The Brand Called You

Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.

Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.

Find out what is shaping the world.

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S8 · E78
Today · 27 min
How Nani Israel Helps Entrepreneurs Reclaim Their Freedom Through AirAssistant.io and the Scaling CEO Ecosystem
What if your business could grow without taking over your life? In this episode of The Brand Called You, discover the inspiring entrepreneurial journey of Nani Israel, Founder of AirAssistant.io and Creator of the Scaling CEO Ecosystem. From being a digital nomad to building a multimillion-dollar business, Nani shares valuable insights on reclaiming personal freedom while achieving sustainable business success. The conversation explores the evolution of AirAssistant.io from a virtual charm school into a business support platform. Nani highlights the importance of building effective systems, empowering teams, and mastering delegation to create a business that doesn't depend entirely on its founder. The discussion also examines the power of strategic messaging over audience size, the impact of AI on branding and content creation, and the importance of preserving human connections in an increasingly automated world. Key topics covered in this episode: Breaking free from the entrepreneurial hustle cycle. Building systems and teams that support business growth. Overcoming perfectionism and learning to delegate. Taking massive imperfect action. Using AI without losing your brand's human touch. Why niche positioning and targeted messaging matter. Redefining success through freedom, balance, and purpose.
S8 · E77
Yesterday · 28 min
Surviving Four Armies: Martin Bodek, Bestselling Author, Shares His Grandfather’s Extraordinary WWII Story
Discover the extraordinary true story behind Zaidi’s War in this episode of The Brand Called You. Bestselling author Martin Bodek shares the remarkable journey of his grandfather, whose six-year odyssey through four different armies during World War II is a story of survival, resilience, and extraordinary human endurance. This conversation explores the family history behind the memoir, the challenges of documenting personal experiences, and the importance of preserving historical truth in the face of Holocaust denial. From the horrors of war to rebuilding a life in Israel and America, Martin explains why every chapter of his grandfather’s life matters—not just the years defined by conflict and survival. Whether you are passionate about history, personal memoirs, or stories of resilience, this episode offers a deeper understanding of lesser-known World War II experiences and the power of storytelling across generations.
S8 · E76
Tuesday · 24 min
Unlocking Customer Experience: Insights from Praveen Nijhara, CEO of Hansa Research Group
In this episode of The Brand Called You, explore the evolving world of customer experience and market research with Praveen Nijhara, Chief Executive Officer of Hansa Research Group, in conversation with host Ashutosh Garg. Discover what differentiates Hansa Research in the global market research landscape, understand the true meaning of customer experience, and explore why customer satisfaction scores often remain stagnant despite organizations investing in dedicated CX teams. Praveen shares valuable perspectives on measuring the ROI of customer experience, understanding the differences between customer satisfaction, customer experience, and customer loyalty, and examining the growing influence of AI on primary market research. From the risks of synthetic respondents to the possibilities of AI-driven research, this conversation offers valuable insights into the future of consumer intelligence and customer-centric leadership. An insightful episode for business leaders, marketers, researchers, and anyone interested in understanding consumer behaviour and the future of customer experience. KEY HIGHLIGHTS: - The mindset shift from business leadership to becoming a CEO - What differentiates Hansa Research in the global market research landscape - Why having a dedicated customer experience team is not enough - The importance of addressing customer dissatisfaction before pursuing delight - Measuring the ROI of customer experience in a finance-driven business environment - Understanding customer satisfaction, customer experience, and customer loyalty
S8 · E75
Monday · 25 min
Awakening the Advocate: Matt Friedman, CEO of The Mekong Club, on Fighting Modern Slavery
In this compelling episode of The Brand Called You, we are joined by Matt Friedman, CEO of The Mekong Club and author of Awakening the Advocate: Memoir of a Modern Slavery Activist. With decades of experience combating modern slavery and human trafficking, Matt shares the personal experiences that shaped his journey, powerful stories of survivors, and the harsh realities of exploitation around the world. Discover why modern slavery is not a relic of the past, how deception plays a central role in human trafficking, and what economic and social factors allow these injustices to continue. Matt also explains why lasting change requires more than awareness. He highlights the importance of survivor-centred support, individual responsibility, and collective action while challenging society to move beyond complacency. Through powerful stories of advocacy, resilience, and compassion, this conversation reminds us that everyone has a role to play in the fight against modern slavery. Whether you are a business leader seeking to make a difference or an individual inspired to become an advocate, this episode offers valuable insights and a compelling call to action. Watch, listen, and join the conversation. Don't forget to like, comment, and subscribe for more inspiring conversations with global leaders and changemakers!
