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The Create Unknown

Unknown Media & Studio71

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.

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  • 20 episodes
  • weekly
  • Avg 1 hr 49 min
  • English

Episodes 20

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  • Friday · 1 hr 28 min

    Should You Be Hobby Gooning?

    Why do we become obsessed with things nobody else cares about? We audit our hobbies and find out why they actually matter.

  • September 25 · 1 hr 18 min

    VidCon Death & Invisible Fan Theory

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today we tackle a strange disconnect in modern media: why can someone have millions of followers and still struggle to get people to show up? We begin with VidCon and the changing relationship between creators and their audiences. We start comparing the early days of YouTube to the fragmented world of TikTok and modern algorithm-driven content. What happened to the idea of a creator being important enough that fans would actually travel to see them? From there, we introduce Kevin’s “Invisible Fan Theory,” the idea that views and streams can represent passive exposure rather than genuine fandom. We explore the phenomenon through VidCon, concerts, and streaming numbers, including the strange possibility that an artist can rack up billions of streams while struggling to sell tickets. Is all that consumption actually creating fans, or is much of it just digital background noise? The discussion expands into what separates truly devoted fandoms from massive but interchangeable audiences. We compare expensive Taylor Swift concerts, sports events, and UFC fights with struggling creator conventions, and discuss why people will spend thousands on experiences that feel personally meaningful. Finally, we look at algorithmic filter bubbles, the growth of specialized communities like Open Sauce, and the increasing sameness of online creators. If YouTube becomes a “solved game” where everyone follows the same formulas, could being genuinely distinctive become the thing that matters most? Thanks to our patrons, we’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • September 11 · 1 hr 38 min

    The Death of Educational Content on Youtube?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today we tackle one of the more uncomfortable topics of the modern day: what happens when AI can do the work you built your identity around? The conversation begins with Fern’s video “The Death of Educational Content on YouTube,” exploring how AI-generated scripts, visuals, and research are making it easier to produce convincing educational videos at an unprecedented pace. But when the information is wrong, who catches it, and what happens when viewers can’t tell the difference? Next we discuss Matt’s “Tabor Obituary Test,” a simple experiment designed to reveal what AI actually knows about a person, and how easily AI-generated content can blur the line between research and plagiarism. From there, we examine the growing phenomenon of real human work being dismissed as “AI slop,” including a 3D artist whose work was accused of being AI-generated. Has documenting the creative process become part of the job? The discussion expands into YouTube’s responsibility for maintaining quality, the difficulty of correcting misinformation in video, and why educational content may be particularly vulnerable to AI. What can humans still offer that AI still can’t? Is it personal experience, mistakes, perspective, and the strange little details that make something feel genuinely human? Finally we wrestle with the bigger existential question: if AI eventually becomes capable of replicating even those uniquely human qualities, what happens to the value of creativity itself? Big thanks to our patrons, we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben WebsterEditor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • September 4 · 1 hr 48 min

    Should You Eat Grandpa Slop?

    Today we dive into the decline of the Western, starting with Seven Samurai and its influence on The Magnificent Seven. We compare the 1960 original with the 2016 remake, praising the remake's casting while arguing that it leaves out some of the original's most meaningful scenes. Are modern stories losing the lessons of heroism that people like Bernardo O'Reilly's worked so hard to craft? From there, we explore how Westerns evolved from simple good-vs.-evil morality tales into the morally ambiguous films of the Clint Eastwood era, and why Unforgiven may have marked the end of the genre's cultural dominance. Along the way, we also discuss what classic Westerns reveal about courage, masculinity, self-defense, and changing cultural values. Could the Western's irrelevance actually make it more interesting to watch today? We close by recommending several classics, including The Man Who Shot Liberty Valance, Yojimbo, A Fistful of Dollars, and Once Upon a Time in the West. We’ll be back next week, thanks to our patrons! Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • August 28 · 1 hr 18 min

    Frieren is Rewriting Masculinity. What?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today we tackle one of the more uncomfortable questions in modern entertainment: what happened to masculinity in storytelling? The conversation begins with a YouTube essay arguing that anime like Frieren: Beyond Journey's End is "rewriting" masculinity. We go on to question that premise, pointing out that traits like chivalry, courage, self-sacrifice, and respect are hardly new inventions. This leads us to ultimately ask, why can genuinely positive masculine characters feel so unusual in modern Western media? Next we discuss Frieren and its portrayal of Himmel the Hero, contrasting its emphasis on kindness, relationships, and small human moments with the battle-focused storytelling common in anime. From there, Kevin talks about the idea of "millennial writing" and the tendency for modern stories to constantly joke about themselves, undercut serious moments, and make sure the audience knows the creators understand how ridiculous everything is. The discussion expands into why contemporary entertainment seems so afraid of sincerity, the differences between Western and Japanese storytelling, and the unusual success of characters like Reacher. That finally leads us to debate whether online criticism actually represents what audiences want, and whether people are increasingly hungry for stories that simply take themselves seriously. Big thanks to our patrons, we’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben WebsterEditor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

  • August 21 · 1 hr 15 min

    One Game Stink. One Rules.

    Kevin reviews games and asks: what makes a game great…and what makes one feel like a slog?

  • July 31 · 1 hr 46 min

    Does The Godfather Hold Up?

    Why does The Godfather still resonate? What is it that makes great family stories timeless?

  • July 24 · 2 hr 17 min

    No One Likes Anything. Now What?

    Why does the internet seem to hate everything? We explore what's driving modern outrage and disappointment.

  • July 3 · 2 hr 37 min

    The Death of Gaming

    Sony says physical PlayStation games are coming to an end. We ask what that means not just for gaming, but for the idea of ownership itself.

  • June 26 · 2 hr 35 min

    The He-Man Movie Is Weird.

    Kevin watched the new He-Man movie and couldn't stop asking the same question: why does it feel like it's making fun of itself?

  • June 19 · 1 hr 32 min

    The Vsauce2 Video I Got Wrong

    After revisiting an old Vsauce video, we ask: if life keeps getting easier, why are people doing less with more?

  • May 29 · 1 hr 48 min

    Youtube is Fake

    Why does YouTube still feel invisible to the “real” entertainment world after 20 years of dominance?

  • May 22 · 2 hr 3 min

    Is YouTube Really Dead?

    Is there really “nothing to watch” on YouTube anymore? We unpack algorithms, creator burnout, and platform decay.

  • May 1 · 2 hr 35 min

    The Magical Simplicity of Redwall

    Is “Redwall” actually darker than you remember? And why do simple stories sometimes outlive “serious” literature?

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