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The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution.  http://cpgguys.com 

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  • 51 episodes
  • a few times a week
  • Avg 31 min
  • English

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  • S2 · E53
    Today · 12 min

    Commerce Riff with Sri & PVSB - October 20, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Amazon Closes Its Grocery Partner Storefronts Albertsons Media Collective Taps a Former Walmart Connect Exec KFC Ditches Pepsi for Coke Kimberly-Clark Forecasts a Sales Decline After a Social-Media Firestorm in China CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E629
    Saturday · 30 min

    DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency

    The CPG Guys are joined in this episode by Sean Tinnelly, Head of Ad Sales at DG Media Network, a division of Dollar General. This episode is sponsored by DG Media Network. Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-patrick-tinnelly Follow DG Media Network online at: https://www.dgmedianetwork.com/ Sean answers these questions: What drew you to Dollar General and DGMN specifically, and how has that mix of experience shaped how you're building out ad sales there? Dollar General's footprint is fundamentally different from most retail media networks — over 21,000 stores, and roughly 80% of them in markets of 20,000 people or fewer. How does that rural, small-format footprint change the way you pitch DGMN to CPG brands versus how they think about the bigger retail media players? Walk us through the current shape of DGMN today — onsite, offsite, and in-store. How do those pieces fit together, and where is most of the current advertiser demand concentrated? DGMN has leaned heavily into first-party data and closed-loop measurement, with partners like The Trade Desk, LiveRamp, and Google Ad Manager. How do you talk to brands about the value of that data given how different the DG shopper looks from a typical grocery or mass retail customer? DGMN recently expanded its AI-enabled in-store audio network. How are in-store media formats like that performing relative to digital, and how do you help brands think about allocating budget across onsite, offsite, and in-store? For a lot of CPG brands, rural and small-town shoppers are genuinely hard to reach with traditional digital targeting. What does DGMN unlock for a brand that they simply can't get anywhere else in their media mix? Let's talk about the advertiser base. DGMN has brought on major partners like Unilever, Coke, Hershey's, and P&G. What has that growth in advertiser demand looked like, and where are you seeing the most momentum right now? How does DGMN think about the balance between national CPG advertisers and smaller or regional brands that may be trying to break into rural markets for the first time? Retail media is maturing fast — incrementality, attribution, and proving real ROI are dominating the conversation across the industry. How is DGMN approaching measurement and incrementality specifically for a shopper base and store format that looks so different from a typical big-box or grocery network? To wrap us up, Sean: as DGMN continues to scale its offsite, onsite, and in-store capabilities, what does the roadmap look like from here, and what's your best advice for a brand that hasn't yet activated in rural America? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E628
    Wednesday · 43 min

    Agentio's Arthur Leopold - Enabling Creator-Led Advertising at Scale

    The CPG Guys are joined in this episode by Arthur Leopold, CEO and Co-Founder at Agentio which enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes. This episode is sponsored by Agentio Follow Arthur on LinkedIn at: https://www.linkedin.com/in/arthurleopold/ Follow Agentio online at: https://www.agentio.com/ Arthur answers these questions: You were president of Cameo, which was built on connecting people with talent. What did you see there that convinced you creator advertising needed its own buying infrastructure, and why was 2023 the moment to start Agentio? You've said advertising follows attention and attention has moved to creators. If you're right, why do you think less than 2% of digital ad spend reaches creators today? You've compared your goal to making creator buys as easy as buying Meta or Google ads. What gets lost, and what gets gained, when you industrialize something as human as a creator's recommendation? Walk us through a campaign for a challenger food or beverage brand. What does a brand actually do, what does the platform do, and where does a human still need to be in the loop? Agentio’s performance data suggests brands testing ten or more creator verticals find winners more often. For a CPG brand with a limited budget, how do you balance breadth of testing against putting real money behind what works? Olipop, Graza and Suri have all scaled with you. What do the best CPG programs have in common, and what do the ones that fizzle get wrong? Several of your case studies argue that media mix modeling shows far more impact than last-click attribution. How should a CPG marketer prove creator spend works when so much of the sale happens at retail, not on a DTC site? Can creator media drive retail sell-through at Walmart, Target or Amazon, and have you seen brands connect creator campaigns to retail media or shopper data? Agentio has expanded from YouTube to Meta Partnership Ads. Do creators perform differently when the ad runs as a native YouTube integration versus a boosted post on Meta, and how should brands split budget? YouTube changed how it counts views this year, and has been moving into brand-creator deals itself. How worried are you about the platforms building what Agentio has built? What do creators get from a marketplace like yours that they can't get from a talent agent or direct deals, and how do you keep a program from feeling like an ad network to their audiences? It's 2030. What share of a CPG brand's media plan is creator-led, and what does the CMO's team look like when the operational work is automated? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S2 · E52
    October 13 · 14 min

