define his life’s work, and how giving, not taking, became the driving force behind his career.
April 23 · 11 min
Dr. John Cook on Organic Growth & Facial Rejuvenation
In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with renowned Chicago plastic surgeon Dr. John Cook to discuss his journey into plastic surgery, the role of art and aesthetics in his work, and why organic, relationship-driven marketing still wins.
April 16 · 8 min
Dr. Armando Soto on Education-Driven Aesthetics
In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Armando Soto, a board-certified plastic surgeon based in Orlando, Florida, to explore the evolving landscape of aesthetic medicine and patient engagement.
April 9 · 11 min
Building a Plastic Surgery Empire + Going Viral with Dr. Chiddy
In Episode 18 of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Jerry “Dr. Chiddy” Chidester, a fast-rising plastic surgeon based in Salt Lake City, Utah, who’s redefining what it means to grow a modern practice.
April 2 · 14 min
How Young Surgeons Can Stand Out with Dr. Gronet
Welcome back to The Digital Handshake with your host Scott Jorgensen! In this episode, we’re joined again by Dr. Ed Gronet from Charlotte, North Carolina, as he shares his insights on how young plastic surgeons can stand out in a competitive field.
March 26 · 17 min
Building a Surgical Brand Before Day One with Dr. Liz Malphrus
What does it take to build a powerful personal brand before you even finish residency? On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Elizabeth Malphrus, a rising plastic surgeon completing her residency at Penn, who has already built an impressive social media presence with over 30,000 followers.
February 26 · 18 min
Why “Natural” Means Something Different to Every Patient with Dr. Shawna Kleban
In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban, a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina. Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring, the rise of GLP-1 medications, and how plastic surgeons can build trust and connection through authentic digital marketing.
February 12 · 12 min
Authentic Digital Presence with Dr. Alannah Phelan
In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Alannah Phelan, a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics.
February 11 · 14 min
Dr. Lara Devgan on Beauty Branding & Digital Authority
On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Lara Devgan, a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics.

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