S8 · E74
Sunday · 22 min
Celebrating Men's Sexuality and Intimacy: Insights from Sex Counselor Fran Frye
What does healthy masculinity look like, and how can men develop a healthier relationship with intimacy, sexuality, and emotional expression? Join Ashutosh Garg on The Brand Called You (TBCY) for an insightful conversation with Fran Frye, a sex counselor specializing in problematic sexual behaviours. In this episode, Fran shares perspectives from her professional and personal journey, exploring how societal expectations shape masculinity and how men can develop greater emotional awareness and self-regulation. The conversation examines the importance of intimacy throughout life, the influence of pornography on sexual expectations, and the difference between genuine desire and heightened nervous system arousal. It also highlights why understanding personal boundaries, communicating openly, and practising self-consent are essential to building healthier intimate relationships. Discover practical perspectives on: Rethinking traditional narratives around masculinity and male sexuality. Understanding self-regulation as an essential relationship skill. Recognizing the fight, flight, freeze, fawn, and "fornicate" responses. Understanding pornography's influence on expectations of intimacy. Overcoming performance anxiety and developing emotional awareness. Recognizing personal boundaries and practising consent. Building healthier relationships through communication and mutual respect.
S8 · E73
Saturday · 27 min
Triple Win Leadership: Will Linssen, Author of "Everybody Wins" and Founder of the Global Coach Group, on Transforming Teams and Results
In this insightful episode of The Brand Called You, explore the world of leadership coaching with Will Linssen, renowned author of Everybody Wins and founder of the Global Coach Group. Speaking from Singapore, Will shares the philosophy behind his book and explains his innovative "Triple Win" approach to leadership development. The conversation explores practical frameworks for coaches, the importance of structure, the value of cultural diversity, and the evolving role of AI in coaching. Whether you are a coach, business leader, or someone passionate about personal and organizational growth, this episode offers practical insights into how leaders and teams can create lasting, meaningful change together. Tune in to discover: Will Linssen's journey from corporate leadership to executive coaching. How to overcome imposter syndrome in coaching. Why involving teams is essential for effective leadership development. Why structure sets coaches free rather than limiting them. The three essential factors of coachability. How to adapt coaching approaches to diverse organizational cultures. How AI could transform the future of leadership coaching. Don't miss these actionable insights and unique perspectives drawn from Will's 25+ years of global coaching experience.
S8 · E72
Friday · 26 min
How Software Transforms Hardware into Platforms | Yoel Frischoff, Author of Tangibles
In this episode of The Brand Called You, we sit down with Yoel Frischoff, author of Tangibles: How Software Turns Hardware into Platforms. Drawing on his extensive experience in industrial design and product strategy, Yoel explores how software integration is transforming traditional hardware products into evolving platforms. The conversation examines the frameworks that bridge hardware and software, the challenges of developing physical products, and the strategies businesses need to succeed in an increasingly connected world. A key theme is the concept of “tangibles”—physical products that continue to evolve through software updates, creating new user experiences and long-term customer value. The discussion also explores the risks and opportunities facing hardware businesses, lessons from companies like Tesla and iRobot, the importance of connected ecosystems, and the changing role of product managers in an AI-driven world. Whether you're a product manager, entrepreneur, business leader, or technology enthusiast, this episode offers valuable perspectives on the convergence of hardware, software, and innovation.
