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The CX Podcast

Steven Van Belleghem

Every month Steven shares his view on the latest customer experience, marketing and technology news in a short update. On a regular bases, you can also listen to (parts of) his keynote presentations and interviews with experts in the field of customer experience and technology.

Steven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world.

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  • 20 episodes
  • Avg 12 min
  • English

Episodes 20

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  • Apr 26, 2024 · 6 min

    CX Update #20: customer satisfaction at Airbnb, building empathy and more!

    In my recent deep dive into Airbnb's customer experience (CX) philosophy, I've been particularly inspired by the innovative approach of its co-founder and CEO, Brian Chesky. Here are three critical lessons from Airbnb's CX strategy that exemplify why Brian is revered as a formidable leader in customer-centric innovation, a true "Customer Leader" as described by experts Rudy Moenaert and Henry Robben. I hope you enjoyed this episode. Hopefully you have found new inspiration to improve your customer experience and customer service. If you want to learn more about me, check out www.stevenvanbelleghem.com I’m a keynote speaker, author and entrepreneur in the field of customer experience

  • Jan 30, 2024 · 5 min

    CX Update #18: Mental flexibility, Victoria’s Secret and many more!

    Welcome to CX Update #18! I am taking you to Disneyland Paris for an interesting story on the importance of mental flexibility. And do you want to know which much-heard reaction I’m allergic to? And what I think is so interesting about Victoria’s Secret CX? Listen to the podcast.

  • Dec 7, 2023 · 21 min

    CX TRENDS FOR 2024

    It’s a wrap for 2023, but what’s in store for CX in 2024? In this episode, you’ll discover why CEO’s should all be friction hunters, how conversational AI can help you when you have vegan guests coming over for dinner … and why a personal visit from a customer service specialist might be in the cards. Explore 10 game-changing trends that will impact customer experience in the year(s) to come – and don’t forget to order my book ‘Diamond in the Rough’ if you’d like to go more in-depth. Customer Experience Trends 2024: Trend #1 The era of search Trend #2 Personalization at scale Trend #3 High-value customer agents Trend #4 Effective empathy Trend #5 AR breakthrough Trend #6 When HR meets CX Trend #7 CX for life Trend #8 CX for the world Trend #9 Preloved is hot Trend #10 Friction Hunter CEOs

  • Oct 27, 2023 · 8 min

    CX Update #17: customer loyalty, effective empathy and many more!

    Neuhaus chocolates turned the idea of customer loyalty upside down, cleaning company CSU introduced a special phone case to motivate employees and improve customer culture, while AG Insurance did a great job collecting valuable direct customer feedback. Enjoy the new update, everyone!

  • Sep 29, 2023 · 8 min

    CX Update #16: Personal AIssistants, frontline staff and many more!

    Welcome to a new CX Update! In this episode: why do we use the scary word ‘frontline’ for such a happy place? Personal AI assistants could be the next big thing in CX, and Patagonia took the promise of lifetime guarantee to an amazing new level. Also, on a more personal note: my new book ‘Diamond in the Rough’, a how-to guide for customer culture, is coming out next week!

  • Jun 29, 2023 · 6 min

    CX Update #15: Friction hunter, non negotiable rules and many more!

    Thanks for tuning in to a new CX Update! I’ve got a great story about the CEO of Airbnb who took matters into his own hands to discover the CX of his company. And have you heard about Disney’s inspiring non-negotiable rules? Watch the video and find out!

  • Jun 2, 2023 · 7 min

    CX Update #14: Artificial empathy, opposing interests and many more!

    Welcome to CX Update #13 everyone! In this episode I’m sharing my views on how AI will change the way customers take buying decisions. The filter of AI will have a huge impact on the brands we choose! I'm also explaining why you shouldn't always take feedback literally, and Whitney Houston is helping me to make another important point about CX. Enjoy the update!

  • Apr 28, 2023 · 9 min

    CX Update #13: AI buying behavior, understanding customer feedback and many more!

    Welcome to CX Update #13 everyone! In this episode I’m sharing my views on how AI will change the way customers take buying decisions. The filter of AI will have a huge impact on the brands we choose! I'm also explaining why you shouldn't always take feedback literally, and Whitney Houston is helping me to make another important point about CX. Enjoy the update!

  • Mar 31, 2023 · 11 min

    CX Update #12: Communities, human skills and many more!

    Welcome to CX Update #12! I’m sharing some great examples of community creation I saw on my latest trip to LA and of course I’m talking about the #1 tech topic at the moment: ChatGPT and the role of humans in an AI-based world. Because, believe me: humans will always have a big value in CX. Enjoy!

  • Nov 28, 2022 · 28 min

    CX TRENDS FOR 2023: the rise of empowered CX, bright cx and more!

    Let’s take a trip to the future, with my 10 most important CX trends for 2023: from the Top Guneffect to a new loyalty philosophy and from TikTok-ising your interface to ambient intelligence.Which ones do you think will have the biggest impact?

  • Sep 30, 2022 · 13 min

    CX Update #7: CX is NOT a Christmas Tree, The open door effect and more!

    Welcome to CX Update #7! In this new CX Update I talk about how you can be more efficient as a company without having to save on customer experience. I also illustrate the amazing effect of the Open Door Button philosophy and explain how overpromising and a lack of communication can ruin your customer's experience. Enjoy!

  • Jun 28, 2022 · 33 min

    Interview with Alexis Lebedoff: Country director Meta Belgium

    I had a great talk with Alexis Lebedoff, the Country Director of Meta Belgium. Ten years after opening the Facebook offices in Belgium, it’s been a quite a ride with lots of exciting changes and challenges along the way. In this podcast episode Alexis tells me what he learned in that time and he talks about the huge impact of the Facebook-to-Meta transition and the company’s fascinating vision of the Metaverse.

  • May 31, 2022 · 17 min

    CX Update #5: Customer experience in times of high inflation, How lululemon is re-thinking customer loyalty and more!

    In episode 5 of my CX Update I’m dealing with a question that many people ask me: what should we do about our CX in times of inflation and budget cuts? In this video, I’m sharing my short-run and long-run solutions. I’m also talking about new ways of customer loyalty, with a great example by Lululemon, and I illustrate the difference between being a tech company and a company that uses tech to become more customer-centric. Enjoy!

  • Apr 1, 2022 · 14 min

    CX Update #3: customer benefits of web3, your influence horizon and more!

    Thanks for tuning in to episode 3 of my CX Update video! I’m taking you all to Dubai this month, to illustrate the power of CX in between touchpoints, and how you can really make a difference there. I’m also discussing some of the endless opportunities of Web3 and I’m taking a closer look at companies that speak up about what’s going on in the world and try to make that a part of their customer journey.

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