    Commerce Riff with Sri & PVSB - October 13, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: 7-Eleven's New CEO Is “Stealing With Pride” From Japan Mars Maps the Next Decade of Shopping How Reckitt Is Thriving With China's Social-Media Shoppers DoorDash Names WPP Media Its Global Media Partner CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E627
    October 12 · 40 min

    SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace

    The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon! This episode is sponsored by SmartScout Follow Scott on LinkedIn at: https://www.linkedin.com/in/scott-needham-a8b39813/ Get a FREE category snapshot at: https://www.smartscout.com/cpgguys Scott answers these questions: You built and sold real Amazon businesses before you ever built SmartScout. What was the recurring frustration in your own account-level data that made you say, ‘I need to build a tool for this’? For a large, established brand that already has strong retail measurement and thinks it has visibility into Amazon, what's the blind spot they usually don't know they have — around third-party sellers, category share, or where their business has quietly shifted? When you sit down with an enterprise brand for the first time and show them what's actually happening in their category, where does that conversation usually go? You recently launched TikTok Shop analytics. For a senior brand leader, what's the real question they should be asking — not how a video performs on TikTok in isolation, but which trends there actually translate into Amazon category growth, and which are just noise? Can you walk us through an example — a TikTok Shop trend that clearly moved the needle on Amazon versus one that looked exciting but never translated into real growth? Category concentration is one of the more interesting patterns in your data — some categories consolidating around a handful of brands, others fragmenting into hundreds of undifferentiated sellers. What does category concentration tell a brand about where to defend share and where to invest? How does a brand tell the difference between a category that's fragmenting because of real innovation versus one that's fragmenting because of low-quality, undifferentiated competition? What does good, data-led marketplace decision-making actually look like at scale — and what's the most common mistake you see when a brand treats Amazon as just another sales channel? If you're advising a CMO or VP of e-commerce at a mid-size CPG brand, what's the first strategic question they should be asking about their category before they touch a single tactic? You've offered to pull real numbers on a specific category ahead of a conversation like this one. Tell our audience about that offer — and looking ahead, where do you see the biggest opportunity for brands as AI-driven discovery and TikTok Shop-style commerce keep reshaping where purchases actually happen? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    • Transcript
  • S1 · E627
    October 10 · 40 min

    SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace

    The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use as their own personal treasure map of Amazon! This episode is sponsored by SmartScout Follow Scott on LinkedIn at: https://www.linkedin.com/in/scott-needham-a8b39813/ Get a FREE category snapshot at: https://www.smartscout.com/cpgguys Scott answers these questions: You built and sold real Amazon businesses before you ever built SmartScout. What was the recurring frustration in your own account-level data that made you say, ‘I need to build a tool for this’? For a large, established brand that already has strong retail measurement and thinks it has visibility into Amazon, what's the blind spot they usually don't know they have — around third-party sellers, category share, or where their business has quietly shifted? When you sit down with an enterprise brand for the first time and show them what's actually happening in their category, where does that conversation usually go? You recently launched TikTok Shop analytics. For a senior brand leader, what's the real question they should be asking — not how a video performs on TikTok in isolation, but which trends there actually translate into Amazon category growth, and which are just noise? Can you walk us through an example — a TikTok Shop trend that clearly moved the needle on Amazon versus one that looked exciting but never translated into real growth? Category concentration is one of the more interesting patterns in your data — some categories consolidating around a handful of brands, others fragmenting into hundreds of undifferentiated sellers. What does category concentration tell a brand about where to defend share and where to invest? How does a brand tell the difference between a category that's fragmenting because of real innovation versus one that's fragmenting because of low-quality, undifferentiated competition? What does good, data-led marketplace decision-making actually look like at scale — and what's the most common mistake you see when a brand treats Amazon as just another sales channel? If you're advising a CMO or VP of e-commerce at a mid-size CPG brand, what's the first strategic question they should be asking about their category before they touch a single tactic? You've offered to pull real numbers on a specific category ahead of a conversation like this one. Tell our audience about that offer — and looking ahead, where do you see the biggest opportunity for brands as AI-driven discovery and TikTok Shop-style commerce keep reshaping where purchases actually happen? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    • Transcript
  • S1 · E626
    October 7 · 35 min

    Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age

    The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Benoit on LinkedIn at: https://www.linkedin.com/in/benoitvatere/ Follow Liquid Death online at: https://liquiddeath.com/ Benoit answers these questions: What's actually changed for Liquid Death's retail media approach in the months since, and what hasn't? As a brand that guards its identity fiercely, how do you decide which of these networks are actually worth Liquid Death's money versus which are just more standardized inventory to say no to? Now that you're negotiating Joint Business Plans with grocers specifically — not just retail broadly — has that fandom leverage translated the way you expected? AI shopping agents are showing up inside the grocery experience itself now — in-app assistants, list builders, reorder predictors. If one of those intercepts a shopper before they ever see your brand page, how is Liquid Death optimizing to stay “machine-preferred” in a grocery app specifically, versus the broader retail context we discussed at Cannes? How do you run a Liquid Death-style disruptive activation inside a delivery experience that's built for speed, not spectacle? Has grocery media gotten any better at supporting the kind of involved, culturally loud activations Liquid Death is known for, or is it still an uphill fight? How tightly are your media optimization loops tied to actual shelf and delivery-dark-store inventory data today? Is grocery retail media a defensive tool to protect your space on that shelf, or still purely offensive for you? What's the biggest gap you see between how grocery retail media talks about innovation and what it's actually able to deliver for a brand like Liquid Death? For a CPG media leader walking the floor here at Groceryshop trying to modernize their grocery retail media strategy, what's the single biggest reality check you'd give them to stop playing it safe? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    • Transcript
  • S2 · E51
    October 6 · 11 min

    Commerce Riff with Sri & PVSB - October 6, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spending Grocery inflation is primed to rise Kroger details its AI strategy at Groceryshop 2026 GLP-1 drug use keeps reshaping the grocery basket CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    • Transcript
  • S1 · E625
    September 30 · 29 min

    Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning

    The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickshuman/ Follow Mondelēz International online at: https://www.mondelezinternational.com/ Follow Stan on LinkedIn at: https://www.linkedin.com/in/stanturek/ Follow InMarket online at: https://inmarket.com/thecpgguys Rick & Stan answer these questions: Proving incremental return on Ad Spend is now the hardest thing marketers have to do ... 67% call it their top challenge, ahead of cost. And only 22% say they can act on a measurement insight in time to matter. Why is 'incremental' the number that matters, and where is the industry actually stuck? From the Mondelēz side: walk us through what a Joint Business Planning conversation looks like today when your customer team sits down with a retail customer. What’s missing when a brand shows up with a blended sales number instead of proof of what the media actually drove at that specific retailer? InMarket sees actual purchase transactions from real people across the retailers that matter most to CPG — Walmart, Costco, Sam’s Club, Target, Amazon, Kroger, ALDI, Albertsons, and Dollar General, with augmented coverage across C-Store. Talk about how that data turns one blended iROAS number into a retailer-by-retailer incremental breakdown, and why that granularity changes the conversation. Once your customer team walks into that room with a retailer-specific incrementality number, how does that actually change the dynamic? Does it elevate what Mondelēz asks for, or what the retailer is willing to give back? Let’s talk speed. You’ve said what happened last week is measurable this week — no quarterly lag, no long wait on reports. Why does that in-flight speed matter as much as the accuracy of the number itself? Rick, On the brand side, if you had access to this data in-flight, how would that change the conversation or the actions you would consider taking? Stan, Maestro, InMarket’s AI-powered optimization engine, flags what’s incrementally lifting and what’s not, in time to act on it. How does that actually work, and how much of that optimization is automated versus a human decision? Stan, you've said the decisioning side is where this breaks, and fixing that inside a big CPG is a long road ... reorganizing teams and processes doesn't happen in a quarter. So what can a brand do tomorrow, while that longer work is underway? Where should they be holding their agencies, their publishers, and their retail media networks accountable ... and what should they stop taking at face value? Let's look forward. AI is about to make the execution side of media dramatically faster ... more creative, more audiences, more combinations, tested continuously. Rick, two years out, what would you want to be able to do with measurement that you can't do today? And Stan, what has to get built for him to have it? To close us out: Stan, InMarket is picking up new recognition in the measurement space and you’re stepping into a seat on the IAB Board of Directors — as you take on that industry role, what’s the biggest structural change you think needs to happen in how the industry measures retail media? And Rick, what’s your advice to another CPG customer team that’s still walking into JBP without proof? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    • Transcript
  • S2 · E50
    September 30 · 10 min