S8 · E71
November 5 · 1 hr 22 min
Unlocking Cryptography & Global Peace: Martin E. Hellman, Professor Emeritus of Electrical Engineering at Stanford University
Join us for an insightful conversation with Martin E. Hellman, Professor Emeritus of Electrical Engineering at Stanford University and a pioneering force in secure digital communications. Best known as a co-inventor of public-key cryptography, Hellman shares the experiences and defining moments that shaped his extraordinary journey—from his childhood in the Bronx and early academic pursuits to groundbreaking contributions to cryptography and global peace advocacy. The discussion explores the personal and professional milestones that influenced his career, including overcoming prejudice, nurturing scientific curiosity, developing resilience, and building lifelong partnerships. It also examines the intersection of technology, ethics, international relations, and personal growth, addressing critical issues such as artificial intelligence, quantum computing, nuclear security, and the future of global cooperation. This episode offers valuable insights into leadership, innovation, and the importance of questioning established assumptions. Hellman highlights the urgent need for humanity to match its growing technological power with ethical maturity and responsible decision-making. Whether you are interested in cryptography, cybersecurity, global security, technological innovation, or personal development, Martin E. Hellman's journey offers inspiration and valuable lessons.
S8 · E70
November 4 · 45 min
Advancing RF Engineering: Dr. Nima Javanbakht, Senior RF Engineer at Sanmina, on Innovation, Mentorship, and Industry Transformation
In this episode of The Brand Called You (TBCY), host Stephen Ibaraki speaks with Dr. Nima Javanbakht, Senior RF Engineer at Sanmina, about his inspiring journey across academia, industrial research, engineering innovation, and professional volunteering. Discover how growing up in an engineering-focused family, pursuing academic excellence, and transitioning from Iran to Canada shaped Dr. Javanbakht's approach to problem-solving, research, and leadership. The conversation explores his transition from academia to industry, his work within Sanmina's Advanced Microelectronics Technologies (AMT) division, and the challenges of transforming theoretical research into practical, scalable, and commercially viable solutions. Dr. Javanbakht also shares insights into the evolving relationship between RF engineering, quantum computing, artificial intelligence, and advanced manufacturing. Beyond technological advancements, he emphasizes the importance of empathy, teamwork, mentorship, and volunteering, offering valuable lessons for engineers, researchers, and aspiring technology leaders. In this episode, discover: The journey from engineering studies in Iran to professional research in Canada. The transition from academic research to fast-paced industrial R&D. How manufacturing constraints influence engineering innovation. The role of RF and microwave technologies in quantum computing. How AI, quantum computing, and advanced manufacturing are shaping the future. Why empathy, teamwork, and volunteering are essential leadership qualities.
S8 · E69
November 3 · 59 min
Unlocking Healthcare AI and Patient Empowerment | Paul Swider, CEO & Chief AI Officer, RealActivity
In this episode of TBCY, we explore the remarkable career and insights of Paul Swider, CEO and Chief AI Officer of RealActivity. The conversation covers pivotal moments in his life, early entrepreneurial lessons, and a professional journey driven by curiosity, service, and a passion for technology and healthcare. The discussion explores his expertise in the Microsoft ecosystem, leadership in global technology communities, and the development of practical software solutions for healthcare operations. Key themes include his evolution from hardware tinkering to pioneering healthcare AI solutions, the inspiration behind Tula, his open-source patient health agent, and his commitment to patient empowerment and data ownership. The conversation also examines how AI can streamline hospital compliance and provider activity tracking, alongside the growing importance of robust governance as AI agents become increasingly prevalent in healthcare and beyond. Other topics include the changing landscape of technology, open-source versus proprietary AI models, Microsoft's evolving role, and valuable advice for the next generation of technologists. Tune in for inspiring stories of resilience, purpose-driven innovation, and practical advice for students, professionals, and anyone interested in the intersection of AI, healthcare, and social impact.
