TB

July 1 · 4 min
Back Label - One Man's Palate Was Worth Millions — Here's How
This episode of Back Label Story uncovers how Robert Parker, a Baltimore lawyer with zero formal wine training, built a 100-point scoring system in 1978 that ended up reshaping the global wine industry. We dig into how his ratings could move a wine's price by millions, why winemakers in Bordeaux started chasing his palate instead of their own terroir, and how the term "Parkerization" became shorthand for a worldwide shift toward big, ripe, high-alcohol wines.


















