
The Hidden Asset Smart PE Firms Protect at All Costs with Jeffrey Koonce
What separates the PE firms that build lasting companies from the ones that destroy them? Jeff Koonce says it comes down to one asset that never shows up cleanly on a balance sheet. Jeffrey Koonce is a Partner at Bernhard Capital Partners, a Baton Rouge-based services and infrastructure-focused private equity firm with more than $6 billion in AUM. A recovering CPA and former tax attorney at Phelps Dunbar, Jeff joined BCP as General Counsel and has been part of the firm's growth from its first fund close through its fifth. Co-host Scott Shea and special guest co-host Jeremy Beyt, CEO of ThreeSixtyEight, join Joshua Wilson for this conversation recorded live at ThreeSixtyEight's studio in Baton Rouge. 🎯 What We Cover: What private equity actually looks for beyond EBITDA and cash flow Why the highest offer rarely wins in a founder-owned deal How BCP uses a "blueprint" strategy before approaching any target Why safety records are a leading indicator of service company quality The role of culture in buy-and-build platform success Why founders who roll equity almost always outperform on the back end How BCP managed 23 portfolio companies through reporting and technology The difference between a PE firm and a family office Why brand and goodwill matter even in industrial M&A What Jeff asks every founder at the deal table 🤝 Connect with Jeffrey Koonce: 🌐 https://www.bernhardcapital.com 🤝 Connect with Co-Host Scott Shea: 💼 https://www.linkedin.com/in/escottshea/ 🤝 Connect with Jeremy Beyt | ThreeSixtyEight: 🌐 https://www.threesixtyeight.com/ 💼 https://www.linkedin.com/in/jeremy-beyt/ 💼 Thinking About a Transaction? FA Mergers helps founders, investors, and business owners navigate the full M&A process — from valuation to close. If you're exploring a sale, acquisition, or capital raise, let's talk. 🔗 https://www.famergers.com/ 🎙️ Follow The Deal Podcast: 🌐 https://www.thedealpodcast.com/ 💼 https://www.linkedin.com/in/joshuabrucewilson/ ▶️ https://www.youtube.com/@dealpodcast Curious what your business is worth? Request your free valuation at famergers.com Disclaimer: Joshua Wilson is a licensed Florida real estate broker and holds FINRA Series 79 and Series 63 licensure. The Deal Podcast is presented by FA Mergers and is produced for informational and educational purposes only. Nothing discussed constitutes investment advice, legal or tax advice, a solicitation, or a recommendation to buy or sell any security or to pursue or avoid any transaction. All views and opinions expressed by the hosts, co-hosts, and guests are their own and do not necessarily reflect the positions of FA Mergers, One Iron Network LLC, any regulatory agency, or any employer. Listeners should consult their own legal, financial, and tax professionals before making any business, financial, or transaction decision. This podcast does not constitute a solicitation or recommendation for any financial products or services. Let's Connect on LinkedIn: https://www.linkedin.com/in/joshuabrucewilson/ To Contact Us, Please Visit: https://www.thedealpodcast.com/contact/


















