
Selling SDKs in the era of many Claudes (Interview)
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Steve Ruiz joins us for a deep-dive on tldraw (a very good free whiteboard) and the business he’s built selling SDKs that help others build very good whiteboards (and more) with tldraw’s high-performance web canvas.
Along the way, we discuss the excitement/fear we share about keeping our agents busy, how SDK and infra companies are affected differently by agentic software than SaaS companies, how Steve is approaching the coming era of internal tooling, what will happen when we equip LLMs with an infinite canvas, and more.
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Sponsors:
- Augment Code – Adam loves “Auggie” – Augment Code’s CLI that brings Augment’s context engine and powerful AI reasoning anywhere your code goes. From building alongside you in the terminal to any part of your development workflow.
- NordLayer – Toggle-ready network security for modern businesses. Get an exclusive offer: up to 22% off NordLayer yearly plans plus 10% on top with the coupon code
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Featuring:
- Steve Ruiz – Website, LinkedIn, X
- Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
- Jerod Santo – Website, GitHub, LinkedIn, Mastodon, X
Show Notes:
- tldraw.com
- tldraw.dev
- Remarkable: the paper tablets for focused work
- Agent starter kit • tldraw docs
- tldraw fairies
Something missing or broken? PRs welcome!
tldraw
tldraw.comJoin the discussion
changelog.zulipchat.comChangelog++
changelog.comAugment Code
augmentcode.comNordLayer
nordlayer.comSquarespace
squarespace.comWebsite
steveruiz.meLinkedIn
linkedin.comX
x.comWebsite
adamstacoviak.comGitHub
github.comLinkedIn
linkedin.comMastodon
changelog.socialX
x.comWebsite
jerodsanto.netGitHub
github.comLinkedIn
linkedin.comMastodon
changelog.socialX
x.comtldraw.dev
tldraw.devRemarkable: the paper tablets for focused work
remarkable.comAgent starter kit • tldraw docs
tldraw.devtldraw fairies
fairies.tldraw.comPRs welcome!
github.com
- 0:00This week on The Changelog
- 1:06Sponsor: Augment Code
- 4:05Start the show!
- 4:58Diving right in
- 7:19Paradox of choice
- 8:14Agentic anxiety
- 11:42Like gambling
- 15:20OpenClaw context
- 16:10Time to launch
- 19:16More code, less bugs?
- 22:02About tldraw
- 26:44Coding in charge
- 30:26Necessary slow down
- 34:00Sponsor: NordLayer
- 35:58Era of internal tooling
- 38:06Macro + micro
- 42:17The SDK business
- 46:27The license
- 48:54Business model journey
- 57:33Distribution
- 58:27Sponsor: Squarespace
- 1:01:02Concentrate on SaaS
- 1:06:13Skipping to the end
- 1:09:36Pricing problems
- 1:11:31Negotiation perks
- 1:15:45On self-hosting
- 1:23:44ReMarkable
- 1:33:11Optimizations
- 1:40:25When AI meets the canvas
- 1:44:47tldraw fairies
- 1:47:51Wrapping up
- 1:48:49Closing thoughts