S8 · E68
November 2 · 27 min
Personalizing Education for India’s Future: Vivek Varshney, Founder & CEO of SpeEdLabs
How can technology make quality education accessible to millions of students across India? Join us for an insightful episode of The Brand Called You, featuring Vivek Varshney, Founder and CEO of SpeEdLabs. In this conversation, hosted by Ashutosh Garg, Vivek shares his journey from a Hindi-medium school to IIT Kanpur and IIM Lucknow, explaining how his academic experiences and professional journey shaped his vision for transforming Indian education. Discover how SpeEdLabs uses technology to personalize learning, bridge educational gaps in Tier 2 and Tier 3 cities, and prepare students for the future. The discussion explores: How adaptive technology can improve personalized learning and student outcomes. Why affordability and language barriers continue to affect educational access. Why purely digital EdTech models struggled after the pandemic. How AI can transform student assessments and identify individual learning gaps. Why human teachers remain essential in an increasingly technology-driven education system. How schools can move beyond rote learning towards creativity, critical thinking, and future-ready skills.
S8 · E67
November 1 · 1 hr 22 min
Building the Global AI Ecosystem: Dan E. Khoo (CEO, WITSA) & Anders Halvorsen (VP, WITSA) on Innovation, Policy & the Future of Technology
In this episode of The Brand Called You, the conversation explores the evolving global technology landscape, artificial intelligence, international industry collaboration, and the pioneering work of WITSA (World Innovation, Technology & Services Alliance). Featuring Dan E. Khoo, CEO, and Anders Halvorsen, VP of WITSA, the discussion examines the contributions of global technology leaders, the growing influence of national technology associations, and the transformative role of international platforms such as the World Congress on Innovation and Technology (WCIT) and the Global AI Summit. A major highlight of the conversation is the launch of the WITSA Global AI Index, a comprehensive benchmarking initiative covering 105 economies across seven pillars, 16 sub-pillars, and 83 indicators. The Index aims to help governments, businesses, and other stakeholders understand the strengths and weaknesses of their AI ecosystems and identify opportunities for improvement. The discussion also explores gaps in entrepreneurship and investment, the evolution of regulatory frameworks, public trust in AI, and the growing importance of sovereign AI strategies and strategic interdependence. Additionally, the episode examines the geopolitical challenges facing global technology supply chains, the debate between open-source and proprietary AI models, the future of quantum computing, post-quantum cryptography, and the possibilities surrounding artificial general intelligence (AGI). Through insights from WITSA's leadership, this conversation highlights why international collaboration, responsible innovation, and strategic policymaking are essential to building a more connected and competitive digital future.
S8 · E66
October 31 · 56 min
Realizing Empathy in Tech: Seung Chan Lim (Slim), Founder of Kru, on Leadership, Creativity, and Human-Centered Innovation
In this episode of The Brand Called You (TBCY), we sit down with Seung Chan Lim, also known as Slim, the founder of Kru. Slim’s remarkable journey spans computer science, fine art, business, coaching, and human-centered design. Discover how his experiences growing up across cultures, his encounters with influential mentors, and his transition from technology to art school shaped his unique perspective. The conversation explores the relationship between empathy, innovation, and leadership. Slim explains the idea of “realizing empathy” as a shift in perspective and shares why understanding people is essential for personal growth and organizational success. Learn how Slim founded Kru to support mission-driven technology founders, foster meaningful peer connections, and help leaders navigate challenges at the intersection of technology and humanity. Whether you are a technology entrepreneur, business leader, creative professional, or lifelong learner, this episode offers valuable insights into cross-disciplinary thinking, human-centered innovation, and more effective problem-solving.