    Commerce Riff with Sri & PVSB - September 29, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Costco reports higher fourth-quarter profit on resilient consumer spending Grocery inflation is primed to rise Kroger details its AI strategy at Groceryshop 2026 GLP-1 drug use keeps reshaping the grocery basket CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    • Transcript
  • S1 · E624
    September 26 · 32 min

    Walmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform

    The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-hardy/ Follow Walmart Data Ventures online at: https://www.walmartdataventures.com/ Mark answers these Questions: We’re back at Inspire for another year. For those who may not be familiar, Mark, what is Inspire — and what’s been different about the event this year? We were here last year, and one of the things that stuck with us was your introduction of the Scintilla Insights Model. Remind us what that is — and how are you thinking about that? Why was Scintilla such a game-changer in helping Kao introduce new life into their 125 year old Jergens brand. Yesterday, you laid out a much bigger vision for where Scintilla is headed — evolving from the insights platform you’ve built into what you’re calling a commerce intelligence platform. What does that mean? Let’s unpack that. Starting with “integrated” — suppliers already have access to an enormous amount of data. What still needs to be connected? You also shared some exciting new AI capabilities yesterday. It sounds like Scintilla is getting a lot smarter in how it helps suppliers make sense of all this information. What does that experience start to look like? Then you get to the third piece: actionable. If Scintilla can tell me what’s happening and help me understand why, how do you get me closer to actually doing something about it? And one of the places where that becomes very tangible is Scintilla In-Store. What changes when you bring this intelligence all the way onto the sales floor? Two years ago the story was "how did I do," last year it was "what should I do." If that arc continues, what' does this look like in 2027? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    • Transcript
  • S1 · E623
    September 23 · 42 min

    Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media

    The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry. Follow Sarp on LinekdIn at: https://www.linkedin.com/in/sarptuncay/ Sarp answers these Questions: You open with a bedtime story about your son Kai — and it perfectly frames the human-AI collaboration dynamic. How did that moment crystallize your thinking about what’s actually changing in retail media? You say the central risk isn’t job loss, it’s that work becomes less important as platforms automate. That’s a more unsettling thesis than “your job disappears.” How are practitioners actually reacting when you frame it that way? You describe AI as already embedded in bidding, budget pacing, targeting, and reporting — not a future state. Which retail media network do you think has gone furthest in automating execution, and what does that mean for the practitioners using it? If automation creates an “illusion of control” — your phrase — what does that actually look like on the ground for a brand team that thinks they’re managing a campaign? You draw a sharp line between Operator and Orchestrator. What’s the hardest part of that identity shift for practitioners who built their career on execution excellence? You argue AI optimizes locally while humans must optimize globally across retailers and business goals. Can you give us a real-world scenario where that distinction made or broke a brand’s retail media outcome? Your framework identifies two practitioner paths — platform specialist versus growth partner. Are brands and agencies hiring and promoting differently based on that split yet? You say success metrics need to shift from ROI charts to business impact — growth, penetration, profitability. Who in the organization needs to change first: the practitioner, their manager, or the client? “The real risk is irrelevance” — being seen as a reporter rather than a decision support partner. How do you help someone audit whether they’ve already drifted into that reporter role without realizing it? You recommend mastering margin calculations, supply constraints, and leadership’s definition of incrementality. How much of that business fluency exists today across the retail media practitioner community, honestly? We’re headed into Cannes Lions, where AI and commerce are dominating the agenda. What’s the conversation you most want to have there that you think isn’t happening loudly enough yet? You close with “Let AI write the draft. You own the story.” How would you advise a brand to apply this philosophy? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E622
    September 19 · 42 min

    Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront

    The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores. This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware’s RedVest Media 2027 Upfront. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/ Follow Molly Hjlem on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/ Follow RedVest Media online at: https://www.redvestmedia.com/ Kim & Molly answer these questions: We are recording at Wrigley Field following RedVest Media’s inaugural Upfront. What does this moment represent for Ace and for the brands that grow with you? We talked to you a year ago around this time, as you were preparing to launch RedVest Media. Why did it feel important to host this event? What were you looking to accomplish? You built a career on the brand side prior to Ace, and you've been at Ace for nearly a decade now. What has stood out to you in this first year? Did anything surprise you about how the organization and vendor community responded? To the extent that an event like today is designed to celebrate partnerships, news and progress, We'd love to know: How do you separate a meaningful opportunity from retail media noise? Okay now let's get down to it and talk about today's announcements! RedVest already had a full funnel portfolio and now you've announced a broad set of new capabilities this morning. Give us the lay of the land on what you announced. Put yourself in the shoes of the audience: everyone here will need to go back and share back these updates with their organization. If you were a CMO at a vendor, which of these announcements will resonate most? Let's start with measurement. Molly you are passionate about measurement and have data as an undercurrent in your career. How are vendors and merchants responding to performance so far and what will these enhancements do for the dialogue? As the person responsible for how customers perceive and engage with the Ace brands; What differentiates the Ace customer from other customers? Give us your perspective on purchase based audiences. Why an audience library now and how does that differ from the way you've targeted to date? Tell us a little about why these felt important to launch to your vendors in Y1 What is the role of social within the context of Ace's marketing strategy? Talk about the value of DoorDash to Ace Talk about what you've announced and why it matters If we are back at Wrigley Field one year from now, what would make each of you most proud? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E621
    September 16 · 38 min

    Spotify's Sam Bevan - Performance Marketing Through Cultural Connections

    The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/ Follow Spotify Ads online at: https://ads.spotify.com/ You’ve built SMB and mid-market advertising businesses at Google, Facebook, and Snap before landing at Spotify. What drew you to audio as the next frontier — and why now? Your current remit spans emerging and scaled business, mid-market, SMB, customer success, and market expansion globally. That’s a massive scope. How do you think about prioritization when everything is simultaneously “on”? CPG brands have historically been heavy TV and display spenders. What’s the honest conversation you have with a CMO who still sees audio as a “nice to have” rather than a core channel? Spotify has stated that audio ads on the platform are two times more effective than display ads for both purchase intent and information intent. How does that data land with CPG performance marketers who are laser-focused on ROAS and attribution? Retail media has exploded as a category because of purchase-signal data. Spotify sits outside the transactional data loop — how do you make the case that listening behavior is a proxy for buying behavior? We talk a lot on this show about the “commerce moment” — the point where brand intent converts to purchase. How is Spotify thinking about bridging the gap between audio impression and point of sale? You joined Spotify from Snapchat, where you led SMB sales, having also held SMB-focused roles at Facebook and Google. What’s the universal truth about selling advertising to scaled and emerging businesses — regardless of platform? You described 2025 as a “breakout year” for Spotify’s emerging and scaled business, driven by rapid adoption of Ads Manager and Ad Exchange. For CPG brands that haven’t yet leaned in — what are they leaving on the table? Agentic AI and programmatic buying are reshaping how media gets planned and purchased. What does Spotify’s ad exchange strategy look like in a world where AI agents may soon be making the media buys? We’re here at Cannes Lions, the festival of creativity. Spotify sits at the intersection of culture, creativity, and commerce. How do you think about Spotify’s role in helping CPG brands show up more culturally — not just commercially? What’s one thing CPG brand teams consistently get wrong when they approach audio creative — and how should they fix it? Final question: if you could wave a wand and change one thing about how the advertising industry thinks about audio and Spotify specifically, what would it be? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S2 · E49
    September 15 · 12 min

