Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery

For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How do we become the answer for an AI?"

Agility requires not just adapting to new tools like AI, but fundamentally rethinking the systems and organizational structures that support them. It’s a shift from optimizing channels to engineering a connected growth engine for the entire business.

This show is brought to you by Moburst, an award-winning digital marketing agency leading how brands succeed in the age of AI.

Moburst helps brands grow through data-driven strategies across app marketing, media buying, creative, and Answer Engine Optimization (AEO), helping you win visibility in AI-powered search and generative engines. Everything they do is built to connect brands with the right audience and drive measurable growth. Learn more at moburst.com.

Today, we're going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn't about a new channel to manage; it's about the emergence of a new operating system for marketing, one that demands a move from siloed activities to integrated systems, from Search Engine Optimization to Answer Engine Optimization, and a new way of thinking about the teams we build.

To help me discuss this topic, I'd like to welcome, Gilad Bechar, CEO at Moburst.

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