The Digiday Podcast

Digiday

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

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504 episodes
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Episodes504

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Jan 31, 2018 · 56 min
Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed'
It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO...
Jan 24, 2018 · 39 min
Upworthy’s Eli Pariser: Facebook is like gravity
Viral content site Upworthy arrived in the media industry in 2012, popularizing the famous headline formula that came to be known as clickbait. A year in, Fast Company named it the fastest-growing media site of all time. Then, a decline in...
Jan 17, 2018 · 42 min
CNN’s Meredith Artley: ‘We don’t put all of our eggs in the Facebook basket’
Facebook sent tremors through the media industry when it announced its news feed change that would deprioritize publishers' content. For this week's Digiday Podcast, we talked to Meredith Artley, svp and editor in chief of CNN Digital Worldwide,...
Jan 10, 2018 · 32 min
Hearst’s Kate Lewis: One-third of Hearst’s magazine content is video
Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This...
Jan 3, 2018 · 41 min
Columbia University's Emily Bell: Facebook is reshaping newsrooms
Facebook and Google wrecked the media landscape in 2017, and while publishers might retrench slowly in 2018, the collateral damage has been massive. The platforms have been the breeding ground for fake news and newsroom restructurings, leading to...
Dec 27, 2017 · 33 min
Best of 2017: Facebook, subscriptions and commerce were the big themes for publishers this year
On this episode of The Digiday Podcast, we recap the big themes that emerged for publishers this year, from Facebook to the pivot to video to the focus on subscriptions. We bring you clips from top publishers like Bloomberg's Justin Smith, Axios' Jim...
Dec 20, 2017 · 34 min
HuffPost's Lydia Polgreen: Trump is not 'topic A' for most Americans
HuffPost editor-in-chief Lydia Polgreen recently wrapped up a listening bus tour that made stops in various cities across inland America. On this week's Digiday Podcast, she said that in her many interviews, Donald Trump's name didn't come up....
Dec 13, 2017 · 34 min
Live Podcast with Vox Media’s Lindsay Nelson: ‘Digital media was drunk on scale’
As the new year approaches, media companies are evaluating their misses in 2017 and goals for 2018. It was a tough year for digital media, with Mashable selling for one-fifth of its one-time valuation, BuzzFeed missing its revenue targets and...
Dec 6, 2017 · 33 min
Bustle’s Bryan Goldberg on digital media in 2018: ‘Consolidation has to happen’
There are many blaming digital media woes on ill-thought pivots to video and an addition to venture capital. Nonsense, according to Bustle Digital Group CEO Bryan Goldberg. The fundamental issue is there are too many digital publishers competing for...
Nov 29, 2017 · 29 min
News industry analyst Ken Doctor 'People will pay for quality content'
This has been yet another turbulent year in the media industry, and publishers have pivoted to wherever they found potential for ad dollars or an alternative revenue model. Some are experiencing success with subscription models, particularly those...
Nov 22, 2017 · 32 min
Al Jazeera's Yaser Bishr: Publishers are platform 'sweatshops'
"Social media platforms are very bad to retain the audience."
Nov 15, 2017 · 35 min
Bloomberg Media's Keith Grossman on platforms: 'Be very wary'
"Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be."
Nov 8, 2017 · 41 min
Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’
Attn, the 3-year-old media brand that distributes video stories through social platforms, built itself into a short-form video giant by taking a Facebook-first approach. The publisher has tried to align its content with Facebook’s interests. On this...
Nov 1, 2017 · 36 min
Tasty’s Ashley McCollum: Big video view counts aren’t everything
BuzzFeed food brand Tasty has reached 1.8 billion views monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social feeds, the brand is also selling merchandise...
Oct 25, 2017 · 27 min
Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly
While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms."
Oct 18, 2017 · 38 min
Conde Nast's Craig Kostelic: 'We’re completely embracing programmatic'
The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has become a complement to Bon Appétit's digital and social offerings. With the majority of the group's revenue now also coming from...
Oct 11, 2017 · 42 min
The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand
The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about...
Oct 4, 2017 · 28 min
Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump
Politico has successfully steered its business model from advertising to subscriptions. Today, with 25,000 Politico Pro subscribers and a 90 percent renewal rate, Politico gets over 50 percent of its revenue from its high-priced subscription...
Sep 27, 2017 · 28 min
Spirited Media’s Jim Brady: Growing audience through display advertising is ‘not natural’
On this week’s Digiday Podcast, Spirited Media’s Jim Brady talks about building a local news media business that's sustainable. The key to economic success for Spirited Media lies in a scaled events business rather than the display advertising...
Sep 20, 2017 · 36 min
Quartz’s Kevin Delaney: Advertising is still a great business model for news
On this week’s Digiday Podcast, Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more.