    Commerce Riff with Sri & PVSB - September 15, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Albertsons names Meg Whitman Executive Chair Publicist wins global PepsiCo account Kroger customer sales outlook Amazon partners with Chat GPT CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E620
    September 12 · 41 min

    Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign

    The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom. Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/ Follow the Hershey Company online at: https://www.thehersheycompany.com/ Follow Alyson on Linkedin at: https://www.linkedin.com/in/allyson-holland-gill-55194a2/ Follow Flywheel online at: https://flywheeldigital.com Jessica & Allyson answer these questions: 1. The "Scream for REESE'S" campaign was described as Hershey's first partnership of this kind. What was the internal case you had to make to greenlight something so unprecedented — pairing a candy brand with an R-rated horror franchise — and how did you overcome skeptics? 2. The explicit goal was to establish REESE'S as the quintessential Halloween treat in five key international markets where U.S.-style Halloween culture is still emerging. How do you localize a Halloween campaign for markets where the holiday doesn't have the same roots, and what did success look like differently country to country? 3. The Effie-winning "Be So Eggstra" Easter campaign at Walmart was all about converting shopper interest into action. How does the consumer psychology of Halloween differ from Easter when you're building a commerce strategy — and did those Easter learnings inform how you approached the Scream activation at retail? 4. From Flywheel's vantage point sitting across dozens of CPG clients, how rare is it to see a brand successfully stitch together an entertainment IP partnership, international expansion, and seasonal retail activation all in one campaign? What made Hershey's execution stand out? 5. The campaign delivered "compelling seasonal concepts and highlighted opportunities to prioritize REESE'S product placement" at retail. How do you actually influence product placement in international markets where Hershey's retail relationships are far less established than in the U.S.? What's the commerce infrastructure playbook for markets like Mexico or Puerto Rico? 6. Seasonal confectionery is one of the most contested shelves in retail — every brand is fighting for the same holiday display real estate. From a commerce strategy standpoint, how should CPG brands think about the interplay between in-store placement, digital shelf, and social to amplify a limited-time partnership activation like this one? 7. In the UK, the campaign gave consumers a chance to win exclusive tickets to a private screening of Scream 7 through in-store promotional materials. Sweepstakes and experiential prizes are classic shopper mechanics — but how do you measure their commerce impact beyond entries? What are the right KPIs for a promotion like this? 8. Scream is a franchise with a specific fan base — older, horror-savvy, nostalgic. REESE'S skews much broader. How did you make sure the partnership reached the casual Halloween consumer and not just the Ghostface superfan? Where was the creative tension in that balancing act? 9. We're seeing more CPG brands pursue entertainment IP licensing — from candy to beverages to snacks. Is this a durable strategic playbook, or a moment in time? And what separates a partnership that genuinely builds brand equity from one that's just a short-term sales bump with a logo slap? 10. Agentic commerce and AI-driven shopping are beginning to reshape how consumers discover and buy seasonal products. If an AI agent is doing a consumer's Halloween shopping — choosing between REESE'S and a competitor — what does a brand need to have in place to win that moment? Does a Scream partnership even register? 11. Seasonal is the highest-stakes, most compressed window in CPG. The entire campaign has to land in 6-8 weeks. How is the rise of AI-powered media planning and retail media networks changing how you resource, pace, and measure a seasonal program like this one? 12. You've described this campaign as "just the beginning" and a template for future collaborations that deepen brand relevance and seasonal impact. What's the evolution of this playbook — and as Scream 7 actually hits theaters in February 2026, how does Hershey sustain the cultural connection beyond the Halloween window? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E619
    September 11 · 55 min