S8 · E91
October 31 · 32 min
Revolutionising Sales with AI: Sahil Aggarwal, Co-founder & CEO of Von and Rattle
How is AI transforming sales, revenue operations, and the future of work? In this episode of The Brand Called You, we explore AI-driven sales innovation, entrepreneurship, and business transformation with Sahil Aggarwal, Co-founder and CEO of Von and Rattle. Sahil shares how his experiences in consulting, product leadership, and entrepreneurship shaped his approach to building technology companies. He explains the strategic thinking behind transitioning from Rattle to Von, an AI intelligence layer designed specifically for revenue teams. The conversation explores Von's specialised AI capabilities, including context graph technology, organisational memory, and integration with company data sources to deliver actionable business insights. Sahil also discusses how Von is helping sales organisations reduce repetitive work, improve productivity, and make better business decisions. Through examples from companies like Qualified and Cresta, he highlights the growing impact of AI on revenue operations. The discussion further examines the evolving relationship between humans and AI, the importance of building specialised enterprise AI solutions, and the opportunities available to entrepreneurs in an increasingly AI-driven world. If you are interested in artificial intelligence, sales automation, entrepreneurship, SaaS innovation, and the future of business, this episode is for you!
S8 · E65
October 30 · 26 min
The Soul Edge of Leadership: Ernesto Gomez, Author of The Soul Edge and Founder & CEO of Aspen Mindset One, on Human-Centric Leadership in the Age of AI
In this episode of The Brand Called You, we welcome Ernesto Gomez, author of The Soul Edge: Leading at the Human Frontier in the Age of Intelligence and Founder and CEO of Aspen Mindset One. Join us for an insightful conversation about leadership in the age of artificial intelligence, the limitations of traditional performance models, and the importance of leveraging what makes us uniquely human. Ernesto shares his journey from food-service entrepreneur to CHRO of a $9 billion company, the mental shifts he experienced along the way, and why he believes the future of leadership is about out-humaning, not out-automating, the competition. Discover the principles of regenerative leadership, learn how leaders can unlearn extractive habits, and explore practical ways to build organizations driven by meaning, alignment, and human capacity. Key takeaways include: Understanding the “soul edge” as a source of human differentiation in the age of AI. Rethinking performance models as artificial intelligence transforms the workplace. Exploring regenerative leadership and its distinction from other leadership approaches. Building organizational alignment, purpose, and authentic human connections. Taking practical steps toward more sustainable, human-centered performance. As AI continues to transform the business landscape, the question is no longer simply how leaders can automate more. It is how they can bring out the best in people.
S8 · E90
October 30 · 27 min
Building Asia’s Premier Mystery Audit Firm | Kapel Malhotra, Founder & Managing Director of Total Solutions Group
In this episode of The Brand Called You, we welcome Kapel Malhotra, Founder & Managing Director of Total Solutions Group, a company described as one of Asia’s leading mystery audit firms. The conversation explores Kapel’s entrepreneurial journey, his early entry into business after qualifying as a Chartered Accountant at the age of 22, and his transition from auditing to building a specialized mystery audit business. A central theme is the importance of bridging the gap between management perceptions and actual customer experiences. The discussion examines how AI, automation, and data analytics are transforming the mystery audit industry while highlighting why human judgment remains essential. Kapel also shares his approach to investing in early-stage startups, emphasizing execution capability and founder resilience alongside market opportunity and business models. The conversation covers common mistakes founders make while scaling, the importance of establishing governance and accountability early, and practical ways to validate customer demand and build meaningful business networks with limited resources. Whether you are an entrepreneur, investor, business leader, or customer experience professional, this episode offers practical insights into building resilient, customer-centric, and globally competitive businesses. Watch the full conversation for real-world examples, entrepreneurial lessons, and actionable advice for founders at every stage of their journey.
S8 · E64
October 29 · 22 min
BOSS Leadership & the Power of Kindness | Susie Gidseg, Author and Corporate Leader
In this insightful conversation, host Ashutosh Garg speaks with Susie Gidseg, author of BOSS: Becoming the Leader You Always Wished You Had, about her leadership journey, the challenges of managing a team during the pandemic, and the importance of building a workplace culture rooted in kindness, trust, and authenticity. Why are so many high-performing professionals promoted into management without being taught how to lead? How can leaders build genuine trust, deliver difficult feedback with kindness, and guide their teams through uncertainty? Susie shares practical insights on the “high performer paradox,” the power of vulnerability, and the importance of treating kindness as a foundation for high-performing teams. In this episode, you'll discover: Why kindness is an essential part of effective leadership. How to build genuine trust and encourage open communication. Why honest and clear feedback helps people grow. How vulnerability enables leaders to learn from mistakes. Why leaders must embrace uncertainty rather than pretend to have all the answers. How to create a positive team culture where people feel valued and supported.
