
Zero Investors, All Sisterhood: Bootstrapping a Licensed Brand — Elise Colomb
Elise Colomb was a nurse, a pharma rep, and a stay-at-home mom who sold art for fun. Then a friend saw her paintings and said, "We need to put these on products." Host Joshua Wilson and co-host Jude David, JD, DCL, MBA, Managing Partner of FA Mergers, sit down with Elise Colomb, Co-Founder, Designer, and Creative Director of Sorority and Sisterhood, the hand-drawn luxury pajama brand she built with co-founders Virginia and Kait. With zero outside investors, the three funded the business from their own earnings and reinvested every dollar back in. Elise explains how university and sorority licensing works, how royalties shape pricing, why every new product must clear a margin bar before it launches, and how three founders run a nationwide wholesale brand with no staff. It's a candid look at bootstrapped growth, faith, and knowing when to take the leap. 🎯 What We Cover - From nursing and pharma sales to founder - Turning hand-drawn art into a product line - Self-funding a business with zero investors - How university and sorority licensing works - Pricing around royalties and rep commissions - Killing ideas that don't make the margin - Three co-founders, no staff, a national rep network - The Good Morning America moment - Faith, family, and the leap of faith 🤝 Connect with Elise Colomb 🌐 Website: https://sororityandsisterhood.com/ 📸 Instagram: https://www.instagram.com/ecolomb/ 👍 Facebook: https://www.facebook.com/people/Sorority-and-Sisterhood/100090936670055/ 🤝 Connect with Co-Host Jude David 💼 LinkedIn: https://www.linkedin.com/in/jude-david-jd-dcl-mba-172a6a76/ 🌐 FA Mergers: https://famergers.com 💼 Thinking About a Transaction? FA Mergers advises lower-middle-market business owners on preparing for and navigating a sale. Start the conversation at https://famergers.com 🎙️ Follow The Deal Podcast 🌐 Website: https://www.thedealpodcast.com/ 💼 Joshua Wilson on LinkedIn: https://www.linkedin.com/in/joshuabrucewilson/ ▶️ YouTube: https://www.youtube.com/@dealpodcast A One Iron Network production: Executive Producer Joshua Wilson Disclaimer: Joshua Wilson is a licensed Florida real estate broker and holds FINRA Series 79 and Series 63 licensure. The Deal Podcast is presented by FA Mergers and is produced for informational and educational purposes only. Nothing discussed constitutes investment advice, legal or tax advice, a solicitation, or a recommendation to buy or sell any security or to pursue or avoid any transaction. All views and opinions expressed by the hosts, co-hosts, and guests are their own and do not necessarily reflect the positions of FA Mergers, One Iron Network LLC, any regulatory agency, or any employer. Listeners should consult their own legal, financial, and tax professionals before making any business, financial, or transaction decision. This podcast does not constitute a solicitation or recommendation for any financial products or services. Let's Connect on LinkedIn: https://www.linkedin.com/in/joshuabrucewilson/ To Contact Us, Please Visit: https://www.thedealpodcast.com/contact/
- Transcript
- Chapters


