    The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf

    The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/ Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/ Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522 Listen to "Unpacking the Digital Shelf" podcast on Spotify at: https://open.spotify.com/show/1Qme24wjJjUnqrztQyMkUE?si=b6a0a46a58774fd7 Learn about the Digital Shelf Summit here: https://www.digitalshelfsummit.com/ Lauren answers these questions: How is generative AI changing the way shoppers actually discover and evaluate products online — and is “search” even the right word anymore? With AI-powered shopping assistants and chat-based commerce emerging, how should brands rethink product content that's optimized for an AI intermediary rather than a human scrolling a page? What does “digital shelf readiness” mean in an AI-driven world compared to five years ago? Are retailers' own AI tools (like retail media search and generative product Q&A) creating new data or visibility gaps that brands need to manage? How is AI changing the economics and workflow of content creation — copy, imagery, A+ content — at scale across thousands of SKUs? What early use cases of AI in digital shelf analytics have actually moved the needle on sales or share, versus ones that are still more hype than results? How should brand and eCommerce teams be restructuring roles or skill sets as AI takes over more manual digital shelf tasks? What are the biggest risks — misinformation, hallucinated product claims, brand voice drift — as AI generates more customer-facing content, and how are brands guarding against them? How is AI reshaping competitive intelligence and price/promotion monitoring on the digital shelf? Where do you see agentic AI — bots that shop, compare, and even purchase on a consumer's behalf — heading, and how prepared is the CPG industry for that shift? What's a common mistake you see brands make when they adopt AI tools for digital shelf management too quickly or without a strategy? Looking two to three years out, what's the single biggest way AI will change how brands compete for shelf space and share of search? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • September 9 · 23 min

    The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf

    The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/ Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/ Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522 Listen to "Unpacking the Digital Shelf" podcast on Spotify at: https://open.spotify.com/show/1Qme24wjJjUnqrztQyMkUE?si=b6a0a46a58774fd7 Learn about the Digital Shelf Summit here: https://www.digitalshelfsummit.com/ Lauren answers these questions: How is generative AI changing the way shoppers actually discover and evaluate products online — and is “search” even the right word anymore? With AI-powered shopping assistants and chat-based commerce emerging, how should brands rethink product content that's optimized for an AI intermediary rather than a human scrolling a page? What does “digital shelf readiness” mean in an AI-driven world compared to five years ago? Are retailers' own AI tools (like retail media search and generative product Q&A) creating new data or visibility gaps that brands need to manage? How is AI changing the economics and workflow of content creation — copy, imagery, A+ content — at scale across thousands of SKUs? What early use cases of AI in digital shelf analytics have actually moved the needle on sales or share, versus ones that are still more hype than results? How should brand and eCommerce teams be restructuring roles or skill sets as AI takes over more manual digital shelf tasks? What are the biggest risks — misinformation, hallucinated product claims, brand voice drift — as AI generates more customer-facing content, and how are brands guarding against them? How is AI reshaping competitive intelligence and price/promotion monitoring on the digital shelf? Where do you see agentic AI — bots that shop, compare, and even purchase on a consumer's behalf — heading, and how prepared is the CPG industry for that shift? What's a common mistake you see brands make when they adopt AI tools for digital shelf management too quickly or without a strategy? Looking two to three years out, what's the single biggest way AI will change how brands compete for shelf space and share of search? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E48
    September 8 · 8 min

    Commerce Riff with Sri & PVSB - September 8, 2026

    Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week’s topics: Campbell's swings to a loss, cuts 13% of its salaried workforce PepsiCo hands its global media business to Publicis Barilla adds mac-and-cheese disruptor Goodles Walmart adds Dunkin' to its restaurant delivery lineup CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E618
    September 5 · 55 min

    Cornell University’s Dan Hooker - Omnicommerce Leadership

    The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program. Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicommerce-leadership/ Follow Dan Hooker on LinkedIn here: https://www.linkedin.com/in/hookerdaniel/ Follow Pacvue’s Luke Batestri on LinkedIn here: https://www.linkedin.com/in/luke-balestri-b5085127/ Follow Kevel’s Joe McCorkle on LinkedIn here: https://www.linkedin.com/in/jmccorkle/ Follow Iterate.ai’s Brian Sathianathan on LinkedIn here: https://www.linkedin.com/in/briansathianathan/ Follow Shipt’s Kristy LaMontagna on LinkedIn here: https://www.linkedin.com/in/kristy-lamontagna-b5646912/ Follow DoorDash’s Katie Daleo on LinkedIn here: https://www.linkedin.com/in/katiedougherty/ Follow Fetch’s Jag Wadhwani on LinkedIn here: https://www.linkedin.com/in/jagdeepwadhwani/ Follow SheCommerce’s Cristina Marinucci on LinkedIn here: https://www.linkedin.com/in/cristinamarinucci/ Follow Instacart’s Priyash Shahane on LinkedIn here: https://www.linkedin.com/in/priyashs/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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