S8 · E63
October 28 · 28 min
Unveiling the True Self: Acharya Nilay on Practical Spirituality and Self-Inquiry
What does it mean to discover your true self beyond personality, conditioning, and societal expectations? In this thought-provoking episode of The Brand Called You, host Ashutosh Garg speaks with Acharya Nilay, a spiritual teacher, author, and speaker, about practical spirituality, self-inquiry, and the search for deeper self-understanding. Drawing on his experiences and reflections, Acharya Nilay explores how childhood curiosity can lead to deeper questions about life, why conventional definitions of success may not bring lasting fulfillment, and how our identification with thoughts, emotions, and social roles shapes our understanding of ourselves. The conversation also examines primary ignorance (avidya), the influence of superstition and orthodoxy, and the importance of questioning established beliefs rather than accepting them unquestioningly. Whether you are new to spirituality or have been exploring self-inquiry for years, this episode offers ideas to help you reflect on your identity, challenge assumptions, and approach everyday life with greater awareness. KEY HIGHLIGHTS The importance of questioning and childhood curiosity Personality, conditioning, and the discovery of the true self Rethinking conventional definitions of success Understanding self-image, ego, and awareness Primary ignorance (avidya) and human suffering Practical approaches to self-inquiry Questioning superstition and unquestioned beliefs Making spirituality relevant to younger generations and skeptics
S8 · E62
October 27 · 25 min
Transforming Indirect Procurement: Anish Popli, CEO & Founder of ProcMart, on Disrupting Supply Chains
How is technology transforming indirect procurement and reshaping manufacturing supply chains? In this episode of The Brand Called You, we speak with Anish Popli, CEO & Founder of ProcMart, about his entrepreneurial journey and the challenges of digitizing indirect procurement. Anish explains how fragmented vendor management creates hidden costs for enterprises, why traditional suppliers need accessible digital solutions, and how ProcMart builds trust with large organizations. He also discusses balancing the needs of enterprise buyers and suppliers, scaling across industries, and his vision for a connected manufacturing procurement ecosystem. In this episode, discover: Why indirect procurement presents significant opportunities for efficiency and cost optimization. How WhatsApp and mobile technology help traditional suppliers participate in digital procurement. How to overcome resistance to change and build trust with enterprise clients. Why successful procurement platforms must create value for both buyers and suppliers. How ProcMart plans to evolve into a broader manufacturing ecosystem.
S8 · E61
October 26 · 26 min
Strategy Is Attitude: Ganzo Ulziibayar on Subconscious Thinking and Strategic Leadership
Welcome to another episode of The Brand Called You (TBCY)! In this insightful conversation, Ganzo Ulziibayar, author of Strategy Is Attitude: The Missing Half of Strategy, founder of the Education Reform Movement, and an experienced business leader from Mongolia, shares his perspective on what defines effective strategy. Drawing on his upbringing on the Mongolian steppe, his experience as a CEO, and his research into productivity and human behaviour, Ganzo challenges conventional approaches to strategic thinking. He explains why strategy may be rooted in subconscious attitudes and why empathy, risk awareness, and responsibility are essential qualities of effective leaders. In this episode, discover: How growing up on the Mongolian steppe shaped his understanding of risk and responsibility. What becoming a CEO at 27 taught him about people, productivity, and leadership. Why he believes strategy goes beyond traditional frameworks and analytical tools. What leaders can learn from Genghis Khan’s approach to developing strategists. What the third eye and eight arms symbolise in the book’s strategist figure. Why attitude, empathy, and responsibility can be fundamental to strategic success.

Showing 1–20 of 92 episodes